About Act!

Act! is a CRM, email marketing and marketing automation software designed to help businesses streamline their customer management and marketing efforts. This software offers a combination of CRM tools and marketing automation capabilities to manage customer relationships and execute marketing campaigns. It is tailored to meet the needs of small to medium-sized businesses, making it easier to nurture customer relationships and manage sales processes. Key features of Act! include customer management, sales pipeline management, marketing automation, and activity management. The customer management functionality allows businesses to keep track of all customer interactions, notes, and contact details in a centralized location. Sales pipeline management helps businesses monitor and manage sales opportunities from initial contact to final sale, ensuring a well-organized sales process. Marketing automation features enable users to create, execute, and analyze marketing campaigns, targeting the right audience with the right message at the right time. Activity management tools allow users to manage their schedules, tasks, communications, and appointments efficiently. Act! also offers a rich set of capabilities that provide deeper insights into business operations. These insights help organizations make informed decisions based on key business metrics. For example, users can track the performance of sales campaigns, monitor customer engagement rates, and analyze the efficiency of various business processes. This data-driven approach aids businesses in optimizing their operations and improving customer satisfaction. The software's flexibility and customization options accommodate unique business workflows. Users can tailor the software to match their specific needs, ensuring it aligns with their existing processes. Integration capabilities enhance this adaptability, as Act! can connect with other business tools and platforms to provide a more seamless user experience. This flexibility makes Act! a suitable choice for diverse business environments. Technical specifications of Act! include its availability as both a cloud-based and on-premises solution. The cloud-based version provides the convenience of browser accessibility and automatic updates, while the on-premises version offers greater control over security and system management. Additionally, Act! includes mobile accessibility, allowing users to manage customer relationships and sales activities on the go. The software supports multiple languages and is designed to meet the needs of a global user base. Integrations with other applications further extend Act!’s functionality. Users can integrate Act! with various third-party tools, such as email marketing platforms, accounting software, and other CRM systems. This integration capability helps businesses create a cohesive technology ecosystem that enhances overall efficiency and productivity. Act! also features an apps marketplace where users can find additional integrations and plugins to customize their software experience.
Act! Software - Act! - Rich contact management
Act! Software - Act! - Customizable Dashboard
Act! Software - Act! - Opportunity details for every deal
Act! Software - Act! - Power Marketing Automation – Real-time results
Act! video
Act! Software - Act! - Rich contact management - thumbnail
Act! Software - Act! - Customizable Dashboard - thumbnail
Act! Software - Act! - Opportunity details for every deal - thumbnail
Act! Software - Act! - Power Marketing Automation – Real-time results - thumbnail

Act! pricing

Act! does not have a free version but does offer a free trial. Act! paid version starts at US$30.00/month.

Starting Price:
US$30.00/month
Free Version:
No
Free trial:
Yes

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Browse Act! Reviews

806 of 806 reviews
Sort by:
Thomas
Thomas
  • Industry: Computer & Network Security
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
3

5
Reviewed on 29/11/2023

Act and old and reliable friend.

I have looked at other CRM packages and find they offer no great benefits.

Pros

It is easy to understand and use. You can add fields on any screen and it's user friendly.

Cons

Integration with exchange is unreliable. Support is spotty at best.

Response from Act!

Thank you, Thomas - we value your feedback and enjoy hearing that you find Act! intuitive and easy to use! We're sorry to hear that you've had some inferior support experiences and hope you'll give our team another try. We want to help and continually strive to improve our support and training resources.

Replied 1/12/2023
Lynn
  • Industry: Mining & Metals
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

4
Reviewed on 31/10/2024

Over two decades with Act!

I've used this for over 20 years and it's helps me remember every contact that I've made. Now I have email folders that I need to refer to since I don't always have the time to reiterate what is in the emails into the Act! file.

Pros

It organizes my contacts and the notes updates me quickly to what's happening with that account. Documents for each customer are also at my fingertips.

Cons

It takes too long to load. I have to open it first at the beginning of my day so nothing else interferes with the time to load. (I just updated it with your customer service and it still takes longer than I'd like, FYI).

Response from Act!

Thank you for your review, Lynn! We love hearing from our longtime customers and hearing about that Act! is helping you organize your notes and contacts. And, we appreciate your feedback about the load speed. This has been forwarded to our dev team. Thank you again!

Replied 15/11/2024
James
  • Industry: Photography
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
3
Customer Support
1

2
Reviewed on 20/8/2024

Difficulties !!!

In the last two years I have accumulated a list of difficulties that I have experienced with ACT. Until two weeks ago there were 45 items on the list as well as screen grabs showing the error messages and bizarre things that have taken place. I finally discontinued using one ACT business services. I've had more than six sales people contact me in an effort to upgrade or whatever and each time i complained about problems. Only one person out of that group responded with a solution Warren Meredith. He instructed me to contact ACT Support. I very recently upgraded and contacted ACT Support and I am presently in the process of HOPEFULLY solving the problems. We'll see once I have finished.

