About OWOX BI

OWOX offers business intelligence (BI) products to help consolidate, process, analyze and extract insights from data. OWOX BI Pipeline helps automate data import to Google Analytics and Google BigQuery. Users can consolidate data from various disparate sources including user interactions with websites, cost data from advertising services, transactions and returns from CRM/ERP systems, data from call-tracking and email marketing services. OWOX BI Attribution helps reveal the contribution of advertising campaigns to the user's progression through the purchase funnel. The model credits each session in the conversion process with a percentage of the total conversion value. The calculations are based on all available data, including data about phone calls and purchases in brick-and-mortar stores. OWOX BI Smart Data helps talk to the data in plain English and get answers to thousands of questions, which are displayed as charts and tables.
OWOX BI Software - List of pipelines
OWOX BI Software - Conversion rate chart
OWOX BI Software - Create a pipeline
OWOX BI Software - List of pipelines - thumbnail
OWOX BI Software - Conversion rate chart - thumbnail
OWOX BI Software - Create a pipeline - thumbnail

OWOX BI pricing

OWOX BI has a free version and offers a free trial. OWOX BI paid version starts at US$60.00/month.

Starting Price:
US$60.00/month
Free Version:
Yes
Free trial:
Yes

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OWOX BI Reviews

Feature rating

Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
5
5 reviews of 13 View all reviews
Alex K.
  • Industry: Information Technology & Services
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 8/4/2019

A solution to reduce time on daily marketing analytics routine

First of all we were looking for a solution to our daily routine problem. Our marketing analysts were spending way to much time on dull kind of work like collecting necessary data. Sometimes they had to redo the work that they’ve been doing for several hours in case of some technical problems etc. Of course their productivity has fallen and we needed to change the whole process. OWOX BI became a great choice! They’ve helped us to reduce daily routine so our analysts got more time on more interesting work that can bring more advantages.

Pros

It’s just so great that now we don’t need to spend so much time on collecting and processing data! OWOX BI does all these without our constant control. All we needed to do was to set up the necessary pipelines.

Cons

Nothing! Great tool, great team, great results!

Tetyana G.
  • Industry: Telecommunications
  • Company size: 51-200 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 18/2/2019

A handy service for marketing analysis

It’s a super helpful service for our marketing team. It saves hours of working time and eliminates manual work with data. I now collect all needed metrics from about a dozen of traffic sources, mobile apps, and build all-in-one reports to view the results. Now I see an actual picture of our budget spending.

Pros

A very useful tool for a marketer who wants to save time on data analysis and reports. OWOX BI manages huge loads of data from various sources and processes them within a single interface. What’s more, it integrates with CRM tools and other API platforms. This means no more headache with manual uploads and data collection.

Cons

I was confused with a few filter options when I built my first report and had to contact support. They helped me in the shortest time.

Verified Reviewer
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

5
Reviewed on 18/10/2017

Great software, a must-have for date-oriented marketers

It is a massive time-saver !

Pros

+ Ease of use. It is very easy to set up data pipelines and attribution models.
+ Google Sheets integration : very useful to push manual data to GA (eg. offline cost data)
+ Reactive support : customer support questions are answered promptly and professionally

Cons

- Could have additional data sources for pipelines
- Would love to have a feature to connect to Data Studio.

Verified Reviewer
  • Industry: Computer Software
  • Company size: 201-500 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
5

5
Reviewed on 3/6/2021

This technology will help you discover more data

Ever since I start using OWOX BI, I realized the true power of the gathered data. The service helped me to collect more than 20 metrics I needed for an in-depth marketing analysis as well as the cohort analysis. No more struggle with datasheets and reports that usually take much time.

Pros

What I like is that OWOX BI has many options for data processing. Their dedicated team regularly updates the functionality to meet users demands. Just recently, they implemented a feature with forecasts. Now, you can manage all-in-one marketing analytics, import and view data from multiple channels, as well as predict whether your marketing plans will be realized.

Cons

Nothing of the sort. If the service is put to its intended use, no faults can be found. However, you need to be analytical savvy as a marketer to reap the benefits of OWOX BI.

Kate K.
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/2/2019

Really great tool for every marketer

Now we make all crucial decisions based on data, not on predictions. That has completely changed our marketing efforts.

Pros

OWOX BI helped our company to implement the end-to-end analytics system as we wanted to evaluate correctly all our ad campaigns. And offline sales were also very important for us, so we wanted to take them into account as well. OWOX BI team solved all our problems and helped to collect, process, and combine all the necessary data.

Cons

We are completely satisfied with our cooperation with OWOX BI and usually support team responses to all our queries very quickly and solve all problems in short time.

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