About SendGrid

Twilio SendGrid is a cloud-based email marketing tool that assists marketers and developers with campaign management and audience engagement. Its key features include A/B testing, mailing list management, predefined templates, image library and reporting. The application comes with an editing tool, which enables users to create responsive email templates and add fields. The campaign management feature lets marketing teams segment contacts based on engagement metrics and customer data. Further, the system includes domain authentication, compliance and ISP outreach to optimize email delivery. Twilio SendGrid comes with web and SMTP API’s, and connects with cloud-based email service providers. It is offered on a monthly subscription and support is provided via phone and email.
SendGrid Software - Activity Dashboard
SendGrid Software - Statistics interface
SendGrid Software - Reporting metrics
SendGrid video
SendGrid Software - Activity Dashboard - thumbnail
SendGrid Software - Statistics interface - thumbnail
SendGrid Software - Reporting metrics - thumbnail

SendGrid pricing

SendGrid has a free version and offers a free trial. SendGrid paid version starts at US$60.00/month.

Starting Price:
US$60.00/month See pricing details
Free Version:
Yes
Free trial:
Yes

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Browse SendGrid Reviews

745 of 745 reviews
Sort by:
Dylan
Dylan
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 18/12/2023

Pretty solid product with a good reputation, but can be pricey

My overall experience with SendGrid has been positive. I appreciate its reliability, detailed analytics, and user-friendly interface. My only concerns are with pricing scalability and occasional customer support challenges, but the platform consistently delivers effective and impactful email campaigns.

Pros

SendGrids high deliverability rates, solid tracking metrics and easy to use interface make it a very attractive offering in a competitive space.

Cons

The pricing structure mean that scalability can be a concern, there are some sudden jumps in pricing. The step from 200k to 250k emails a month takes you from $89.95/mo to $249/mo which is a suddenly 3x cost increase, with similar 2x increases at the next intervals. Having unit-based pricing would be less stressful than suddenly crossing a threshold.

Alternatives Considered

HubSpot Marketing Hub and Mailchimp

Reasons for Choosing SendGrid

SendGrids developer tools made it far easier to integrate with than Mailchimp, for what we needed to do.

Switched From

Mailchimp

Reasons for Switching to SendGrid

The developer offering was much simpler, and the starting pricing was fairly attractive if a little bit of a honeypot to get you on their ladder.
Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 4/1/2025

A Powerful Email Sending Platform.

My experience with sendgrid is very much satisfied. It provides a lot email customization.

Pros

1- SendGrid provides customizable email templates.
2- SendGrid offers robust API support, which makes it easy for developers to integrate email sending into applications.
3- SendGrid has 24/7 customer support, including chat, email, and phone support for premium users.

Cons

1- Sometimes customer support response times can be slower.

Tyler
  • Industry: Translation & Localisation
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
1
Functionality
1
Ease of Use
1
Customer Support
1

1
Reviewed on 30/12/2024

WE'VE LOST COMPLETE TRUST IN SENDGRID

Horrible email sender! We've used SendGrid for nearly 3 years now, and out of nowhere, this weekend they suspended our services claiming our account was exhibiting suspicious behavior. We use SendGrid to support email sending for our online software application. This unexpected and unwarranted outage impacted our clients and operations. We immediately reached out to customer support for assistance and received the most unhelpful and incompetent support, repeatedly being told that the Compliance Team would review our case. In the meantime, we now have to explain to our customers that we are experiencing an outage that we have no control over and no estimation on the resolution. It's incredible that a vendor would suspend services without a single warning email. We have lost complete trust in SendGrid and are now opting to switch to a different email sender.

Pros

Nothing at all.

Cons

Customer support; proactive communication; troubleshooting; reliability

Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 17/1/2025

My Journey with sendgrid

Overall Experience is very good, like i can trust on sendgrid with my eyes closed.

Pros

Sendgrid is so seamless that if we have send one mail or a million its always reliable and send all mails seamlessly.

