About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers: - Over 800 million unique domains monitored for 142 geo databases - Over 43 trillion backlinks - 21 billion keywords - Over 10 million users who have tried Semrush
Semrush Software - SEMrush position tracking
Semrush Software - SEMrush SEO content
Semrush Software - SEMrush social media tool kit
Semrush Software - SEMrush social media tracker
Semrush Software - SEMrush social media report settings
Semrush Software - SEMrush SEO dashboard
Semrush Software - SEMrush position tracking - thumbnail
Semrush Software - SEMrush SEO content - thumbnail
Semrush Software - SEMrush social media tool kit - thumbnail
Semrush Software - SEMrush social media tracker - thumbnail
Semrush Software - SEMrush social media report settings - thumbnail
Semrush Software - SEMrush SEO dashboard - thumbnail

Semrush pricing

Semrush has a free version and offers a free trial. Semrush paid version starts at US$139.95/month.

Starting Price:
US$139.95/month
Free Version:
Yes
Free trial:
Yes

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Browse Semrush Reviews

2,271 of 2,271 reviews
Sort by:
James
James
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
3

4
Reviewed on 18/11/2024

a solid SEM platform

considered to be one of the premier SEM tools to improve performance

Pros

good platform for getting SEM insights and optimizations

Cons

could be tricky to push updates from platforms into Google Ads

calvin
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 8/12/2024

Semrush software Review.

Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering insights into search volume, keyword difficulty, trends, cost per click, and others.

Pros

I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty, trends, cost per click, and more.

Cons

Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to start or how to use everything effectively. other thing is cost can be high for small businesses and individuals.

Verified Reviewer
  • Industry: Health, Wellness & Fitness
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
1
Functionality
1
Ease of Use
1
Customer Support
1

1
Reviewed on 6/1/2024

Do you like micro-transactions and predatory billing? SEM RUSH is for you.

AWFUL. It's a great product but being nickeled and dimed gets old.

Pros

It's probably the best engine for research on a host of topics from keywords to competitor traffic. The tools are fantastic and the data is immense. They just put it behind micro-transactions, and trying to generate any report with any level of depth requires their highest tier for $600/M or $7K per year to generate the reports. If you are a small or mid sized business, prepare to either pay the fulll price or be extremely frustrated that every report you want to pull is behind a pay wall. Youll get an error message after spending 30 minutes setting up a report, and they just hope you'll pay through the nose.

Cons

Do you like the feeling of being farmed for every dollar you have? Do you like mico-transactions and everything being blocked if you aren't in the highest subscription tier? SEM Rush is the micro-transaction and subscription BS model on steriods.

James
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 27/11/2024

Powerful SEO all-rounder

I use semrush mostly for it's domain overview and keyword functions. It helps me to quickly assess competitors and potential clients, as well as for researching on-page topics. I'm very happy with my experience with on-page and technical SEO tools, though the off-page tools feel less powerful. I also use the local SEO package, though am considering switching to more custom products elsewhere.

Pros

All in one tool that gives me a deep understanding of my work

Cons

A little expensive and the link & on-page suggestions don't feel useful to me.

Alternatives Considered

Ahrefs

Reasons for Switching to Semrush

keyword analysis toolkit & agency reporting abilities
Vikash
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 13/12/2024

All in one seo tool for Marketers

The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have everything i need in an SEO tool, KW research, competetor analysis, On-page analysis whatever i need to do the sep, Wish they had and NLP planner and Inbuilt content writing tool.

Pros

The Best SEO Tool i have used, It have Analytics, Keyword reaserach, and competetor analysis, Literally everything i could expect from an SEO tool.

Cons

The Issue with them is the Keyword search volume and keyword dept analysis where ahrefs is better than them.

Ruti
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 26/11/2024

Super useful for any serious SEO

It's excellent for SEO experts and agencies, with great tools for researching keywords, competitors, backlinks, local SEO, reporting, and more. I always feel like there is more to it that I'm missing! It's a bit pricey for someone just starting out as an SEO freelancer though.

