About Shopify

Shopify is a web-based e-commerce platform that offers a mobile POS (mPOS) system. The mPOS enables users to manage their business and complete transactions in-store as well as at markets, pop-ups, and trade shows. The e-commerce platform enables retailers to sell online and reach their customers through mobile and social media channels. Shopify’s mPOS features inventory management capabilities that can sync with e-commerce store so users can see their actual inventory for both assets. It also features store management capabilities, such as reporting and analytics, staff management, order histories, and customer management. The e-commerce software facilitates setting up an online shop through Shopify’s website builder and blogging platform. Payment is managed through its shopping cart feature, which is backed by 70 payment gateways. Shopify provides search engine optimization (SEO), email marketing, social media integration and a discount code as a part of its marketing module. The stock count can be tracked in real-time and products can be de-listed when inventory runs out. Shopify's analytics module can be integrated with Google Analytics to track sales, visits, and referrals.
Shopify Software - Shopify - Dashboard
Shopify Software - Links menu
Shopify Software - Shopify - Order tracking
Shopify Software - Shopify - Product page
Shopify Software - Shopify - Service desk
Shopify Software - Shopify - Theme settings
Shopify Software - Shopify - Dashboard - thumbnail
Shopify Software - Links menu - thumbnail
Shopify Software - Shopify - Order tracking - thumbnail
Shopify Software - Shopify - Product page - thumbnail
Shopify Software - Shopify - Service desk - thumbnail
Shopify Software - Shopify - Theme settings - thumbnail

Shopify pricing

Shopify does not have a free version but does offer a free trial. Shopify paid version starts at US$29.00/month.

Starting Price:
US$29.00/month
Free Version:
No
Free trial:
Yes

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Browse Shopify Reviews

6,511 of 6,511 reviews
Sort by:
Morgan
Morgan
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 30/11/2024

Great E-Commerce Choice!

Great network of suppliers and products!

Pros

Very user friendly interface with a lot of options to build your websites

Cons

A lot of similar products from different vendors

Taher
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
4

4
Reviewed on 12/1/2025

Efficient and User-Friendly, but Pricey for B2B

My experience with Shopify has been largely positive. The platform's intuitive design and wide range of features make it a powerful tool for e-commerce businesses. However, the high pricing for B2B services could be a deterrent for some. Despite this, Shopify remains a top choice for its ease of use and comprehensive marketing solutions.

Pros

Shopify impresses with its well-structured interface and ease of onboarding, making it simple to set up an online store even for beginners. The checkout process is seamless, ensuring a smooth experience for customers. Additionally, the platform offers a plethora of marketing apps, helping businesses stay competitive and effectively reach their audience.

Cons

The main drawback of Shopify is its pricing plan for the B2B segment, which is quite high. This can be a significant concern for businesses looking to scale up or those operating with tight budgets.

Arran
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

3
Reviewed on 30/11/2024

My experience with shopify having run 3 ecommerce stores

Very pleased with shopify, I have tried other ecommerce platforms in the past but shopify felt like more of an all in one solution

Pros

Very easy interface for new designers or people wanting to start an online store

Cons

There could have been more tutorials or support to save time having to figure things out but generally is quite simple to set up

Niccolò
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
3
Customer Support
5

5
Reviewed on 29/10/2024

A complete Platform for Business Ecommerce, with just a few Minor Drawbacks

Shopify is a great, complete platform that suits my ecommerce needs.
It's quite easy to set up, it has huge support and tutorials, price is decent for all the offering, and it's integrated with anything you could imagine.
There's a few things I don't like, such as how the website editing is, which I think is noticeably worse than Squarespace, but it's a complete package that gives small businesses everything they need.

Pros

It's an all-in-one platform that includes everything you need to sell online. From invoicing and payments, to integrations, to customization and user behaviour tracking.
The marketplace of apps and integrations is huge, and there's the right app integration for everything you need.
The support is huge, and there's many tutorials available to get the most out of the platform.

Cons

There is a learning curve with the product: the website builder is not very flexible, if compared to Squarespace. The User experience in building from a template is very limited and not guided at the beginning.
If you want to change one page with another for example, it's required to get into the code folders and copy-paste the code from one page to the other.

Apart from these minor things, that are easily solvable thanks to the good documentation and videos, the product is very solid

Alternatives Considered

Squarespace

Reasons for Switching to Shopify

We chose Shopify after watching some comparison videos, and it was more suited for our ecommerce needs. However, the Squarespace builder is much better.
Niklas
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
3
Ease of Use
5
Customer Support
4

4
Reviewed on 29/11/2024

Extremely simply held which has its pros and cons

Overall I still have to say that Shopify is an amazing tool for entrepreneurs who want to reach a broader audience. It is simple to set up and the admin view shows everything you need at one quick view.

