About CallRail

CallRail makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than 200,000 businesses worldwide, CallRail’s marketing analytics and business communications software delivers real-time insights that help customers market with confidence. CallRail has grown its award-winning platform from G2 top-rated inbound call tracking software to include form tracking, conversation intelligence, and business communications products. Fitting seamlessly into existing workflows, CallRail integrates with leading marketing and sales software including HubSpot, Facebook, Salesforce, and Google Ads and Analytics. Additionally, CallRail’s Partner Program offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. CallRail makes it easier for its partners to expand services, attract customers with greater lifetime value, and share revenue from referral sales. CallRail has been featured on the Inc. 5000 fastest growing companies and Deloitte Tech Fast 500 lists for multiple consecutive years. The Atlanta-based company is powered by more than 300 employees committed to delivering incredible products. They’ve earned CallRail spots on Inc. Magazine’s 2018 and 2019 Best Places to Work list as well as the Forbes Best Startup Employers list in 2020. For more information or to view a demo of the platform, visit http://www.callrail.com.
CallRail Software - Conversation Intelligence
CallRail Software - Visitor Timeline
CallRail Software - Form Attribution
CallRail Software - Call Log
CallRail Software - Conversation Intelligence - thumbnail
CallRail Software - Visitor Timeline - thumbnail
CallRail Software - Form Attribution - thumbnail
CallRail Software - Call Log - thumbnail

CallRail pricing

CallRail does not have a free version but does offer a free trial. CallRail paid version starts at US$50.00/month.

Starting Price:
US$50.00/month
Free Version:
No
Free trial:
Yes

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Browse CallRail Reviews

170 of 170 reviews
Sort by:
Ashley
Ashley
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
5

5
Reviewed on 18/12/2024

Highly Recommend CallRail to All Clients

very highly recommended and is a staple to our company and our clients

Pros

Helps tremendously to track leads and create unique phone numbers for each campaign

Cons

It can't capture everything, but it is not necessarily a direct fault of this system

Jonelle
  • Industry: Consumer Services
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
5
Customer Support
0

5
Reviewed on 15/12/2023

Drop All other APPS and Use CallRail

This is the best app for any company that has to deal with call taking. Trust me you wouldn't regret it .

Pros

I love its simplicity it is super user-friendly and the features are so convenient. I am so in love with the call recording and transcript aspect of it. You can use it a a chat and even text app. It's the full melting pot for any company that has to review calls or even has a customer service department.

Cons

I haven't found any as yet when I do I will update you.

Dylan
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
4
Customer Support
0

4
Reviewed on 3/12/2024

Great product, pricing a bit high

Pros

Callrail works really well with tracking calls and deciphering the location

Cons

The pricing is too costly for an ad agency

Alternatives Considered

800.com

Reasons for Switching to CallRail

It had better tracking capabilities at the time.
Andrii
  • Industry: Consumer Goods
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
1
Functionality
1
Ease of Use
1
Customer Support
1

1
Reviewed on 25/10/2023

Rip OFF

I'm writing to express my sheer disappointment and frustration with CallRail's services and customer support. Recently, I was stunned to discover that my account had been switched to annual billing, leading to an unwelcome and substantial charge of over $1,600.What makes this situation egregious is that I never authorized the switch from monthly to annual billing. The fact that such a significant change in billing was made without my explicit consent is not only unethical but also suggests a lack of regard for customer preferences and authorization.Upon contacting CallRail to address this issue, their response was beyond disheartening. The refusal to issue a refund for a service that I did not sign up for is unacceptable. This move from CallRail feels less like a misunderstanding and more like a blatant ripoff. The action taken by their representative on my account was done without my approval, and their subsequent denial of responsibility is both infuriating and disappointing.I feel obligated to take this matter further, including filing complaints with the Better Business Bureau and relevant consumer protection agencies. Others should be warned: what I experienced with CallRail goes beyond poor customer service; it's misleading, unprofessional, and completely unacceptable. Please be very cautious with their billing practices and their account management.