Pros

It has a huge range of useful SEO tools, and can easily be used for handling many clients.

Cons

It's very expensive! I'm paying for the Guru plan plus three additional users, it really adds up.

Elle
Elle
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 9/1/2025

Does the job... and more

A really positive experience. I find it really easy to use.

Pros

Semrush gives you all the important information in an easy to use interface.

Cons

I haven't seen any cons thus far. It is all pretty straightforward

Niyathi
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 16/12/2024

One-stop for all search goals

Really helpful in analysing website, content, backlinks

Pros

Excellent data and insights on web performance and site information

Cons

Some pages need extra payment or licensing which can be a bit expensive

subacharuka
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 10/12/2024

The Bottom Line

Pros

Link building opportunities and to find out what people search on google

Cons

organic traffic estimates are not very accurate at times

Tariq
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
5
Customer Support
0

5
Reviewed on 18/11/2024

A useful tool for seo's and social media managers

I use the free options offered by Semrush to do comparitive metrics research for different sites and pages which helps me fine tune my social media content. Semrush also has useful tools for creating engaging social media captions which are free for all to use.

Pros

I like the option to compare metrics for different social media accounts and websites

Cons

It's a little out of my price range so I have to limit myself to the free tier

Jonathan
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

4
Reviewed on 11/8/2023

One of the most complete tool for the entire marketing team

We are solving so many problems inside our marketing team thanks to Semrush. There is always something to do with the tool, whether it will be about improving our SEO, correcting technical mistakes, building our content strategy thanks to Topic Research or managing our social media platforms from the Social Media poster.

Pros

Overall, Semrush is really easy to use, whether we are talking about SEO, Content or Social Media toolsets. The diversity of features and the efficiency of each is a real plus since it can be used for many business cases and efficiently replace additional products in your toolset.

Cons

The only hiccup might be the accuracy of the SEO numbers, there are mostly estimations and even if you can base your SEO strategy on it, you have to be careful not to take it as the ultimate truth.

Response from Semrush

Hi Jonathan, Thank you for sharing your comprehensive feedback about SEMrush! We're thrilled that our tool has become an integral part of your marketing team's efforts. It's fantastic to hear that you find our features diverse and efficient across various aspects of marketing.
We appreciate your note about SEO accuracy—we're continually working to ensure our data is as accurate as possible.
If you ever need assistance or have further insights, please don't hesitate to get in touch.

Replied 18/8/2023
Brandon
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
5

4
Reviewed on 13/4/2024

Prerty Good SEO Software

Pros

It puts a lot of data at your fingertips which helps guide SEO work and direction. You can do a lot of things in one place including SEO, CWV checks, Listings Management, and Social Media marketing.

Cons

It's not always 100% accurate, especially keyword rankings. It's best to use the data as a guide.

wissal
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 20/12/2023

Honest opinion about semrush

the best platform for you depends on your specific needs, budget, and technical expertise. If you're considering Semrush, I recommend weighing the pros and cons against your requirements to see if it's the right fit

Pros

Semrush is a comprehensive and powerful SEO suite that can help you improve your website's visibility and organic traffic. It's user-friendly, data-driven, and constantly evolving, making it a valuable tool for businesses of all sizes.

Cons

It's important to note that these are potential drawbacks based on user feedback and shouldn't necessarily deter you from exploring Semrush

Response from Semrush

Hi there! Thank you for your positive review of Semrush! We're glad you find it user-friendly and powerful. Your feedback is appreciated.

Replied 21/12/2023
Robin
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
1
Functionality
3
Ease of Use
4
Customer Support
1

4
Reviewed on 7/6/2024

Good Product with No Support

The bottom line is that the people you call cannot help(sounds familiar) and when I said I would like to cancel my service they simply said okay I will send you a form.

Pros

Lots of data available. Identified weaknesses and strengths in our system.

Cons

Originally I had a team leader who would send me updates and I scheduled Zoom meetings for questions related to my reports. Apparently they did away with that concept and all of a sudden I no longer had any support except screen shots through e-mail. Then they would have to research the question and it began to be ridiculous. When I called for help they said someone would reach out but all I got was the e-mail question and we cannot make outgoing calls. Without customer support and good service this product becomes overly expensive and frustrating.

