---
description: Review of datacadabra Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: datacadabra | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Data Management Software](/directory/4230/data-management/software) > [datacadabra](/software/264782/datacadabra)

# datacadabra

Canonical: https://www.softwareadvice.ie/software/264782/datacadabra

> datacadabra is a data marketing suite in SaaS mode entirely dedicated to marketing. datacadabra supports users throughout the entire data exploitation chain. It supports data structuring, the creation of targets for marketing operations, the preparation of analyses, and the analyses themselves. Its more than 40 pre-configured analyses allow for the improvement of customer knowledge, the prediction of behaviors, and the optimization and monitoring of marketing actions. datacadabra is enriched with new analyses every month. This allows it to optimize animation plans and marketing actions in order to improve performance.
> 
> Verdict: Rated **4.6/5** by 5 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 5 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: datacadabra
- **Founded**: 2017

## Commercial Context

- **Starting Price**: €2,500.00
- **Pricing model**: Per Feature (Free Trial)
- **Pricing Details**: The datacadabra price list is modular and depends on the functional needs. &#10;&#10;It is broken down into 2 parts:&#10;- the analytical datamart which will depend on the volume of integrated customers&#10;- the analysis modules for which the annual subscription price is specific to each module.&#10;&#10;Custom packages are also available according to user needs.
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French
- **Available Countries**: Belgium, France, Luxembourg, Monaco, Switzerland, United Kingdom

## Features

- API
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Campaign Analytics
- Customer Segmentation
- Dashboard
- Data Import/Export
- Data Preparation
- Data Profiling
- Data Visualisation
- Demand Forecasting
- For Retail
- Forecasting
- Machine Learning
- Monitoring
- Multiple Data Sources
- No-Code
- Performance Metrics
- Predictive Analytics

## Integrations (4 total)

- Brevo
- Mailchimp
- Mailjet
- Sarbacane

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support

## Category

- [Data Management Software](https://www.softwareadvice.ie/directory/4230/data-management/software)

## Related Categories

- [Data Management Software](https://www.softwareadvice.ie/directory/4230/data-management/software)
- [Predictive Analytics Software](https://www.softwareadvice.ie/directory/481/predictive-analytics/software)
- [Big Data Software](https://www.softwareadvice.ie/directory/3299/big-data/software)
- [Artificial Intelligence (AI) Software](https://www.softwareadvice.ie/directory/4360/artificial-intelligence/software)
- [Data Mining Tools](https://www.softwareadvice.ie/directory/402/data-mining/software)

## Alternatives

1. [Google Cloud](https://www.softwareadvice.ie/software/172144/google-cloud-platform) — 4.7/5 (2262 reviews)
2. [Tableau](https://www.softwareadvice.ie/software/1940/tableau) — 4.6/5 (2348 reviews)
3. [Google Analytics 360](https://www.softwareadvice.ie/software/137155/google-analytics) — 4.7/5 (8089 reviews)
4. [Sisense](https://www.softwareadvice.ie/software/119281/prism) — 4.5/5 (378 reviews)
5. [Matomo](https://www.softwareadvice.ie/software/101543/matomo) — 4.7/5 (62 reviews)

## Reviews

### "Un gain de temps et un impact métier pour l'utilisateur" — 4.0/5

> **Ludovic** | *5 August 2021* | Retail | Recommendation rating: 8.0/10
> 
> **Pros**: Datacadabra propose différentes sections (prédire / décrire / cartographier / segmenter) qui remplissent chacun leur fonction de manière très efficace, et le travail d'analyse de modèle qui en sort est déjà prémâché par un output des indicateurs les plus intéressants (courbe ROC, AUC, variables explicatives pour prédire, définition des segments pour segmenter ...). Cela permet de se concentrer sur l'impact métier de ce que l'on a créé.
> 
> **Cons**: Le travail de préparation de données selon un format particulier était le seul point faible que je trouvais à l'outil, mais ce problème n'existe plus désormais.
> 
> Un autre avantage de Datacadabra est la réactivité des équipes, qui, en plus d'un support technique, m'ont également offert un support marketing qui m'a permis de mettre en place des campagnes CRM aux ciblages optimisés en quelques clics, ce qui était nécessaire vu le fort rythme du plan co (3 news / semaine).