Pros

Act is a great program when it works. I have been using it for well over 25 years.

Cons

After purchasing ACT from Costco 25 or more years ago the software ownership has changed multiple times. Each time the customer service has gotten worse and the program updates have gotten more expensive. Subcontractor customer service people have been really poor and unable to solve problems when contacted and in some cases made the problems worse. For example having to restart the program 11 times in one eight hour period of time because it crashed.... among many other problems

Response from Act!

James, we appreciate you taking the time to leave this review and are sorry to hear that you had issues with your older version of Act!. We are here to help and are standing by to provide assistance, should you need it, with your upgrade. Please don't hesitate to contact us at 866-873-2006 if you experience any issues so we can ensure you're up and running smoothly.

Replied 13/9/2024
Debbie
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
5

4
Reviewed on 19/8/2024

Act! customer since 2006

I'm very satisfied with the system. It's so easy to add notes of each encounter with a client and/or vendor into the system.

Pros

It's easy to set up and use. Support staff answer questions and show the user new things that varied from previous versions of the database.

Cons

Making changes to personalize the contact screens were a tad bit tricky at first. However, once I completed that process, everything else was a breeze.

Alternatives Considered

Keap

Reasons for Switching to Act!

I'm familiar with this program; Keap was out of my budget.

Response from Act!

We're happy to hear that Act! is helping you manage your client and vendor information, Debbie, and that you're enjoying the value of our full-featured software. Thank you so much for taking the time to leave us this review!

Replied 30/8/2024
Karen
  • Industry: Business Supplies & Equipment
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 18/11/2024

Would highly recommend

Brilliant - I would highly recommend ACT to anyone as a full on CRM system, there is definley more we could do with the system, but it is having the time to speak to [sensitive content hidden] who is fantastic.

Pros

We can adapt the layout to our needs and the support from [sensitive content hidden] is absolutely fantastic, even if it is a small query. It works well with our records with dates etc and getting the reports we require is perfect

Cons

There are no cons as we have adapted the system to suit our needs with the help of [sensitive content hidden]

Response from Act!

Thank you, Karen, for taking the time to leave this review. We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Replied 26/11/2024
Vicki
  • Industry: Mechanical or Industrial Engineering
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
5

4
Reviewed on 12/11/2024

Liking AMA

Mostly positive. Use the CRM and AMA. AMA is easy to use and the stats go into the CRM. One Stop Shop.

Pros

All in one affordable solution for a CRM with AMA.

Cons

APC does not have all the functionality of the Desktop version. Therefore we have RDB's and sync so that we have the extra functionality. Often times the ACT servers are too busy for us to sync successfully during the day. We have to wait until after hours to sync.

Response from Act!

We are happy to hear, Vicki, that you are leveraging the power of an all-in-one CRM and marketing automation solution. We appreciate you sharing your syncing experiences with us and have forwarded them to our internal teams for resolution. Please feel free to reach out to our Support team if you continue to experience issues, as we're always here to help. You can reach us at 866-873-2006.

Replied 19/11/2024
Peter
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 13/10/2024

A reliable product

Great product that is reliable, affordability and great customer support

Pros

the easy way to synchronize with outlook

Cons

Not able to create links between contact

Response from Act!

Hi Peter! It means a lot to us that you'd take the time to leave this review, letting us know you appreciate the value Act! brings to your real estate business! We put our customers first and invest in our team to ensure they receive the support they need to be successful.

Replied 25/10/2024
Gerry
  • Industry: Airlines/Aviation
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
4

4
Reviewed on 14/10/2024

One Act user's experience.

It's been a learning experience. There have been several occasions that required technical support. Fortunately support has been good even though it requires awaiting an email response.

Pros

Very powerful app with lots of flexibility to meet a variety of needs.

Cons

I wish they would have created an email program to go with it.

Response from Act!

Thank you, Gerry. It's great to hear that Act! is helping you manage your business in many ways. Regarding email, Act! is fully integrated with Outlook and GSuite and includes a full-featured email/marketing automation suite. We hope you'll give us a call at 866-873-2006 so we can get a few more details and provide some solutions to the email limitations you're experiencing.

Replied 23/10/2024
SUSAN
  • Industry: Luxury Goods & Jewelry
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/10/2024

ACT is indespensible!

I could not do my business without it! Syncing to my phone is so critical

Pros

I have been an ACT user for over 30 years. It has evovled with my business. I think I used to snyc it with my Palm Pilot! Today I continue to appreciate how it keeps the info on my precious clients. I am also very appreciative of the top-notch screen sharing technical support I get so quickly .

