---
description: Review of Act! Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
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title: Act! | Reviews, Pricing & Demos - SoftwareAdvice IE
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# Act\!

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> Act\! is a Customer Relationship Management (CRM) and Marketing Automation platform designed for small and medium-sized businesses in industries such as insurance, financial services, and manufacturing. It helps businesses organize customer data and manage interactions through a centralized, user-friendly interface accessible both in the office and remotely.&#10;&#10;The platform includes features for managing customer data, integrating calendars and emails, tracking sales pipelines, creating interactive quotes, and taking payments. Users can organize calls, emails, notes, tasks, documents, and quotes in one location, with search tools to quickly find detailed customer information. It also offers email marketing tools for creating personalized campaigns, landing pages, forms, and automated workflows to engage with leads and customers.&#10;&#10;Act\! provides visual dashboards with insights into sales, marketing, and business performance metrics. These dashboards display real-time data to help users identify effective strategies and focus on key activities. Additional features include SMS text messaging, website chat, online appointment scheduling, project management tools, and a self-service customer portal. A mobile application allows users to access contacts and manage opportunities while working remotely.
> 
> Verdict: Rated **3.9/5** by 909 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.9/5** | 909 Reviews |
| Ease of Use | 3.9/5 | Based on overall reviews |
| Customer Support | 3.6/5 | Based on overall reviews |
| Value for Money | 3.8/5 | Based on overall reviews |
| Features | 3.9/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Act\!
- **Location**: St. Petersburg, US
- **Founded**: 1987

## Commercial Context

- **Starting Price**: US$30.00
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Act\! offers both cloud-based and on-premises  CRM, email marketing and marketing automation solutions, designed for individuals and small to medium-sized businesses (SMBs).
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Dutch, English, French, German
- **Available Countries**: France, Germany, United Kingdom, United States

## Features

- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Alerts/Notifications
- Appointment Scheduling
- Autoresponders
- Batch Processing
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Client Management
- Collaboration Tools
- Commenting/Notes
- Contact Database

## Integrations (24 total)

- BigCommerce
- Dropbox Business
- Ecwid
- Eventbrite
- FreshBooks
- Freshdesk
- Google Contacts
- Google Workspace
- Instagram
- LinkedIn for Business
- Meta for Business
- Microsoft 365
- Microsoft Outlook
- QuickBooks Online
- Shopify

... and 9 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Ecommerce CRM Software](https://www.softwareadvice.ie/directory/3634/ecommerce/software)

## Related Categories

- [Ecommerce CRM Software](https://www.softwareadvice.ie/directory/3634/ecommerce/software)
- [Contact Management Software](https://www.softwareadvice.ie/directory/434/contact-management/software)
- [CRM Apps](https://www.softwareadvice.ie/directory/1491/mobile-crm/software)
- [CRM Software for Startups ](https://www.softwareadvice.ie/directory/3235/startup/software)
- [Banking CRM Software](https://www.softwareadvice.ie/directory/336/banking-crm/software)

## Alternatives

1. [Salesforce Sales Cloud](https://www.softwareadvice.ie/software/2764/salesforce-sales-cloud) — 4.4/5 (18782 reviews)
2. [HubSpot CRM](https://www.softwareadvice.ie/software/1854/hubspot) — 4.5/5 (4458 reviews)
3. [Zoho CRM](https://www.softwareadvice.ie/software/392464/zoho-crm) — 4.3/5 (6973 reviews)
4. [Bigin by Zoho CRM](https://www.softwareadvice.ie/software/392397/bigin-by-zoho-crm) — 4.7/5 (730 reviews)
5. [Kylas Sales CRM](https://www.softwareadvice.ie/software/216694/kylas) — 4.8/5 (573 reviews)

## Reviews

### "VP Construction and was a VP in Fire Protection" — 5.0/5

> **Harry** | *28 April 2026* | Real Estate | Recommendation rating: 10.0/10
> 
> **Pros**: I have it for many many years\! Its an awesome setup that helps work\! I have done it over 25 years . I need it to work successfully and it is\!  The letters written was though ACT. That's a way to keep track of customer's. I have over 4000 costumer's that I always look at\!
> 
> **Cons**: NOTHING\! I like ACT a lot\!

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### "Act's New Enhancements" — 4.0/5

> **James** | *2 April 2026* | Real Estate | Recommendation rating: 8.0/10
> 
> **Pros**: The pro I like the most about Act is the customer tables, however I am still learning how to effectively design and use these tables.
> 
> **Cons**: Support at Act is a challenge as the organization is looking to better support as some of the new products are not managed well when they are out for the Act client support.  With my new business Real Estate it would be more prudent in having the ability of managing contacts to properties and properties to contacts.
> 
> Act is customizable like many of the other CRM Tools on the market.  Customization must come with details learning tools so we as customer's can see how these differences will enhance our businesses.

