--- description: Review of OptinMonster Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: OptinMonster | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [OptinMonster](/software/327368/optinmonster) # OptinMonster Canonical: https://www.softwareadvice.ie/software/327368/optinmonster Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.ie/software/327368/optinmonster?page=2) > OptinMonster is a user-friendly lead generation and marketing automation tool that allows users to easily create and track high-converting optin forms and integrate them with their existing website. With its drag-and-drop form builder and A/B testing functionality, users can convert more leads into customers than ever before. In addition, OptinMonster features exit intent technology which triggers email campaigns when users are about to leave sites. > > Verdict: Rated **4.2/5** by 78 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.2/5** | 78 Reviews | | Ease of Use | 4.1/5 | Based on overall reviews | | Customer Support | 4.2/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.2/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Retyp - **Location**: Anywhere, US - **Founded**: 2013 ## Commercial Context - **Starting Price**: US$19.00 - **Pricing model**: Per Feature - **Pricing Details**: Basic: $19/month (paid monthly) or $9/month (paid annually) Plus: $29/month (paid monthly) or $19/month (paid annually) Pro: $39/month (paid monthly) or $29/month (paid annually) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States ## Features - A/B Testing - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Contact Database - Customer Segmentation - Customisable Forms - Drag & Drop - Email Marketing - Forms Management - Lead Capture - Lead Generation - Lead Segmentation - Marketing Automation - Prospecting Tools - Reporting & Statistics - Web Forms ## Integrations (22 total) - AWeber - ActiveCampaign - Brevo - Campaign Monitor by Marigold - Constant Contact - Customer.io - Emma by Marigold - FeedBlitz - GetResponse - Google Analytics 360 - HubSpot Marketing Hub - Keap - Klaviyo - Mad Mimi - MailPoet ... and 7 more integrations ## Support Options - Email/Help Desk - Knowledge Base ## Category - [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software) ## Related Categories - [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software) - [Lead Generation Software](https://www.softwareadvice.ie/directory/1674/lead-generation/software) ## Alternatives 1. [Seamless](https://www.softwareadvice.ie/software/441610/seamless-ai) — 4.5/5 (572 reviews) 2. [useArtemis](https://www.softwareadvice.ie/software/369021/useartemis) — 4.7/5 (171 reviews) 3. [Dripify](https://www.softwareadvice.ie/software/256302/dripify) — 4.7/5 (477 reviews) 4. [Linked Helper 2](https://www.softwareadvice.ie/software/240234/linked-helper-2) — 4.9/5 (276 reviews) 5. [HubSpot Marketing Hub](https://www.softwareadvice.ie/software/119437/hubspot-marketing-hub) — 4.5/5 (6251 reviews) ## Reviews ### "OptinMonster: Giving a better return on money invested" — 5.0/5 > **Tohibullah** | *23 December 2018* | Information Services | Recommendation rating: 10.0/10 > > **Pros**: This is the team also behind two other popular WordPress plugins: WPForms and MonsterInsights. The combination of three, OptinMonster along with WPForms and MonsterInsights, should give a competitive advantage when it comes to web development and internet marketing endeavors. When it comes to OptinMonster, cool features including Content Locking wherein a user is asked to enter his or her credential (say email) after consuming a part of content is great. It is a human tendency to finish a particular activity once started, and OptinMonster leverages many such human psychologies, giving a better return on money invested. > > **Cons**: There is no free version of OptinMonster available unlike WPForms which has a free lite version. ----- ### "Some improvements will make it a better tool." — 4.0/5 > **Tchameni** | *24 October 2023* | Graphic Design | Recommendation rating: 9.0/10 > > **Pros**: I used optinMonster for opt-in forms. It's quite a great tool for lead generation.Opt-in forms are easy to customize and the user interface is very simple as well. You can drag and drop items into the builder and they readily adapt to small screen devices and it easily integrates with other tools like MailChimp. > > **Cons**: What I dislike about optinMonster is the price for using it. It can be expensive compared to what you'll have to gain in return for your investments and secondly, for proper contact management, It's better to use MailChimp to handle contacts because optinMonster lacks a few functionalities that are essentially for handling managing subscribers. - The forms are also very limited, especially in terms of customization and feature-richness. > > It needs further improvements, especially in handling and managing subscribers. The company should consider adding more features and functionalities as well. ----- ### "Regrettably moved here and not that impressed so far" — 3.0/5 > **Mitch** | *14 July 2023* | E-Learning | Recommendation rating: 3.0/10 > > **Pros**: I liked that there were many more features that were available to use > > **Cons**: Many things. The biggest one is that it blows my mind the forms are not very mobile responsive. Most of everyones traffic is mobile, yet they recommend you create a form for your website plus a different one for mobile. So it takes double the work to set anything up. Secondly, the forms they use are blocked by browsers like Brave and Tor, which means constant support enquiries to deal with. I tried asking optinmonster support team for help on this. That was 4 days ago. Still no reply. Now it is the weekend and that means we are going to continue to have this issue another 2-3 days. > > Incredibly frustrating so far. Instead of more features they need to focus on making the bare basics easier to use. If we weren't using a referral software that required us to use optinmonster I never would have changed, or when i did change i would have refunded immediately. ----- ### "Keep it simple when using this tool" — 4.0/5 > **Camille** | *26 April 2018* | Recommendation rating: 8.0/10 > > **Pros**: Optinmonster is easy to use. They have great templates, you can copy and paste HTML/CSS in. Native Google Analytics integration makes tracking a breeze, and the setting triggers is super easy. > > **Cons**: This tool breaks more often than it should. Every A/B test I've tried to run has technical issues. I've had pop-ups trigger when they shouldn't. CSS doesn't always play nicely. If you keep it super simple, you're good to go. If you try to get fancy with development and design, you might run into some trouble. > > Great tool for driving conversions. You can launch tactics FAST. ----- ### "Easy to Use Popup" — 5.0/5 > **Niraj** | *10 December 2023* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: Its Easy to capture a Lead with this functionality of popup Form Builder > > **Cons**: Pricing can be on little lower side, also little support must improve ----- Page: 1 / 4\ Next: [Next page](https://www.softwareadvice.ie/software/327368/optinmonster?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/327368/optinmonster) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data