Pros

Nothing to share read a review it’s unacceptable what they do!

Cons

NA read a review below, it’s unacceptable what they do

Armando
  • Industry: Program Development
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 16/9/2024

General use

User friendly, competitive costs, rarely ever fails.

Pros

The interface is very user friendly and easy to learn.

Cons

It lacks integrations and automations compatible with other platforms, and the variety of Tracking Numbers to purchase is very limited.

Alternatives Considered

CallTrackingMetrics and Twilio

Reasons for Switching to CallRail

Cost of usage, user interface and effectiveness.
Jason
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/8/2021

CallRail is a perfect solution for agencies

CallRail software has been a great solution for our agency but in addition the people at CallRail have offered top notch support along the way.

Pros

From a marketing agency perspective, CallRail is a powerful solution for lead attribution for specific channels. The phone call and form submission data is critical to showing value to clients.

Cons

Easier solutions for adding multiple Keywords pools if needed and the ability to use as few as 2 phone numbers in a keyword pool for small clients would be ideal.

Colin
  • Industry: Hospital & Health Care
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
2
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 22/1/2022

Functional and Easy to Implement

Pros

CallRail is easy to use, pretty intuitive, and does a great job overall with segmenting call volume.

Cons

If you have a complicated marketing system, CallRail can get overwhelmed with the dynamic number insertion and may provide contradictory information between "Sources" and "Numbers".

Alternatives Considered

CallTrackingMetrics

Reasons for Switching to CallRail

CallRail seemed like a better fit for our organizational needs.
Emma
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
4
Customer Support
0

5
Reviewed on 11/3/2020

High Quality and Reliable Call Tracking Software

CallRail saves us a lot of time by presenting the data in Google Analytics where all of our other KPIs are housed. My team has also had very positive experiences with the customer service team.

Pros

The main reason we switched from another call tracking software is because of the fact that CallRail integrates directly with Google Analytics. I love that we are able to set up phone calls as a goal right in GA. This also then means it integrates directly with our GDS reporting software.

Cons

I wish that you could choose the timeframe in which two calls from the same number is deemed a unique call or not. The 30 day timeframe is a long time and if a user calls on the 1st and then again on the 27th of a month, for example, it could be for two separate sales/conversions.

Morgan
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
3
Ease of Use
5
Customer Support
4

4
Reviewed on 12/2/2024

Great for small business!

CallRail is a great place to start. I wish they were more flexible in their options as businesses grow though.

Pros

CallRail is simple to use and setup! It's not safisticated enough for large brands but for a small business it's a great place to start!

Cons

There are no texting features available and the plans cannot scale past a certain growth point.

Uzair
Uzair
  • Industry: Automotive
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
3
Customer Support
3

4
Reviewed on 13/3/2018

We're always looking for something better but unable to find it

Text messages and calling, plus all our calls are recorded and easy to find.

Pros

We like that it has a text messaging and a calling functions, the multiple numbers and how easy it is to create call flows. The layout of the calls on the main dash board is intuitive as well.

Cons

It's not the most reliable software, we've had many issues where things don't work according to plan. Plus it could do better as being a more powerful call software and include the ability to put people on hold or transfer calls if need be. We are always on the look out for something better but unable to find it so these guys are doing something right.

Irene
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 16/11/2023

A Key Tool for our Call Conversions

Great experience. We’ve been able to show our ad referred calls are generating leads.

Pros

User-friendly. Easy to set-up routing numbers. Moderately priced.

Cons

Sometimes the pricing packages are a little difficult to understand because of small fees.

Verified Reviewer
  • Industry: Construction
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 6/12/2022

CallRail: Call Recording That Just... Works.

CallRail allows us to track conversions from our ad campaigns more effectively, with greater precision, and with more analytic data than would otherwise be possible. CallRail's customer service is excellent, and they walk you through the setup process and tailor it to your needs as a company.