Response from Semrush

Hi Robin, we're sorry to hear about your experience and it doesn't sound right.
We've requested more information on Trustpilot and received your details. Your Account Manager will get in touch with you soon.

Replied 12/6/2024
Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 15/10/2024

Robust & Complex

It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity and cost may pose challenges for smaller users.

Pros

Semrush offers comprehensive SEO and marketing tools, providing valuable insights into keyword research, competitor analysis, and site audits.

Cons

The pricing can be a bit steep for small businesses, and I find the interface overwhelming at times due to the sheer volume of features.

Eugenia
Eugenia
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 25/7/2024

Useful tool for digital marketing professionals

Pros

It's a practical tool for digital marketing, equipped with a variety of features such as keyword research, rank tracking, content marketing, and competitive analysis.

Cons

At the beginning, the interface may seem complex. However, the platform offers a Getting Started course, and after some time, everything becomes very clear and familiar.

Neil
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
2
Functionality
5
Ease of Use
5
Customer Support
3

4
Reviewed on 21/9/2023

Exceptional unless you need Semrush for paid advertising data / analytics

Fabulous for many years. Have used the software for over a decade. The data it reports on just needs to be right and I will return.

Pros

SEO tools in the main are exceptional - especially SEO auditing, keyword tracking, backlink profiling and general overview dashboards. Excellent at shaping organic strategy and analysing the organic competitive landscape.

Cons

A huge negative that the PPC data Semrush provides is totally flawed. Not accurate for my own client base that I know the figures for, so can't be trusted to pull up accurate numbers for any other company. That and the fact it is the most expensive on the market makes it no longer cost justifiable when other tools can do what Semrush can do.

erik
  • Industry: Writing & Editing
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 6/9/2023

Semrush - a complete Seo Tool

My experience with Semrush was overall quite good, I was impressed with the software, I really wish I could have budgeted it in and may try to do so as soon as my budget allows. If you can afford it you can't go wrong here.

Pros

I like semrushs keyword research abilities, its what I use it most for. It has helped me find keywords that i was surprised ranked low on google search like "las Vegas bachelor parties' Finding this data along with how often they are searched has really made it easier to choose blog topics.

Cons

My only gripes about semrush, is that for a beginner on a limited budget, the monthly cost was a bit high for me at the moment. Some of the tools were a bit advanced for a beginner as well, but they would become more useful as I got to understand them more.

Karly
  • Industry: Transportation/Trucking/Railroad
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
3

4
Reviewed on 16/10/2024

Happy Customer

SEMrush is a platform that I use at minimum once per week. I've overall had a positive experience and constantly recommend the platform to other marketing professionals.

Pros

I like that the platform isn't overly complicated and the features it offers are really dialed in to help with digital marketing and SEO.

Cons

The platform appears to have some glitches or lack of data, especially when it comes to mobile data.

  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
2
Functionality
5
Ease of Use
3
Customer Support
4

4
Reviewed on 7/11/2024

One of the coolest, but... expensive!

Pros

SEMRush is the one of the coolest SEO analytics software. It can compare, predicts how many people will search on the keywords that I want to put.

Cons

Whenever I tried to use the new tools or services in SEMRush, they ask me to pay it. Most of their services are subscription based, you need to be caution before you use the service. It end up being a lot.

omar
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 1/4/2024

how to benefits from Semrush

Pros

many of SEO around the world use Semrush in keywords and backlinks and disavow it
but I think best thing can Semrush do there academy and blogs in SEO
I learnt all of this field until get my first job from Semrush academy

Cons

its easy to get accounts with un legal way

Sreejith
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 11/9/2023

A must tool for Digital marketing people

This tool really supports me in my daily SEO tasks

Pros

It's a perfect tool for overall SEO management

Cons

Semrush has many feature that will really helpful for SEO. But some are available only with guru plan.