Cons

Free Plan have strict limit for number of mail you can send, that make difficult for upgrade without testing it proper.

Antonella
  • Industry: Consumer Services
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 27/1/2025

Its Ok for small Businesses

Its ok, I recommend it for business owners that are just starting

Pros

it has a free plan and no credit card required

Cons

The HTML editor is not much intuitive as other senders. To import a HTML the only way is with the html code.

Alternatives Considered

MailUp, emBlue and Mailchimp

Reasons for Switching to SendGrid

Free version without credit card required. the limit of 100 emails per day is ok for a small business
Irina
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 20/12/2024

Reliable and very good

Pros

Easy integration, clear UI to work with.

Cons

The design template library versioning can be confusing

Mohammad
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
1
Functionality
1
Ease of Use
2
Customer Support
4

2
Reviewed on 24/12/2024

Not worth the hassle despite the scalability.

Disappointing; frequent issues with reliability and support.

Pros

Scalable email delivery for larger campaigns.

Cons

Support and UI are frustratingly poor and not friendly

You
  • Industry: Education Management
  • Company size: 5,001–10,000 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
0

5
Reviewed on 10/12/2024

Overall Great

I used it to try and set-up my own email server essentially, but managing an email server was harder than I expected

Pros

Easy to set-up your domain with and offers a free forwarding service.

Cons

Is not able to receive or forward incoming emails without making it contrived.

Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 29/1/2025

Easy and customised html for sendgrid

My overall experience with is was very good.

Pros

It offers rest full APIs and easy documentation for APIs

Cons

Customer support of sendgrid can be very slow.

Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 6/1/2025

Reliable email delivery with advance features

It us easy to use and and it gives free plan also

Pros

It gives an easy to use API which we integrate with our project

Cons

It offers limited design features. It offers basic templates

Ewa
  • Industry: Health, Wellness & Fitness
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 28/4/2024

SendGrid: Robusta Tool for Email Marketing

Pros

I give double thumbs up to the fact that it automates email marketing which saves time.

Cons

SendGrid had all the capabilities that enables me to automate marketing strategies even though it lack offline access.

Mike
  • Industry: Museums & Institutions
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

4
Reviewed on 18/9/2024

Business solution to ensure your saas email arrives as intended

Quick to set up and test to ensure it meets your email needs before committing to a subscription

Pros

Pro solution for ensuring the mails you send from your domain using saas products get through to their destination

Cons

Highly configurable which can make it more complex to get your head around

Verified Reviewer
  • Industry: Higher Education
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 1/4/2024

Integrated with Envision

Pros

I love the visual editor - it makes putting together email campaigns quite simple. Being able to edit both desktop and mobile independently is always a plus. I love that it integrates with our Salon booking system - Envision.

Cons

Current limitations placed on Envision/SendGrid integration is only 5000 emails per location. We would love to increase but were told we are not able to. Also, unable to view campaign statics with the integrated platform.

Verified Reviewer
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 29/1/2024

Good email service product

I am happy with SendGrid and using this from last 2 years

Pros

Support system and Their dashboard UI, which is simple

Cons

Sometimes loading time is bit more than usual websites

Alternatives Considered

Mailchimp
Regina
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
3
Customer Support
5

5
Reviewed on 28/3/2024

Getting emails delivered well

I really enjoy having Sendgrid in my toolbox of things to enhance my business

Pros

Send has been an asset in my business to help me get better email deliverability in my marketing campaigns

Cons

For me, it took a few minutes to get it going in the way I use it, but wasnt too difficult

Ashley
  • Industry: Consumer Goods
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

5
Reviewed on 16/10/2023

Perfect for this B2C Beauty Business

Pros

We primarily utilize SendGrid to send SingleSend marketing emails and have been able to do so with great success. They make managing/segmenting your list easy to do. I love that they also offer automation, which is something we will be exploring more in the coming months. The A/B testing capabilities are also amazing.

