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description: Review of Tugger Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
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title: Tugger | Reviews, Pricing & Demos - SoftwareAdvice IE
---

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# Tugger

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> Tugger is the AI-powered data platform that connects your business systems to the analytics and AI tools you want to use.&#10;&#10;Most businesses are sitting on a goldmine of data. It's locked inside the platforms they use every day - job management systems, accounting software, CRM tools, and more. Getting that data out, combining it, and turning it into answers has traditionally meant expensive developers, complex API work, and months of setup. Tugger changes that.&#10;&#10;\*\* How it works \*\*&#10;&#10;Tugger connects to your business platforms - Simpro, Xero, HubSpot, QuickBooks, and more - and automatically pulls your data into a secure, managed cloud data warehouse. No coding. No API configuration. No data warehouse setup. We handle all of that so you don't have to.&#10;&#10;Once your data is in the warehouse, you've got two powerful ways to get answers.&#10;&#10;\*\* AI Insights - ask your data anything \*\*&#10;&#10;Connect your Tugger warehouse to Claude, ChatGPT, or Gemini via our built-in MCP server and ask questions in plain English. No SQL. No formulas. No waiting for someone to build a report. Just type a question and get a real, data-backed answer in seconds.&#10;&#10;Ask things like:&#10;&#10;- "Which jobs made money last month?"&#10;- "What's my quote conversion rate by salesperson?"&#10;- "Which invoices are overdue and what's the total exposure?"&#10;- "Show me technician utilisation for the last quarter."&#10;- "What's my cash flow position over the next 30 days?"&#10;&#10;The AI pulls directly from your Tugger warehouse, so every answer is based on your real business data - not guesswork. It works across multiple connected systems too, so you can combine data from Simpro and Xero in a single question without breaking a sweat.&#10;&#10;\*\* Power BI and Tableau dashboards \*\*&#10;&#10;For teams that want visual dashboards, Tugger connects your warehouse directly to Power BI and Tableau. We provide pre-built report templates for the most popular connectors so you can hit the ground running from day one - no need to build everything from scratch.&#10;&#10;\*\* Who uses Tugger \*\*&#10;&#10;Tugger is built for SMEs and mid-market businesses that want more from their data without the cost or complexity of traditional BI projects.&#10;&#10;Field service businesses use Tugger to track job profitability, technician utilisation, quote conversion, and customer revenue - all from their Simpro data. Finance teams use it to get instant answers from Xero and QuickBooks without exporting to spreadsheets. Sales teams connect HubSpot to get pipeline visibility and performance reporting. Accountancy practices use Tugger to give their clients self-serve access to their own data, and to consolidate reporting across multiple entities.&#10;&#10;\*\* Why customers choose Tugger \*\*&#10;&#10;Simple to set up - most customers are up and running in minutes, not months. Secure by design - ISO 27001 aligned, built on Microsoft Azure, with enterprise-grade data storage included in every plan. No contracts and transparent pricing from £125 per month. Rated highly on Capterra, GetApp, and Software Advice for value, ease of use, and customer support.&#10;&#10;Our customers tell us Tugger has become as essential to their operations as the platforms they use every day. When you can just ask your data a question and get the answer, everything changes.
> 
> Verdict: Rated **4.8/5** by 31 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 31 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Tugger

## Commercial Context

- **Starting Price**: £125.00
- **Pricing model**: Other (Free Trial)
- **Pricing Details**: Tugger operates a subscription model with no tie in so you're free to leave at any time. There are four core prices, starting from £125 pcm as well as a bespoke option. Price is dependent on how much data you want to transfer.
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop)
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 207 more

## Features

- API
- Access Controls/Permissions
- Activity Dashboard
- Charting
- Customisable Reports
- Dashboard Creation
- Data Analysis Tools
- Data Capture and Transfer
- Data Connectors
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Migration
- Data Quality Control
- Data Replication
- Data Storage Management
- Data Synchronisation
- Data Visualisation

## Integrations (44 total)

- 8x8 Contact Center
- 8x8 Work
- ApprovalMax
- AroFlo
- Asana
- BambooHR
- BigChange
- Breathe
- Cezanne HR
- ChatGPT
- Cin7 Core
- Claude
- Clockify
- Copilot
- Deputy

... and 29 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Data Management Software](https://www.softwareadvice.ie/directory/4230/data-management/software)

