SendGrid

Pros

SendGrid makes setting up workaround SMTPs easy.

Cons

It's pretty much only reall good for the SMTP factor.

Pros

We like how there are code snippets, thorough documentation, and multiple-domain support (Something we lacked before)

Cons

I'm fond of support that makes you wait for a solution when an issue arises, but errors and documentation is thorough enough it rarely happens.

Alternatives Considered

Reasons for Switching to SendGrid

Pros

The ease of use and integration for automated emails

Cons

Not as much versatility in templates as I would like

Pros

They present a good value and a dependable product

Cons

Customer service is terrible. It used to be pretty good. They have made getting service more difficult, and when you use the chat they try to redirect you away. So when you chat you get in a queue and they text you when you are next. I get a text go to the chat and it says >1 Minute. I stay on for 3-5 minutes no one is there, I go back to what I am doing and when I go back the chat closed. Do it all over again, and this time within a minute someone gets on. I message 7 times my question and issue, 10 minutes go by before I get an answer. The whole process is terrible and purposefully by design treats their paying customer like trash. You don't matter, your time doesn't matter, and in fact you are an idiot for not figuring out the issue on your own. Even when my question/issue was something ONLY they can do. I do not have the ability to increase subusers, only they do. I wish I could say that this is a SendGrid issue, almost every business has rearranged their CS to serve employees, which usually is at the expense of those who pay to make the whole operation work.

Alternatives Considered

Reasons for Switching to SendGrid

Pros

I like the ability to send single newsletters, or automations.
I like the segmentation of the contact lists.
I like the interface and user friendliness.
I like the foreign IP address for risk free outbound initiatives.

Cons

I would invite the possibility to merge contact lists.
I would also invite more intuitive set up of the automations.
I would love better analytics with the automations.

Pros

SendGrid is incredibly simple to use. Its ease in usability makes working with team members who are not as tech savvy, incredibly helpful. This lets more folks take on the initiative to use the platform, over having one person who really knows how to use it.

Cons

The contact limit. When downloading large contact sizes, you have to be really careful about doubling up on contacts, or erasing the file but not the contacts which has been confusing for me

Pros

Really easy to setup and integrate into our existing application and user flow. We've never had an issue with our SendGrid e-mail service, and has been incredibly reliable. Easy to track on the dashboard and analyse open rate.

Cons

Gets a little expensive on mass, but compared with others it's still reasonable.

Pros

Simple to use and from what we've seen, great deliverability for our customer communications.

Cons

Had a little complication getting setup (mixture of sendgrid account vs twilio), but thier support helped me sort it out.

Pros

I like that the pricing is determined by the number of emails you send, which works out free for small organizations.

Cons

their customer support was inexistent and a little frustrating given what they promised on the website

Pros

Sendgrid is really userfriendly and budget friendly.

Cons

It lacks a bit of flexibility from a design stand point but makes up for in intuitiveness.

Pros

I give double thumbs up to the fact that it automates email marketing which saves time.

Cons

SendGrid had all the capabilities that enables me to automate marketing strategies even though it lack offline access.

Pros

Integrated into MS Azure, easy Core 8 (.Net any version), nuget works like a charm

Cons

None really, would like to see a better integration with MS Azure portal to avoid the open other window to check stats.

Pros

I like how I was able to get set up fast and how easy the platform is to use and if I need help there is help there for you right away. I also like that I can manage my email and campaigns from one place, and you all even have a free version.

Cons

The only thing I like least is that is could be a bit cheaper or give more emails to be added for that plan for the price.

Pros

Effortlessly managed transactional emails with SendGrid, which we use as an extension to our CRM. This results in more reliable and efficient delivery of emails.

Cons

Improving Sendgrid's User Experience
While Sendgrid is a decent email service provider, it could offer a more intuitive user interface. Additionally, template management could be improved to make it easier to connect with others. Compared to its competitors, Sendgrid's editor could also use some work to make it more user-friendly.