Cons

So far, even after 2+years of using the platform, my only real complaint is I would like to be able to upload a fully embedded/clickable PDF into the platform and send. Right now that is not possible and it along with the elements, must be configured in the designer within the platform.

Gustavo
  • Industry: Gambling & Casinos
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
3
Customer Support
4

2
Reviewed on 27/2/2024

Needs improvement

Pros

Quite simple to use which can sometimes lead to limitations

Cons

I had several problems in sending due to differences in the database. the planning of the campaigns is non-existent within this tool.

Kevin
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 31/10/2023

One of the best email sender platforms on the market

We use it for our transactional emails mostly. It was an easy set up. Creating emails was also an easy process, we started with their design interface and then moved to coded emails.

Pros

Very easy to create email templates, and integrate with your website. The tool handles really well bounces & spams. We've never had problems with it.

Cons

In the reporting, the unique open email seems to be based on events happening from devices. So if I open the same email from desktop and then from mobile, it will be 2 unique opens. I think this should be based on the actual email.

Arkadiusz
Arkadiusz
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 1/12/2023

Opt-in hub for a client

Pros

Very easy opt-in integration for multiple landing pages and websites.

Cons

I can't really complain about SendGrid since I've been using it only for opt-in hub.

Igor
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
0
Functionality
5
Ease of Use
5
Customer Support
0

5
Reviewed on 16/1/2024

Decent software for emailing

Pros

We are using Sendgrid as an SMTP provider. It was easy to configure and it is working without any bugs - seriously not even one.

Cons

Weird password policy. They demand from you a minimum 16 characters - even if you are using 2fa. It is not convenient at all.

Alternatives Considered

Postmark
Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 12/6/2023

An excellent email marketing platform

The API is cost-effective due to its low operating expenses and lack of application development requirements. Even as a simple SMTP gateway, the API may execute a variety of tasks. These comprise distribution results and bounce information, which enable proper operation. The original enables MTA SaaS services. It is used to display messages from the service provider and to notify the public of impending announcements. It is difficult to function with an original nowadays since it could be utilized as a spam pass-through by hostile third parties. It can, however, operate safely if suitable security measures and patches are implemented on a regular basis. Using the SendGrid service liberates business owners from tasks over which they have no control.

Pros

An wonderful platform, particularly for novices. It provides free trial packages for life, 100 emails every day, and an SMTP feature that can be linked with a program. Emails can be recorded and Follow Up can be done, as well as accurate analyses through development. There are numerous benefits, and it is easy to create an HTML form to place on a landing page or your website to enroll individuals in a mailing list for a charge.

Cons

Haven't really thought about anything negative with this.

Bill
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
0

4
Reviewed on 4/4/2024

Good solution for WordPress SMTP

We needed a way to improve on the fairly dismal email deliverability in client WordPress sites, and our primary web host had an integration with SendGrid. After seeing great improvement in deliverability with SendGrid, we have started using it on many sites hosted elsewhere.

Pros

The biggest pro is that SendGrid has a free tier -- increasingly their competitors are moving away from having one. As a result, we can use SendGrid with many sites to improve email deliverability within Wordpress for free, and it's still affordable if it's needed more.

Cons

Email validation is not available until you reach the Pro level, which can be a bit pricier for smaller sites.

Alternatives Considered

Mailgun
Joe
  • Industry: Warehousing
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 28/11/2023

Automating and Emailing as much as we can

Love the API, so easy to use and implement across platforms.

Pros

The API is so easy to use and implement. The dashboards and statistics is a great addition which makes our jobs easier and cuts down costs.

Cons

I wish there was a plan between FREE and BASIC. I pretty much need to send around 200-300 emails a day. Free is 100 Emails per day, and the basic plan is 1000 email per day. If there was something @ half the cost to send 300 emails a day that would be perfect!

