--- description: Review of Act-On Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Act-On | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [CRM Software for Startups ](/directory/3235/startup/software) > [Act-On](/software/25651/act-on) # Act-On Canonical: https://www.softwareadvice.ie/software/25651/act-on Page: 1 / 12\ Next: [Next page](https://www.softwareadvice.ie/software/25651/act-on?page=2) > Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning. With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website. Act-On offers tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement. > > Verdict: Rated **4.3/5** by 258 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 258 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 3.9/5 | Based on overall reviews | | Features | 4.1/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Act-On Software - **Location**: Portland, US - **Founded**: 2008 ## Commercial Context - **Starting Price**: US$900.00 - **Pricing model**: Usage Based - **Pricing Details**: Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users. Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users. Contact Act-On for a customized quote. Discounts are available for registered non-profit organizations. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Dutch, English, French, German, Spanish - **Available Countries**: Canada, China, Germany, United Kingdom, United States ## Features - A/B Testing - API - Activity Dashboard - Activity Tracking - Autoresponders - Behaviour Tracking - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Personalisation - Campaign Scheduling - Campaign Segmentation - Channel Management - Click Tracking - Contact Database - Contact Management - Conversion Rate Optimisation - Conversion Tracking - Customer Engagement ## Integrations (44 total) - Act\! - Adobe Commerce - Amazon S3 - BrightInfo - Curata - Eventbrite - Formstack Forms - FullContact - GoTo Webinar - Google Ads - Google Drive - Gravity Forms - Interact - Interaction Studio - Justuno ... and 29 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [CRM Software for Startups ](https://www.softwareadvice.ie/directory/3235/startup/software) ## Related Categories - [CRM Software for Startups ](https://www.softwareadvice.ie/directory/3235/startup/software) - [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software) - [Campaign Management Software](https://www.softwareadvice.ie/directory/2878/campaign-management/software) - [Predictive Lead Scoring Software](https://www.softwareadvice.ie/directory/3393/lead-scoring/software) - [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software) ## Alternatives 1. [Brevo](https://www.softwareadvice.ie/software/18887/brevo) — 4.6/5 (3408 reviews) 2. [HubSpot Marketing Hub](https://www.softwareadvice.ie/software/119437/hubspot-marketing-hub) — 4.5/5 (6220 reviews) 3. [Mailchimp](https://www.softwareadvice.ie/software/111921/mailchimp) — 4.5/5 (17572 reviews) 4. [MailerLite](https://www.softwareadvice.ie/software/100595/mailerlite) — 4.7/5 (2256 reviews) 5. [ActiveCampaign](https://www.softwareadvice.ie/software/5398/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "A Solid Marketing Automation Platform" — 5.0/5 > **Scott** | *10 September 2018* | Publishing | Recommendation rating: 9.0/10 > > **Pros**: I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product. > > **Cons**: Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification. > > We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way. I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending. ----- ### "If you take advantage of all of its features, you will succeed." — 5.0/5 > **Kelsey** | *6 August 2018* | Financial Services | Recommendation rating: 6.0/10 > > **Pros**: We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time. We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do. We had great customer service, including weekly calls with a customer experience rep. > > **Cons**: Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it. If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit. Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items. The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer. ----- ### "Over-promising and under-delivering are key traits of Act-On" — 2.0/5 > **Luke** | *29 April 2019* | Law Practice | Recommendation rating: 2.0/10 > > **Pros**: The system was pretty easy to use. The set-up process for lead nurturing, forms, creating newsletters and other tools were pretty useful. > > **Cons**: Customer service, account limits, aesthetics were below average. The customer service was woeful, the original salesperson who on-boarded me and two referral partners promised the world features wise. Lots of nice looking mocks and promises were made yet nothing provided. On the customer service side of things, on two occasions when the unique contacts and email limit was exceeded the entire system shuts-down. All nurturing campaigns cease and there is no ability to send any emails at all. It took two weeks for someone to be able to apply a temporary increase to allow our marketing efforts to continue. > > Overall I would give Act-On a low pass. The issues with customer service, slightly overpriced and the lack of proper development plagued my experience. If I could go back, I would have used HubSpot or Marketo. At the moment, we have cancelled our Act-On account after 3-4 years and are using a stack of SaaS solutions tied into our practice management system. This is far more cost efficient, easy to use and with better customer service. My advice would be for businesses considering using Act-On due to the price of the above-mentioned competitors to use a stack approach instead of using this system. Using Vision6/Campaign Monitor/MailChimp in tandem with a better landing page provider (Unbounce, Instapage) linked to a CRM would be far better. Stay away, particulalry due to the service - this is even more important for Australian based consumers. ----- ### "ACT-ON customer service is fading fast" — 4.0/5 > **Dave** | *7 August 2018* | Biotechnology | Recommendation rating: 6.0/10 > > **Pros**: In the landscape of marketing automation systems, ACT-ON is not the most powerful solution, but it is not the most expensive. It works quite well for our needs. > > **Cons**: I generally don't need a lot of support, but if I can't find a solution on their knowledge base, I have no choice but to call them directly. Ever since ACT-ON closed one of there offices a few months ago, it has been taking me an hour to get through on their support line. I had someone email in June and said they would get back to me very soon. After 6 weeks, I emailed them back and then received a response. > > I was looking for an email tool that integrates with MS CRM and this product fits the bill. It allows you to drip campaigns, which is nice (albeit not intuitively). Just make sure you give yourself ample time for their assistance. ----- ### "This is really a marketing tool that has build some features for salespeople" — 4.0/5 > **Layne** | *19 July 2018* | Publishing | Recommendation rating: 5.0/10 > > **Pros**: I like that it will track my emails and log them to our CRM (Microsoft Dynamics). I like that I can get a daily email letting me know of known and anonymous visitors to our website. > > **Cons**: It's clunky to try and track down a specific email to see if the recipient has interacted with it. This is really a tool that is more valuable to marketing, but has built some features that are being sold as a sales tool. It's a nice to have, but not a need for sales. ----- Page: 1 / 12\ Next: [Next page](https://www.softwareadvice.ie/software/25651/act-on?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/25651/act-on) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data