About Falcon.io

Falcon.io is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing, measuring and customer data management. Falcon.io helps marketers and companies deliver personalized brand experiences across touchpoints, based on customer profiles. The solution is complemented by round the clock customer support and consultancy services. Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams. It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates. Falcon.io provides APIs that deliver metrics on social data, audience and content, for integration with existing client CRM, CMS and analytics systems. Falcon.io offers support through online guides, tutorials and via email and a ticket submission portal.
Falcon.io Software - Falcon.io campaign planner
Falcon.io Software - Falcon.io digital asset management
Falcon.io Software - Falcon.io calendar
Falcon.io video
Falcon.io Software - Falcon.io campaign planner - thumbnail
Falcon.io Software - Falcon.io digital asset management - thumbnail
Falcon.io Software - Falcon.io calendar - thumbnail

Falcon.io pricing

Falcon.io does not have a free version but does offer a free trial. Falcon.io paid version starts at US$108.00/year.

Starting Price:
US$108.00/year
Free Version:
No
Free trial:

Alternatives to Falcon.io

monday.com

monday.com, an award-winning collaboration and project management platform, helps teams plan together efficiently and... Learn more
Zoho CRM is a cloud-based business management platform that caters to businesses of all sizes. It offers sales and... Learn more

Facelift Cloud

Facelift Cloud is a cloud-based social media marketing solution that helps businesses automate processes for publishing... Learn more

Oktopost

Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on... Learn more

Marketing 360

Marketing 360 is a cloud-based marketing platform suited for entrepreneurs as well as small and midsize businesses.... Learn more

Salesforce Marketing Cloud

Audience Studio is a data management platform (DMP) designed to help businesses deliver personalized marketing... Learn more

Falcon.io Reviews

Feature rating

Value for Money
4
Functionality
4
Ease of Use
4.5
Customer Support
4.5
5 reviews of 179 View all reviews
Michael H.
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 27/4/2019

Best in class software, easy to use, and feature-rich

We use Falcon.io to monitor the sentiment, mentions and overall trends/virality of our clients social media profiles.

Pros

First of all, the biggest benefit of Falcon is that it comes in significantly cheaper than the market leader (Salesforce) and 100x easier to use and get started.

While customization may not be as extensible as Salesforce (also without the headaches), there's still a good degree of tuning to be found within Falcon such as setting up automatically generated reports, custom dashboards, and brand monitoring options.

Falcon also works great in a multilingual setting (French and English in our case), though will sometimes report some false-positives in non-English sentiments.

The ability to monitor brand mentions, sentiments, and callouts across all social media platforms and the web in one convenient dashboard is amazing.

Cons

The mobile version of the site, and mobile apps for iOS/Android (Called Engage) are a bit buggy sometimes, and leave a bit to be desired feature-wise. Though, thankfully it appears that the app is regularly updated and maintained, so I'm holding out hope that it grows to be much more serviceable in the future.

Roderick B.
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
5

4
Reviewed on 23/3/2020

Great product with lots of features but be prepared to pay!

Overall my experience with Falcon has been very positive. Having used multiple SMM tools, I've been impressed with the efficiency of the software. More development on the accompanying Hub app will really benefit a seamless operation across both desktop and mobile.

Pros

Falcon is really easy to manage multiple social media channels, allowing you to easily post, interact and report. The UI is really easy to digest, meaning you can quickly pick up and get used to the software with minimal training. The customer support staff are always readily available should you need them, offering great advice and checking back to make sure the issue has been resolved. Regular webinars also give key insight into the changes going on in the social landscape, as well as demonstrating new product features.

Cons

Falcon is one of the pricier social media scheduler tools. The value is there with the quality and detail in the social listening/reporting, however it doesn't make the software too accessible for smaller businesses or individuals.

Suzanne M.
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
3

3
Reviewed on 18/3/2020

Shiny but Meh.

Meh.

Pros

No limited on # of social accounts that we can have connected has been helpful.

Cons

There are constantly API and posting errors. There are some features I was sold on but weren't actually what I asked/needed. It's very high maintenance to upkeep. Reports weren't as customizable as expected.

Rynie O.
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
5

5
Reviewed on 13/3/2020

How Falcon made my day to day life easier

Overall experience is very positive. Like mentioned above, I really like the Publishing tool. Engaging with the audience is also much easier than before (I do however wish that Instagram DM's could pull through to Falcon as well because then all my engagement could be done from one platform). But yes, overall I'm very positive. The team is also always very ready and prepared to help.

Pros

The Publishing tool saves me so much time. Instead of designing a content plan on other software or programs, I can now create my content on Falcon's calendar. I also save time then on briefing our designers, because I send it directly to them for approval where they see exactly what I have in mind and design it accordingly.

Cons

I really dislike that I have to create my audience from scratch every time I set up my ads. I don't want to create an audience from the listening tool, which is the only way you can save an audience. I would like to create an audience from scratch once, save it for that specific channel, and have it ready the next time/month I create my ads.

Also, a recommendation - That you can edit published content as well (sometimes you want to change a small thing in the caption, but now you have to delete the whole post and add everything again).

Sabina R.
  • Industry: Nonprofit Organisation Management
  • Company size: 501-1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

4
Reviewed on 13/3/2020

Falcon review

User friendly, amazing support team and account managers!

Pros

For us the scheduling tool is most useful. Falcon is very user-friendly. Once implemented we we're able to roll it out to stakeholders with ease.

Cons

When we first started using Falcon we felt that we couldn't use it to the fullest due to API restrictions. Since raising our issues with Falcon their development team have now almost resolved all of the issues. I do feel that the listening tool could be better. We run yearly influencer rankings and need to pull historical data but Falcon only allows you to pull 30 days of historical data when setting up a new listening stream.

Related categories