---
description: Review of Google Marketing Platform Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Google Marketing Platform | Reviews, Pricing & Demos - SoftwareAdvice IE
---

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# Google Marketing Platform

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> Google Marketing Platform is a cloud-based software provider that helps industries get an overview of customer needs and demands. Designed for enterprises of all sizes, the product provides solutions to marketers and advertising agencies.


Its Data Studio module includes engagement solutions such as customizable reports, and Surveys 360 offers graphs and charts through automated dashboards. Search Ads 360 enables users to make informed decisions through reporting, bids visualization and more.


Google Marketing Platform helps users gain intelligence into their marketing growth and improve performance. The solution provides features such as tags management and sequencing, autocomplete, multi-account support, forms submissions and more.


Support is extended via documentation and email, and pricing is available on request.
> 
> Verdict: Rated **4.5/5** by 31 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 31 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support | 4.0/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Pricing model**: Per Feature
- **Pricing Details**: Please contact Google directly for pricing details.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- A/B Testing
- Ad Inventory Management
- Ad hoc Reporting
- Audience Targeting
- Behavioural Targeting
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Tracking
- Channel Management
- Customer Profiles
- Customer Segmentation
- Customisable Dashboard
- Customisable Reports
- Dashboard
- Data Connectors
- Data Management
- Data Visualisation
- Display Ad Management
- For Advertising Agencies

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support

## Category

- [Personalization Software](https://www.softwareadvice.ie/directory/4276/personalization/software)

## Related Categories

- [Personalization Software](https://www.softwareadvice.ie/directory/4276/personalization/software)
- [AB Testing Software](https://www.softwareadvice.ie/directory/4727/ab-testing/software)
- [Ad Server Software](https://www.softwareadvice.ie/directory/4716/ad-server/software)
- [Business Intelligence Platform](https://www.softwareadvice.ie/directory/4336/bi/software)
- [Market Research Software](https://www.softwareadvice.ie/directory/4222/market-research/software)

## Alternatives

1. [Google Ads](https://www.softwareadvice.ie/software/135892/google-ads) — 4.4/5 (1014 reviews)
2. [Brevo](https://www.softwareadvice.ie/software/18887/brevo) — 4.6/5 (3512 reviews)
3. [Mailchimp](https://www.softwareadvice.ie/software/111921/mailchimp) — 4.5/5 (17676 reviews)
4. [MailerLite](https://www.softwareadvice.ie/software/100595/mailerlite) — 4.7/5 (2322 reviews)
5. [ActiveCampaign](https://www.softwareadvice.ie/software/5398/activecampaign) — 4.6/5 (2568 reviews)

## Reviews

### "Great for data-driven nonprofits" — 5.0/5

> **Jacob** | *28 July 2025* | E-Learning | Recommendation rating: 9.0/10
> 
> **Pros**: Google Marketing takes into account nonprofit budgets and goals and creates a system that allows nonprofits to take advantage of ads in ways that might not have been "in budget" before.
> 
> **Cons**: Unless you really know marketing/tech lingo, it can be hard to understand how to take advantage of the analytics Google Marketing provides.
> 
> Great tool for nonprofits looking to take advantage of Google advertising dollars that are specifically allocated to nonprofits.

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### "Comprehensive and Powerful Marketing Analytics Platform" — 5.0/5

> **Samuel** | *8 March 2025* | Education Management | Recommendation rating: 10.0/10
> 
> **Pros**: Powerful analytics, seamless integration, and advanced targeting options.
> 
> **Cons**: Complex setup and steep learning curve for new users.
> 
> It offers powerful analytics, ads management, and integration, making it a high-quality marketing solution.

-----

### "Google going downhill" — 3.0/5

> **Marnie** | *6 September 2024* | Design | Recommendation rating: 4.0/10
> 
> **Pros**: That it helps get the business out there and in the public eye
> 
> **Cons**: The customer service is absolutely awful because it's outsourced and nothing is streamlined anymore\!

-----

### "Helpls to find new customers without too much work" — 4.0/5

> **Torlock** | *4 March 2025* | Computer Hardware | Recommendation rating: 9.0/10
> 
> **Pros**: Good for highly targeted campaigns, Google have the right data to find the right audience.
> 
> **Cons**: Customer service isn't bad per se but it's hard to get through to someone real - I assume this is because Google are too big to focus in on smaller accounts.
> 
> Overall it has been a pleasant experience and has helped us gain new customers which is the end goal.

-----

### "Easy Project Management" — 5.0/5

> **Charlene** | *22 March 2025* | Education Management | Recommendation rating: 8.0/10
> 
> **Pros**: I like that the home page is easy to navigate and find all of my current projects. I'm still new to the GMP. Love the easy to master campaign manager\!
> 
> **Cons**: There hasn't been anything I don't like. The tutorial didn't answer all of my questions but there are helpful videos for support.
> 
> So far so good, I haven't been using it too long.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/367319/google-marketing-platform)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/367319/google-marketing-platform> |
| en-GB | <https://www.softwareadvice.co.uk/software/367319/google-marketing-platform> |
| en-IE | <https://www.softwareadvice.ie/software/367319/google-marketing-platform> |
| en-NZ | <https://www.softwareadvice.co.nz/software/367319/google-marketing-platform> |

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