--- description: Review of Later Social Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Later Social | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Social Media Marketing Tools](/directory/3905/social-media-marketing/software) > [Later Social](/software/261827/later) # Later Social Canonical: https://www.softwareadvice.ie/software/261827/later Page: 1 / 17\ Next: [Next page](https://www.softwareadvice.ie/software/261827/later?page=2) > Later Social is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Later Social helps you save time and grow your business by making it easy to manage your entire social media strategy, all in one place. Schedule posts to every social platform, get hashtag suggestions, best times to post, turn your images into clickable, shoppable posts with a custom link in bio, and much more\! > > Verdict: Rated **4.4/5** by 399 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 399 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Later - **Founded**: 2014 ## Commercial Context - **Starting Price**: US$25.00 - **Pricing model**: (Free version available) (Free Trial) - **Pricing Details**: Starter: $25/month (or $18.75/month when billed annually) for 1 User, 1 Social Set, and 30 posts per month per social platform. Growth: $50/month (or $37.50/month when billed annually) for 2 users, 2 Social Sets, and 180 posts per month per social platform. Scale: $110/month (or $82.50/month when billed annually) for 4 users, 6 Social Sets, and unlimited posts across all social platforms. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - Automated Publishing - Automated Scheduling - Calendar Management - Content Library - Content Management - Data Import/Export - Drag & Drop - Engagement Tracking - Image Library - Multi-Account Management - Multi-Channel Marketing - Performance Metrics - Post Scheduling - Reporting/Analytics - Social Media Integration - Social Media Monitoring - Social Promotion - Tagging ## Integrations (3 total) - Instagram - Meta for Business - Twitter/X ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Chat ## Category - [Social Media Marketing Tools](https://www.softwareadvice.ie/directory/3905/social-media-marketing/software) ## Alternatives 1. [Instagram](https://www.softwareadvice.ie/software/115029/instagram) — 4.7/5 (5208 reviews) 2. [Snapchat for Business](https://www.softwareadvice.ie/software/117456/snapchat) — 4.6/5 (1141 reviews) 3. [Meta for Business](https://www.softwareadvice.ie/software/239876/facebook) — 4.4/5 (2374 reviews) 4. [Zoho Social](https://www.softwareadvice.ie/software/392457/zoho-social) — 4.7/5 (3457 reviews) 5. [Twitter/X](https://www.softwareadvice.ie/software/255619/twitter) — 4.5/5 (1810 reviews) ## Reviews ### "Later is a feature-rich and affordable social media scheduling platform" — 5.0/5 > **Leighton** | *31 August 2022* | Entertainment | Recommendation rating: 9.0/10 > > **Pros**: Later offers a wide variety of post scheduling features for most popular platforms but at a more modest price point. Later also offers some features not commonly implemented in competing products, such as a calendar view that makes it easy to see at a glance what posts are scheduled, and at what date/time. > > **Cons**: Unfortunately Later's complexity does get the best of it sometimes, meaning the learning curve, while not bad, is certainly steeper than some competing tools like Buffer. ----- ### "The very best scheduling tool" — 5.0/5 > **Allie** | *16 January 2025* | Education Management | Recommendation rating: 10.0/10 > > **Pros**: This program is amazing. I am able to easily schedule content across platforms seamlessly. > > **Cons**: I wish there were more specific and accurate analytics. > > I love it and couldn’t do my job without it. ----- ### "More a scheduling app that anything else" — 2.0/5 > **Laura** | *19 September 2019* | Media Production | Recommendation rating: 2.0/10 > > **Pros**: Later is quite useful to have an idea of what your progression is in terms on followers and reactions. What I like the most about it is the preview option that lets you have a better idea of how your posts would look like . There aren't many other apps that offer you such a useful view. Obviously we also like the fact that lets you schedule all your posts and in general is very intuitive and easy to use. I like how it relays on visual structures to plan your feed. It doesn't overcomplicate things which is very handy. Customer service is also really good. > > **Cons**: All the analytics part of it is really helpful. However, I think it would improve if it could give more details about the overall engagement of our profile. This means it would be great if we could have graphics that sum up all the reactions ( reactions for our stories, posts and clicks on our link all together). One thing I would also improve is to allow the option of uploading more than one still per post. At the moment every time we want to post a few pictures together we need to do it through out phone. I'd also add predictive text when it comes to tag or mention any of our contacts (at the moment you have to enter the full name of everyone, an it takes way longer than doing it though Instagram, specially when you need to tag a lot of people). I'd also like to have the option for adding text to our stories. At the moment Lates lets you crop or apply filters to your stories but it doesn't let you add text or gifs as you would do directly on Instagram. > > I think it's a good tool to schedule posts os stories that you have previously designed and edited. It'd not very helpful when it comes to tag or mention a large number of people which is quite important if you collaborate with lots of different teams and accounts in your business. Overall, it'd be more helpful if the usability was a bit more similar to what you find on Instagram, however I guess it's just a question of getting used to it (although the predictive keyboard would be a great help). ----- ### "Well designed Social Media Management platform with a fatal flaw" — 4.0/5 > **Darien** | *21 January 2020* | Religious Institutions | Recommendation rating: 6.0/10 > > **Pros**: Later is an incredibly well-designed platform that offers the best user-interface and planning features I've encountered across social media management platforms. Setting up Later with our Instagram \& Facebook accounts was a breeze, as was configuring the platform to fit my specific needs with custom post-schedules, and their visual planner (offering week views, monthly views \& even a profile view) - all available at their free tiered platform. Pay a couple bucks a month, and you get access to even more features - such as suggested posting times (truly an incredible feature), video posting, instagram story posting, and team management options (such as Contributors) that are truly unbeatable at the price Later offers them. > > **Cons**: While Later's platform was absolutely stunning \& incredibly user-friendly, my issue with Later stemmed from the continued issue of Later failing to post scheduled Instagram posts. I will say, I haven't used Later since late 2018 (so this issue may have been resolved); but I was continually dealing with this issue for over 6 months - with a scheduled post failing to post, the Later platform marking the post as "failed to post", and Later refusing to notify me of the failure - despite their fallback feature of notifying the user via the app when a post fails to get posted. With this issue I contacted support, but got given the run-around "Instagram's API" was down (seems to have happened a lot while I was with Later and never when I switched to another platform), so I begrudgingly made the decision to switch to a more expensive \& less featured platform that would auto-post to instagram. As I mentioned previously however, this issue may have been resolved in the past 1.5 years since I used the platform. > > Overall, Later was an incredible platform that offers some incredible features at a price point that cannot be beat - serving as the primary social media management platform for our team for well over a year. However, due to a lack of customer support surrounding a key feature consistently breaking, we were forced to give up on Later and move to competing products. ----- ### "Necessary Tool" — 4.0/5 > **Verified Reviewer** | *27 May 2022* | Hospitality | Recommendation rating: 8.0/10 > > **Pros**: The price point is good, the product is easy to learn and there has been minimum downtime. I can schedule out my social media posts a month in advance which is always a good thing. The biggest reason I choose this software to be able to add a link in bio on every post. Since I do a lot of recipes, that was key. > > **Cons**: Until recently, couldn't schedule carousels but that has been fixed. Now can't schedule reels which would be ideal. > > Good piece of software that does it's job. ----- Page: 1 / 17\ Next: [Next page](https://www.softwareadvice.ie/software/261827/later?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/261827/later) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data