--- description: Review of Grassfish IXM platform Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Grassfish IXM platform | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Digital Signage Software](/directory/4565/digital-signage/software) > [Grassfish IXM platform](/software/307454/digital-signage-cms) # Grassfish IXM platform Canonical: https://www.softwareadvice.ie/software/307454/digital-signage-cms Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.ie/software/307454/digital-signage-cms?page=2) > Grassfish helps global brands and leading retailers create connected, intelligent, and engaging experiences across their physical stores. We believe the store remains a critical part of the customer journey and that its role becomes even more valuable when physical and digital experiences work together. At the core of our offering is the enterprise-grade Grassfish IXM Platform. In-Store Experience Management (IXM) goes beyond traditional digital signage by bringing digital touchpoints, content, data, and retail systems together in one scalable environment. It enables retailers to orchestrate experiences across stores, markets, and formats while maintaining central brand control and enabling relevant local execution. The Grassfish IXM Platform provides the foundation for a wide range of use cases, including digital signage, interactive customer experiences, sales enablement, in-store Retail Media, and Digital Out-of-Home (DOOH). Its open architecture integrates with existing technology ecosystems, including POS, CRM, ERP, PIM, DAM, and e-commerce systems. This enables visual and interactive displays, staff tools, content, data, and other digital touchpoints to work together as part of a connected store experience. For Retail Media, Grassfish enables retailers to transform their digital in-store touchpoints into retailer-owned, monetisable media networks. Rather than treating the store as simply another advertising channel, Retail Media can be strategically integrated into the customer journey, allowing retailers to maintain control over their content, data, brand, and experience while creating new commercial opportunities. Our IXM platform supports campaign orchestration, booking and inventory management, contextual targeting, programmatic integrations, and performance reporting. Technology alone, however, does not create an extraordinary store experience. Grassfish combines its IXM Platform with strategic expertise, helping retailers define what role digital should play in their stores before determining how technology should enable it. Our expertise spans experience strategy, concept design, technical consulting and integration strategy, governance, rollout, and continuous performance evolution. This combination of platform and expertise helps organisations move from managing individual screens and channels to managing the complete in-store experience. It also helps simplify the complexity of global retail environments, where different systems, markets, teams, partners, and store formats need to work together. Founded in 2005, Grassfish supports more than 200,000 digital touchpoints and over 1,500 brands. We work alongside global brands, leading retailers, and an ecosystem of partners to turn strategy into scalable execution and continuously evolve the role of the physical store. Our mission is to enable extraordinary customer experiences every day. Our ambition is to set the standard for In-Store Experience Management and help retailers realise the full potential of the store in an increasingly connected retail world. > > Verdict: Rated **4.6/5** by 13 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 13 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.5/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Grassfish - **Founded**: 2005 ## Commercial Context - **Pricing model**: Other (Free Trial) - **Pricing Details**: Grassfish offers enterprise software licensing with pricing available upon request. Contact our team for current pricing and licensing details. - **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) - **Supported Languages**: Arabic, Bulgarian, Chinese, Czech, Danish, English, Finnish, French, German, Hebrew, Italian, Norwegian, Polish, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish - **Available Countries**: Austria, Canada, Germany, Sweden, Switzerland, United Kingdom, United States ## Features - API - Access Controls/Permissions - Alerts/Notifications - Audience Analytics - Audit Trail - Auto Update - Compliance Management - Configuration Management - Content Personalization - Content Scheduling - Custom Development - Customer Segmentation - Customisable Branding - Customisable Reports - Customisable Templates - Customizable User Interface - Data Import/Export - Data Security - Data Synchronisation - Digital Menu Boards ## Integrations (4 total) - CELUM - Microsoft Azure - Microsoft Excel - OPTICON ## Support Options - Email/Help Desk - Knowledge Base - Phone Support - Chat ## Category - [Digital Signage Software](https://www.softwareadvice.ie/directory/4565/digital-signage/software) ## Alternatives 1. 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[Rise Vision](https://www.softwareadvice.ie/software/109893/rise-vision) — 4.7/5 (302 reviews) ## Reviews ### "Great Sofftware" — 5.0/5 > **Verified Reviewer** | *17 July 2019* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: The Intuitive operation and the versatility of possibilities > > **Cons**: The versatility of the software and the fact that it is constantly being developed further ----- ### "Grassfish Road to V11" — 4.0/5 > **Pascal** | *16 July 2019* | Computer Hardware | Recommendation rating: 8.0/10 > > **Pros**: I like the versatility of the Grassfish CMS, which can cover many different needs. It is also remarkable how stable Grassfish runs over several years without major problems. Furthermore, I find it remarkable how the CMS has improved in the last four years. From the cumbersome Flash based CMS to a light-footed HTML application that makes working with the software on a daily basis a lot easier. > > **Cons**: The least I like the amount of player types that are not actively developed further. For example, the Javascript Player, these were very popular and now they are still in version 10. Also, there was no new software and instructions for the LGWebOS 3.2, which I believe not yet officially supportet is. I wish that in the future, these are our players / our direction and these are always supported and further developed. > > I started working with Grassfish at the age of eighteen without any prior knowledge of how this software works or is built. Now you start with small steps and get bigger, 5 years later, we program our own HTML spots, set up our own server, help partners build a CMS and build an experience. For us Grassfish has replaced our old cumbersome solution and created a new multifunctional solution. ----- ### "Grassfish user" — 4.0/5 > **Anna** | *23 December 2019* | Architecture & Planning | Recommendation rating: 7.0/10 > > **Pros**: - good usability - can be customized very well for our needs > > **Cons**: - nothing special to be mentinned, we still need some experience with customer usability to give any feedbacks here ----- ### "Great CM" — 5.0/5 > **Daniel** | *23 August 2019* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: - Features for running large notworks with a lot of clients - Possiblity to create trees in location / media etc. and customize every aspect on tree level - Use of categories - UDC mechanism > > **Cons**: - Missing feature: Export of current view (esp. locations) as csv/xls (we developed our own tool as we need this feature for reportings on a daily level) - Missing feature: Timetable for scheduling content (for our internal use, not necessary, but we have lost some projects as customes were expecting this feature) - Testing capabilites are limited (it would be great to avoid delivering test players to customers in order to validate content changes - current mechanisms are not sufficient for our customer needs) ----- ### "Grassfish Digital Signage CMS" — 5.0/5 > **Sebastian** | *4 December 2019* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Very high user-friendliness for the users, almost self-explanatory and intuitive operation, high possibilities to adapt the software (for example: interfaces) and very good adaptation to customer requirements. > > **Cons**: Actually no points to complain about. Change requests can be reported and implemented at any time. > > We work daily with many different applications of the Grassfish software: communication at the POS or internal employee information, touch applications, guiding system with interface in ERP systems or booking platforms, advertising networks, ... ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.ie/software/307454/digital-signage-cms?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/307454/digital-signage-cms) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data