Pros

CallRail's best feature is the ease of use after it is set up. We use it for two things: call recording and conversion tracking, and while there is a host of other features that CallRail offers, I have only used these two features. They work smoothly with our other systems (Google Ads and our phone provider) and we have had no issues in the time I have used it.

Cons

The ability to choose a custom phone number rather than having them assigned as an add-on to the base package would be excellent. This is the only feature that is not currently provided in the product that my company would use, if it were available.

Jacob
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
4

5
Reviewed on 14/12/2022

Accurate but Pricy Call Tracking

Overall it's been a great experience and I would use it again.

Pros

The biggest reason I like CallRail is it's ease of use when setting up with Google Ads and Microsoft Ads.

Cons

The biggest issues we have with this software is that our customers don't want to pay for it.

Alternatives Considered

CallTrackingMetrics and RingEX

Reasons for Switching to CallRail

Easier to integrate
Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
5

4
Reviewed on 23/6/2022

Best call tracking software available

Overall I'd say this is the best call tracking software a marketing agency can use for their clients.

Pros

Callrail is easy to use, easy to integrate with reporting software and easy to track what calls come from what source. It's great for all of our clients and with the main dashboard allows easy use.

Cons

You have to contact customer support to set up more than one website pool but they do reply fast.

Blake
  • Industry: Outsourcing/Offshoring
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 2/10/2017

Covers the gaps on attribution

We've been able to automatically log our inbound call data and read between the lines on data like campaign sources to help justify sales and marketing spend. The marketing team sees benefit, the sales team catches more leads... CallRail is an all-around winning system.

Pros

Lots of integrations that all work really well (we frequently utilize WebHooks/Slack to instantly alert sales teams, and the HubSpot integration to get new calls logged into our CRM in real-time). Generating unique ad extension numbers and tracked number pools for landing pages used for paid advertising campaigns has been crucial to assessing performance through those channels, as well. We've also gotten pretty creative with developing call flows, which can be built out alongside your existing auto-attendant setup and utilize custom menus, scheduling (particularly useful for bi-coastal companies), round robin call distribution, and more.

As a sales and marketing outsourcing and consulting firm, we have an agency-like setup with access to multiple accounts, so we can easily serve and administer call tracking for our clients from a single login, and grant selective access to other users.

If you're trying to patch holes in lead attribution for your marketing team or just want to ensure you're never missing out on an opportunity coming from the phones, CallRail is your solution.

Cons

Support documentation can sometimes take a couple of readthroughs to understand, and navigating the menus can be a little confusing on occasion.

Verified Reviewer
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 4/4/2018

Best Call Tracking Software on the Market

Best call tracking software on the market.

Pros

We use CallRail with all of our projects. Super easy setup for each number, local & 8XX, call attribution, campaign tracking, dynamic number insertion, keyword level, multi channel attribution,
recording and listing with a click, analytics, call backs and so much more.

Cons

The price is fair but the cost per minute can get pricey. I'd say they sit about level with the market but have a cleaner user interface. The white label feature is only available in their Pro option while their competitors offer it at the entry level option.

Richard
Richard
  • Industry: Legal Services
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/3/2017

Key to Marketing Success

I've been a user of Callrail since 2012. At first, the functionality of knowing how many calls my consulting customers were receiving from various Internet properties was more than exciting. In the last few months, I've activated Dynamic Number Insertion, which solved a big problem with my Local SEO vendor. And now I've gotten into Keyword Pooling, which defines the source of the visit. All very very good! Thank you.

Pros

Ease of use; price; features; support

Cons

I don't completely understand the pricing. But it's a trivial issue compared to value received

Verified Reviewer
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 18/7/2018

We have no used Callrail for about 3 years and find it as an indespensible tool to provide ROI...

Easy and everything you need to show ROI to clients

Pros

We love the ease of use for both the agency as well as for our clients. We also love the mobile app for us and clients

Cons

Form submissions are tracked but the reporting is less robust than call tracking. We would like for clients to be able to "thumbs up" and include tags

Verified Reviewer
  • Industry: Consumer Electronics
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 5/10/2019

Great call tracking with keyword listening

Great experience overall. The platform is super simple. I have seen many other software copy them.