Jd
  • Industry: Nonprofit Organisation Management
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
1
Functionality
2
Ease of Use
2
Customer Support
0

3
Reviewed on 10/8/2023

Church Initiative's use of SendGrid

It is more frustrating than helpful. Our organization is currently moving to a new email service.

Pros

The analytics tools was the best aspect of our use of SendGrid.

Cons

It is constantly buggy. Contact lists don't always load in. Email drafts don't always save, resulting in loss time and effort.

Mathew
  • Industry: Newspapers
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
5

5
Reviewed on 13/4/2023

No brainer tool for email reliant organisations

While it has minor problems, on the overall, we are super reliant on emails for our business and Sendgrid has been a trustworthy tool.

Pros

Easy to understand and operate. In other words, adaptability. Oh, great customer support team too by the way!

Cons

Crashes quiet frequently. Contact edit details doesn't get saved in one go.

Verified Reviewer
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
3

5
Reviewed on 13/4/2024

Unique Way to Build a Custom Campaign manager in Record Time

We've liked it thus far, we're working on rebranding and on the email side we're ready thanks to SendGrid.

Pros

We like how there are code snippets, thorough documentation, and multiple-domain support (Something we lacked before)

Cons

I'm fond of support that makes you wait for a solution when an issue arises, but errors and documentation is thorough enough it rarely happens.

Alternatives Considered

Mailchimp

Reasons for Switching to SendGrid

We cannot disclose our previous provider, so we did switch but can't say. We chose SendGrid over Mailchimp because it's more for developers and custom solutions. MailChimp is more customer-end-user friendly.
Thomas
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Functionality
4
Ease of Use
4
Customer Support
0

5
Reviewed on 1/4/2024

Using SendGrid As An SMTP Service (Integrating With Other Software)

Overall we're really happy with SendGrid and have been using them for years now with no thought of moving or going back to our old method (which was just sending all of our emails over our regular SMTP details, which came with lots of drawbacks and undelivered emails).

Pros

We like how SendGrid provides us with a central platform which we can send emails to from our multiple other Platforms and have them all sent together from one Platform. It was also really useful for us to be able to purchase a Static IP Address just for ourselves, as this has increased both our reputation and the amount of our emails which are delivered now vs before we moved to SendGrid.

Cons

The initial setup, getting a Static IP Address and learning about the reporting features took a little bit of time to get used to, however this is probably to be expected with this type of product and it did not take us too long. We also had to "warm up" the new Static IP Address which we purchased, which meant sending some emails over a Shared Pool IP Address for so many days but, again, this is probably to be expected to help with reputation etc.

Emiliano
Emiliano
  • Industry: Events Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
4

5
Reviewed on 11/1/2024

One of the best ESP around

Overall SendGrid offers a great service with competitive pricing and great performance. Unfortunately the deliverability for emails hosted on Microsoft servers is not that good and other providers might be needed in those cases.

Pros

SendGrid is a well priced ESP with great delivery performance, near instant webhooks and highly configurable. Their API is quite straightforward to use, minimizing integration costs.

Cons

When using a shared IP, deliverability to Microsoft hosted email addresses is really bad, most emails sent to Outlook or Microsoft 365 organizations end classified as SPAM and the only workaround withing SendGrid is to have a higher cost plan with dedicated IP addresses, having to build the IP reputation from scratch. Also support takes days to reply to most concerns.

Lauren
  • Industry: Consumer Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
4

4
Reviewed on 25/11/2024

Automated Emails With Ease

It's quick, fast and efficient and gets the job done. Very straight forward and easy to incorporate into any business with an online presence.

Pros

The ease of use and integration for automated emails

Cons

Not as much versatility in templates as I would like

Anirban
Anirban
  • Industry: Education Management
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
4

5
Reviewed on 1/1/2024

Very convenient platform for Email Marketing

SendGrid is overall a robust platform and we have never faced any downtime or high failure rate on SendGrid.

Pros

The best part of SendGrid is its option of adding contacts directly with CSV files and easy integration with MoEngage. The pricing is also affordable for high volume email-sending and transactional communication.