Cons

I wish I had the time to learn to use more features.

Response from Act!

Thank you, Susan! We just love hearing from our customers and enjoy learning how Act! is helping their businesses around the world. And, we'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Replied 5/11/2024
Scott Andrew
  • Industry: Insurance
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 7/10/2024

ACT is AWESOME!

I my overall experience with ACT has been very good over the last 30+ years.

Pros

I have been using ACT since early 1990's and is still my "Go To" for contact management.

Cons

I wish the iPhone app would interact with the native app and not have to use a 3rd party interface.

Response from Act!

Thank you, Scott, for your review! We are thrilled to hear you're a long-time Act! user and that Act! is helping you manage your contacts. And, if you're using Act! Premium Cloud, we've recently launched a new fully integrated mobile app called Act! Premium Cloud Mobile. We hope you'll try it out!

Replied 18/10/2024
Scott
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 24/4/2024

One person operation-great. Enterprise unknown.

Dismal-frustrating-complete waste of our team time watching videos that showed features only available to $$$$ pricing. I NEVER buy annual commitments on unknown software but in a moment of 'getting the job done' I did it here.

Pros

Familiar from days gone past.

Cons

The marketing is limited for larger-scale campaigns. To their credit, they did reach out and offer very well-crafted training.

Tonya
  • Industry: Oil & Energy
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/3/2024

Act! lets me focus on all of my customers at once instead of one at a time

We rely on Act! daily. Without Act! I would not be able to stay on top of all of the activities in my daily workload. Its effective management of complex sales operations and its user-friendly interface make it an invaluable asset.

Pros

Act! keeps me organized, despite all of the people I work with each day. It helps me keep track of all the quotes, orders and to-dos so I don’t miss important deadlines.

Cons

I really don’t have any. Honestly if I did not have Act!, I would not be able to stay on top of all the activity going on in my daily workload. I would end up losing contacts as well as missing many of my customer needs.

Response from Act!

We are happy to hear that Act! is really helping you stay on top of all of the details of your business, Tonya. We appreciate your review!

Replied 29/3/2024
Wayne
  • Industry: Building Materials
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
3
Customer Support
5

5
Reviewed on 23/2/2024

ACT! Not only becoming more powerful, but even easier to use.

An excellent app, but with a steep learning curve. But surprisingly improved in the past year. Training would benefit from trainers listening to users.

Pros

ACT! is working hard to make itself my highly valued CRM/Partner. Frequent functionality upgrades and increased reliability. Excellent technical assistance.
Expanded training videos and knowledge database. Act CRM is well integrated with Marketing Automation. It is not an add-on, but is central to and easy to use.

Cons

I have used ACT! for a long time. For much of the time, I was intimidated by its complications. Weak training did not help. A steep learning curve also required that I learn by trial and error. Much time was wasted learning to use ACT!'s power. ACT! 's muscle was hidden by requiring that I learn on my own instead of having good training.
ACT! would benefit from seeking out suggestions from users as to improvements in training. Some of these stunning features took forever to learn on my own.

Response from Act!

Hi Wayne, We are thrilled to hear that you are leveraging and benefiting from Act!'s feature-rich functionality and finding it easier to use. We have devoted lots of resources to a robust digital training center, and onboarding support and have a sharp focus on continually prioritizing ease of use for our customers. Your feedback means a lot to us - thank you for taking the time to share it!

Replied 4/3/2024
Brian
  • Industry: Financial Services
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 18/4/2024

Zero to Success in 1 year

Could not of managed 100 prospective clients at a time without keeping track of all conversations, emails and sms.

Pros

keeps track of all communication, from emails to sms and phone calls

Cons

nothing, everything performs as expected.

Response from Act!

Thank you, Brian! We love hearing from our customers and enjoy learning how Act! is helping their businesses around the world. And, we'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Replied 6/5/2024
Ash
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 20/3/2024

Great system

Great customer service and very knowledgeable. Easy transition from localised platform to online.

Pros

We have used the system for year and it is a fantastic way to manage our customer database. You can keep things very simple or you can integrate the system to run your complete business.

Cons

The initial setup modifying the fields can be a little confusing at first but once you get into a rhythm it doesn't take too long.

Response from Act!

Hi Ash, it's so good to hear that Act! is helping you manage your customers and that you are able to leverage its rich feature stack. We really appreciate your review!

Replied 22/3/2024
Ed
  • Industry: Education Management
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 4/6/2024

A Powerful Means to Organize Une's Day and One's Work.

ACT! sat turned on on my desk at all times that I was in the office. It was the information source by which i lived.

Pros

Act's is a powerful organization tool. For example, one can talk to an individual on the telephone, hang-up, record in ACT a brief of the discussion, than later (on a defined date) talk to that individual again.

