---
description: Review of Simple Asset Manager Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Simple Asset Manager | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Workflow Management Software](/directory/4272/workflow/software) > [Simple Asset Manager](/software/321207/simple-asset-manager)

# Simple Asset Manager

Canonical: https://www.softwareadvice.ie/software/321207/simple-asset-manager

> Simple Asset Manager is a digital asset management (DAM) platform from Simple Marketing Solutions (simple.io), designed to give marketing and brand teams a centralised, searchable, compliant repository for all digital assets.

The platform combines AI-powered asset discovery, approval workflows, compliance controls and distribution tools in a single system — suited to mid-to-enterprise marketing operations and regulated industries where brand consistency and rights management are operational requirements.

AI-powered search and auto-tagging: Every uploaded asset is automatically analysed and labelled with smart metadata — covering image content, themes, visual elements and campaign context. Optical Character Recognition (OCR) extracts text embedded within images, making them searchable by the words they contain as well as the content they depict. Teams find what they need in seconds rather than searching through desktop folders, shared drives and sent items. The reduction in time spent searching for assets directly reduces the duplication cost of recreating or repurchasing assets that already exist in the library.

Centralised asset library: A single source of truth for images, videos, documents, brand guidelines, templates and creative files — structured, categorised and tagged for fast retrieval. Version control ensures only the latest, approved assets are distributed to teams, agencies and partners. Outdated versions are archived rather than deleted, maintaining a complete asset history for compliance and reference purposes.

Approval workflows and compliance: Multi-tier approval routing, mandatory checklists and automatic audit trail recording ensure only reviewed, compliant assets enter the library. 

Usage rights controls and licence expiry dates automatically withdraw assets when permissions lapse — removing the compliance and legal risk of unlicensed brand assets appearing in market.

Role-based permissions: Define granular access levels across internal teams, agencies, regional offices and external partners — controlling who can view, download, share or modify specific assets. Secure file sharing enables external distribution without opening the full library.

Distribution and integration: Image transcoding for automatic format and size conversion — one master file, all required output formats. Microsoft platform integration for teams operating within Microsoft environments. 

Connects with Simple Admation — assets approved in Admation workflow publish directly into the Asset Manager library.

Insights and reporting: Asset utilisation dashboards and reporting tools identify which assets are most used across campaigns, which are underused, and how usage trends over time — enabling better decisions about asset investment and creative resource allocation.
Standalone product sold through Simple Marketing Solutions (simple.io).
> 
> Verdict: Rated **5.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 1 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Simple Technology
- **Location**: Bowen HIlls, Australia
- **Founded**: 2008

## Commercial Context

- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, South Africa, United Arab Emirates, United Kingdom, United States

## Features

- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Approval Process Control
- Artwork Management
- Asset Categorisation
- Asset Library
- Asset Sharing
- Brand Guidelines
- Collaboration Tools
- Commenting/Notes
- Compliance Tracking
- Configurable Workflow
- Content Library
- Content Management
- Customisable Branding
- Customisable Reports
- Data Import/Export

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)

## Category

- [Workflow Management Software](https://www.softwareadvice.ie/directory/4272/workflow/software)

## Related Categories

- [Workflow Management Software](https://www.softwareadvice.ie/directory/4272/workflow/software)
- [Digital Asset Management Software](https://www.softwareadvice.ie/directory/1634/digital-asset-management/software)
- [Brand Management Software](https://www.softwareadvice.ie/directory/1871/brand-management/software)

## Alternatives

1. [Canva](https://www.softwareadvice.ie/software/241577/canva) — 4.7/5 (13286 reviews)
2. [Pinterest](https://www.softwareadvice.ie/software/319869/pinterest) — 4.7/5 (427 reviews)
3. [Zoho Social](https://www.softwareadvice.ie/software/392457/zoho-social) — 4.7/5 (3407 reviews)
4. [Asana](https://www.softwareadvice.ie/software/5576/asana) — 4.5/5 (13561 reviews)
5. [Wrike](https://www.softwareadvice.ie/software/3777/wrike-pm) — 4.4/5 (2970 reviews)

## Reviews

### "A great solution for any marketing team" — 5.0/5

> **Andy** | *30 September 2021* | Information Technology & Services | Recommendation rating: 10.0/10
> 
> **Pros**: We needed a single window into all our assets - with total control over the assets - and to be able to integrate assets with our site and easily share with sales and external partners. Simple does all of that and more.
> 
> **Cons**: Simple is quickly evolving the product - which is great. Where features we've needed have been missing they've quickly developed and deployed them. Nothing we don't like so far.
> 
> It's been easy to deploy and manage. Easy to implement. And very easy to use. The best part has been Simple's responsiveness and support. Gives us a lot of confidence in the product and company.

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/321207/simple-asset-manager)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/cms/simple-asset-manager-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/321207/simple-asset-manager> |
| en-GB | <https://www.softwareadvice.co.uk/software/321207/simple-asset-manager> |
| en-IE | <https://www.softwareadvice.ie/software/321207/simple-asset-manager> |
| en-NZ | <https://www.softwareadvice.co.nz/software/321207/simple-asset-manager> |

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