Pros

Shopify is very simple and intuitive. It is perfect for people who are just starting out in the E-Commerce branch.

Cons

Despite Shopify being very intuitive and easy to handle, I still have to criticize this simple approach, as you reach your limits, concerning personal customization, very fast. This is particularly painful when it comes to doing SEO on Shopify where you are very limited!

Fabian
  • Industry: Building Materials
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
3

4
Reviewed on 7/1/2025

Good platform, easy to use

Good, used it for 4 years and it works very well even due its lacking in some of the more advanced settings and system

Pros

Simple, easy to use, a lot of integrations, apps and the speed to go from idea to finish

Cons

There are a couple of items and things that cannot be changed, updated or edited from our side and it becomes a frustration when we know how to do it and see a simple solution but cannot implement it due to Shopify needing to edit that part

Stefano
  • Industry: Business Supplies & Equipment
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
5
Customer Support
4

4
Reviewed on 29/11/2024

A good e-commerce platform to start but with limitations and monthly fees

We used Shopify for about a year starting a new online business and it excels as an entry point into e-commerce, in particular if you don't have much technical knowledge. But for superior customization and flexibility it's quite limited. Other platforms give more functionality without subscription fees.

Pros

User-friendly platform with an intuitive and easy-to-use interface, drag-and-drop functionality in the web editor and free templates. The App Store provides many integrations and add-ons.

Cons

Overall the flexibility is limited compared to other platforms and migrating the store away from Shopify to other platform can be difficult as it’s a closed system. Monthly subscription fees.

Stephan
  • Industry: Sporting Goods
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 13/1/2025

The Ultimate E-Commerce Platform

It is the best and most user friendly e-commerce platform with no exception. It is even more powerful if you have web design and HTML/Javascript experience.

Pros

The easiest to use e-commerce platform with all the best features and customizable by super-users.

Cons

The pricing on apps and overall community can be predatory on sellers without front-end web design experience.

Alternatives Considered

WooCommerce and BigCommerce

Reasons for Switching to Shopify

The features and integrations with Shopify were simply too good.
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
4

4
Reviewed on 1/12/2024

Shopify review

It was a good experience, i like that it is versitile when it comes to what one can sell, and the easily customizable website templates

Pros

I like that it offers a 3 day free trial to test it out first.

Cons

It is a bit on the pricey side especially for those who are just starting out

Nedim
Nedim
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 14/1/2025

Easy to manage e-comm platform

Shopify makes it super easy to set up and manage an online store. The tools are simple to use, and the support team is there to resolve issues quickly.

Pros

Lots of apps and features to grow your store.

Cons

Some advanced apps and themes can get expensive.

Josh
  • Industry: Food & Beverages
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
1

4
Reviewed on 6/11/2024

Restricted Website Functionality for CBD Company

Overall, Shopify is an effective services that allows me to run my website and be seen nationally. There are many limitations, restrictions and additional costs that I deal with using Shopify due to being a CBD beverage company, but I have found ways to make my business still operate with it.

Pros

Ability to connect many 3rd party apps, edit code on the backend for full customization and allows 3rd party payment processors.

Cons

Shopify charges transaction fees for using third party payment processors, but my company is not able to use Shopify Payments due to being a CBD company. While Shopify provides many tools, recommendations and suggestions, my company is unable to utilize them because of the restrictions they place on CBD companies. Additional charges from Shopify due to paying for a lower tier version of their service reduces my profit margin.

Alternatives Considered

Wix and BigCommerce

Reasons for Choosing Shopify

Squarespace did not have a robust system for ecommerce.

Switched From

Squarespace

Reasons for Switching to Shopify

Shopify was a more well-known brand and offered many integrations with 3rd party apps.
Olivia
  • Industry: Apparel & Fashion
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
5

5
Reviewed on 13/11/2024

Great Platform for Building a Small Business

As a small business owner of a gym apparel company, I couldn't see my shop being on any platform other than Shopify. Since day one of using Shopify, their user-friendly platform has been very intuitive, and getting my shop's site set up was a breeze. Everything from the quick customization of my shop's website to being able to handle the logistics of shipping easily has made my experience wonderful. I'm excited to see what new features they continue to develop.