Pros

I love how helpful the keyword listening is in helping attributing the calls to their proper last touch channel.

Cons

Sometimes the dynamic inserted numbers fail and don’t collect the data that they would be for attribution.

Jeff
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/8/2021

If you don't already have Callrail, you need to get it!!

My experience is just the best. I don't think there is a product in the market that does everything that CallRail can do.

Pros

Everything! Call tracking is so simple with Callrail. We love the call rating system. When I report on calls to a client, I only report on calls that are qualified leads, and this system makes rating calls easy. It also makes it easy to see where calls come from and create new numbers.

Cons

It would be nice if I could remove numbers from my website pool. I can always add numbers, but in order to remove them, I have to contact Callraill support.

Shaikat
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 10/1/2023

Excellent Call-Tracking Tool for Mid-Tier Marketers

Great tool for lead-gen marketers.

Pros

CallRail is an excellent call-tracking tool, and they've been in the market for over ten years now. They provide 5 local numbers and 250 local minutes, which is an incredible offer for mid-tier lead-gen marketers. For large agencies and businesses, they also have decent packages. If you want to try this tool, you can sign-up for the 14-day free trial. The form-tracking capability is an awesome feature indeed.

Cons

I don't have any significant complaints. The numbers could be cheaper. And, if you're a complete beginner, go for other alternatives available for a lower price.

Verified Reviewer
  • Industry: Education Management
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 27/10/2022

Centralized Tool for our Lead Channels

Pros

CallRail delivers great lead management for our multiple lead channels, creating a centralized path to add them into our CRM for our Marketing/Sales engagements.

Cons

I would like to see some additional functionality on the CallRail side for segmenting the leads that get passed through to our CRM, but the current capability gets us close to what we need.

Verified Reviewer
  • Industry: Real Estate
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

5
Reviewed on 3/1/2019

Great for Small Business, but still lacks in certain areas

Overall, pretty good. Fairly easy to use. Customer support has been pretty good as well.

Pros

Fairly easy to setup and get started and the ability to track all of your calls, which is great.

Cons

Their app is clunky and bugy - does not work the best. Wish it was easier to text through their service and have the ability to send photos (which you currently can't). I also wish they discount for a annual plan, not just a monthly plan.

Elie
  • Industry: Legal Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
1
Functionality
1
Ease of Use
2
Customer Support
1

2
Reviewed on 22/7/2019

they hold you captive

poor

Pros

tracking works okay
slow search
if you have a large account with lots of calls everything is slow

Cons

- if you are looking to change providers, getting access to your call recordings is pretty much impossible.
- they charge you for the ported numbers after they have been ported (if you don't follow there exact cryptic instructions)
- impossible to get anyone on customer service on the phone
- got attitude from reps.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used for 2+ years
  • Review Source
Value for Money
0
Functionality
3
Ease of Use
3
Customer Support
0

4
Reviewed on 26/2/2020

Great for call tracking

Being able to drill down into data for phone calls really improves the performance of advertising, and is a must for any advertiser.

Pros

Gives you the ability to track data associated with advertising, allowing you to drill down into the data to provide better results with your advertising.

Cons

Set-up is easy, but the interface can be a little clunky and difficult to navigate at first, but gets easier the more you use it.

Billy
  • Industry: Construction
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Functionality
1
Ease of Use
1
Customer Support
1

1
Reviewed on 17/7/2023

Aggressive company

My overall experience is that their system is in need of improvements and their business practice is aggressive and not aimed at helping their customer.

Pros

I liked that they could automatically label calls based off what people are saying

Cons

The accuracy of what was said versus what the system labeled. Truly, the reason for this review is because after 4 years of loyal use of their system our company grew and needed a more comprehensive call management company. After ending our account with call rail we had a need to run a report on calls. Call rail informed me that they have all of our data but that unless we sign back up for their service we cannot have it. I never considered that years ago when hiring them. I assumed our data would always be our data.