Pros

I like that it comes with email security features
It makes customer engagement easy
Email marketing and tracking is easy too
It makes the best email marketing solution for business.

Cons

SendGrid has met business needs. No dislikes.

Pros

Quite simple to use which can sometimes lead to limitations

Cons

I had several problems in sending due to differences in the database. the planning of the campaigns is non-existent within this tool.

Pros

It's works as advertised. It gets transactional emails delivered on time and decreases the chance of going to spam or junk folders. It also integrates with a lot of software. The free version is great.

Cons

I wish they had better instructional videos and guides to help me with my specific use case or scenario. I had to do research on my own to complete my setup.

Pros

Its API is flexible and has a good starting price.

Cons

It's not easy to set up and maintain. Its options are confusing and the interface looks outdated.

Alternatives Considered

Switched From

Pros

Best tool to send emails and also keep track of them

Cons

So far no cons. Its very easy to use and maintain.

Pros

Decently straightforward set up documentation and successful implementation

Cons

The support was very hit or miss, and usually a miss. It seems like they bring on a lot of folks who have no experience with email, so getting an answer outside of what is on their scripted responses can be challenging.

Pros

I absolutely love using Sendgrid for our email marketing needs. Its intuitive and user-friendly interface makes creating and sending professional-looking emails a breeze. The email list segmentation feature, which allows us to trigger email engagement based on user behavior within our app, has had a significant impact on our overall sales conversion workflow. Additionally, Sendgrid's reporting and analytics tools have been invaluable in measuring and identifying the strengths and weaknesses of our email campaigns through real-time data metrics. Overall, Sendgrid has been a game-changer for our email marketing efforts.

Cons

Twilio's email builder is restrictive when it comes to available design options and flexibility. One area for improvement is its drag-and-drop editor, which could benefit from more advanced customization options, such as the ability to add custom HTML or CSS for greater design flexibility.

Pros

There is Pros on SendGrid. Such service should be fired in the world.

Cons

Actually, it doesn't work properly, wasting time, wasting money

Pros

None. Our account was locked with no explanation before we could log in for the first time (please understand, we were banned before we could ever try the actual service) and there is no explanation given, and no way to contact the company.

Cons

Sendgrid automatically banned our account - WITHOUT us ever logging in. I put in an email address, signed up, and then received notification that they "cannot support your account at this time" and "Thank you for your interest in Twilio SendGrid, best of luck with your future endeavors." I want to be clear. There was no communication. There was no explanation. There was no avenue for appeal. There was only an automated response from a system, and then to contact support you have to "log in" - well I was never able to log in, not once. They gather your user count on sign up. We are a small company, of fewer than 10 users. I have to wonder whether my user base had been 10,000 instead whether we would've been able to at least talk to someone... To find out why?

Pros

I really enjoy the dynamic template feature in Sendgrid. It's great to have these transactional messages going out during different points in a customers journey.

Cons

The overall email templates aren't very aesthetic. Also, the API is a bit confusing to set up.

Pros

Integrated with many other software and platforms, and extensive developer documentation.

Cons

SendGrid always has issues with delivering emails to Yahoo, Outlook, Hotmail, MSN, etc., so that's always a pain. The only workaround I'm aware of is to use a dedicated IP address, which isn't cheap.

Alternatives Considered

Pros

SendGrid is a well priced ESP with great delivery performance, near instant webhooks and highly configurable. Their API is quite straightforward to use, minimizing integration costs.

Cons

When using a shared IP, deliverability to Microsoft hosted email addresses is really bad, most emails sent to Outlook or Microsoft 365 organizations end classified as SPAM and the only workaround withing SendGrid is to have a higher cost plan with dedicated IP addresses, having to build the IP reputation from scratch. Also support takes days to reply to most concerns.

Pros

SendGrids high deliverability rates, solid tracking metrics and easy to use interface make it a very attractive offering in a competitive space.

