About Act!

Act! Premium, a powerful CRM and Marketing Automation tool in one platform, is perfect for small and midsize businesses looking to market better, sell more, and create customers for life. With unparalleled flexibility and freedom of choice, Act! Premium accommodates the unique ways you do business, whether it’s on-premises (Act! Premium Desktop), in the cloud (Act! Premium Cloud), or, you can leverage a hybrid deployment for maximum flexibility! Act! also offers customizations to fit your specific business or industry processes or your preferences for deployment and access, the possibilities with Act! Premium are limitless. Act! has empowered the success of millions (yes millions) of small and midsize businesses across a wide range of industries. This vast experience helped us perfect Act! Premium with the most ideal feature set and almost no learning curve.
Act! Software - Rich contact management
Act! Software - Customizable Dashboard
Act! Software - Opportunity details for every deal
Act! Software - Power Marketing Automation – Real-time results
Act! video
Act! Software - Rich contact management - thumbnail
Act! Software - Customizable Dashboard - thumbnail
Act! Software - Opportunity details for every deal - thumbnail
Act! Software - Power Marketing Automation – Real-time results - thumbnail

Act! pricing

Act! does not have a free version but does offer a free trial. Act! paid version starts at US$30.00/month.

Starting Price:
US$30.00/month
Free Version:
No
Free trial:
Yes

Alternatives to Act!

Salesforce Sales Cloud

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SugarCRM

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Salesforce Marketing Cloud

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Sage HRMS

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TOP PRODUCER

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Act! Reviews

Feature rating

Value for Money
3.7
Functionality
3.7
Ease of Use
3.7
Customer Support
3.3
5 reviews of 677 View all reviews
Thomas
  • Industry: Pharmaceuticals
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
2

5
Reviewed on 7/5/2018

Love the ease of use for both entering data and retrieving info

I use it to track my clients and prospects and I can tell anyone the last time I made contact, what that was - letter, Email, Phone Call, etc. and it allows me to connect important info to any of my clients, prospects, friends and family.

Pros

The fact that I was able to use the product immediately with no instruction was a great pro. Entering data and retrieving info about a client is easy, and building history of calls, Email messages, letters in a record is great.

Cons

I am not happy with support as all they do is provide a fix when there is a problem, but not direction in how to build reports or use other functionality. I have had to fix the same problem with direction from their service group several times. If I ask for help with reports they tell me I need to find a consultant for that.

Cindy
  • Industry: Medical Practice
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 8/9/2022

Act! A CRM ahead of its time.

I've had a positive experience with Act!

Pros

Act! has been around for over 20 years. It is a CRM ahead of its time. Act! makes marketing initiatives a zinch!
News letters and email campaigning is very easy with Act! The Client birthday reminder system is a great customer service tactic for retention. Act! was very analogy back 20 years ago but now it has flourished into an advanced CRM with lead funnels and more.

Cons

My experience with Act! was very positive. There was a bit of delay in the beginning with customer service but that improved over time.

Response from Act!

Thank you, Cindy! We love hearing from our customers and enjoy learning how Act! is helping their businesses around the world. Thanks for sharing and continued success to you!

Replied 20/9/2022
David
  • Industry: Computer & Network Security
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
4
Ease of Use
4
Customer Support
3

3
Reviewed on 19/9/2022

Act and your need for a CRM

Without the introduction of a CRM, i doubt we would have had the client retention we have been lucky to have, we had trialed other CRM's, from free online to high cost ones like Goldmine - they all do much the same but our need to a specific way of accessing and manipulating our data left us with Act as the only real option. One option was to have a bespoke system but costs in the region of £100,000 and constant support didnt make much business sense at the time and after seeing similar projects fail at rival companies we think the route we took has been justified

Pros

Having the ability to scale requirements has helped the business grow without huge outlay. Has the capability to use high end hardware and now has a Cloud based solution so removing the need for costly onsite equipment if required

Cons

As usual costs, the license model has change from perpetual to the per user per year, the Cloud based variant is expensive but comparable to others. The need for a 3rd party module to fully use the software for our needs has increased usability but at a cost, would of been nice to include in subscription

Alternatives Considered

Zoho CRM and GoldMine Premium Edition

Reasons for Switching to Act!

Zoho wasnt around at the original decision but was pushed a new Sales Director, after 4 weeks of trying to get 10 client details imported to show proof of use we gave up - no direct import without essential data loss. Goldmine was extensively used by 3 Sales reps, although powerful it didnt meet the requirement we needed at the time, and at the time was 5 times more expensive. The budget wouldnt stretch even if we would get everything we needed from it so Act was chosen

Response from Act!

Hi David, thank you for taking the time to share how your business is using Act! -especially the cloud-based solution.
We love hearing from our customers, so thanks again for sharing!

Replied 23/9/2022
Alissa
  • Industry: Computer & Network Security
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
3

5
Reviewed on 15/7/2022

Act is the affordable options

Overall Act has been a strategic software choice for our organization.

Pros

Act has a lot of the features more expensive CRM’s offer without sacrificing usability or features. It is feature rich and simple to use.

Cons

Act hasn’t had many changes in the last two years. I would like to see more growth for this product.

Alternatives Considered

Salesforce Sales Cloud and SugarCRM

Reasons for Switching to Act!

Act has the more affordable option

Response from Act!

We love hearing from customers Alissa! Thanks for letting us know why you selected Act! and how it is helping your business. We look forward to more years delivering value to you!

Replied 18/7/2022
Gerald
  • Industry: Newspapers
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
3
Ease of Use
4
Customer Support
5

4
Reviewed on 29/7/2022

My Review

Pros

Marketing automation is easy to use and tracks email quite well.

Cons

A lot of marketing emails don't get through to clients. I have to send the emails to myself and then resend it to the client.

Response from Act!

Hi Gerald Thank you for letting us know about your email send issue - this is not the experience we strive to provide our customers. Please reach out to https://www.act.com/resources/contact/ or call 866-873-2006 so we can get a few more details, and provide some possible solutions.

Replied 2/8/2022

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