Verified Reviewer
  • Industry: E-Learning
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
2
Functionality
3
Ease of Use
3
Customer Support
5

5
Reviewed on 6/1/2023

Very Excellent program

The thing I liked most is the ease of dealing, accuracy and its many advantages. All customers do not complain about it. On the contrary, they always say that this great program is very easy and has great potential.

Pros

The thing I liked most is the ease of dealing, accuracy and its many advantages. All customers do not complain about it. On the contrary, they always say that this great program is very easy and has great potential.

Cons

The least thing I liked is the lack of rapid development in the devices, although it is very easy and distinctive, but it needs a little development

Johnna
  • Industry: Legal Services
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
4
Customer Support
0

5
Reviewed on 7/7/2021

CallRail Review

I have had a good experience with CallRail as our lead management system and would recommend to others.

Pros

It's very easy to look at lead data in CallRail. It pulls in the lead form contents so you can view the lead form and qualify it. Call metrics and other lead form metrics, such as call duration or first touch points, help us to qualify leads and understand multi-touch lead scenarios, and credit the sources accordingly.

Cons

I wish that you could pull "lead form contents" into the columns on the lead form log page, rather than clicking into each lead as it is tedious to do so.

Verified Reviewer
  • Industry: Financial Services
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
5
Customer Support
5

4
Reviewed on 12/9/2022

Great Product, Easy to use!

CallRail has helped us gain valuable insight into our prospects that they did not tell us. We like knowing what web pages the prospect has gone to before/during the call. The ease of getting this information is very helpful.

Pros

The simplicity of this software is what makes it great. It is very easy to use with a clean look.

Cons

There isn't anything I don't like, however, there are some things I would like to know. Location/i.p. data is very helpful. Also pulling some data from the phone number registries would be helpful.

Alternatives Considered

WhatConverts

Reasons for Choosing CallRail

Their customer service wasn't great and there was no help when the tracking data seemed to be wrong.

Reasons for Switching to CallRail

Ease of use, pricing.
Mike
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 14/3/2018

Ultra-Powerful Call Tracking & Management

We really value CallRail for all that it has enabled us to do with our company numbers. It allows us to gain valuable insights every day and the options seem to keep expanding, which is great. Check it out if you need a high-level call and number management system. It's perfect for companies looking to understand their data and grow.

Pros

CallRail is an immensely powerful platform from which to manage tracking numbers, get analytics about call volume and type, and so much more. It's actually hard to know where to begin in describing the positive elements because there are so many. We use the system to manage internal lines, as well as those for our clients, and we've greatly enjoyed our experience over the last couple of years. It's very easy to set up individual silos and see statistics on calls, texts, unique callers, and so forth, but the options go pretty far beyond those basics. There's a really nice reporting area that breaks the calls down into acquisition and behavior (each of which contain multiple additional segmentation options), for starters. CallRail also integrates with Facebook, Google Analytics / AdWords, Wordpress, and a bunch of others. There are tools to set up call forwarding based on time of day and other metrics, too. The overall feature set is immense and we've had a lot of success both internally and externally from using the system.

Cons

We haven't experienced many negatives. The system works as it should without issue, for the most part. Sometimes the number of features and available options can be slightly overwhelming, but the layout is fairly intuitive.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 28/8/2021

A Superb Call Tracking Tool

Pros

CallRail comes jam-packed with several key features, such as call tracking, call routing, call recording, lead and conversion tracking, and an excellent reporting functionality so you can track key metrics across accounts.

Cons

CallRail's native integrations with many reporting platforms (Databox and NinjaCat) isn't particularly robust. For agencies who want to keep their reports in one place/platform, it can be a bit frustrating to have to export reports from CallRail and repurpose them.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 4/8/2022

Amazing tool to check the quality of calls by checking recording and monitor the calls

Most helpful for Digital team to track calls and check the quality of calls to determine the scope the lead. Fantastic to track the performance of the campaigns.