Celine
  • Industry: Farming
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 18/7/2024

A little expensive but very useful

Pros

What I like most about semrush is the competitor tracking, which is very clear, with all the necessary content.

Cons

Not really any less appreciated but if they can revise the price a bit. Not everyone can afford it. On the other hand, it's worth pointing out that there's a free version. It doesn't give you access to everything, but it does the trick.

Verified Reviewer
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 20/11/2023

The Best SEO Tool for Content and Market Research

My overall experience with Semrush has been amazing and elevating for my career, especially as a freelance writer and virtual assistant.

Pros

What I liked the most about Semrush is the opportunity to effectively conduct content and market research. This has been crucial and effective in optimizing my content and elevating its ranking on search engines. Semrush has also helped me a lot in terms of digital marketing and brand building, especially with the SEO and PPC campaign insights.

Cons

So far, I love everything about Semrush. However, I wish the tool was a little more accommodating and less complex especially for beginners without much experience with such a tool.

Verified Reviewer
  • Industry: Market Research
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 5/9/2023

Powerful SEO, Marketing and competitive analysis platform

I like the most SEO and marketing toolkit offering a wealth of features and insights. It's a go-to choice for professionals in the field. While it has some limitations, its comprehensive suite of tools makes it a valuable asset for optimizing online presence and marketing strategies.

Pros

It offers a wide range of features for keyword research, site audits, and competitive analysis with robust Competitor Analysis. Intuitive design makes it accessible to users of varying experience levels.

Cons

Can be expensive for smaller businesses, and costs can increase with added features. The social media tool lacks advanced scheduling and posting capabilities. Apart from this, historical data is limited on lower-tier plans, which can hinder long-term analysis.

Alternatives Considered

Ahrefs
Bryan
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 6/9/2024

Best in class SEO tools

We've used it for the better part of a decade and it has consistently got better over that time. The latest Ai and local rank features have been awesome.

Pros

SEMr has a set of tools that we use constantly; API integration allows us to make flows that take 20-30 min take just minutes and the keyword and domain research products are top-notch in the space.

Cons

Historically the way API units were bought/purchased was kind of clunky and required you to reach out to a person; they've since corrected that.

Saim Oğulcan
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 27/8/2024

You get what you pay for

A worthy investment for all kind of SEOs, you get what you pay for and the features it offers will make many processes easier for you.

Pros

The fact that it has many useful features that its competitors do not offer (or do offer, but not quite the same with the helpfulness). These include the on-page SEO checker, log file analyzer, backlink analytics (especially the toxicity score of harmful links targeting your domain on this one is unique and helpful), backlink gap and the map rank tracker for Local SEO. Makes the life of an SEO so much easier when compared to similar tools.

Cons

The only downside of Semrush is its pricing. Especially if you are a freelance SEO like me. It is worth the investment but I think it may offer some discounts for one-person companies.

Bithi
Bithi
  • Industry: Market Research
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 2/10/2024

Best keyword and seo audit tool for me.

Semrush helps me to do technical analysis of any clients website, after analysis of website, i can make perfect report.
How can i improve website rank, any amatures can understand.
User interface and learning curve is very easy, even amatures can do well.

Pros

Keyword magic tools is awesome helps me to identify new low targeted keyword with no time.
As well other services, it also have domain search option to study website keyword and search volume metrics.
Result of semrush is more accurate than others.

Cons

I did not fins any lacking in this software.
In this price range it gives a lot.

Ryan
  • Industry: Financial Services
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
5
Customer Support
4

4
Reviewed on 4/10/2024

SEMRUSH review

It's a tool used on a daily basis to perform SEO tasks, there are additional features which help focus on the content and tech side but overall i have used it for keyword research which has been effective.

Pros

If you're familiar with SEO it's very easy to use, as it's so popular there are a lot of helpful guides and blog posts to get the most out of the platform

Cons

Not too many cons, but each tool has their own strengths. One con would be concurrent project limitations. Also you're better off using crawling software like screaming frog or lumar for your tech insights

Victoria
Victoria
  • Industry: Publishing
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 16/2/2024

Best and reliable content. Semrush brings the best out of social media.