Cons

The promotional plans of SendGrid are priced much on the higher side. Moreover, customisation of Unsubscribe option is not available, for instance we wanted to add a Unsubscribe footer with images and GIFs as a standard for emails but that was not available.

Thomas
  • Industry: Hospitality
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 4/12/2023

SendGrid is one of my favorite email platforms.

Sendgrid lives up to its reputation as a market leader for email. Be it marketing, authentication and transactional emails. It provides a plethora of options and functionality that meet most business needs.

Pros

The fact I use sendgrid for transactional emails says a lot. The api intergration is a breeze, as are all of its parameters available. The email monitor tools as well as the disposable email detection have proven particularly useful. Third party intergration is easy with the likes of Firebase, FaunaDB and node cloud functions.

Cons

There isn't any particular thing I have a disliking for in all honesty.

Alternatives Considered

MailerLite

Reasons for Switching to SendGrid

The api was more approachable compared to some other services on the market. With emphasis on transactional email.
Morgan
  • Industry: Environmental Services
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
3

4
Reviewed on 15/10/2024

Literally anyone could use SendGrid. It's great.

Overall, I would select SendGrid over many of it's competitors. It is simple to use, quick, and best of all the delivery rate is way higher than other platforms that I have used.

Pros

SendGrid is incredibly simple to use. Its ease in usability makes working with team members who are not as tech savvy, incredibly helpful. This lets more folks take on the initiative to use the platform, over having one person who really knows how to use it.

Cons

The contact limit. When downloading large contact sizes, you have to be really careful about doubling up on contacts, or erasing the file but not the contacts which has been confusing for me

Fernando
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
3

5
Reviewed on 12/11/2023

Great transactional email platform, very decent for email marketing

By far is the best tool we've used for transactional emails, and the last couple years it has done a good job for email marketing. They have very strict policies against cold email, which keeps deliverability high.

Pros

It is very easy to use and deploy. The API is very well documented and the email marketing features can easily be used by non-developers without writing a single line of code. They have a very nice no-code email builder, but it also allows to do it in HTML for more technically inclined users.

Cons

Though it is a great platform for transactional email, the Email Marketing tools are charged extra.

SendGrid is only really good if you get a dedicated IP, which is absent for the cheaper tiers.

Alternatives Considered

Mailgun and Mailjet

Reasons for Switching to SendGrid

Better value at the time, better customer service, and our developers liked the API better-
Verified Reviewer
  • Industry: Human Resources
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
4
Customer Support
4

5
Reviewed on 7/8/2024

SendGrid is our #1 email sender for newsletters and outbound

We use SendGrid for newsletter and outbound sequences and our overall experience is positive. It serves its purpose, while some of the functionalities could be improved.

Pros

I like the ability to send single newsletters, or automations.
I like the segmentation of the contact lists.
I like the interface and user friendliness.
I like the foreign IP address for risk free outbound initiatives.

Cons

I would invite the possibility to merge contact lists.
I would also invite more intuitive set up of the automations.
I would love better analytics with the automations.

Ben
Ben
  • Industry: Consumer Goods
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 5/1/2024

Sendgrid is a great tool for program driven emails.

Pros

I admire SendGrid for its seamless setup process, allowing even novices to integrate sophisticated emailing capabilities into their applications swiftly. The clear and comprehensive documentation walks you through every step, and the intuitive API makes crafting and sending emails a breeze. Not to mention the extensive libraries in various languages, reducing development time and effort. Truly, its convenience and efficiency make it a preferred choice for developers looking to implement email services.

Cons

The support seems to be slow to respond at times and/or not very effective. Also delivery is not the best in the industry. but still very good.

Lucia
  • Industry: Printing
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
4

4
Reviewed on 9/9/2024

A Great Email Marketing Software

Pros

I like the customer communication features offered by SendGrid.
It handles email marketing really well and SendGrid has all we need.