Pros

Setting up the tracking number is very easy and hide from clients. Apart from this, powerful tool to track the calls and generated reports are very insightful what deliver to client during call.

Cons

Sometime transcribing of calls is off means not matched with Audio, also support team is not very supportive

Spencer
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 8/6/2017

We use this everyday, its a requirement for most clients.

Results....

Pros

As an agency that's built its client list around Search Advertising expertise, we long struggled with ways to coach our small to medium-sized clients on the importance of lead scoring. When we discovered CallRail, it was almost like someone had purposefully designed a tool to permanently end our struggles. With CallRail, all of the minutiae of call tracking and scoring is handled by an easy and intuitive system. The options are right there for scoring and playback is as simple a process as could have been created.

Seriously, the controls are large, pronounced, and impossible to misinterpret. That's good UX right there. Now, we have a system that allows our clients to exercise Quality Control and gives us the data we need to prove ROI to clients who have a hard time making the connection between lead generation and closing the deal. After all, as a Paid Search agency we can only deliver the leads, we can't close them. So, we recommend CallRail to every single client we have ' no matter what they sell.

Cons

Better support for agencies that manage accounts, better admin system for multiple users, having to use multiple browser can be frustrating.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
0

5
Reviewed on 5/5/2020

A must for proper attribution

CallRail has been a lifesaver for proper attribution of phone calls, leads, and sales. We have used it on our own website and for many of our clients. This has allowed us to move from "I feel like the phones are ringing more" to "You received X number of leads and X number of sales from this channel this month." With this information, we've been able to improve our targeting and improve ROI.

Pros

With CallRail, it is incredibly easy to set up dynamic tracking numbers that will help you see exactly where your phone calls are coming from. This is essential for anyone who cares about attribution. The reporting capabilities are nice - easily integrates with Google Analytics, Google Ads, and Google Data Studio.

Cons

I wish they would remove the minimum size of a number pool. We have some websites with very small traffic that don't need 4 phone numbers.

Jean
  • Industry: Telecommunications
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 27/11/2019

Consistently Excellent User Experience

I am able to call on behalf of my companies in real time with a localized telephone number. I am able to provide accurate calling data to my companies that contributes to my success.

Pros

I appreciate the ease of use on a daily basis. There is no need to "stop & think" about what you are doing but instead the methodology is so user friendly it becomes second nature to you. Saving time on the phone is a special gift CallRail gives to me each day.

Cons

I can honestly say there is really nothing that I don't like about the product. When I run into any difficulties I am able to reach out to specialized customer service person who walks me through my issues in a kind and patient manner each time, with no exceptions.

Verified Reviewer
  • Industry: Furniture
  • Company size: 51–200 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

5
Reviewed on 7/2/2019

Lightweight call recording and tracking for marketing/QA

We're pretty new to CallRail, so time will tell how useful it is and if we decide to keep it. The level of support we get may be an important factor.

Pros

CallRail was fairly to setup on our website. It was a simple code installation, punch in some parameters and we were off to the races recording phone calls. We don't record our normal phone calls, so this tool serves as a bit of QA for us as well as a way to track call volume and results from various mediums, like advertising channels (PPC, print, TV, website, etc...). When CallRail can identify the source, it will create a referral method, and you can go in and tag calls as well as assign dollar value to it for results (like a sale).

Cons

I gave up on getting hands-on assistance setting things up and just decided to stumble through it myself. While it turned out to be fairly easy, I wouldn't say it was necessarily readily intuitive. I couldn't even get someone to talk to me about sales, when I called it was just more of "We have a free trial, go use it for yourself and see what it does." I had to contact support to setup multi-site phone numbers after purchasing a plan, but the platform didn't tell me that, I had to go find a support article myself and then contact support and wait for them to activate it, though that didn't take long. I think their customer support could use some help, as right now I'm kind of deterred from going in depth with the platform because I have a feeling I will have to contact support often. Also, the pricing structure is a little unclear to me, and without someone to explain it to me it doesn't make a lot of sense. There's some pretty big leaps between the tiers, and I just don't know that I feel it's an awesome value.

