--- description: Review of G2 Marketing Solutions Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: G2 Marketing Solutions | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Buyer Intent Software](/directory/4625/buyer-intent/software) > [G2 Marketing Solutions](/software/336822/b2b-intent) # G2 Marketing Solutions Canonical: https://www.softwareadvice.ie/software/336822/b2b-intent Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.ie/software/336822/b2b-intent?page=2) > G2 Marketing Solutions is a cloud-based platform built for B2B software and technology services companies of all sizes. It helps businesses manage their online reputation, generate buyer intent data, and run targeted marketing campaigns. Core features include review collection and management, buyer intent signals, competitive intelligence, and content syndication. Businesses can use G2 Marketing Solutions to identify in-market buyers, benchmark against competitors, and convert high-intent prospects more effectively. The platform integrates with common CRM and marketing automation tools, making it straightforward to incorporate into existing workflows. It is well suited for marketing and sales teams looking to build credibility and reach buyers at the right stage of their decision process. Support is available via email, phone, live chat, and an online knowledge base. > > Verdict: Rated **4.0/5** by 42 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.0/5** | 42 Reviews | | Ease of Use | 4.3/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 3.8/5 | Based on overall reviews | | Features | 4.1/5 | Based on overall reviews | | Recommendation percentage | 70% | (7/10 Likelihood to recommend) | ## About the vendor - **Company**: G2 - **Location**: Chicago, US - **Founded**: 2012 ## Commercial Context - **Pricing Details**: Pricing information is provided by Gartner Digital Markets. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: United States ## Features - AI/Machine Learning - API - Activity Tracking - Alerts/Notifications - B2B Lead Generation - Behaviour Tracking - CRM - Competitive Analysis - Content Management - Conversion Rate Optimisation - Customer Activity Tracking - Customer Segmentation - Customisable Reports - Customizable Fields - Data Enrichment - Data Import/Export - Data Synchronisation - Data Visualisation - Database Support - Demographic/Firmographic Data ## Integrations (82 total) - 6sense Revenue Marketing - 6sense Sales Intelligence - Adobe Marketo Engage - Agentforce - Apollo.io - AppDirect - Arcade - Awstats - Base - Chameleon - ChatGPT - Chili Piper - Claude - Consensus - Crayon Intel ... and 67 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support ## Category - [Buyer Intent Software](https://www.softwareadvice.ie/directory/4625/buyer-intent/software) ## Related Categories - [Buyer Intent Software](https://www.softwareadvice.ie/directory/4625/buyer-intent/software) - [AI Sales Development Representatives (SDRs)](https://www.softwareadvice.ie/directory/5174/ai-sales-development-representatives-sdrs/software) - [Survey Software](https://www.softwareadvice.ie/directory/4503/survey/software) - [AI Sales Assistant Software](https://www.softwareadvice.ie/directory/4614/ai-sales-assistant/software) - [Chatbot Software](https://www.softwareadvice.ie/directory/3923/chatbot/software) ## Alternatives 1. [TrustRadius](https://www.softwareadvice.ie/software/230596/trustradius) — 4.4/5 (91 reviews) 2. [Seamless](https://www.softwareadvice.ie/software/441610/seamless-ai) — 4.5/5 (592 reviews) 3. [Lead Forensics](https://www.softwareadvice.ie/software/76566/lead-forensics) — 4.5/5 (262 reviews) 4. [ZoomInfo Sales](https://www.softwareadvice.ie/software/200338/ZoomInfo-sales) — 4.1/5 (322 reviews) 5. [Apollo.io](https://www.softwareadvice.ie/software/428803/apollo-io) — 4.5/5 (398 reviews) ## Reviews ### "Great\!\! Highly Recommend" — 4.0/5 > **Keleigh** | *8 June 2025* | Computer Games | Recommendation rating: 8.0/10 > > **Pros**: Great for comprehensive buying guides for software as well as clear, skimmable review formats that help aid in quick decision making. Verified reviews also ensure credibility and trust > > **Cons**: I don't like that it only covers software and services but not hardware and also some of the reviews on the site are surface level and lack depth, therefore making comparisons harder to do. ----- ### "Capterra provides high quality intent signals" — 4.0/5 > **Ilan** | *19 March 2023* | Computer Software | Recommendation rating: 7.0/10 > > **Pros**: High quality intent signals on various medium-high intent level. Based on our analysis most customers review us on Capterra prior to purchase so Capterra intent is a really good indication for the chance of acquiring a specific company as a customer. > > **Cons**: The interface is outdated, and not 100% seamless, requires manual actions to sync new accounts into our CRM. > > We have integrated Capterra buyer discovery into out ABM process, is shows great impact and improves the outbound conversion rates. ----- ### "Solid data, but frustrating user experience" — 3.0/5 > **Trace** | *17 March 2023* | Computer Software | Recommendation rating: 5.0/10 > > **Pros**: The intent information is great to have access to as you're looking for new accounts or current accounts to prospect to. > > **Cons**: The UI is extremely frustrating. If you alter your filters at all, then it resets the filters you already have in place. The domain names's for the companies are un-clickable and you also cannot copy the domain name to paste it into your search bar. It's almost easier to export the information into a spreadsheet and work off that, which is extra work and adds to the frustrating experience. ----- ### "Great data but most have process in place to utilize" — 4.0/5 > **Abby** | *15 December 2022* | Computer Software | Recommendation rating: 8.0/10 > > **Pros**: When we used this data for ads we have a higher conversion rate. I liked the filters for the data. I liked the saleforce integration. > > **Cons**: Biggest con was you had to manually upload lists to LinkedIn (however I think there's a feature in beta for this). Another con is I wish there was a way to get contact data in addition to companies. > > The best experience I had with Buyer Discovery was with \[SENSITIVE CONTENT\] . She went above and beyond to help our small team ulitize the data but at the end of the day we didn't have enough systems in place to really make a splash with this data. However, \[SENSITIVE CONTENT\] and her team met with us on many calls to try and help us get our systems down. ----- ### "Good CS, good insights but limited user options." — 4.0/5 > **Elif** | *21 March 2023* | Computer Software | Recommendation rating: 5.0/10 > > **Pros**: Good insights on categories and competitor views. > > **Cons**: Interface looks very basic and when it comes to selecting relevant companies and importing them to Hubspot, it is not very practical. Also, it creates bunch of properties on Hubspot after integration that are not in use. I would prefer choosing what information to transfer to the CRM. > > It is a useful product to identify audience of your review pages, but it doesn't really bring any value to lead search if you have very specific ICP. ----- Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.ie/software/336822/b2b-intent?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/336822/b2b-intent) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data