About Act!

Act! Premium, a powerful CRM and Marketing Automation tool in one platform, is perfect for small and midsize businesses looking to market better, sell more, and create customers for life. With unparalleled flexibility and freedom of choice, Act! Premium accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or, you can leverage a hybrid deployment for maximum flexibility! Act! also offers customizations to fit your specific business or industry processes or your preferences for deployment and access, the possibilities with Act! Premium are limitless. Act! has empowered the success of millions (yes millions) of small and midsize businesses across a wide range of industries. This vast experience helped us perfect Act! Premium with the most ideal feature set and almost no learning curve.
Act! Software - Rich contact management
Act! Software - Customizable Dashboard
Act! Software - Opportunity details for every deal
Act! Software - Power Marketing Automation – Real-time results
Act! video
Act! Software - Rich contact management - thumbnail
Act! Software - Customizable Dashboard - thumbnail
Act! Software - Opportunity details for every deal - thumbnail
Act! Software - Power Marketing Automation – Real-time results - thumbnail

Act! pricing

Act! does not have a free version but does offer a free trial. Act! paid version starts at US$30.00/month.

Starting Price:
US$30.00/month
Free Version:
No
Free trial:
Yes

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Act! Reviews

Feature rating

Value for Money
3.7
Functionality
3.7
Ease of Use
3.7
Customer Support
3.3
5 reviews of 693 View all reviews
Perry
  • Industry: Computer Software
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 21/8/2018

Excellent Software! I run my entire business on ACT!

My Experience with ACT has been great. I have spoken to support on occasion and they are very knowledgeable and supportive, and have always resolved any issues or questions I have. The one great feature of ACT is that it is on my laptop. So if I travel or the internet is down, I can still function - not so with SF.

Pros

It is very simple to use and yet very powerful. It provides me with Notes and Histories and as many fields as I need to put in data about my customers and vendors. It is linked to my phone as well as my admins data. I really cannot see running my business without ACT.

Cons

really nothing to complain about. they do updates and patches to fix any issues I have ever encountered

Tammy
  • Industry: Insurance
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 14/10/2020

ACT! for Insurance/Financial Advisors

I love all the features that meet the needs of financial advisors. The customizable fields are beneficial and improve the overall use of the software. It has probably just as many features as other customer relations management programs but cost is substantially less. Very happy with my selection.

Pros

The Act! for Advisors software has been modified to meet the requirements of a financial advisor which includes being able to input information regarding insurance contracts. The new Marketing Automation is an great way to send out Newsletters, etc.

Cons

They have lots of online resources/video's to learn the Marketing Automation. You can also speak to customer service but they recently cut their remote access where you can have customer service work on your computer to help answer/show you how to do things with the marketing automation.

Reasons for Choosing Act!

Salesforce was cost prohibitive.

Switched From

Salesforce Sales Cloud

Reasons for Switching to Act!

Cost while not sacrificing the overall features.
Kama
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
1
Features
2
Ease of Use
2
Customer Support
1

2
Reviewed on 22/1/2023

Act! has changed a lot over the years

Pros

initially, I liked the ability to manage my various lists of contacts.

Cons

Lots of duplicates get created by not being able to have a master database with the option of placing contacts in multiple categories and then creating separate lists per project that do not change as the master database is updated. I want to be able to see what contacts I sent information to two months after I built the list so I am clear where we had a miss when we learn of updates/new contacts, but Act does not allow that.

Response from Act!

Kama – We are very sorry to hear you're having trouble with placing contacts in multiple categories. We want to help as best we can. Please visit https://www.act.com/resources/contact/ or give us a call 866-873-2006 to see how we can provide some assistance. We look forward to speaking with you.

Replied 27/1/2023
Maud
  • Industry: Financial Services
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
3

4
Reviewed on 13/11/2022

It offers a very comprehensive solution to grow the customer network.

Pros

Potential Customer interactions have been a very effective tool for gaining customers, satisfying and retaining customers. It has versatile marketing automations.

Cons

Customer service was not very professional. Their late return suspended the business process, I was not satisfied with it.

Response from Act!

Thank you Maud for taking the time to share that Act! is making your workday a little easier. We love hearing from our customers, so thanks again for sharing - this made our day!

Replied 15/11/2022
Van McLean
  • Industry: Nonprofit Organisation Management
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

5
Reviewed on 22/4/2021

ACT! for NGOs

I generally find ACT! basic but easy to use. You find there what you need - particularly the database management.

Pros

I have pioneered the purchase of ACT! in my company. Back then, It offers a perpetual license per user which is great as you don't subject yourself to a monthly or annual subscription. I love the fact that ACT! marketing can be customised and very rare that it falls under the promotions tab of the email recipient.

Cons

ACT! can only be linked to a certain version of Outlook which i find not helpful. Not all the licenses we purchased were maximise as they find ACT! a work duplicate particularly on the finance side since only selected accounting software can be integrated in the ACT! system.

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