-----

### "Produit très convainquant (utilisation du module Prédire)" — 5.0/5

> **Jérôme** | *6 August 2021* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: - Solution simple à utiliser, surtout après la petite période d'apprentissage, utile dans mon cas n'étant pas du tout expert dans ce domaine.&#10;- Très bon accompagnement du support&#10;- Vitesse de génération du modèle statistique, une fois le dataset importé
> 
> **Cons**: Je n'ai pour le moment été confronté à aucun problème particulier avec Datacadabra.
> 
> Nous utilisons le module Prédire afin de générer des scorings d'attrition.&#10;Les scores obtenus sont particulièrement pertinents.

-----

### "Un outil multi-analyses Clients" — 5.0/5

> **Betty** | *5 August 2021* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: Diversité des analyses Clients.&#10;L'option de préparation des données.&#10;Les rapports d'analyse structurés pour la segmentation.
> 
> **Cons**: Pour un profil qui n'est pas data, le paramétrage peut parfois être compliqué de part le langage technique utilisé.&#10;Rapports complexes à analyser en sortie d'analyses de profil.
> 
> L'utilisation principale de datacadabra est celle de la segmentation RFM, qui est le 1er pilier pour un accompagnement stratégique en marketing automation.&#10;La découverte progressive d'autres fonctionnalités m'amène à proposer davantage ces solutions à mes différents clients notamment sur la partie Profil (module Décrire).&#10;Globalement très satisfaite.

-----

### "Pour une meilleure segmentation client" — 4.0/5

> **JEROME** | *5 August 2021* | Food Production | Recommendation rating: 7.0/10
> 
> **Pros**: Tableau d'activité et suivi profil évolué
> 
> **Cons**: La mise en forme des résultats, manque d'intuitivité, convivialité de l'interface.&#10;Difficulté au commencement à l'interprétation des résultats.
> 
> L'outil nous a permis de mieux comprendre le comportement de nos clients, d'identifier nos Vips et poches de croissance. Et donc de prioriser nos actions.

-----

### "Avis" — 5.0/5

> **Olivier** | *5 August 2021* | Supermarkets | Recommendation rating: 9.0/10
> 
> **Pros**: La possibilité de faire d'autres choses que simplement du scoring (reporting, PMG, ...)
> 
> **Cons**: Le lancement du scoring est un peu long.
> 
> de la pertinence dans divers ciblages

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/264782/datacadabra)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/bi/datacadabra-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/264782/datacadabra> |
| en-GB | <https://www.softwareadvice.co.uk/software/264782/datacadabra> |
| en-IE | <https://www.softwareadvice.ie/software/264782/datacadabra> |
| en-NZ | <https://www.softwareadvice.co.nz/software/264782/datacadabra> |
| fr | <https://www.softwareadvice.fr/software/264782/datacadabra> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SoftwareAdvice Ireland","address":{"@type":"PostalAddress","addressLocality":"Dublin","addressRegion":"D","postalCode":"D02 NP94","streetAddress":"2 Park Place, 3rd Floor, Hatch St Dublin, D02 NP94 Ireland"},"description":"We've helped more than 500000 buyers to find the right software.","email":"info@softwareadvice.ie","url":"https://www.softwareadvice.ie/","logo":"https://dm-localsites-assets-prod.imgix.net/images/software_advice/logo-white-d2cfd05bdd863947d19a4d1b9567dde8.svg","@type":"Organization","@id":"https://www.softwareadvice.ie/#organization","parentOrganization":"Gartner, Inc.","sameAs":[]},{"name":"datacadabra","description":"datacadabra is a data marketing suite in SaaS mode entirely dedicated to marketing. datacadabra supports users throughout the entire data exploitation chain. It supports data structuring, the creation of targets for marketing operations, the preparation of analyses, and the analyses themselves. Its more than 40 pre-configured analyses allow for the improvement of customer knowledge, the prediction of behaviors, and the optimization and monitoring of marketing actions. datacadabra is enriched with new analyses every month. This allows it to optimize animation plans and marketing actions in order to improve performance.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/bf00191d-1b87-4611-9741-68329b757fc0.png","url":"https://www.softwareadvice.ie/software/264782/datacadabra","@type":"SoftwareApplication","@id":"https://www.softwareadvice.ie/software/264782/datacadabra#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":5},"offers":{"price":"2500","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Data Management Software","position":2,"item":"/directory/4230/data-management/software","@type":"ListItem"},{"name":"datacadabra","position":3,"item":"/software/264782/datacadabra","@type":"ListItem"}],"@id":"https://www.softwareadvice.ie/software/264782/datacadabra#breadcrumblist"}]}
</script>