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description: Review of Papirfly Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
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title: Papirfly | Reviews, Pricing & Demos - SoftwareAdvice IE
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Breadcrumb: [Home](/) > [Enterprise Content Management Software](/directory/3485/enterprise-content-management-system/software) > [Papirfly](/software/370677/brandmaster)

# Papirfly

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> Papirfly is a digital asset management and content creation platform. It helps brands organize their assets and create on-brand content. The platform caters to various industries, such as marketing, advertising, and corporate communications. These teams need to maintain brand consistency and scale content creation across multiple channels.&#10;&#10;Papirfly offers digital asset management capabilities that provide a single source of truth for a brand's global assets. It also has an intuitive content creation tool. This allows any team member, regardless of design skills, to create unlimited on-brand assets. Papirfly integrates its digital asset management and content creation functionalities into one ecosystem. This enables brands to streamline their content workflows and scale their content creation.&#10;&#10;Papirfly's content creation capabilities empower brands to showcase their organized on-brand assets. They can also enable every person in the organization to produce studio-quality content. This allows brands to deliver a cohesive on-brand experience across all customer touchpoints. This drives greater brand consistency and equity.
> 
> Verdict: Rated **4.7/5** by 20 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 20 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.8/5 | Based on overall reviews |
| Features | 4.8/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Papirfly
- **Location**: Oslo, Norway
- **Founded**: 1998

## Commercial Context

- **Pricing Details**: Please contact Papirfly for pricing.
- **Target Audience**: 51–200, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, German, Norwegian, Portuguese, Spanish, Swedish
- **Available Countries**: Austria, Belgium, Canada, Germany, Netherlands, Norway, Sweden, Switzerland, United Kingdom, United States

## Features

- API
- Access Controls/Permissions
- Activity Planning
- Approval Process Control
- Approval Workflow
- Artwork Management
- Asset Categorisation
- Asset Library
- Asset Lifecycle Management
- Asset Sharing
- Brand Guidelines
- Brand Management
- Budgeting/Forecasting
- CMS Integration
- Calendar Management
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Change Management
- Content Management

## Integrations (13 total)

- Adobe Creative Cloud
- Adobe InDesign
- Adobe Photoshop
- Drupal
- Dynamics 365 Business Central
- Grassfish IXM platform
- Microsoft PowerPoint
- Microsoft Word
- Templafy
- Ungapped
- Wistia
- WordPress
- inriver PIM

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Enterprise Content Management Software](https://www.softwareadvice.ie/directory/3485/enterprise-content-management-system/software)

## Related Categories

- [Enterprise Content Management Software](https://www.softwareadvice.ie/directory/3485/enterprise-content-management-system/software)
- [Creative Management Software](https://www.softwareadvice.ie/directory/4682/creative-management/software)
- [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software)
- [MRM Software](https://www.softwareadvice.ie/directory/1698/mrm/software)
- [Digital Asset Management Software](https://www.softwareadvice.ie/directory/1634/digital-asset-management/software)

## Alternatives

1. [Canva](https://www.softwareadvice.ie/software/241577/canva) — 4.7/5 (13245 reviews)
2. [Pinterest](https://www.softwareadvice.ie/software/319869/pinterest) — 4.7/5 (425 reviews)
3. [Asana](https://www.softwareadvice.ie/software/5576/asana) — 4.5/5 (13547 reviews)
4. [Zoho Social](https://www.softwareadvice.ie/software/392457/zoho-social) — 4.7/5 (3388 reviews)
5. [Wrike](https://www.softwareadvice.ie/software/3777/wrike-pm) — 4.4/5 (2887 reviews)

## Reviews

### "BMW Northern Europe" — 5.0/5

> **Daniel** | *26 April 2021* | Automotive | Recommendation rating: 9.0/10
> 
> **Pros**: The staff and their ability to response to challenges.&#10;The DAM and sharing features are the real gems, making it easy to share content with users and non-users.
> 
> **Cons**: The planning functionalities need improvement and further integration into the CMS.
> 
> Very good, pragmatic and open to develop and tailor the product.

