--- description: Review of Braze Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Braze | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Mobile Marketing Software](/directory/4398/mobile-marketing/software) > [Braze](/software/298874/braze) # Braze Canonical: https://www.softwareadvice.ie/software/298874/braze Page: 1 / 8\ Next: [Next page](https://www.softwareadvice.ie/software/298874/braze?page=2) > Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. > > Verdict: Rated **4.7/5** by 168 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.7/5** | 168 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.6/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Braze - **Founded**: 2011 ## Commercial Context - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: Please contact Braze directly for pricing details. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Brazilian Portuguese, English, French, Japanese, Korean, Spanish - **Available Countries**: Australia, Germany, Hong Kong SAR China, Indonesia, Malaysia, New Zealand, Philippines, Saudi Arabia, Singapore, Thailand, United Arab Emirates, United Kingdom, United States ## Features - A/B Testing - App Notifications - CRM - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Channel Management - Communication Management - Contact Management - Content Management - Contextual Targeting - Customer Engagement - Customer History - Customer Journey Mapping - Customer Segmentation - Customisable CTAs - Customisable Reports - Customisable Templates - Drip Campaigns ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base ## Category - [Mobile Marketing Software](https://www.softwareadvice.ie/directory/4398/mobile-marketing/software) ## Related Categories - [Mobile Marketing Software](https://www.softwareadvice.ie/directory/4398/mobile-marketing/software) - [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software) - [Email Marketing Software](https://www.softwareadvice.ie/directory/4697/email-marketing/software) - [Push Notifications Software](https://www.softwareadvice.ie/directory/4260/push-notifications/software) - [Customer Engagement Software](https://www.softwareadvice.ie/directory/508/customer-engagement/software) ## Alternatives 1. [Gmail](https://www.softwareadvice.ie/software/171529/gmail) — 4.8/5 (13517 reviews) 2. [Brevo](https://www.softwareadvice.ie/software/18887/brevo) — 4.6/5 (3512 reviews) 3. [Mailchimp](https://www.softwareadvice.ie/software/111921/mailchimp) — 4.5/5 (17676 reviews) 4. [MailerLite](https://www.softwareadvice.ie/software/100595/mailerlite) — 4.7/5 (2322 reviews) 5. [ActiveCampaign](https://www.softwareadvice.ie/software/5398/activecampaign) — 4.6/5 (2568 reviews) ## Reviews ### "Great product\! Easy to use." — 4.0/5 > **Emily** | *19 March 2026* | Health, Wellness & Fitness | Recommendation rating: 8.0/10 > > **Pros**: Easy to use - UI is intuitive, support is great and super helpful. Bonfire community is also a great resource. > > **Cons**: The reporting on some features seems a bit glitchy / buggy. They only allow retargeting from certain campaigns after 3 months and I find you need a fairly in depth understanding of how things work in order to avoid race conditions. We've had some turnover with our CSMs, which I think slows progress a bit. > > Has been great overall. Has made a huge impact on our business and still have some work to do to continue to improve that. ----- ### "Braze Email User" — 4.0/5 > **Kevin** | *10 June 2025* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: The system is easy to login and even a beginner can get thru the processes and come out with a good product. > > **Cons**: The reporting on the results could be more customer focused. there are no visuals to show the advertiser, just the stats. > > We use it daily to manage our email contacts and send many types of emails for our local business and ourselves. ----- ### "The shortcomings of Braze" — 3.0/5 > **Thomas** | *24 June 2023* | Consumer Services | Recommendation rating: 2.0/10 > > **Pros**: The discount we received when signing Braze. > > **Cons**: The quality of customer support is low. It takes endless time out of my week to resolve the issues we're facing. Many standard functionalities are missing. The fact that you have a limited amount of data points is frustrating. The AI copywriter is cringy and not on point. > > It is quite bad and we are considering building this ourselves and canceling our subscription. ----- ### "Braze review" — 4.0/5 > **Luka** | *23 July 2025* | Consumer Services | Recommendation rating: 8.0/10 > > **Pros**: I like Braze’s ability to deliver personalized marketing communication across multiple channels, helping us engage customers at the right time with the right message. > > **Cons**: The user interface isn’t the most intuitive, especially for new users. Certain features require a bit of a learning curve and could be more streamlined. > > Braze is a powerful tool for multi-channel marketing. There’s a bit of a learning curve, but it delivers great value once you get the hang of it. ----- ### "I love Braze" — 5.0/5 > **Meg** | *20 August 2025* | Food & Beverages | Recommendation rating: 10.0/10 > > **Pros**: Its innovative, and future thinking. Braze really has the ability to level up our marketing and keep us ahead of the rest. > > **Cons**: Some of the features require dev/engineer help when this is hard to get ahold of it can hold up some projects. > > Great\! The staff are great, product is amazing, and its great to be using a platform that is so innovative. ----- Page: 1 / 8\ Next: [Next page](https://www.softwareadvice.ie/software/298874/braze?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/298874/braze) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data