Cons

If your ACT goes down, you're now very likely in a quite difficult situation.

Response from Act!

Thank you, Ed, for letting us know that Act! is helping you stay organized and has become your single source of information. We love it!

Replied 17/6/2024
Ernest
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 15/3/2024

ACT! CRM Review

I have been using ACT! for over a decade for various campaigns it has suited me every time which shows its versatility

Pros

very easy to use the sales and support staff are great based locally

Cons

no features in ACT! that are not liked all very well though out

Response from Act!

Thank you for your review Ernest and for letting us know that you appreciate Act!'s ease of use and that our sales and support teams have been helpful to you! As a long-time customer, we'd love to learn more about how you're using Act!. If you're interested in being featured in an Act! Success Story, just follow this link or send me an email and we'll get the ball rolling. It only takes a few minutes of your time. https://www.act.com/success-stories/ Thank you again for your review!

Replied 19/3/2024
Chloe
  • Industry: Machinery
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 21/5/2024

Great system for businesses big and small

Pros

Act is great, the customer service at ACT! is even better.

Cons

Some of the reports cannot be done on site. But always contact ACT! and they sort it for me.

Response from Act!

Thank you, Chloe, for your review. We are thrilled to hear that Act! is helping you manage your business and that you have found our support team helpful! We love hearing from our customers.

Replied 3/6/2024
John
  • Industry: Legal Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 4/9/2024

ACT! and my business

It's the bedrock of my business. has been for over 20 years. Very reliable. Good customer support.

Pros

One stop location for all necessary client details and records

Cons

I don't use it to it's full capability. My problem, not theprogram

Response from Act!

Thank you, John, for your review! What an honor it is for us to be such a fundamental part of your business for over 20 years! Thank you for your partnership and trust!

Replied 13/9/2024
Patty
  • Industry: Real Estate
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Functionality
4
Ease of Use
4
Customer Support
5

3
Reviewed on 4/9/2024

ACT review

Pros

comfortable to use. dependable and accurate

Cons

unable to transfer history to another database

Response from Act!

Patty – Very sorry to hear you’re having trouble with transferring history data. We want to help as best we can. Please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 to see how we can provide some assistance. We look forward to speaking with you.

Replied 13/9/2024
Dave
  • Industry: Financial Services
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 27/8/2024

Love ACT! +++

15 years loyal customer and love the CRM

Pros

Custom design and perfect for me. Love how easy it is to use.

Cons

Nothing. Exceeds my needs and highly recommend it.

Response from Act!

We love our long-time customers, Dave, and appreciate the opportunity to partner with you for over 15 years! Thank you for your review. You made our day!

Replied 13/9/2024
Keith
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 26/4/2024

ACT Review

Excellent. I've been using ACT for over 20 years.

Pros

Simple, easy to use. In the cloud and backed up so I can pull it up on any device.

Cons

Sometimes it doesn't want to change company names when you are doing a search.

Response from Act!

We are happy to hear you're finding Act! easy and simple to use, Keith. We love hearing how Act! is helping our customers manage and grow their businesses and it's exciting that we've been partners for over 20 years! Thank you for sharing this feedback with us.

Replied 17/5/2024
Max
  • Industry: Wholesale
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
2
Functionality
4
Ease of Use
3
Customer Support
5

4
Reviewed on 23/5/2024

Good CRM , Keeps me in touch with customers

Pros

[sensitive content hidden] was awesome to work with on getting me to the cloud and understanding what I wanted, he did it all on the technical side , I also commend [sensitive content hidden] on the sales side he was excellent at explaining my options

Cons

I called Enhanced support about 4 other times, and they were ok but really did not understand what I was trying to accomplish (Reason why I called 4 xs ) but once I got [sensitive content hidden] we spoke , He understood and did it while also teaching me

Response from Act!

We really appreciate hearing from you, Matt, and we are happy to know that our Support and Sales teams were helpful as you transitioned to the cloud! Thank you for your review!

Replied 4/6/2024
Christine
  • Industry: Insurance
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 29/4/2024

Use it Daily!

I have looked at other products but am used to the ease of ACT so choose not to change.

Pros

I use ACT for my customer database and storing info about my clients. I use it daily for writing letters or referring to information I keep in the notes. I also use it for printing labels for my newsletters

Cons

It has trouble opening on occasion which makes using it frustrating

Response from Act!

It's great to hear, Christine, that Act! is helping you manage your clients' information and coordinate outreach. We really appreciate you letting us know!

Replied 31/5/2024
Sean
  • Industry: Government Relations
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 10/4/2024

Customer Support 5*

Pros

As a company who deals with a LOT of different third party vendors, I can genuinely say the customer support at ACT was absolutely top notch and couldnt fault them. Went out of their way to solve the problem we had after a powercut and even though it turned out to be a complicated job they were professional at all times, knowledgeable and efficient.