Cons

The pricing structure mean that scalability can be a concern, there are some sudden jumps in pricing. The step from 200k to 250k emails a month takes you from $89.95/mo to $249/mo which is a suddenly 3x cost increase, with similar 2x increases at the next intervals. Having unit-based pricing would be less stressful than suddenly crossing a threshold.

Alternatives Considered

Reasons for Choosing SendGrid

Switched From

Reasons for Switching to SendGrid

Pros

The fact I use sendgrid for transactional emails says a lot. The api intergration is a breeze, as are all of its parameters available. The email monitor tools as well as the disposable email detection have proven particularly useful. Third party intergration is easy with the likes of Firebase, FaunaDB and node cloud functions.

Cons

There isn't any particular thing I have a disliking for in all honesty.

Alternatives Considered

Reasons for Switching to SendGrid

Pros

We like how SendGrid provides us with a central platform which we can send emails to from our multiple other Platforms and have them all sent together from one Platform. It was also really useful for us to be able to purchase a Static IP Address just for ourselves, as this has increased both our reputation and the amount of our emails which are delivered now vs before we moved to SendGrid.

Cons

The initial setup, getting a Static IP Address and learning about the reporting features took a little bit of time to get used to, however this is probably to be expected with this type of product and it did not take us too long. We also had to "warm up" the new Static IP Address which we purchased, which meant sending some emails over a Shared Pool IP Address for so many days but, again, this is probably to be expected to help with reputation etc.

Pros

The best part of SendGrid is its option of adding contacts directly with CSV files and easy integration with MoEngage. The pricing is also affordable for high volume email-sending and transactional communication.

Cons

The promotional plans of SendGrid are priced much on the higher side. Moreover, customisation of Unsubscribe option is not available, for instance we wanted to add a Unsubscribe footer with images and GIFs as a standard for emails but that was not available.

Pros

It is very easy to use and deploy. The API is very well documented and the email marketing features can easily be used by non-developers without writing a single line of code. They have a very nice no-code email builder, but it also allows to do it in HTML for more technically inclined users.

Cons

Though it is a great platform for transactional email, the Email Marketing tools are charged extra.

SendGrid is only really good if you get a dedicated IP, which is absent for the cheaper tiers.

Alternatives Considered

Reasons for Switching to SendGrid

Pros

Pro solution for ensuring the mails you send from your domain using saas products get through to their destination

Cons

Highly configurable which can make it more complex to get your head around

Pros

I admire SendGrid for its seamless setup process, allowing even novices to integrate sophisticated emailing capabilities into their applications swiftly. The clear and comprehensive documentation walks you through every step, and the intuitive API makes crafting and sending emails a breeze. Not to mention the extensive libraries in various languages, reducing development time and effort. Truly, its convenience and efficiency make it a preferred choice for developers looking to implement email services.

Cons

The support seems to be slow to respond at times and/or not very effective. Also delivery is not the best in the industry. but still very good.

Pros

SendGrid is straightforward and does what we need it to do for an affordable price.

Cons

SendGrid is not complex enough for out marketing email needs.

Alternatives Considered

Reasons for Switching to SendGrid

Pros

I like the customer communication features offered by SendGrid.
It handles email marketing really well and SendGrid has all we need.

Cons

Not a single complication with SendGrid.

Pros

I do appreciate the fact that their documentation is fairly simple to understand and it's complete. Their options are also good and their system does work

Cons

The biggest problem and what made me and my customers using it, stop using, was the fact that they do not filter their IP addresses (even for PAID accounts as I was). The argument from their support at that time was that they cannot control what IP addresses the system associates to each customer and so they couldn't do anything about it. This was, at that time, very serious because we ALWAYS tried to keep a clean mailing list and we started to have bad reputation just because a bad IP address was suddenly associated to our sendings. Price compared to other suppliers for similar functionalities (such as Amazon SES) is also not as good.

Pros

Using programs like Rackspace and Heroku to use dynamic customer data from other platforms other than CRM

Cons

Changing of hands to Twilio changed a few features but more plug ins

Alternatives Considered

Switched From

Pros

Reliable, excellent delivery rates, clean API - I like 'em.

