--- description: Review of Aprimo Productivity Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Aprimo Productivity | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Workflow Management Software](/directory/4272/workflow/software) > [Aprimo Productivity](/software/241791/aprimo-marketing-productivity) # Aprimo Productivity Canonical: https://www.softwareadvice.ie/software/241791/aprimo-marketing-productivity > Aprimo Productivity is a task and workflow management solution built for marketing and creative teams who need to streamline campaign execution, accelerate approvals, and improve visibility across their work. If your team juggles complex handoffs, reviews, and deadlines—Aprimo gives you the control and structure to stay on track. Designed for enterprise and mid-market teams, Aprimo Productivity brings order to marketing operations by combining visual work management, real-time collaboration, and automated workflows in one shared platform. Who It’s For Aprimo Productivity is built for marketing operations leads, campaign managers, creative services teams, and content producers managing multi-step workflows, cross-functional collaboration, and fast-moving deliverables. If you're managing multiple campaigns, working with internal stakeholders and external agencies, or operating in regulated industries that require audit trails—Aprimo Productivity is designed for your world. Key Benefits Task and Project Tracking: Visual boards, lists, and calendars show everything in motion Approval Workflow Automation: Route content to brand, legal, and execs for signoff—automatically Built-In Review and Commenting: Centralize all feedback directly in the task or asset Workload Management: Balance team capacity and reassign work when priorities shift Audit-Ready Tracking: Maintain version history, decision logs, and approvals Dashboards and Reporting: Monitor performance, blockers, and completion rates in real time Collaboration Across Teams: Keep marketing, creative, and legal working together in one space Support and Onboarding Aprimo provides guided onboarding, dedicated success managers, and in-app support to ensure your team adopts the platform quickly. With configuration tailored to your workflows and integrated help resources, Aprimo sets your team up for long-term success. Why Customers Choose Aprimo Productivity Speeds up execution with real-time task visibility Reduces bottlenecks with automated approvals and routing Improves collaboration across content, brand, and legal Scales with teams as needs and complexity grow Ties into broader Aprimo platform for full content operations Aprimo Productivity gives your teams a smarter way to manage work, meet deadlines, and deliver consistently high-quality marketing and creative output. > > Verdict: Rated **3.3/5** by 4 users. Top-rated for **Features**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **3.3/5** | 4 Reviews | | Ease of Use | 3.5/5 | Based on overall reviews | | Customer Support | 2.3/5 | Based on overall reviews | | Value for Money | 2.8/5 | Based on overall reviews | | Features | 3.8/5 | Based on overall reviews | | Recommendation percentage | 30% | (3/10 Likelihood to recommend) | ## About the vendor - **Company**: Aprimo ## Commercial Context - **Starting Price**: US$60,000.00 - **Pricing Details**: Contact Aprimo for pricing information. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Alerts/Notifications - Approval Process Control - Business Process Automation - Calendar Management - Collaboration Tools - Commenting/Notes - Compliance Tracking - Customisable Dashboard - Customisable Reports - Customizable Fields - Data Import/Export - Document Management - Drag & Drop - Email Management - Forms Management - Graphical Workflow Editor ## Integrations (1 total) - Marketo Engage ## Support Options - Email/Help Desk - Phone Support - 24/7 (Live rep) - Chat ## Category - [Workflow Management Software](https://www.softwareadvice.ie/directory/4272/workflow/software) ## Alternatives 1. 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I used to reach out to their customer service team for questions or things we needed but they took forever to reply to us and then when they did I often had already solved the problem because it had been weeks, or we would get on the phone to resolve it and they didn't know how to resolve the issue, so I would be stuck to figure it out myself anyway. The system would have to refresh every time we loaded a page, which is often based on the way the system works, which is time consuming to wait for. The system would also crash on occasion, enough that it was annoying. This system is also very expensive. ----- ### "The Best Marketing Automation Software we have used\!" — 5.0/5 > **AFZAL** | *6 December 2020* | Insurance | Recommendation rating: 10.0/10 > > **Pros**: We use Aprimo to entirely automate our marketing workflows and what I like most is the configuration flexibility it provides in adapting to our ever changing business needs > > **Cons**: We are constantly seeing new enhancements but a couple of things Aprimo needs to work on improving are Project scheduling and Resource planning. > > I have had a very good overall experience with Aprimo and I like what I see on their roadmap. ----- ### "Do not recommend" — 2.0/5 > **Marie** | *18 October 2024* | Hospital & Health Care | Recommendation rating: 0.0/10 > > **Pros**: It provided us necessary structure to relate our productivity data. > > **Cons**: Too rigid, poor help documentation, poor training, poor vendor relationship. > > I recently had the unfortunate opportunity to work with this company, and I can confidently say it has been the worst experience I've ever had. From the beginning, I encountered a significant lack of consistency in their service, primarily due to the constant turnover of account representatives. It seemed like every few months, I was paired with a new rep who had to get up to speed on my account, leading to confusion and miscommunication at every turn. The frequent changes left me feeling unsupported and frustrated. Each new representative had a different understanding of my needs and goals, resulting in repeated explanations and unresolved issues. Instead of fostering a sense of partnership, the transition between reps felt more like starting over each time, which only compounded the frustration. Additionally, the overall customer service left much to be desired. Responses were often slow, and the knowledge base seemed limited. I found myself repeating information multiple times, which wasted valuable time and patience. ----- ### "Poor Service" — 3.0/5 > **Craig** | *18 October 2020* | Financial Services | Recommendation rating: 0.0/10 > > **Pros**: It was easy to use and to configure. > > **Cons**: The customer service and support when issues arose was less than desirable. ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/241791/aprimo-marketing-productivity) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data