Cons

I do not have anything bad to say about ACT!

Response from Act!

We are thrilled to hear that our Support Team was there for you when you needed them, Sean. We love our customers and know when they're successful, we're successful! Thank you so much for your review!

Replied 15/4/2024
Lance
  • Industry: Entertainment
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/9/2024

To The Rescue once again!

I have been an ACT user for many years and as a contact manager and word processor it is at the core of our Wedding Photography business other than our photography tools.
As with any electronic program, for time to time there are hick-ups and in most cases a call to the technical support department fixes or corrects the issue. However, on occasion something more difficult to rectify occurs. In two such cases, on in early 2022, which pretty much shut us down and currently one less serious, but bothersome currently.
In the 1st situation, candidly we were very perplexed as none of the standard technical community, could aid in resolving the issue. My frustration was so high that I started contacting members of the ACT management team, up to including the [sensitive content hidden] and staff. Shortly thereafter I was contacted by members of that team and directed to one portion of the technical organization in The United Kingdom. They were aware of the issue and worked tirelessly to develop a work around for our Company. Awesome job, which I sang their praises about back up the management chain.
Currently, between a new laptop and an upgrade to my ACT system I was having an issue accessing my account in a timely manner. During that time frame and technicians tried to assist me, so even helped streamline other portions of the ACT system, but no relief in the issue at hand. Finally, I turned back to the team in The United Kingdom. Surprisingly my 1st contact remembered our situation and indicated that he would have someone investigate it, which was done expeditiously. After much research my technical contact determined that is issue was not that of the ACT software but probably that of another existing program that was interfering with ACT because of the transfer from my previous laptop to the present and to further assist provided a document for my support IT department to consider.
Once again, this organization went over and above, which based on my experience is their norm – another 5 Stars in my book – thanks again!

Lance W Ek
Owner/Photographer
Reflections Creative Photography LLC
www.ReflectionsCreativePhotography.com

Pros

There to explain and assist, wherever I have needed them to be.

Cons

My only comment is about a design change in 2022, but as indicated, with the help of this organization it was resolved.

Response from Act!

We are happy to hear that your technical issues were identified and resolved and we appreciate you taking the time to share your support experience with us. We really appreciate the feedback, it made our day, Lance!

Replied 4/10/2024
Raymond
  • Industry: Transportation/Trucking/Railroad
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/8/2024

President and CEO

Had the product since 2006 and only one time was the a small problem fixed that day! A great product!

Pros

What's not to like First of all Client set up is a breeze! Once entered all notes are time dated. To email your client their is an Icon click on it and it automatically opens up Outlook and fills out the email address. Send and email and it keeps a copy of the email you sent to them and or received from them time dated. It allows you to set have set groups of which you can email everyone in that group. For instance maybe you have people who use tank cars, people may use box cars or need certain products you can have send a blast just to those people with a simple click on the group or groups. Want to see the locations a client there is an ico click on that a google maps opens and you can do a satellite view. Suffice it to say it does everything but wash the dishes.

Cons

Nothing! The survey is asking for a min of 40 words to describe what I don't like ok its not free!

Response from Act!

Thank you, Raymond! We especially love hearing from our long-time customers and enjoy learning how Act! has helped their businesses over the years. We'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Replied 30/8/2024
Veronica
  • Industry: Executive Office
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Functionality
3
Ease of Use
4
Customer Support
5

3
Reviewed on 18/6/2024

ACT! User Since 1999

Overall I still enjoy using ACT!. The only comparable products that I am aware of are Maximizer and Goldmine. I do not know if they are still supported, however, I believe ACT! still has a stronger user base. I would expland my use of ACT! if I felt comfortable that the PC-based product will continue to be supported cost effectively.

Pros

I like that I can still use a PC-based product that I control and provide security necessary to product our client and internal information. I like that my customized version fits my basic needs to manage contacts and periodically send email messages and letters.

Cons

I need ACT support to fix problems with email merge too often. The time required to send routine communications annually has increased at least 10 fold due to time needed to fix problems. Most of the problems seem to be keeping up with Microsoft.

Response from Act!

We value our long-time users and love hearing from you! We are happy to hear that you like the benefits of Act! Premium Desktop, but are sorry to learn that you are experiencing issues with the email merge. We want to help as best we can. Please visit https://www.act.com/resources/contact/
or give us a call at 866-873-2006 to see how we can provide some assistance.

Replied 28/6/2024
Tracy
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
5
Customer Support
5

5
Reviewed on 12/6/2024

ACT cloud for Marketing

ACT is a solid program and has been working for us since 1999. The cloud based version is new for our company but one we are welcoming since we want to speed up the database process. The old desktop version has become super slow and time consuming with freezes and overall slowdowns navigating through the CRM.