Have used for years including Pre-Twilio acquisition, and still good service.

Cons

No complaints here. Not sure what to write.

Alternatives Considered

Reasons for Switching to SendGrid

Pros

I love the visual editor - it makes putting together email campaigns quite simple. Being able to edit both desktop and mobile independently is always a plus. I love that it integrates with our Salon booking system - Envision.

Cons

Current limitations placed on Envision/SendGrid integration is only 5000 emails per location. We would love to increase but were told we are not able to. Also, unable to view campaign statics with the integrated platform.

Pros

SendGrid is one of the best solutions for me in the transactional email service because it's easy to start using, the free version is generous and the more affordable paid version isn't bad.

Cons

I stopped using it simply because I found another even simpler solution, with lower prices and excellent support. Other than that I would continue to use it.

Pros

The user interface is fairly intuitive and easy to navigate. Template and list management tools are also nice.

Cons

After SendGrid was acquired by Twilio, we saw a downgrade in service. Engagement analytics were not as reliable since many spam filters were showing as clicks. It made it hard to determine which campaigns were actually successful.

Pros

Integrating with the email API is a breeze. When compared to other mass email service providers, we have seen that SendGrid consistently produces the highest interaction rates. The ability to automatically retry sent emails is a good bonus.

Cons

There is no consistency in the percentages of emails opened or clicked. There is currently no mechanism to block measurements that originate from email service provider bots.

Pros

I started using SendGrid a while ago; the service is stable, the interface is pleasant to use, and the website is easy to navigate.

Cons

SendGrid often changes its pricing. A long time ago, for example, they removed or modified (I don’t remember exactly) the free plan for users, which led me to switch providers. I couldn’t say if they still follow the same practice today.

Pros

I don't think the email API service has ever had a technical downtime where it doesn't work in the many years we have used it. The API itself is very easy to use and use the least privileges. Integrating the API into your SEIM or reporting platform (Power Bi for example) is also really easy to do and gives verbose information.

Cons

Email reputation can be a concern in ensuring your emails are delivered externally unless you want to pay extra, otherwise, the lower tiers are fine and still have decent deliverability %'s, typically above 95%'s.

Pros

Support system and Their dashboard UI, which is simple

Cons

Sometimes loading time is bit more than usual websites

Alternatives Considered

Pros

Sendgrid is fantastic, it is easy to setup, it works well, it sends emails securely and avoids spam filters, it allows for in-depth reporting and logs of emails on the rare occasion they need to be reviewed because an email has not been delivered.We recommend this for all of our eCommerce customers and use it ourselves, we couldn't be happier.

Cons

Previously it was hard to manage several customers under one login which was frustrating, but Sendgrid listened to the requests for this feature and implemented it a few years back, we are delighted with the product

Pros

Send has been an asset in my business to help me get better email deliverability in my marketing campaigns

Cons

For me, it took a few minutes to get it going in the way I use it, but wasnt too difficult

Pros

The highlights of this platform for me have been its impressive ability to integrate seamlessly with other platforms and its intuitive interface that makes it easy to handle emails at scale. But I also really liked the ease of initial configuration that allowed me to launch our campaigns quickly, thus optimizing our response times to the market.

Cons

It is important to mention that at specific times I have experienced some delays in the response of technical support. However, these incidents have been minor and do not affect my overall perception of the platform.

Pros

We primarily utilize SendGrid to send SingleSend marketing emails and have been able to do so with great success. They make managing/segmenting your list easy to do. I love that they also offer automation, which is something we will be exploring more in the coming months. The A/B testing capabilities are also amazing.

Cons

So far, even after 2+years of using the platform, my only real complaint is I would like to be able to upload a fully embedded/clickable PDF into the platform and send. Right now that is not possible and it along with the elements, must be configured in the designer within the platform.

Pros

It is definitely a reliable tool, and does what it is expected to do.

Cons

Two different areas -legacy and the rest- make processes complicated