---
description: Review of Cloud Vision API Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
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title: Cloud Vision API | Reviews, Pricing & Demos - SoftwareAdvice IE
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# Cloud Vision API

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> Google Cloud Vision API is a computer vision tool that allows developers to add image recognition features to their applications using REST and RPC APIs. It is designed for organizations in industries such as digital media, document processing, retail, security, and content management to analyze visual content, implement moderation systems, enable product search, or extract information from images and videos.&#10;&#10;The API includes several detection features powered by Google's machine learning models. Image labeling identifies objects and concepts within images. Face detection recognizes human faces, while landmark detection identifies notable geographical or architectural landmarks. Optical character recognition extracts text from images and documents. Explicit content tagging supports content moderation. Object detection and tracking locate and follow items within visual content. These features are accessible through API calls that integrate into application workflows.&#10;&#10;The service operates on a usage-based model, where each feature applied to an image is counted as a unit. Developers can access pretrained models without requiring advanced machine learning expertise or infrastructure setup.
> 
> Verdict: Rated **4.7/5** by 25 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 25 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support | 4.1/5 | Based on overall reviews |
| Value for Money | 4.2/5 | Based on overall reviews |
| Features | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Starting Price**: US$1.50
- **Pricing model**: Usage Based (Free version available) (Free Trial)
- **Pricing Details**: Google Cloud Vision API uses a usage-based pricing model with tiered rates depending on the number of units processed per month. Pricing is prorated for the last block if less than 1,000 units are used.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Spanish
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- API
- Activity Dashboard
- Data Extraction
- Data Retrieval
- Image Recognition
- Machine Learning
- Optical Character Recognition
- Product Search
- Search/Filter
- Third-Party Integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Visual Search Software](https://www.softwareadvice.ie/directory/4287/visual-search/software)

## Related Categories

- [Visual Search Software](https://www.softwareadvice.ie/directory/4287/visual-search/software)
- [Artificial Intelligence (AI) Software](https://www.softwareadvice.ie/directory/4360/artificial-intelligence/software)
- [Image Recognition](https://www.softwareadvice.ie/directory/4766/image-recognition-software/software)

## Alternatives

1. [Canto](https://www.softwareadvice.ie/software/436357/canto) — 4.5/5 (686 reviews)
2. [Teramind](https://www.softwareadvice.ie/software/156340/teramind) — 4.7/5 (107 reviews)
3. [muse.ai](https://www.softwareadvice.ie/software/201127/muse-ai) — 4.5/5 (8 reviews)
4. [MerlinX](https://www.softwareadvice.ie/software/49081/merlinone) — 4.5/5 (41 reviews)
5. [Pics.io](https://www.softwareadvice.ie/software/30661/pics-io) — 4.8/5 (53 reviews)

## Reviews

### "Google Cloud Vision paves the way for amazing future developments in cloud-platform IoT." — 5.0/5

> **Jay** | *18 July 2019* | Higher Education | Recommendation rating: 10.0/10
> 
> **Pros**: I received a particularly surprising treat to demo this software at the scale and magnitude of professional engineering behind the code working through Google Cloud Platform delivery in that I experienced real-time, device-free, visual symbiosis of a technological platform of visual sensory augmentation that one would more commonly expect out of Virtual Reality Glasses or Augmented Reality devices. I saw my surrounding environment through significantly-increased intelligence and orthographic transformation of what was essentially a behind-the-scenes look in to what quantifies intelligent aesthetic design, as well as etiologies of visual intelligence. The prospects for this Google Cloud Platform software product are magnificent to the layperson, and to developers, alike, who aspire to create rich deliverables in user experience.
> 
> **Cons**: The platform is a Google Cloud Platform Project, and as such, it's a newly-burgeoning software platform for development. It's geared towards a technically-advanced user, to be sure.
> 
> I was given a free trial demonstration of some of the ostensible development aspirations that might be achieved through user and administrator dedication to the offerings of Google Cloud Platform's Cloud Vision app service and programming interface.

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### "Ideal for team that is working on building a product around OCR" — 4.0/5

> **Verified Reviewer** | *9 June 2019* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: 1. The accuracy is way higher as compared to other professional OCR engines available in the market for the use case that I am tackling.&#10;2. Response time is decent (though it depends on the sizes of the images uploaded to the service)&#10;3. Easy to configure and setup&#10;4. The pricing scheme is also very good, its pay per use&#10;5. Does not require any image pre processing for most of the OCR use cases, just upload an unprocessed image. Most of the heavy weight lifting for OCR process is done by the service&#10;6. Provides an excellent benchmark if you are planning to build your own OCR engine.
> 
> **Cons**: 1. Documentation could be improved&#10;2. The logging from the library could be improved to better understand failure scenarios&#10;3. It would be good have an offline service too, always requires a connection to the internet. (Unlike its counter part mobile vision)&#10;4. Once or twice I have observed that their backend update to the service added some extra OCR characters to the response, which broke the logic I had previously built on. So, there is a need to constantly check the response being returned from the service&#10;5. Some advanced configurations that could be useful are missing or not documented. For example, there is no font training available with the service.
> 
> I have worked with multiple OCR engines, including other professional OCR engines available and I would definitely recommend using cloud vision if you are just starting out.

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### "Best From Segment" — 3.0/5

> **Manoel** | *27 February 2020* | Health, Wellness & Fitness | Recommendation rating: 7.0/10
> 
> **Pros**: Great interface and several functions. Simple and easy to use.
> 
> **Cons**: It could work offline and improve advanced settings.

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### "Google cloud" — 5.0/5

> **Verified Reviewer** | *23 May 2019* | Financial Services | Recommendation rating: 10.0/10
> 
> **Pros**: Stores small, medium as well as large files (Even which are difficult to send or store).&#10;Folders can be created as well organised easily.&#10;Eases storage issue.&#10;Makes it easy to access the data from anywhere.&#10;Secure platform.
> 
> **Cons**: Sometimes the formatting in excel sheets gets little messy.
> 
> Overall its a good platform for storing files.

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### "NextGen\!" — 5.0/5

> **Allison** | *14 December 2018* | Facilities Services | Recommendation rating: 10.0/10
> 
> **Pros**: This tool makes OCR and photo recognition easy.
> 
> **Cons**: Implementation can be a little tricky and a way to "teach" this for your own use-case could be helpful

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/332038/cloud-vision)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/visual-search/cloud-vision-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/332038/cloud-vision> |
| en-GB | <https://www.softwareadvice.co.uk/software/332038/cloud-vision> |
| en-IE | <https://www.softwareadvice.ie/software/332038/cloud-vision> |
| en-NZ | <https://www.softwareadvice.co.nz/software/332038/cloud-vision> |

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