Teresa
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Functionality
2
Ease of Use
2
Customer Support
4

3
Reviewed on 28/1/2021

CallRail Not Intuitive or Feature Friendly

Not good. We are leaving CallRail to go to another call tracking service.

Pros

System uptime was good. The technical support individuals know their product and were very helpful.

Cons

As a "manager" I initially had all the access I needed to administer my specific clients. Arbitrarily, CallRail starting revoking permission for various admin functions without notifying me or my Corporate offices. Since this was occurring soon after migrating to CallRail, I assumed I was not doing something correctly.
I would go to Corporate for support and they could not figure it our either and went to CallRail support only to be told it was a function no longer available to "managers". This put a burden on Corporate and diminished my ability to react to my customers needs in a timely way. Also, the reporting is severely lacking. To get a list of active clients, I or Corporate must manually create the data. When I delete a client, CallRail does not delete them from the list of call tracking users. I have to manually verify the number of active users. There are so many issues with CallRail regarding a poorly designed and non-user friendly system.

Camilo
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
1
Functionality
1
Ease of Use
1
Customer Support
1

1
Reviewed on 22/11/2021

Worst company ever! What a disaster

It has been a complete and total nightmare and it is impossible to someone who can provide solutions.

Pros

None whatsotever!, everything was near impossible using there service.

Cons

From the moment you call this company's sales department you will catch the feeling that something is not right. Wait till you speak to customer service. It is basically a DIY service, once you pay you are on your own. if you really care about your company you will not work with this company.

Verified Reviewer
  • Industry: Financial Services
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 5/7/2018

I used CallRail to track a number of SEO campaigns.

Using call tracking through CallRail was a great way to keep our clients informed as well as see the direct results of tests and changes we made on client websites.

Pros

CallRail is very easy to use and the dashboard is great for showing how many calls are coming in and what results look like at a glance. Sorting through campaigns is super easy, and it's very easy to see all the campaigns you are running with a client all in one view, which is great. Setup is fairly easy, there aren't a lot of extra steps in creating new campaigns or making adjustments. The dynamic number insertion was fantastic for SEO and PPC campaigns. Not having a contract was also a plus and the pricing was very reasonable. It has integration with both Google Analytics and Google Adwords which makes attribution super easy too.

Cons

Occasionally I would have issues with the IT team of a client if they were running through phone trees on their end, but that's not something that call tracking seems to be able to figure out anyway. I really didn't have a lot to complain about.

Chris
Chris
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
5

5
Reviewed on 16/3/2018

Easy to use and great data gained from all types of marketing campaigns.

Pros

Several years ago, call tracking used to be done by hardcoding the tracking number into your website and that is not ideal for SEO. However, when I stumbled upon CallRail I fell in love with the ease of use, SEO-friendliness, and call data. The dynamic number insertion is so clutch! I currently have over 100 websites using CallRail and it is crucial to proving the value of my marketing efforts.

Cons

The reporting takes a little time to get the hang of, but once you've got it down - it isn't too bad.

Stephanie
Stephanie
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 20/12/2017

I can't imagine an easier, more efficient way to record and monitor your business calls.

I would use any other software for tracking phone calls in the work place.

Pros

Its the easiest software I have ever used in a professional setting where your business is able to record calls and play them back to multiple people. Many of us listen to them and are able to learn from them. Were also able to track whether or not they're a good lead for our business or not, which is super helpful to know and keep tabs on.

Cons

The one biggest con is you need internet access to listen to the call, which I understand but can be difficult at times. I dont really have many complaints about the software. Its great.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 29/10/2018

Callrail - Call tracking and more

Callrail is a great solution for generating tracking number to be use both in a online setting or offline marketing. They are very reasonable with their pricing structure. It is simple and fast to set-up.

