---
description: Review of Enterprise Tag Management Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Enterprise Tag Management | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/4142/web-analytics/software) > [Enterprise Tag Management](/software/276659/enterprise-tag-management)

# Enterprise Tag Management

Canonical: https://www.softwareadvice.ie/software/276659/enterprise-tag-management

> Enterprise Tag Management is a campaign management and web analytics solution that helps businesses collect customer first-party data from multiple onsite and offsite channels, such as emails, videos, advertisements, and IoT devices. It allows staff members to monitor tags compliance with industry regulations and detect unauthorized third or fourth-party tags, ensuring data security.

Enterprise Tag Management enables team members to utilize the omnichannel tag data to gain insights into customer data, generate real-time personalization, manage segmentation, and more on a centralized platform. Pricing is available on request and support is extended via documentation, phone, email and other online measures.
> 
> Verdict: Rated **4.5/5** by 2 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 2 Reviews |
| Ease of Use | 4.5/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Ensighten
- **Founded**: 2009

## Commercial Context

- **Pricing model**: Per Feature
- **Pricing Details**: Contact Ensighten for pricing details
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Campaign Management
- Channel Management
- Conversion Tracking
- Drip Campaigns
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Management
- Lead Qualification
- Marketing Automation
- Multi-Campaign
- Multi-Channel Marketing
- Multivariate Testing
- Pageview Tracking
- ROI Tracking
- Referral Tracking
- Sales Analytics
- Search Marketing
- Segmentation
- Social Marketing
- Tagging

## Support Options

- Chat

## Category

- [Web Analytics Tools](https://www.softwareadvice.ie/directory/4142/web-analytics/software)

## Related Categories

- [Web Analytics Tools](https://www.softwareadvice.ie/directory/4142/web-analytics/software)
- [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software)
- [Campaign Management Software](https://www.softwareadvice.ie/directory/2878/campaign-management/software)

## Alternatives

1. [Google Ads](https://www.softwareadvice.ie/software/135892/google-ads) — 4.4/5 (1006 reviews)
2. [Brevo](https://www.softwareadvice.ie/software/18887/brevo) — 4.6/5 (3408 reviews)
3. [Mailchimp](https://www.softwareadvice.ie/software/111921/mailchimp) — 4.5/5 (17572 reviews)
4. [MailerLite](https://www.softwareadvice.ie/software/100595/mailerlite) — 4.7/5 (2256 reviews)
5. [ActiveCampaign](https://www.softwareadvice.ie/software/5398/activecampaign) — 4.6/5 (2561 reviews)

## Reviews

### "This changes the life of Analytics Developers" — 5.0/5

> **Rohit** | *12 February 2019* | Media Production | Recommendation rating: 10.0/10
> 
> **Pros**: Ease of using Enterprise Tag Management
Earlier we used JSMD, that was a pain
Even a person with NON Coding background can change/update tags using Ensighten
Adding basic beacons on new pages and Interactions have never been so easy
> 
> **Cons**: There are some issues with Enterprise Tag Management, that some time caused double beaconing in Production.
Also, I have faced issues while setting up test environment using a plugin.
Changes that I have made to test environment are some times reverted and I do not get a prompt as well.
> 
> I work in a Media and Entertainment company and we use it for tagging our page views, videos and user interaction cases. This has proved very handy for us since we started using after getting rid of legacy JSMD technique.

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### "Tag Management Simplified" — 4.0/5

> **John** | *11 March 2015*
> 
> Ensighten's implementation is straightforward and easy. A single line of code helps to simplify the minefield of web tags when dealing with multiple channels/sources of traffic. The tag management system is robust and covers all of our needs. The greatest upside is the comprehensive analytics and attribution. It is one thing to collect as much data as possible, it is another to weave a coherent picture that allows for actionable analysis. Ensighten has been incredibly fruitful so far. The only downside is that it is not free. But when a system provides this much fruit and support, it's hard to argue the cost.

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/276659/enterprise-tag-management)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/web-analytics/enterprise-tag-management-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/276659/enterprise-tag-management> |
| en-GB | <https://www.softwareadvice.co.uk/software/276659/enterprise-tag-management> |
| en-IE | <https://www.softwareadvice.ie/software/276659/enterprise-tag-management> |
| en-NZ | <https://www.softwareadvice.co.nz/software/276659/enterprise-tag-management> |

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