Cons

Not a single complication with SendGrid.

Olivia
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
0

4
Reviewed on 20/5/2024

Effective and affordable

We have used SendGrid for transactional emails for over ten years. It works. It’s simple. It’s affordable.

Pros

SendGrid is straightforward and does what we need it to do for an affordable price.

Cons

SendGrid is not complex enough for out marketing email needs.

Alternatives Considered

Mailchimp

Reasons for Switching to SendGrid

I chose SendGrid because its functions as we need it to and it’s affordable for a small startup.
Charlie
  • Industry: Financial Services
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 5/11/2024

Great email software service

Pros

Really easy to setup and integrate into our existing application and user flow. We've never had an issue with our SendGrid e-mail service, and has been incredibly reliable. Easy to track on the dashboard and analyse open rate.

Cons

Gets a little expensive on mass, but compared with others it's still reasonable.

Tommy
Tommy
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/12/2023

Sending tons of great emails - perfect match for MS Azure

We've been working with SendGrid for years and never lets us down. The free starter version and the cheap license plans makes it perfect.

Pros

Integrated into MS Azure, easy Core 8 (.Net any version), nuget works like a charm

Cons

None really, would like to see a better integration with MS Azure portal to avoid the open other window to check stats.

Danny
Danny
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
3

4
Reviewed on 25/3/2024

Solid platform with a few drawbacks

For the price, I feel like SendGrid can definitely work for certain companies. It’s easy to setup and start using. If you rely heavily on campaign analytics, I’d look elsewhere.

Pros

The user interface is fairly intuitive and easy to navigate. Template and list management tools are also nice.

Cons

After SendGrid was acquired by Twilio, we saw a downgrade in service. Engagement analytics were not as reliable since many spam filters were showing as clicks. It made it hard to determine which campaigns were actually successful.

Lindsey Raye
Lindsey Raye
  • Industry: Marketing & Advertising
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/2/2024

SendGrid has great deliverability

Pros

Using programs like Rackspace and Heroku to use dynamic customer data from other platforms other than CRM

Cons

Changing of hands to Twilio changed a few features but more plug ins

Pedro
Pedro
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
2

2
Reviewed on 22/1/2024

I stopped using and recommending this platform

In the beginning (some 8 years ago) when we started using it, it was actually good. Both pricing wise and everything else. Last time we used it (around 4 years ago) we stopped using because of what I mentioned

Pros

I do appreciate the fact that their documentation is fairly simple to understand and it's complete. Their options are also good and their system does work

Cons

The biggest problem and what made me and my customers using it, stop using, was the fact that they do not filter their IP addresses (even for PAID accounts as I was). The argument from their support at that time was that they cannot control what IP addresses the system associates to each customer and so they couldn't do anything about it. This was, at that time, very serious because we ALWAYS tried to keep a clean mailing list and we started to have bad reputation just because a bad IP address was suddenly associated to our sendings. Price compared to other suppliers for similar functionalities (such as Amazon SES) is also not as good.

Ahliman
  • Industry: Internet
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
5
Customer Support
3

3
Reviewed on 30/11/2024

Not too bad

SendGrid is a reliable option, like other providers, when looking for a free or paid SMTP service. However, the free plan is limited to 100 emails per day, which is quite restrictive.

Their pricing is unstable, which doesn’t inspire much confidence for the future, but apart from that, the service is excellent.

Pros

I started using SendGrid a while ago; the service is stable, the interface is pleasant to use, and the website is easy to navigate.

Cons

SendGrid often changes its pricing. A long time ago, for example, they removed or modified (I don’t remember exactly) the free plan for users, which led me to switch providers. I couldn’t say if they still follow the same practice today.

Joe
Joe
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
1

3
Reviewed on 28/9/2023

Customer Service Is Terrible

As long as you don't have an issue and need CS their tech works great and have a good value proposition. When I can find another company with a similar value proposition and even decent customer service I will switch.