Pros

Their online support is extremely helpful and quick with response time. The ability to have social media integrations tied directly into Shopify is exceptionally useful for advertising and using this data to expand our customer base.

Cons

At times, Shopify can rely heavily on third-party apps to take care of simple features that are either underdeveloped in their capability to perform or just nonexistent. For example, the Shopify Reviews app wasn't comparable to other review apps from developers and was finally closed down. I hope Shopify will work on creating their own apps for simple features in the future so shop owners don't have to seek outside alternatives and pay additional fees to use the apps.

Alternatives Considered

Wix

Reasons for Switching to Shopify

Shopify is a dedicated platform for e-commerce where this seems secondary for Wix and the interface was not as user-friendly.
Giulio
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 8/10/2024

Shopify is IT.

Although you may not have the total control and flexibility you could achieve with a self hosted solution the overall improvements in not having to manage your servers and speed of integration makes it definitely worthy.

Pros

As a developer / part-time system administrator Shopify's cloud solution is the best possible solution for an ecommerce.
Blazing fast solid infrastructure

Cons

Coming from WooCommerce Shopify is not the most open environment due to its cloud structure.
Heavy customization is achievable through Apps, Functions or Plus features.
Plus pricing is hefty.

Fiona
  • Industry: Apparel & Fashion
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
5

5
Reviewed on 5/11/2024

My Checkout never lets me down unlike others.

Great my customers trust shopify and the peace of mind the checkout gives me is priceless.

Pros

In my ecommerce ownership of 7 years I find shopify has the best customer service and secure checkout that I have used. I can maintain it myself build new themes try them out first and add and remove apps easily.

Cons

The traffic to my site has been hard to build since I left woo commerce. Someof the themes to add are expensive

Kyle
  • Industry: Apparel & Fashion
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
2
Ease of Use
5
Customer Support
5

5
Reviewed on 19/6/2024

Simple and Easy to Use

I have used Shopify since 2019 and it is better than Woocommerce built on Word Press for me because I don't have to code a lot

Pros

It is easy to set up and use. It makes starting an ecommerce store possible for someone like me that doesn't having website development and coding skills. It has a payment processor, good basic themes and integrates well with social media, shipping software and other softwares.

Cons

I don't like that you need a lot of apps to add things like multiple images to each variation. That should be built in like it is on eBay and Amazon's platforms.

Cynthia
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 6/8/2024

Don't think, just DO. Be on Shopify.

I have implemented several sites onto Shopify with no issues. It's the best platform for businesses large and small.

Pros

General userability is fantastic. ANYONE can be taught how to run a Shopify store! Drag and drop features are wonderful for homepage updates. Creating and editing products is wonderful.

Cons

Out of the box subscription platform needs a lot of work.

Alternatives Considered

Squarespace

Reasons for Choosing Shopify

Better reporting was important to us and more user functionality.

Switched From

Square Point of Sale

Reasons for Switching to Shopify

Pricing and general user functionality.
Matt
  • Industry: Computer Software
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
3

5
Reviewed on 19/11/2024

Amazing for every e-commerce business

Shopify is an incredible tool suitable for businesses of all sizes, I have had an amazing experience building online stores with this tool

Pros

Shopify is the most complete and customisable e-commerce building platform I’ve ever worked with.

Cons

Changes can be difficult using liquid and limited elements

  • Industry: Retail
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source
Value for Money
3
Functionality
5
Ease of Use
5
Customer Support
5

4
Reviewed on 25/10/2024

Great for Growing an E-commerce Business with Customizable Options!

Shopify is a solid choice for anyone looking to build and grow an online store, especially those looking for a platform that scales as they grow. It has a range of features to support growth, a supportive community, and a wide range of integrations. Just be mindful of the additional costs as your store expands.

Pros

Shopify is a versatile platform for building an online store, and it’s well-suited for both beginners and more advanced users. The setup is straightforward, with a vast selection of beautiful, customizable themes that make designing the storefront easy. Shopify’s app marketplace offers many tools to integrate for added functionality—like marketing, analytics, and dropshipping options—that can help scale a business. Plus, the support is responsive and typically helpful, making it a reliable option for maintaining a smooth-running store.

Cons

While Shopify’s core features are solid, costs can add up quickly. Some key features (such as advanced reporting and certain apps) are locked behind higher-tier plans or come with additional fees, which might not be ideal for very small businesses. Also, the transaction fees can be a downside unless you use Shopify Payments, so it’s worth factoring this into the overall cost.