Semrush enhances creativity and motivates growth. It is a great software. Remarkable performance.

Pros

Semrush has been a strong pillar in my experience. I get to do my research work fast and getting accurate content which I treasure. With the maturity in technology, online visibility is paramount to keep up with the pace. Semrush manages this effectively. It's integration is awesome.

Cons

Semrush in my view is quite user friendly and secure. I don't find any major challenges with it.

Verified Reviewer
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 20/2/2024

Keyword research

Pros

SEMrush provides extensive keyword research capabilities, allowing users to identify relevant keywords for their SEO and PPC campaigns. The Keyword Magic Tool, in particular, offers comprehensive keyword data and filtering options.

Cons

PRICING

According to me Semrush offers various pricing plans to accommodate different business needs, some users find the cost prohibitive, especially for smaller businesses or individuals with limited budgets.

Melanie
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

4
Reviewed on 10/11/2024

Loved the reports and analytics!

I really liked all the functionality of Semrush. There were a million reports and even after unsubscribing because of the cost, I still pull up old reports for information to this day. The writing assistant was the main reason we signed up for the program and after a while, I did start to feel like I had learned all I could from that part; however, if we signed up again, it would be for the wealth of reporting and analytics we can get from the program. They are so useful.

Pros

So many tools and so many reports. There’s a wealth of information on Semrush, even if you have a free account.

Cons

The cost. It was quite expensive and for a tiny team, it was a bit cost prohibitive.

Christopher
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 15/2/2024

The most comprehensive tool on the market

SEMrush is the ideal one stop shop for running an SEO campaign, if you only get one tool, make it this one

Pros

I love how easy it is to use, the layout is simple and every function has little hints to show you what it does.

Cons

It is quite a but more expensive when compared to a lot of tools, its worth it but some companies cant afford that budget.

Angela
Angela
  • Industry: Apparel & Fashion
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/8/2024

My Experience with Semrush

Semrush is an intuitive and user-friendly tool that I primarily rely on for keyword research. Among the various keyword research tools I utilize, Semrush stands out as the first software I adopted in 2014, and it has remained an integral part of my SEO strategy ever since.

Pros

I highly recommend Semrush as an effective tool for generating and identifying keywords for SEO optimization. I consistently utilize this and other resources to identify popular, searchable keywords that enhance online visibility for my website.

Cons

I can't think of any cons with Semrush at this time.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 8/5/2024

Good tool if you use it 100%: Good writers marketplace and keyword discovery

Perfectly organised to take a tour for every section on the menu and create a to-do list for your SEO project.

Pros

The keyword discovery is a must. You can study your competitors rankings and spot new oportunities.
Once you have the ideas, you go to the marketplace searching for writers and your SEO job is half done.

Cons

The tool cannot replace your brain. You need to add something special to your site, and the tool does not spot the "wow" factor on any site. But this is not its fault, just people that only work "filling the blanks" will have a 100% score and still no ranking

Nadine
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 4/1/2024

The top SEO tool for goal management and discerning avenues for growth.

Leveraging Semrush, we crafted effective keyword strategies, generated innovative content ideas, engaged with niche audiences, and boosted traffic through its high-quality backlink positioning techniques.

Pros

Semrush stands out as a comprehensive and user-friendly toolkit. It's remarkable how effortlessly we can discover top-ranking keywords, stay current with trends, and schedule publications. The quality of the reports is impressive, and its seamless integration enhances the momentum of our online presence. I appreciate that the breadth of Semrush's search tools delivers actionable insights, while its straightforward implementation supports efficient exploration across diverse subject areas.

Cons

I haven't identified any drawbacks with Semrush; instead, I've discovered only positive aspects that align perfectly with our requirements.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
3

5
Reviewed on 7/5/2024

Comprehensive tool for SEO and analysis

Pros

SEMRush gives you a 360-degree overview of either the website analysis or keywords. I like SemRush because it helps me find the best keywords, see what my competitors are doing, and fix website technical issues. It's easy to use and gives me useful tips to improve overall website SEO and organic strategies.