Pros

They present a good value and a dependable product

Cons

Customer service is terrible. It used to be pretty good. They have made getting service more difficult, and when you use the chat they try to redirect you away. So when you chat you get in a queue and they text you when you are next. I get a text go to the chat and it says >1 Minute. I stay on for 3-5 minutes no one is there, I go back to what I am doing and when I go back the chat closed. Do it all over again, and this time within a minute someone gets on. I message 7 times my question and issue, 10 minutes go by before I get an answer. The whole process is terrible and purposefully by design treats their paying customer like trash. You don't matter, your time doesn't matter, and in fact you are an idiot for not figuring out the issue on your own. Even when my question/issue was something ONLY they can do. I do not have the ability to increase subusers, only they do. I wish I could say that this is a SendGrid issue, almost every business has rearranged their CS to serve employees, which usually is at the expense of those who pay to make the whole operation work.

Alternatives Considered

SparkPost

Reasons for Switching to SendGrid

I also use Twilio, seemed like a reasonable thing to use both services.
Roger
Roger
  • Industry: Information Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 19/12/2023

Excellent, reliable - I recommend; using for years pre-Twilio

Pros

Reliable, excellent delivery rates, clean API - I like 'em.

Have used for years including Pre-Twilio acquisition, and still good service.

Cons

No complaints here. Not sure what to write.

Alternatives Considered

Mailgun

Reasons for Switching to SendGrid

We use both - for different reasons / types - both great products and no wrong answer.
Jennifer
Jennifer
  • Industry: Hospital & Health Care
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
5

4
Reviewed on 18/9/2023

Sendgrid'e Email API has solved our problems in email campaigns

In addition to having their emails filtered as spam, sales representatives were unable to monitor their recipients' actions when sending them via their email client. Our problem was fixed via Sendgrid's email API.

Pros

Integrating with the email API is a breeze. When compared to other mass email service providers, we have seen that SendGrid consistently produces the highest interaction rates. The ability to automatically retry sent emails is a good bonus.

Cons

There is no consistency in the percentages of emails opened or clicked. There is currently no mechanism to block measurements that originate from email service provider bots.

Stephen
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 5/8/2023

One of the best Emailing tools out there

My overall experience is very good I have been using the platform for years now and never had any issues it works great.

Pros

I like how I was able to get set up fast and how easy the platform is to use and if I need help there is help there for you right away. I also like that I can manage my email and campaigns from one place, and you all even have a free version.

Cons

The only thing I like least is that is could be a bit cheaper or give more emails to be added for that plan for the price.

Divaldo
Divaldo
  • Industry: Consumer Services
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 20/10/2023

Fantastic solution for transactional emails

Pros

SendGrid is one of the best solutions for me in the transactional email service because it's easy to start using, the free version is generous and the more affordable paid version isn't bad.

Cons

I stopped using it simply because I found another even simpler solution, with lower prices and excellent support. Other than that I would continue to use it.

Agapi
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
2
Customer Support
3

3
Reviewed on 23/6/2024

Not the most intuitive platform

I found myself working with Sendgrid during a project I was supporting. Let’s say it makes me missing the tools I used before even more.

Pros

It is definitely a reliable tool, and does what it is expected to do.

Cons

Two different areas -legacy and the rest- make processes complicated

luz mary
luz mary
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
3
Customer Support
4

5
Reviewed on 23/4/2024

Maximizing Communication this is an Indispensable Tool

The platform has strengthened the way I manage email communications, allowing me to reach our clients effectively and efficiently.

Pros

The highlights of this platform for me have been its impressive ability to integrate seamlessly with other platforms and its intuitive interface that makes it easy to handle emails at scale. But I also really liked the ease of initial configuration that allowed me to launch our campaigns quickly, thus optimizing our response times to the market.

Cons

It is important to mention that at specific times I have experienced some delays in the response of technical support. However, these incidents have been minor and do not affect my overall perception of the platform.

745 reviews

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