Pros

Easy to set-up and create tracking numbers. The dashboard has some great features to see your call stats. The mobile app keeps you informed on the go. The price is reasonable.

Cons

Can not export visually appealing reports with graphs etc. Only export raw data in a spreadsheet.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/3/2019

Amazing Customer Service

Pros

I cannot say enough amazing things about the customer success team at this company. They are quick to respond, friendly, and proactively reach out to discuss new features. The product itself is great, and includes pre-packaged reporting that can be automated to email.

Cons

The service can be a little costly but seems to be in line with competitors. This is a small con compared to the benefits this product actually gets you.

travis
travis
  • Industry: Real Estate
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/8/2021

Great Service and Value

Pros

How they give you 10 numbers for a reasonable monthly price.

Cons

It could be a little better organizing old calls and prospects.

Dilushi
Dilushi
  • Industry: Medical Practice
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 3/5/2019

Tracking phone calls with CallRail

I used CallRail for specially to tracking calls beacuse it tracking less than a minute.

Pros

We use mainly CallRail to traching phone calls . Not only that we can record phone calls. Have good customer service. Most important features is before answering the call CallRail Shows automatically us from where it comes from. Easy to use.

Cons

Much difficult to tracking calls comes from Facebook, instagram

Nefer
Nefer
  • Industry: Hospitality
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 9/8/2018

Excellent Call Tracking Software

Most of my client's business transactions take place over the phone and CallRail has helped us track these "offline conversions" from our marketing efforts.

Pros

Being able to see the source from where callers and form submissions are coming from makes it helpful to see which marketing channels are performing better than others.

Cons

We are not able to connect phone calls that turn into customers.

Josh Bernthold,
Josh Bernthold,
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 14/4/2018

I could'nt live without CallRail!

Pros

CallRail is always trying to add new features to the software to benefit its customers ease of use and come up with better options you potentially may want to use. I literally could not run my business without CallRail. Its extremely easy to use and flat out works at a great price.

Cons

The software does have minor bugs from time to time that do not impact the functionality, they are just annoyances. I would like to see upgrades on the reporting as well.

Response from CallRail

Hi Josh - Thanks for the great feedback! Our product team is interested to learn more about which upgrades to reporting you'd like to see. Are you able to send me a quick email to [email protected]?

Thanks!

Kate

Replied 18/4/2018
Daniel
Daniel
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 15/5/2018

Great customer service

Pros

The customer service with this company is really amazing. They are great at taking feedback and like to try to incorporate this into their product roadmap.

Cons

There aren't really any that come to mind for this product. The only one may be that the cost can become quite high if you use a lot of phone numbers.

Jill
  • Industry: Packaging & Containers
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
5
Customer Support
4

4
Reviewed on 24/6/2022

Works as it's meant to

Our overall experience has been good. We can review the calls for keywords, leads, trends, etc. We can track the number of calls resulting from our website. It has been a good experience.

Pros

We can view how many calls are a direct result of our website by only displaying CallRail phone numbers on our site.

Cons

The transcription isn't as good as we had hoped, especially for the price.

imelda
  • Industry: Transportation/Trucking/Railroad
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 18/1/2020

Call Tracking and Analytics for phone calls received from valuable leads

It solves Google Analytics, marketing solution and hit targets within the timeline

Pros

With Callrail, we can easily keep track which campaign, marketing, promotion, or keywords that works well with your clients because it gives analytics on how many phone calls or conversion made giving you an insight on which has a greater positive impact to your business . Callrail gives you report and overview on which marketing channel produces more money to your business. I can easily search or filter either through a phone lead's phone number, an agent's phone number which tracks the calls and texts i receive from a phone lead. We can easily focus on which marketing works well thus less effort, more effectiveness , better results.

Cons

The call feature is not that reliable to produce a good connection if you are having a long conversation with clients. You may need a separate softphone for a stable call connection. You can not really receive a call her real time. Most would be a voice mail but its clear.

170 reviews

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