## Related Categories

- [Data Management Software](https://www.softwareadvice.ie/directory/4230/data-management/software)
- [Business Intelligence Platform](https://www.softwareadvice.ie/directory/4336/bi/software)
- [ETL Tools](https://www.softwareadvice.ie/directory/1252/etl-software/software)
- [Data Discovery Software](https://www.softwareadvice.ie/directory/1896/data-discovery-tools/software)
- [Data Integration Software](https://www.softwareadvice.ie/directory/3304/data-integration-tools/software)

## Alternatives

1. [Microsoft Power BI](https://www.softwareadvice.ie/software/23530/microsoft-power-bi) — 4.6/5 (1879 reviews)
2. [Google Analytics 360](https://www.softwareadvice.ie/software/137155/google-analytics) — 4.7/5 (8091 reviews)
3. [Tableau](https://www.softwareadvice.ie/software/1940/tableau) — 4.6/5 (2351 reviews)
4. [Quire](https://www.softwareadvice.ie/software/437278/quire) — 4.8/5 (136 reviews)
5. [Better Reports](https://www.softwareadvice.ie/software/216772/better-reports) — 4.9/5 (167 reviews)

## Reviews

### "A fantastic option for simPRO \> Power BI Reporting\!" — 5.0/5

> **Dean** | *26 May 2022* | Business Supplies & Equipment | Recommendation rating: 10.0/10
> 
> **Pros**: The Tugger platform and support from the Tugger team has meant extracting data from our field service management software (simPRO) to Microsoft Power BI seamless, pain-free and cost-effective\! &#10;&#10;The standard reports made available for free are excellent, and the customisations and bespoke reports that Tugger have supported us on have been just as excellent\!
> 
> **Cons**: None\! We haven't found any fault with the Tugger platform itself\!

-----

### "Awesome connector" — 5.0/5

> **Alexandre** | *3 March 2025* | Mining & Metals | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to setup and and very good customer service
> 
> **Cons**: I tried with my regular account but was not able to pull the data. The only way was with super user access
> 
> This product does exactly what I expected. It's very easy to set up and also provides useful templates to get started. I would recommend it to anyone who wants to connect HubSpot to Power BI

-----

### "Easy to implement" — 5.0/5

> **Erik** | *6 December 2023* | Accounting | Recommendation rating: 7.0/10
> 
> **Pros**: The process was easy even if you do not have a lot of BI experience. &#10;And using the tokens/keys to implement the "tug" in other custom dashboards was very easy.
> 
> **Cons**: For a small organization like ours the price is a bit high since we just need to be able to pull data from our time registration system.
> 
> Very satisfied, easy to use, although pricing is a bit high for a small organization.

-----

### "Easy to use/Great support" — 5.0/5

> **Josie** | *16 October 2024* | Telecommunications | Recommendation rating: 10.0/10
> 
> **Pros**: Tugger is easy to use and well documented. The support we received has been friendly, helpful and knowledgeable throughout. I found the platform easy to integrate with my existing Power BI reports and found the included templates extremely useful when trying to understand what I could achieve with the data.
> 
> **Cons**: I found some of the templates a bit overwhelming due to their size and complexity, however, Tugger's support team were quick to advise when I had questions
> 
> My overall experience has been fantastic. I felt well looked after and supported throughout my trial and onboarding. The connectors are easy to setup and maintain and everything is very well documented. When I had questions or concerns, Tugger were quick to respond and offer to jump on a call to assist. I couldn't be happier with the level of support I've received.&#10;My reports are now up and running and require very little input. The templates provided were very detailed and gave me some great ideas for my own reports.

-----

### "Simpro-BI Tugger Client" — 5.0/5

> **John** | *6 November 2024* | Construction | Recommendation rating: 10.0/10
> 
> **Pros**: It's very easy to use and has a completely "out of the box" feel and set up.
> 
> **Cons**: You can't change dates in the tug without starting a fresh one.
> 
> The team, from both a technical and implementation perspective have been very friendly and helpful.

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Next: [Next page](https://www.softwareadvice.ie/software/353314/tugger?page=2)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/353314/tugger)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/bi/tugger-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/353314/tugger> |
| en-GB | <https://www.softwareadvice.co.uk/software/353314/tugger> |
| en-IE | <https://www.softwareadvice.ie/software/353314/tugger> |
| en-NZ | <https://www.softwareadvice.co.nz/software/353314/tugger> |

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