---
description: Review of MSIGHTS Platform Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: MSIGHTS Platform | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Lead Management Software](/directory/1682/lead-management/software) > [MSIGHTS Platform](/software/316512/msights-platform)

# MSIGHTS Platform

Canonical: https://www.softwareadvice.ie/software/316512/msights-platform

> MSIGHTS Platform is a data management software that helps marketers centralize marketing and data operations, providing an objective view of overall marketing performance. The MSIGHTS Platform applications drive campaign management and data governance while automatically collecting and transforming disparate results data, providing access to fuel advanced analytics, reporting and visualization.
> 
> Verdict: Rated **5.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 1 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: MSIGHTS
- **Founded**: 2004

## Commercial Context

- **Pricing model**: Per Feature (Free Trial)
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, Spanish
- **Available Countries**: Albania, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Austria, Bahamas, Barbados, Belarus, Belgium, Belize, Bermuda, Bolivia, Bosnia & Herzegovina, Brazil, British Virgin Islands, Bulgaria, Canada, Cayman Islands and 84 more

## Features

- A/B Testing
- API
- Access Controls/Permissions
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Notifications
- Audit Management
- Behavior Analytics
- Budgeting/Forecasting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Campaign Tracking
- Charting
- Collaboration Tools
- Configurable Workflow
- Consolidation/Roll-Up
- Content Management

## Support Options

- Email/Help Desk
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Lead Management Software](https://www.softwareadvice.ie/directory/1682/lead-management/software)

## Related Categories

- [Lead Management Software](https://www.softwareadvice.ie/directory/1682/lead-management/software)
- [Lead Capture Software](https://www.softwareadvice.ie/directory/3533/lead-capture/software)
- [Lead Generation Software](https://www.softwareadvice.ie/directory/1674/lead-generation/software)
- [Marketing Analytics Software](https://www.softwareadvice.ie/directory/1702/analytics-tools/software)
- [Dashboard Software](https://www.softwareadvice.ie/directory/440/dashboard/software)

## Alternatives

1. [Improvado](https://www.softwareadvice.ie/software/168922/improvado) — 4.5/5 (22 reviews)
2. [Adverity](https://www.softwareadvice.ie/software/60378/datatap) — 4.5/5 (26 reviews)
3. [Google Analytics 360](https://www.softwareadvice.ie/software/137155/google-analytics) — 4.7/5 (8091 reviews)
4. [Tableau](https://www.softwareadvice.ie/software/1940/tableau) — 4.6/5 (2351 reviews)
5. [Lebesgue](https://www.softwareadvice.ie/software/330363/lebesgue) — 4.9/5 (43 reviews)

## Reviews

### "Great platform and support team\!" — 5.0/5

> **Corbin** | *8 March 2022* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: The ability to easily connect to over 300 data sources was the key selling feature for our use case. Being able to create customized business rules for how data is processed is another strength of the platform. Our team has also been impressed with the support provided by the Msights onboarding team and our day-to-day contact. Questions are answered and issues are resolved quickly. This is extremely important for any business who must hit hard client deadlines and cannot delay due to outstanding questions or data issues.
> 
> **Cons**: To date, we haven't experienced any features that we don't like.
> 
> The core objective of moving to Msights was to be able to deliver work to Clients faster while maintaining the quality of our output. While we are still in the early period of using the platform, we are already seeing how Msights will allow us to achieve this objective.

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/316512/msights-platform)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/data-management/msights-platform-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/316512/msights-platform> |
| en-GB | <https://www.softwareadvice.co.uk/software/316512/msights-platform> |
| en-IE | <https://www.softwareadvice.ie/software/316512/msights-platform> |
| en-NZ | <https://www.softwareadvice.co.nz/software/316512/msights-platform> |

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