---
description: Review of Skai Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
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title: Skai | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Generative AI Software](/directory/4616/generative-ai/software) > [Skai](/software/324656/skai)

# Skai

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> Skai empowers marketers with data they can trust, insights they can use, and impact they can measure on the media that matters.&#10;&#10;Skai's omnichannel marketing platform helps you connect campaign data across all walled garden media, including  retail media, paid search, paid social, and app stores. (Think: Google, Meta, Amazon, Snap, Tiktok, Microsoft, Walmart, Apple, and many more) Our solutions for automation, optimization, and measurement save marketers time and money, give you the insights to build solid strategies, and make campaign management easier than ever. Skai supports 80+ publishers globally and has 50,000 live integrations
> 
> Verdict: Rated **4.3/5** by 42 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 42 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.2/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Skai
- **Founded**: 2006

## Commercial Context

- **Pricing model**: Flat Rate
- **Pricing Details**: Contact Skai for pricing details.
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- API
- Budget Management
- Campaign Management
- Conversion Tracking
- Keyword Research Tools
- Keyword Tracking
- ROI Tracking

## Support Options

- Chat

## Category

- [Generative AI Software](https://www.softwareadvice.ie/directory/4616/generative-ai/software)

## Related Categories

- [Generative AI Software](https://www.softwareadvice.ie/directory/4616/generative-ai/software)
- [PPC Software](https://www.softwareadvice.ie/directory/3908/ppc/software)
- [Social Media Marketing Tools](https://www.softwareadvice.ie/directory/3905/social-media-marketing/software)
- [Web Analytics Tools](https://www.softwareadvice.ie/directory/4142/web-analytics/software)

## Alternatives

1. [Google Ads](https://www.softwareadvice.ie/software/135892/google-ads) — 4.4/5 (1008 reviews)
2. [Quartile](https://www.softwareadvice.ie/software/262492/quartile) — 4.5/5 (93 reviews)
3. [Adalysis](https://www.softwareadvice.ie/software/324926/adalysis) — 4.6/5 (119 reviews)
4. [Semrush](https://www.softwareadvice.ie/software/355847/semrush) — 4.6/5 (2317 reviews)
5. [TrueClicks](https://www.softwareadvice.ie/software/119764/trueclicks) — 4.5/5 (58 reviews)

## Reviews

### "Easy & Intuitive Tool" — 5.0/5

> **Jason** | *5 December 2018* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: The best part about Kenshoo is the automation. You're able to autonomously bid and adjust your campaigns to any metric you would like. That makes things much easier for you when you have multiple objectives for different campaigns the company is running.
> 
> **Cons**: It was somewhat difficult to set up. Not everyone would be able to do this on their own. Also there is a learning curve but only because this is a new tool. Once you get to know it well it can be a very powerful asset.
> 
> My company has many different objectives for different campaigns. Revenue isn't always the most important KPI for us. Sometimes our KPI changes and we want to focus on email sign-ups, repeat delivery, or buy online, pick up in store, etc. Kenshoo allows us to focus strategy on these different things and much more. The tool is incredibly intuitive.

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### "Early Review - SKAI Social" — 4.0/5

> **Brad** | *11 July 2024* | Food & Beverages | Recommendation rating: 7.0/10
> 
> **Pros**: The added functionality to what Meta offers for viewing campaign performance, highlighting optimization opportunities, and bid multipliers.
> 
> **Cons**: Not having a consistent solution across all social partners, just Meta.
> 
> Good so far, but still learning the ins and outs of the tool.

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### "Skai Review" — 1.0/5

> **Alexandra** | *10 July 2024* | Consumer Services | Recommendation rating: 1.0/10
> 
> **Pros**: The user interface is friendly and our customer service representatives were fantastic.
> 
> **Cons**: Unable to effectively manage YouTube campaigns, budgets in bulk or optimizations in bulk.

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### "Immensely Helps Workflow and Performance" — 5.0/5

> **Sam** | *15 July 2024* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: The opportunities to automate, optimize, and track all aspects of our campaigns have immensely helped our small team, and every day I learn something new about what Skai can do for us. Looking forward to becoming a full-blown expert in no time.
> 
> **Cons**: There's still some feature adoption we'd like to see on our team, especially that we're working with a number of smaller retailers.
> 
> There are a lot of API, workflow, and performance products on market right now, but I want to specifically shout out the team of PEOPLE we work with - \[sensitive content hidden\] are all absolute rock stars. Thank you\!

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### "Extremely Helpful (But With Glitches)" — 4.0/5

> **Amber** | *19 July 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Implementing efficiencies and automated actions have saved tons of time on campaign management which can in turn be put to strategy.
> 
> **Cons**: SKAI has frequent issues - charts not loading, metrics not pulling in.
> 
> Again, it's essential to completing the job however I frequently need to pause a task and refresh in an hour to populate data. Specifically Dashboards and AMC.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/324656/skai)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/web-analytics/kenshoo-search-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/324656/skai> |
| en-GB | <https://www.softwareadvice.co.uk/software/324656/skai> |
| en-IE | <https://www.softwareadvice.ie/software/324656/skai> |
| en-NZ | <https://www.softwareadvice.co.nz/software/324656/skai> |

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