Kerrissa
  • Industry: Entertainment
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
2
Functionality
4
Ease of Use
3
Customer Support
2

5
Reviewed on 6/11/2024

It's Good Not Great

Shopify has been good. However, at times, the website does glitch and becomes unaccessible. I often received error messages. Editing the website has been challenging, as the backend layout is not user friendly. Even the assistance by Google or Youtube is not always helpful.

Pros

Receiving notifications by email whenever a sale is made.

Cons

The backend editing of the website is not user friendly.

Rosie
  • Industry: Design
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
5

4
Reviewed on 9/8/2024

User-Friendly with a Price Tag

Shopify is user-friendly, easily customizable, has great customer support, and with easy integration with social media and online marketplaces makes it a great choice. However, the expense and limited free themes are why it does not work for everyone.

Pros

Shopify is user-friendly, offers customization, and is great with inventory management. It integrates easily with social media and online marketplaces and has excellent customer support.

Cons

Shopify can be expensive, especially with transaction fees. The free themes are limited and migrating away from Shopify is not easy.

Felicitas
  • Industry: Cosmetics
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

4
Reviewed on 19/6/2024

One of the best ecommerce platforms

I loved the Shopify app because of how flexible it was.
It gave me all the freedom I needed to run my e-commerce store. While you would need a developer for more advanced features, I didn't have to code or learn anything technical when setting up my store.
All in all, I highly recommend Shopify to anybody looking to start up their online store.

Pros

It has many integrated payment options, making it easy for sellers to have customers from all over the world.
Also, its easy-to-use themes and fast loading speed time make it a good choice.
Lastly, a basic Shopify store can be up and running in about 30 minutes i.e it doesn't require any coding to set up a Shopify store

Cons

The lack of a free version on Shopify. New users are only given 3 days to determine if they want to use the platform, which isn't enough.
Also, to add advanced features to your store, you would need a developer which can be expensive.
Lastly, shopify has very poor settings and features in regard to SEO marketing.

Verified Reviewer
  • Industry: Apparel & Fashion
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 6/8/2024

Shopify Is Still My Favorite

I've been using Shopify for years and it's still the platform that I recommend most often to other business owners. The relatively moderate price and functionality of the tool keep me coming back.

Pros

The recent improvements have made Shopify even more easy to use.

Cons

I wish the Customer Service was more consistent. Sometimes I get really great solutions to my problems & sometimes it takes several emails to resolve my issue.

Chrissy
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 6/2/2024

Shopify is good for Retail online and offline ecommence

Overall we are happy with shopify , just think the cost maybe abit steep. every new app we add in we have extra cost , so it come up to be quite significantly Ex.

Pros

We move over from wix to Shopify after experiencing some difficuty navigating with eccommence. Shopify anable us to manage inventory, update and add new inventory even just using mobile phone. The flexibility cut the time on managing the site significantly. We are able to sent invoice to customer striaght away when we have live event. So very happy with that

Cons

you do need to engage other vendor to to change the template as is you ahve to chaneg the coding to amend templates

Tyran
  • Industry: Broadcast Media
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/6/2024

Dream E-commerce platform!

My overall experience with Shopify was fantastic. The platform is easy to understand, use, and customize.

Pros

Shopify is very beginner and user-friendly. It is a great platform to build and manage an online store. I most liked Shopify's ease of use. I also liked how easy it was to integrate with my WordPress website.

Cons

I did not dislike anything about Shopify.

Stephanie
  • Industry: Textiles
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 4/11/2024

Great Platform for Managing Orders

Pros

What I like most about Shopify is how intuitive the platform is. It makes it easy for us, the customer service team, to navigate customer orders and resolve issues quickly. Handling cancellations and modifications is straightforward, which streamlines our process.

Cons

The only flaw I’ve found with Shopify is that integrating with some apps can be a bit tricky. While the platform is solid, connecting it with certain third-party tools can be difficult. Overall, it’s a good choice, but this is an area that could be better!

Rachel
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
4
Customer Support
5

4
Reviewed on 6/12/2024

Overall great experience thus far with shopify.

All in all I must say I have had a positive experience using shopify to build my online business. They provide excellent analytics tools to help you keep up with every detail of everything that happens on your site. From customer traffic and sales figures, to guides on what to do next to increase sales and conversions going forward, they have your back.

Pros

The site is really easy to navigate and understand. In one afternoon I was able to get a complete ecommerce site/store set up and stocked with products for print on demand that I personally designed myself. There are options and customizations available for every aspect of the site from the color of the header background to the profit margin percentages I wanted for each item to additional admin apps that are customizable as well!