Pros

We have been using ACT for 19+ years. To make the switch to the cloud version just seemed logical. It has the basics features that we need and was simple to transfer over to the client.

Cons

ACT does not have all the bells and whistles that we would like such as power dialers and automatic reporting.

Alternatives Considered

Salesmate, Pipedrive and Salesforce Sales Cloud

Reasons for Choosing Act!

The software support was no longer available.

Switched From

ActiveCampaign

Reasons for Switching to Act!

The ease of moving from a CRM company that we have used for years.

Response from Act!

Thanks for letting us know, Tracy, that Act! Premium Cloud is meeting your CRM and marketing needs. We appreciate you taking the time to let us know.

Replied 28/6/2024
Claire
  • Industry: Public Relations & Communications
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
5

5
Reviewed on 15/4/2024

Feels like home

Loving it so far - feels like coming home.

Pros

I used ACT! for nearly 20 years in my previous role and when I went freelance I really missed it but thought it was not affordable. I am now so busy I really needed to get organised and I was pleasantly surprised at how affordable it actually is. It only really needs to save me one hour a month to give me more than return on investment - and it did that on day 1!

Cons

I made a silly error uploading and couldn't figure out how to undo so I shall be calling on the onboarding team for help.

Response from Act!

We are so happy to have you back, Claire, and thrilled to hear that Act! is already saving you time and helping you organize your business. We wish you the very best with your freelance business! How exciting!

Replied 3/5/2024
Richard
  • Industry: Design
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 3/4/2024

Meda Int'l Review

Having used Act! in previous businesses as well as other solutions, Act! is probably the easier of solutions to use without having to tick endless boxes for information that would be surplus to our needs,

Pros

Easy and simplicity of use that we've customised for our business.

Cons

We possibly aren't maximising the use of our solution, but it does a great job for what we ant out of it.

Response from Act!

Thank you Richard for your review. It's great to hear that you've customised Act! to fit your business needs and are enjoying its ease of use. We appreciate you letting us know!

Replied 8/4/2024
Debbie
  • Industry: Museums & Institutions
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 16/9/2024

Simple to Start Using!

I have used ACT! in three different businesses. One of them eventually bought a much more complex database and I was so pleased how well all my ACT! info was integrated into the new system. Another was a non-profit that didn't think they could EVER afford a sales database. They are now using ACT!

Pros

I love how simple it is to get started with this program. It is a great database for the business that has NEVER used one. It keeps all my information, notes, contact information and documents all in one place. I have used it in three business that previously had nothing but spreadsheets.

Cons

The program does so much, that someone is not technologically savvy has trouble using all the features. I think more people would be willing to "give it a "try" if tech support was free.

Response from Act!

It means a lot to us, Debbie, that you took the time to let us know how Act! is helping you organize these businesses! We love hearing from our longtime customers!

Replied 27/9/2024
Jerry
  • Industry: Professional Training & Coaching
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
3
Customer Support
4

4
Reviewed on 13/7/2024

ACT! in action

So far food customer service and technical support

Pros

Contact management across numerous platforms.

Cons

Mobile app needs work. Too cumbersome to enter contact data and tracking.

Response from Act!

Thank you for letting us know, Jerry, that you're using Act! to manage your contacts across multiple platforms. We see you have experienced some issues with Companion, our older mobile app, and we hope you'll try Act! Premium Cloud Mobile, our new mobile app for all our Act! Premium Cloud users. Built to the latest accessibility and useability standards, Act! Premium Cloud Mobile provides seamless contact management, activity & calendar coordination, and sales pipeline management, from your preferred mobile device. Learn more at https://www.act.com/products/act-mobile-apps/

Replied 26/7/2024
Paul
  • Industry: Food Production
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 13/8/2024

Act is Better than Other PIMs

With Act, I always believed I was a step ahead of my competition.

Pros

I have been using ACT since 1995. It has been a central part of my business. Act allows one to keep the essential data on contacts and has easy many methods for looking up customers or information that might be elusive when one has several thousand contacts..

Cons

Over the years updates were often sketchy. Today those issues have been solved.

Alternatives Considered

Microsoft Outlook

Reasons for Switching to Act!

Outlook does not come near having the functionality that Act has.

Response from Act!

Paul, we really appreciate you as a long-time customer and are excited to hear that Act! is still meeting your business's needs after 28 years! Thank you for letting us know.

Replied 16/8/2024
andrew
  • Industry: Business Supplies & Equipment
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 4/4/2024

My business would not survive without ACT!!!!!

Superb is all I can say!!!!!!
Brilliant support from Luke and the team!

Pros

The information that is logged, the communication history is vital!
ACT is the best product I've ever used and I've been using it for 12 years!

