--- description: Review of Adobe Analytics Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Adobe Analytics | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/1702/analytics-tools/software) > [Adobe Analytics](/software/353651/adobe-analytics) # Adobe Analytics Canonical: https://www.softwareadvice.ie/software/353651/adobe-analytics Page: 1 / 11\ Next: [Next page](https://www.softwareadvice.ie/software/353651/adobe-analytics?page=2) > Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth. - Collect and ingest behavioral data in real-time from your web and mobile channels. - Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys. - Integrate and share insights, segments, and outputs from your data across other business applications. > > Verdict: Rated **4.5/5** by 236 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 236 Reviews | | Ease of Use | 3.9/5 | Based on overall reviews | | Customer Support | 4.1/5 | Based on overall reviews | | Value for Money | 4.0/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Adobe - **Founded**: 1982 ## Commercial Context - **Pricing model**: (Free Trial) - **Pricing Details**: Adobe Analytics offers 3 plans: Select, Prime and Ultimate. Contact Adobe directly for detailed pricing information. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Arabic, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, French, German, Hebrew, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Traditional Chinese, Turkish, Ukrainian - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Argentina, Armenia, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana, Brazil and 171 more ## Features - A/B Testing - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Ad hoc Analysis - Ad hoc Reporting - Alerts/Notifications - Attribution Modeling - Audience Targeting - Behaviour Tracking - CRM - Campaign Analytics - Campaign Segmentation - Campaign Tracking - Conversion Tracking - Cross Channel Attribution - Customer Journey Mapping - Customisable Branding - Customisable Dashboard ## Integrations (9 total) - AB Tasty - Adobe Audience Manager - Adobe Campaign - Adobe Commerce - Adobe Target - Google Ads - Microsoft Advertising - Microsoft Power BI - SessionCam ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base ## Category - [Marketing Analytics Software](https://www.softwareadvice.ie/directory/1702/analytics-tools/software) ## Related Categories - [Marketing Analytics Software](https://www.softwareadvice.ie/directory/1702/analytics-tools/software) - [Predictive Analytics Software](https://www.softwareadvice.ie/directory/481/predictive-analytics/software) - [Data Visualization Software](https://www.softwareadvice.ie/directory/400/data-visualization/software) - [Data Analysis Software](https://www.softwareadvice.ie/directory/535/data-analysis/software) - [Web Analytics Tools](https://www.softwareadvice.ie/directory/4142/web-analytics/software) ## Alternatives 1. [Google Analytics 360](https://www.softwareadvice.ie/software/137155/google-analytics) — 4.7/5 (8089 reviews) 2. [HubSpot Marketing Hub](https://www.softwareadvice.ie/software/119437/hubspot-marketing-hub) — 4.5/5 (6220 reviews) 3. [Jungle Scout](https://www.softwareadvice.ie/software/113367/jungle-scout) — 4.7/5 (280 reviews) 4. [Reportei](https://www.softwareadvice.ie/software/381303/reportei) — 4.7/5 (241 reviews) 5. [AppsFlyer](https://www.softwareadvice.ie/software/196837/appsflyer) — 4.5/5 (138 reviews) ## Reviews ### "One of the powerful marketing analytics tool out there" — 4.0/5 > **Emir** | *30 October 2021* | Financial Services | Recommendation rating: 9.0/10 > > **Pros**: The workspace element in the software is kind of a self-service that leads to an analysis of data depending on the influx of clicks on our website. Adobe Analytics has a really nice interface that helps users in finding the right function just at the right time. It is also really efficient as it gives us a very detailed reporting of graphs which helps us in a clear analysis. This tool is an altogether great product that works pretty well when analyzing different types of marketing campaigns just to identify and gauge their contribution in order to bring new customers and boost sales. It has been very beneficial to all of us and that is the reason why I recommend this platform to others. > > **Cons**: One important con I think is that the product starts updating in the middle of the week which means business days so this should be fixed. Moreover, all of the community forums and the level of customer service should be improved with a detailed question and answer session. > > Adobe Analytics is a super easy-to-use tool even for a huge dataset. This platform has so many interactive and interesting features that we really enjoy using it. I personally really like the user interface as it is so simple and clean as compared to many other competitors of this product. There is a lot of personalization leverage given to users which again gives the product some brownie points. ----- ### "Top notch web analytics tool" — 5.0/5 > **Verified Reviewer** | *2 December 2022* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: easy to use with drag and drop functionality to modify dashboard and create custom reports > > **Cons**: hard to export data with some data mismatch to csv and pdf doesn't allow to easly manage data in external tools. > > allow access to data to various departments ----- ### "Expensive, buggy, and not intuitive." — 2.0/5 > **Benjamin** | *13 July 2021* | Education Management | Recommendation rating: 0.0/10 > > **Pros**: The basic metrics such as users/sessions (which they arbitrarily call "Visits") seem to match up with other analytics software when compared. > > **Cons**: Adobe Target does not communicate automatically with Adobe Analytics, even after paying $100k+ per year for these tools. We are constantly messaging support to get basic features "turned on". Support is not ready to help troubleshoot simple, but critical issues such as broken conversion tracking. The software requires updates too frequently, and will cease working altogether if these updates are not installed. > > Very poor. We were customers for over 5 years, but recently have began experiencing serious issues with basic analytics reporting. Adobe Target became entirely unused when our company discovered that the free version of Google Optimize was superior. The toolset is far too cumbersome to train new analysts to be familiar with - even those with strong experience in other BI tools. ----- ### "I can produce predicted insights with Adobe Analytics smoothly" — 5.0/5 > **Md. Tanvir Bin** | *10 November 2023* | Education Management | Recommendation rating: 10.0/10 > > **Pros**: I can link any other conversion metrics I think might be helpful back to this tool with just a single click using this tool. Because of Adobe Analytics' great degree of customization, I am able to create reports and dashboards that are customized to our specific digital requirements for smooth operation. > > **Cons**: Occasionally it becomes clunky. Price comparatively high. It is difficult to combine Adobe Analytics with other platforms, such as Google Analytics. > > The user interface is really straightforward to use, and obtaining reports is pretty easy. ----- ### "Analytics for Everyone" — 5.0/5 > **Kevin** | *18 August 2021* | Motion Pictures & Film | Recommendation rating: 5.0/10 > > **Pros**: What I love about Adobe is that I can check and track every metric that I needed for my business. I found it very easy to use and a nice interface. > > **Cons**: Visually speaking I found it that I didn't really like being on the site. I found it kind of straining on the eyes and it wasn't anything to ride home about. But I found other software that had more visual aspects to it > > My overall experience was good I found that I used it to track things and features of my website that I didn't know I could. ----- Page: 1 / 11\ Next: [Next page](https://www.softwareadvice.ie/software/353651/adobe-analytics?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/353651/adobe-analytics) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data