--- description: Review of Beacon Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Beacon | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Bot Detection and Mitigation Software](/directory/4426/bot-detection-and-mitigation/software) > [Beacon](/software/261332/beacon) # Beacon Canonical: https://www.softwareadvice.ie/software/261332/beacon Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.ie/software/261332/beacon?page=2) > Beacon is truly cross-platform, detecting invalid clicks across all major paid search and paid social channels (including Google Search Ads, Bing, Facebook, Instagram, Twitter, Snapchat, and more) as well as programmatic/display advertising. HOW BEACON WORKS: Detect bots Ad-verification and click fraud prevention platforms typically rely on a limited number of indicators and potentially out-of-date “blacklist” IP lists, when analyzing for user authenticity. Beacon uses Digital Journey Tracking to collate all visitor actions and uses this data for individual visitor behavioral and network analysis, as well as looking at dozens of parameters to perform advanced OS/device fingerprinting. Block bots Beacon click fraud protection ensures that when a bot is detected, the device fingerprint is added to our unique bot protection database. This database is used to block bot impressions (for CPM) and clicks (for CPC) on your paid campaigns. Beacon uses this to build regularly updated, custom-blended bot exclusion lists specifically for you, to give you the maximum reduction in click fraud over time. Bots come and go over time to help them evade detection, so we only consider a bot fingerprint valid for a limited time to prevent us from over-blocking. Reach more people Client data shows that up to 40-50% of your search and social clicks are invalid clicks by bots. With Beacon click fraud protection, bots are prevented from seeing and clicking on your ads, giving you significantly more human clicks for the same ad spend. Waste less budget Beacon’s click fraud protection significantly reduces bot clicks on your campaigns, increasing clicks from people and reducing wasted ad spend. Data you can trust At Beacon we’ve been champions of transparent marketing data since our foundation. With click fraud detection and mitigation across search and social, Beacon feeds other parts of the Martech stack with better quality data, to enable improved analytics, decision-making and results. HOW DO ORGANISATIONS ENGAGE WITH BEACON? Organizations can get started with Beacon in just 3 steps... STEP 1: Diagnose Request a free click fraud diagnostic. Our click fraud diagnosis reports tell you just how much ad fraud is damaging your campaigns. Get your results in minutes. STEP 2: Evaluate Begin your 30-day evaluation. Just add a javascript snippet to your website and connect your accounts, then Beacon will measure your campaign click fraud and budget wastage to establish a baseline. Once established, we activate bot blocking to demonstrate the shocking amount of click fraud associated in your campaigns. STEP 3: Improve Measure \& improve your campaign results. You will be able to monitor progress in the Beacon app during and at the end of the 30-day evaluation period, we will run through the results with you and agree your next steps. AWARD-WINNING Beacon was recognized by Tech Nation as the best Cyber Security company in the Rising Stars 2021 awards. We are taking the lead in empowering brands and marketing agencies to take control of their digital marketing data. > > Verdict: Rated **4.4/5** by 12 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 12 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.0/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.7/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Beaconsoft - **Founded**: 2017 ## Commercial Context - **Starting Price**: £500.00 - **Pricing model**: Usage Based (Free Trial) - **Pricing Details**: Price varies with amount of ad spend. Brand \& Agency deals available. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United Kingdom ## Features - API - Activity Dashboard - Bot Detection - Bot Mitigation - Click Tracking - Dashboard - Device Fingerprinting - Fraud Detection - Multi-Campaign - Performance Metrics - Reporting & Statistics ## Support Options - Email/Help Desk - Knowledge Base - Chat ## Category - [Bot Detection and Mitigation Software](https://www.softwareadvice.ie/directory/4426/bot-detection-and-mitigation/software) ## Related Categories - [Bot Detection and Mitigation Software](https://www.softwareadvice.ie/directory/4426/bot-detection-and-mitigation/software) - [Click Fraud Software](https://www.softwareadvice.ie/directory/4263/click-fraud/software) ## Alternatives 1. [ClickPatrol](https://www.softwareadvice.ie/software/410964/clickpatrol) — 5.0/5 (15 reviews) 2. [ClickCease](https://www.softwareadvice.ie/software/36035/clickcease) — 4.7/5 (222 reviews) 3. [AppsFlyer](https://www.softwareadvice.ie/software/196837/appsflyer) — 4.5/5 (138 reviews) 4. [Spider AF](https://www.softwareadvice.ie/software/368663/spideraf) — 4.6/5 (16 reviews) 5. [ClickSambo](https://www.softwareadvice.ie/software/530324/ClickSambo) — 5.0/5 (2 reviews) ## Reviews ### "One-stop Social Media Analytics" — 4.0/5 > **Mick** | *11 March 2019* | Information Technology & Services | Recommendation rating: 9.0/10 > > **Pros**: Want to identify which social channels/posts drive the most traffic or engagement? Easy to get the required data with no excessive digging into the profiles one by one. Set targets, measure and evaluate. > > **Cons**: The customizing options for the reports could be more elaborate. ----- ### "Digital marketeers fundamental tool for campaign planing and optimal delivery and ad balancing." — 5.0/5 > **Dermot** | *22 November 2021* | Financial Services | Recommendation rating: 10.0/10 > > **Pros**: We've been a long term fan of Beacon, having used the platform for a few years now, we have seen it evolve into what it is today; a powerful click fraud protection platform. What makes Beacon stand out is it's multichannel click fraud detection feature which shows bot and human activity, click fraud protection for Facebook, and the metrics it gives us into visitor engagement and cost per engaged visitor. Without this insight into what is really happening on our paid media, we'd be making decisions based on wrong data. The team our outstanding to work with. > > **Cons**: At the higher end of product pricing, but as in life you get what you pay for. Apart from that there aren't really any. > > A very professional company with a great product which transfers the power to the consumer / user of digital marketing, providing the up to the minute data on digital ad spend and productivity. ----- ### "Easy to use, yet requires connection" — 3.0/5 > **Ishita** | *26 April 2020* | Research | Recommendation rating: 7.0/10 > > **Pros**: I was very enthisiased by the interactive presence of features on the software. The categories that were shown were very interactive and informative. No one needs to approach other search engines such as Google etc. All the information with good amount of quality content is present on the same site. the options available are very easy to use due to the presence of filter option that categorises preferences as per our needs. The number or quantity of entries is good. > > **Cons**: The software requires good amount of modification. Not only does the content need to be good, but also the display of the information. This includes faster search options, proper alignment of texts, proper spacing between the texts with the presence of more visuals. Exactly like the computer chips, the software also needs to optimise its functioning with least space consumption on the device. In order to enhance the legitimacy of the information,more reviews need to be included. ----- ### "Beacon Review" — 5.0/5 > **Annie** | *15 November 2021* | Management Consulting | Recommendation rating: 10.0/10 > > **Pros**: Quick and easy to deploy, very effective and avoiding bots and improving campaign results. > > **Cons**: Nothing - the software is great. Easy to deploy and utilise. > > Really helpful and friendly team who know their stuff inside out. Very passionate about their product and delivering brilliant results. ----- ### "Multi-channel Protection" — 5.0/5 > **Mark** | *5 January 2022* | Marketing & Advertising | Recommendation rating: 9.0/10 > > **Pros**: Through our valued partnership with Beacon, we are able to offer our clients multi-channel ad fraud protection to improve paid campaign performance. The beauty of Beacon is that it's automated and works in the background to block invalid traffic without any input from our team. We simply let it do its magic\! > > **Cons**: The reporting feature has reduced since we started. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.ie/software/261332/beacon?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/261332/beacon) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data