Cons

Nothing and I mean nothing!!!!
The system has never let me down but I have to admit, you only get what you as the user input in!!!!

Response from Act!

We are so happy to hear that Act! has been a vital part of your business for over 12 years, Andrew! We appreciate your review and would love to learn how you use Act!. If you're interested in sharing your story, please follow this link: https://www.act.com/success-stories/

Replied 8/4/2024
Martin
  • Industry: Real Estate
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 24/7/2024

Act imports large data at once

I have been using this for 25 years...since 1999. It's been a help to my business.

Pros

Act imports large data at once... without loss of any records. Stable, desktop version. Create shortcuts.

Cons

Everything is fine. It was hard to contact sales department due to high call volume but they did get back to me quickly.

Response from Act!

Thank you, Martin! We love hearing from our customers and we're happy to hear Act! is helping you run your real estate business. We'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Replied 2/8/2024
Matthew
  • Industry: Chemicals
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 27/2/2024

All in One CRM for Sales & Marketing Teams

Very good, ideal for storing contacts, opportunities and making use of grouping contacts for marketing emails - a nice function.

Pros

Main features are easy to use such as adding companies and contacts. Lots of training videos available.

Cons

Some features feel a bit clunky but this could be a system issue rather than the software itself.

Reasons for Switching to Act!

Price - Most of the alternative products out there have multiple subscription fees for different teams, Act was a universal CRM and for a small business this is just what we need. Act was also a more cost effective product.

Response from Act!

Hi Matthew, It's great to hear that you're enjoying Act!'s combined CRM and marketing automation features and using it to manage your contacts and opportunities and easily segment them for email communications. We love hearing from our customers and greatly appreciate your feedback!

Replied 4/3/2024
Derek
  • Industry: Wholesale
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 4/4/2024

Critical Act! program

With the exception of updates or new versions, it is the best program on the market.

Pros

East of use. Have used it since it was just ACT and not a version. Kept all of my records for at least the last 25 years.

Cons

When an update or new version is implemented, it is rarely a smooth transition. Normally can take between a day or a month to get things straightened out correctly. Each time we need to have technical support help us out. If it is a good tech, the process is smooth. If not, normally we just need to call back. Forget chat, just wastes time.

Response from Act!

We appreciate your feedback, Derek, and value our longtime customers. Thank you for being a customer for over 25 years and for taking the time to leave this review!

Replied 8/4/2024
Paul
  • Industry: Pharmaceuticals
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 10/4/2024

ACT! Excellence

I have been using ACT for over 30 years and have recommended it to hundreds of people and companies.

Pros

It literally runs all aspects of my life seamlessly.
The recent upgrade was assisted by your technician, [sensitive content hidden]. I have been resisting an upgrade for years (I think I was on 20 because I was concerned of a failure during the process. He was outstanding and to sum up my impression of him in succinctly:
very Patient, very intelligent and very knowledgeable

Cons

Nothing

Response from Act!

Thank you Paul, for taking the time to leave this review. It's so great to hear that Act! is helping you manage a wide range of activities! We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story, it's easy - just paste this link into your browser to get started. We hope to hear from you! Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Replied 26/4/2024
Terryl
  • Industry: Music
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 4/6/2024

Easy to use

Pros

We have been using Act Desktop for years. We recently converted to the online program to allow for easy coordination between partners. I was able to instruct an 80 year old man-set in his ways- how to use the new version within 30 minutes with very few questions. That in itself is worth the price!

Cons

So far, I haven’t seen anything that I don’t like.

Response from Act!

Hi Terryl, We are happy to hear that Act! is helping you grow your business and it is accommodating your changing needs. We appreciate you leaving this review! Thank you!

Replied 17/6/2024
Richard
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 19/6/2024

Great Companion for a Small Business Owner

I have used it for as long as I have been in business and it has allowed me to be very successful and reach my goals.

Pros

To use as a true CRM to manage my relationship with my clients.

Cons

Problems with the integration with Microsoft

Response from Act!

Thank you for letting us know that Act! is helping you manage your client relationships, Richard. We hope that you'll reach out to our Support team if you have continued issues with your Microsoft integration. We're here to help and can be reached at https://www.act.com/resources/contact/ or give us a call at 866-873-2006.

Replied 28/6/2024
Paige
  • Industry: Insurance
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 15/5/2024

One system

I have enjoyed getting to learn about Act and all the different features, but see that all of the new features cost more money. This is difficult for a small business with only a few users. I like that I can always get help with the added cost.

Pros

The act database is one area to keep all files and information. It is tied to Outlook and saves all emails under contact as well.

Cons

That you have to pay for each feature that you might want to use.

Response from Act!