I use SEMRUSH for organic marketing through SEO for my clients. It helps in following thing
1. Keyword Research
2. Tracking keyword position status
3. Backlinks overview for websites
4. Auditing websites technical SEO issues
5. Doing competitor analysis for SaaS and other businesses

Cons

It can be costly for some users. I don't see any other cons about it.

Marco Genaro
Marco Genaro
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 3/1/2024

One of the best SEO tool. Unfortunately, a bit expensive.

It's a classic SEO tool and a must-have for every SEO consultant. It's perfect for quickly analyzing competitor websites as well as your own. It's a very powerful tool if you know how to use it and what to look for. In my opinion, it's only worthwhile in the hands of SEO and marketing experts.

I would love it to be a bit cheaper, but it's worth the price.

Pros

As an SEO consultant, what I like the most about SEMRush is that it includes almost all the features I need on a daily basis: it allows me to analyze my website and my competitors' websites at a glance, it helps me keep track of the backlinks I have, and it enables me to conduct quick SEO audits. Additionally, it's very user-friendly.

Cons

In my opinion, there are two cons of SemRush:

First of all, sometimes there are more-specific tools for some taks. For example: I prefer to use SERPROBOT for Keyword Tracking, Ahrefs for Backlinking/Outreach campaigns and Keyword Planner from Google Ads for keyword research.

Lastly, the problem with SemRush is that it's quite pricy. The Guru plan is around 250USD.

Alternatives Considered

Moz Pro

Reasons for Choosing Semrush

I tested both. While SemRush is better for SEO On Page and analyzing competitors, Ahrefs is better for backlinking and outreach campaigns. I finally took both of them 😅.

Switched From

Ahrefs

Reasons for Switching to Semrush

For a similar price, SemRush is easier to use and more complete.
Alessandro
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 21/5/2024

No Semrush No SEO

We use Semrush everyday and it is crucial to start a new project or make an offer to a new prospect.

Pros

There are a lot of configurations, tools, information you can set and find in the admin panel to make your projects work properly.

Cons

We think the cost is too high and there are a lot of limitations when you reach specific numbers of keywords or researches

Verified Reviewer
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
1

5
Reviewed on 12/8/2024

A digital Advertising Specialists best friend.

I couldn’t do my job as effectively without SEMrush

Pros

The keyword magic tool gives me a lot of keyword suggestions but most importantly it gives me the negative keywords to block my campaign from triggering the wrong audience.

Cons

It only shows the previous month's volume when looking for specific keywords.

Advaldo
  • Industry: Automotive
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 31/7/2024

Semrush - SEO

Semrush is the most powerful search engine optimization tool i used until now.

Pros

I know organic traffic is an important source of leads and sales and for this I use Semrush. It makes optimizing my website a lot easier. Keyword tracking is a great features that works very good, backlinks monitor helps in managing backlinks and suggest where you need others to more. Is an app packet with the best SEO resources for any website.

Cons

Is a little costly for a small business.

Alberto
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 20/8/2024

Solid solution for SEO and SEM

I have been using the software for several years now and it does what it promises. I wish they improved certain aspects of the product and had a more generous entry tier, but all in all it's a good solution.

Pros

Solid software for both SEO and paid search. I use it for all sorts of things from backlink analysis and discovery to keyword research.

Cons

Pricing on additional seats have you pay for empty slots, unless you request your team to remove them, so you might have one user but pay for two. Also the usability of the software is not always the best, switching across different modules requires you to re-enter the domain you were analyzing. In general I would pick Ahrefs over Semrush, but Semrush has the advantage of being a bit cheaper, and more people are used to it, so I don't need to train my team on a new tool. I think it's great for most use cases, not a product I'm in love with, but definitely a solid solution.

Spriha
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
3

5
Reviewed on 17/10/2023

My Year with SEMrush

My overall experience with SEMrush has been really good. It's a comprehensive and invaluable tool for SEO and digital marketing professionals like myself because it provides insights and features that can greatly improved the online strategies and results of any business.