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### "My experience with papirfly" — 5.0/5

> **Gedion** | *12 March 2025* | Media Production | Recommendation rating: 9.0/10
> 
> **Pros**: The most remarkable thing about Papirfly is effectiveness of the product's customer services. They are very responsive and professionalisation.
> 
> **Cons**: Pros of the software are more than cons. I like the product
> 
> It's more than 2 years since we started implementation of the product in our organisation. The software has enabled us to achieve so much in short period of time.

-----

### "Consistent on-brand output for people without designer background" — 5.0/5

> **Michal** | *27 November 2024* | Telecommunications | Recommendation rating: 3.0/10
> 
> **Pros**: The simple interface makes it really easy to design, approve and export professional grade visuals even for people without a designer background
> 
> **Cons**: Downloading the exported visuals could be simpler
> 
> As a communications professional working in a corporation I’m often approached by people who need a visual created. Papirfly saves me a lot of time because I can simply point them to the tool where they can create professional looking graphics on their own

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### "Perfect Fit" — 5.0/5

> **Gabriel** | *17 August 2020* | Leisure, Travel & Tourism | Recommendation rating: 10.0/10
> 
> **Pros**: Brandmaster has multiple functionalities that appealed to our needs. Being a cloud-based template tool, it allowed us to centralise our templates offers and make sure there isn't any outdated version being used. We can also adapt the already existing templates whenever we have a new visual style update.  The templates can be configured with very specific restrictions and liberties to the users, meaning we can be sure that every asset exported with Brandmaster will follow perfectly our brand's visual identity and accessibility standards, whilst still giving our end-users creative freedom. This provided autonomy to the teams who use the tool reduced immensely the time spent with process such as approval, localisation and delivery.
> 
> **Cons**: It takes some time to learn all the tricks of building more advanced templates, but all the investment in learning each tool's functionalities has payed off.
> 
> We have been able to hugely decrease the creative team’s time spent scaling visual assets to different markets. It also has allowed the social media team to be more responsive to current trending topics, yet staying on-brand. We have directed a big part of our production to BrandMaster templates, which makes it possible for each one of our 10 markets to localise and download their desired version without any back and forth with the design team.&#10;We have maximised the potential use of our assets by including BrandMaster’s varied possibilities into the design process. Previously, we would work until having a final design for an asset, whilst now we can offer different background variations, text placement options, adding or removing elements from the design and even different colour schemes - all from the same template.&#10;Also, the Covid-19 pandemic had a great impact on the travel industry and HolidayPirates had to adopt the reduced time work scheme very rapidly and extensively in the first months of the crisis. Having a wide range of visual templates for social media in BrandMaster made it possible for us to keep delivering beautiful, visually unified and fresh content to our followers, even with a reduced team. That would have been a much bigger issue if we hadn’t had BrandMaster fully implemented.

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### "Manage multiple brands with ease" — 5.0/5

> **Martyn** | *12 February 2021* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: The CMS functionality makes it incredibly easy to build a home for your brand, using the library of widgets our superusers can easily customise and update the Brand Portal.&#10;&#10;The ability to house multiple brands has been key for us - Enabling individual brands and local markets to have access to a personalised brand hub, but still enabling our centralised marketing function to have access and search across all sub-brands is incredibly powerful.
> 
> **Cons**: Nothing so far, we are looking forward to expanding our use case across the other available modules.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/370677/brandmaster)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/370677/brandmaster> |
| en | <https://www.softwareadvice.com/marketing/brandmaster-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/370677/brandmaster> |
| en-GB | <https://www.softwareadvice.co.uk/software/370677/brandmaster> |
| en-IE | <https://www.softwareadvice.ie/software/370677/brandmaster> |
| en-NZ | <https://www.softwareadvice.co.nz/software/370677/brandmaster> |

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