Hi Page, We are happy to hear that Act! is helping you manage your contact information. While Act! does offer optional add-ons, most of its features are included in the subscription price. Please check out this link to learn more. https://www.act.com/pricing/ Thank you for your review!

Replied 17/6/2024
Harvey
  • Industry: Insurance
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 8/7/2024

I live on ACT all day long

I have been using ACT since it was a DOS program.

Pros

Keeps everthing in one place for my business.

Cons

Can be a little slow and drags on my computers resources

Response from Act!

We love our long-time customers, Harvey, and appreciate you taking the time to let us know that Act! is still helping you organize your business.

Replied 26/7/2024
Gerry
  • Industry: Insurance
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 4/11/2024

Act is like a diesel engine, will never let you down.

I did used it for years and plan to stick with it

Pros

Very easy to customize, with lots of add-ons and a decent price.

Cons

they are not too quick to respond to the other companies developments

Response from Act!

We love your metaphor, Gerry! Thanks for the compliment and for taking the time to leave this review! We strive to provide SMBs with affordable and feature rich CRM and email marketing solutions!

Replied 15/11/2024
John
  • Industry: Computer & Network Security
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 14/11/2024

Argus International

Many times very frustrating because some of the functions were not clearly understood.

Pros

Easy access to several functions and reference information access.

Cons

In the past it was poor support because of long delays in answering and sometimes not able to understand the support person.

Response from Act!

We appreciate you providing this feedback, John. Thank you!

Replied 22/11/2024
Lee
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
5

4
Reviewed on 25/4/2024

[sensitive content hidden]Senior Act! Account Executive

Good, but need to review the training which I've just become aware of after 18 months of using it.

Pros

the customer support services from [sensitive content hidden] Senior Act! Account Executive has been outstanding!

Cons

Its not the best service on the market but is sufficient for what we need.

Response from Act!

Hi Lee, thanks for letting us know that our Sr Account Executive and support have been helpful to you. We invest a lot in our Support and Training resources because we know they are essential to our customers’ success. It sounds like you’re ready to learn more about how Act! can help you manage and grow your business and we hope you find the videos, knowledgebase articles, and webinars helpful.

Replied 17/5/2024
Steven
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 27/8/2024

ACT is a great product

Over the last 30+ years of using ACT I have been totally satisfied, and I have found nothing better.

Pros

I have been using ACT for over 30 years, it is easy to use, comprehensive, works great either on my PC or with the Cloud. ACT's customer support is the best I have ever used.

Cons

Actually, nothing!

Response from Act!

We are happy to hear that Act! continues to help you and your business, Steven. After 30+ years! Woo-hoo! And thanks for the feedback about our Support team. We take supporting our customers' success seriously and strive to provide an exemplary experience. We'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

Replied 13/9/2024
Tina
  • Industry: Warehousing
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/11/2024

It's gotten so much better over time!!

Seems like I am always finding new things to do with the program. Very user friendly and I find it easy to navigate. Like with anything, you have to be willing to put some time into seeing what it can do specifically for you.

Pros

I have used several versions of Act for years now. I like the easy conversions of making excel spreadsheets to share data.

Cons

The Cons go back to the very early versions.

Response from Act!

It's always great to hear from our long-time customers, Tina, and learn how Act! continues to help them manage and grow their businesses. Thank you for this review.

Replied 26/11/2024
Nita
  • Industry: Construction
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 1/8/2024

Dependable and Easy

I have use ACT! since 2001. It has made a lot of improvements over the years. I would highly recommend the product! It does everything we need and more!

Pros

I like the different sorting options. The mail merge is also a good tool for us.

Cons

The synchronization feature does not work after 2:30 pm for us.

Alternatives Considered

Maximizer CRM

Reasons for Switching to Act!

It came as a recommendation from an insurance agent

Response from Act!

It's great to hear, Nita, that Act! is helping you grow and manage your construction business. We love our long-term customers and really value your feedback!

Replied 8/8/2024
bruce
  • Industry: Real Estate
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
2
Functionality
3
Ease of Use
2
Customer Support
2

3
Reviewed on 14/6/2024

Act! Review

Hmm. I pay a lot for something that does not change.

Pros

n/a.

Cons

the format design seems to have been taken away from a salesperson and given to a techie. The history now can be tricky to follow. It used to be very straight forward with corresponding dates/times per entry. No lomger the case you can have multiple entries per date so not accurate any more. also changing date for mat for future task was much easier, now you have to scroll through to get to a date. Painful, again a techie must have taken over design role, a sales guy would keep in nimple.

Response from Act!

Bruce, we're sorry to hear that you're not having a great experience right now. We want to help as best we can. Please visit https://www.act.com/resources/contact/ or give us a call at 866-873-2006 to see how we can provide some assistance. We look forward to speaking with you.

Replied 28/6/2024
806 reviews

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