Pros

What I like most about SEMrush is its ability to provide comprehensive insights and tools for keyword research, competitive analysis, and overall SEO management. It's an all-in-one solution that helps me make data-driven decisions to improve my online presence.

Cons

One thing I like least about SEMrush is its pricing, as it can be relatively expensive for smaller businesses or individuals like myself.

Apurva
Apurva
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 30/3/2024

Good Tool for Advanced SEO Work

Semrush is a amazing SEO tool that offers in-depth keyword research, site audits, and competitive insights. It's really beneficial, specially for a digital marketing person.

Pros

The feature that I appreciate most about Semrush is its traffic overview, which allows us to see how much traffic each country is sending to our website.
We can select from a large selection of keywords, including phrase match, broad match, and many others.
Also the competitive analysis can be done through semrush which makes it even better tool.

Cons

Its price and features everything is upto the mark. For me thete is nothing to dislike in Semrush.

Lindsey
  • Industry: Events Services
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 19/2/2024

Semrush is SEO Royalty

Pros

You could compare multiple objects and workflows snowing your ranking and organic content opportunities

Cons

The coast were slightly higher than other free sites

Sam
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 25/4/2024

Essential tool for SEO agencies

Amazing set of tools, rather expensive, many of the tools we don't use but still have to pay for

Pros

All the tools you will ever need to perform keyword research, backlink analysis, competitor analysis etc

Cons

Lots of tools get deprecated or moved to a higher subscription level

Alternatives Considered

Moz Pro

Reasons for Choosing Semrush

More powerful options on Semrush for our advanced requirements

Reasons for Switching to Semrush

Better user interface and reviews compared to competition
marvin
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 31/10/2024

SEMRUSH ROCKS!

Top notch - its the best of its kind! Primo!

Pros

SEMRUSH is one of the best Internet marketing tools EVER!

Cons

price has gone way up - though they do constantly improve the platform

Alternatives Considered

Moz Pro and Ahrefs

Reasons for Switching to Semrush

SEMRUSH does more - has better features.
Ajay kumar
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 20/11/2023

Very Powerful SEO tool for the website ranking

The overall experience is very good in Semrush compare to my previous tool Ubersuggest.

Pros

Over all performance is very well in Semrush. is specially site audit, keyword tools are very supper and give perfect result in the Semrush.

Cons

The backlink analyzer not accurate in Semrush. try to rectify this one.

Response from Semrush

Hi Ajay, thank you for your review!
We're glad you find Semrush's Site Audit and Keyword tools helpful.
As for Backlinks tools, would you mind telling us more? You can reach out to our Support Team if you need any assistance with the tool or would like to provide feedback: https://social.semrush.com/3LiLDVa Thanks 🧡

Replied 12/12/2023
Stephan
  • Industry: Sporting Goods
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
5
Customer Support
4

3
Reviewed on 13/1/2025

The One-Stop SEO and Marketing Information Suite

It's and excellent and reliable source of information about your marketing activity and offers competitor review data that can't be found anyway else, but is only as good as your ability to plan and execute strategies based on the data provided.

Pros

The dashboard provides a wholistic look at your business's marketing and SEO all in one place.

Cons

The data lacks context and prioritization, and although there are thorough tutorials for how to address issues and execute changes, it must be done off-platform, not within the dashboard.

Harsh
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 16/9/2023

SEMrush: My Daily Go-To for Unparalleled Traffic Insights Over Ahrefs.

In my personal experience, SEMrush has been a game-changer. It's a powerful tool that keeps me ahead in the online game and has greatly enhanced my digital strategies.

Pros

For me, Semrush stands out because of its priceless features. It's my SEO Swiss Army knife; it's more than simply a tool. Semrush is my top choice for enhancing my digital presence and strategies because of its superior accuracy in traffic analysis to Ahrefs, as well as its powerful keyword research, competitive analysis, and content optimization capabilities.

Cons

One drawback of Semrush is that its pricing can be relatively high for smaller businesses or individual users on a tight budget.

2,271 reviews

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