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### "ACT cloud for Marketing" — 5.0/5

> **Tracy** | *12 June 2024* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: We have been using ACT for 19+ years. To make the switch to the cloud version just seemed logical. It has the basics features that we need and was simple to transfer over to the client.
> 
> **Cons**: ACT does not have all the bells and whistles that we would like such as power dialers and automatic reporting.
> 
> ACT is a solid program and has been working for us since 1999. The cloud based version is new for our company but one we are welcoming since we want to speed up the database process. The old desktop version has become super slow and time consuming with freezes and overall slowdowns navigating through the CRM.

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### "Sales Success with the support of ACT" — 5.0/5

> **Brien** | *23 April 2026* | Facilities Services | Recommendation rating: 10.0/10
> 
> **Pros**: How it compliments my structured sales approach in making and recording calls. It helps me to organize my day and keep focused on the selling activity
> 
> **Cons**: I would like to be able to sync the ACT Calendar with my Outlook Calendar. To better manage appointments.
> 
> I have been using ACT since it first came out in the 80's. It is essential in organizing my Sales Program which is to make contact calls- opening new potential contact (downloading lists), Target mailings, keep track of following up calls and prospect to close, Tracking and Reporting Sales.

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### "30 Years of Excellence: A CRM Relationship That Has Delivered Unmatched Value, Service, and Reliability" — 5.0/5

> **Dan** | *1 May 2026* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: For nearly 30 years, ACT\! has been one of the most valuable business relationships I’ve had—including compared to my banking partners. Very few companies today deliver this level of long-term value, service, and reliability.&#10;&#10;What stands out most is their exceptional customer support and continuous software improvement. In an era where many major companies charge significantly more for limited online-only service, ACT\! provides direct, high-level technical support from experienced senior technicians and engineers who genuinely stay with you until problems are fully resolved. Whether it’s recovering critical data or troubleshooting complex system issues, their team consistently delivers.&#10;&#10;ACT\! has remained an essential part of my business infrastructure because they combine affordability, powerful CRM functionality, and unmatched support better than virtually anyone else in the industry.
> 
> **Cons**: If I had to identify one drawback, it would be that the software can occasionally be a bit finicky—particularly with things like Outlook integration needing to be reset or reconfigured from time to time. That said, this is rarely a serious issue because ACT\!’s support team can typically remote in and resolve it within minutes.&#10;&#10;My only real criticism would be the occasional communication challenges that can come with offshore support teams. In a global business environment, that’s simply part of modern customer service, and it’s a small tradeoff considering the outstanding level of technical support ACT\! provides at its price point.&#10;&#10;Ultimately, any minor frustrations are heavily outweighed by the company’s value, responsiveness, and commitment to keeping clients operational.
> 
> My overall experience with ACT\! has been nothing short of exceptional. As of 2026, this represents a 29-year business relationship—one of the longest and most important professional relationships I have, including compared to many major service providers and financial institutions.&#10;&#10;I began using ACT\! when my business was in its earlier stages, paying roughly $99, and over the decades I’ve watched both my company and ACT\! evolve together. Today, even at a significantly higher investment, it remains worth every penny. Few companies can honestly claim to have delivered this level of consistent value, adaptability, and service over nearly three decades.&#10;&#10;What has kept me loyal is simple: unmatched customer support, dependable software, and continuous improvement. Their technical teams have repeatedly demonstrated an extraordinary willingness to solve problems completely—whether it involves troubleshooting, Outlook integration issues, or even recovering critical data. Their willingness to stay engaged until the issue is resolved provides a level of confidence that is increasingly rare in today’s software world.&#10;&#10;Like any long-term software platform, there are occasional technical hiccups, and at times communication with offshore support can require a little additional patience. However, these are minor considerations when weighed against the incredible affordability, depth of functionality, and level of service ACT\! consistently delivers.&#10;&#10;ACT\! is far more than just a CRM to my business—it has been a foundational operational tool for nearly 30 years. Their combination of value, reliability, and customer commitment is extraordinarily difficult to find, and I fully expect to remain a client for as long as I am in business.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/3259/act-crm)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/3259/act-crm> |
| en | <https://www.softwareadvice.com/crm/act-crm-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/3259/act-crm> |
| en-GB | <https://www.softwareadvice.co.uk/software/3259/act-crm> |
| en-IE | <https://www.softwareadvice.ie/software/3259/act-crm> |
| en-NZ | <https://www.softwareadvice.co.nz/software/3259/act-crm> |
| fr | <https://www.softwareadvice.fr/software/3259/act-crm> |

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