Cons

All those options can be overwhelming to someone who is new to working or selling online. While there are live chat agents available and help tabs and menus everywhere on the site it still can take some time to get familiar with everything and the functions. I wouldn't mind seeing some simplification of some of the terminology used on the site.

Christina
  • Industry: Music
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 31/10/2024

Overall pleased. I'm not tech savvy so there's a learning curve.

Still learning how to use it. Trying to link Tiktok, now. A struggle. But, it's coming. Overall it's a learning curve for those not tech savvy. But, getting there!

Pros

Has a lot of options and can integrate Affirm.

Cons

Problem solving with tech is slow. But, still good.

Alternatives Considered

Instagram

Reasons for Choosing Shopify

Ability to offer Affirm purchase power to customers. Affirm accessible.

Switched From

Ecwid

Reasons for Switching to Shopify

It's been a hot minute since i made the decision to go with Shopify. Mostly..Affirm accessible.
Megan
  • Industry: Health, Wellness & Fitness
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
4

5
Reviewed on 16/10/2024

Would definitely use again

I started overhauling our website and working on our new online store in January 2024. It went live to the public in September 2024. So, it took us nine months to get everything in order the way we wanted to have it. Honestly I think that is a fair amount of time. I am coming from having some web experience but I had never done a project like this before. If I was to do it again, it could be done in half the time. It just seemed like every day there was something new to learn. Would 100% use Shopify for future projects, and would recommend them to others, especially beginners who want a beautiful finished product and an easy to learn system.

Pros

After much deliberation of which online platform to use for our online store, we settled on Shopify for its user-friendliness. I am not an expert, yet I was able to set up a successful, beautiful online store with nearly 1,000 products. While I enjoy Shopify's chat support, we also tag teamed with a Shopify Expert to do some coding for us. Their chat support could help with most non-code related issues though, which was very appreciated.

Cons

One thing we have found difficult about Shopify is the amount of apps you need to install in order to have your site running with all the features you would want. We bought a pretty extensive theme, but are still using apps for features such as a wishlist, a quick reorder option in the "account" page for return patients, adding expiration dates to products, etc. They are not all expensive but together, they add up. Another downside for us is we sell vitamins and supplements which are on Shopify Payments restricted list, so we needed to find a third party processor. With this processor, Shopify charges us additional percentage, on top of what we pay the third party processor, simply because we are not using their payments system. The additional cost has been something we have to weigh out and consider, but it has been worth it to be able to bring our business of 20+ years to the online market.

Verified Reviewer
  • Industry: Import & Export
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
4
Ease of Use
4
Customer Support
4

4
Reviewed on 6/1/2025

A Solid E-Commerce Platform with a Few Costly Extras

Shopify strikes a good balance between being simple to use and packing a decent amount of power, making it a solid pick for most e-commerce businesses. It’s got a great mix of tools and resources to help you grow, and while there are a few downsides – like the costs and some tricky bits with advanced customisation – you can usually work around them with a bit of careful planning.

Pros

It comes with loads of built-in tools, like inventory management, payment processing, and shipping integrations.

Cons

Shopify can get a bit pricey, especially when you add up the monthly subscriptions, transaction fees (if you’re not using Shopify Payments), and the extra costs for apps to get all the features you need.

Melanie
Melanie
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
3
Customer Support
3

4
Reviewed on 1/10/2024

Great Platform For Beginners in Ecommerce

Overall it was good, they make great websites whether they are blogs or stores and a better selection of vendors than many of the other dropping shipping platforms.

Pros

I like that shopify had a wide selection of merchants to choose from when you were setting up your store, they had everything from simple merch, regular clothing and even an adult products(if thats what you want to set up!). Also, a lot of vendors work with them so they always have different promotions going on to get your store up and going. And if you want to pause it you can keep your whole store with out losing anything for a much lower cost.

Cons

What I didn't like is when it comes to getting your products into categories it's not as simple as going under the title of the page and checkmarking the products that you want for that page. Also, while they do have a lot vendors so many people use shopify that many times a lot of the products are sold out and thats a problem if you are going to be a vendor on a large platform with millions of users such as Shopify you have to keep up with the demand. And you can never just call everything has to be done through email and chat. And when shopify accounts were comprised such as mine was I would have rather spoke with someone about the situation than continue to have online interaction on the account that was compromised.

Alternatives Considered

Wix

Reasons for Switching to Shopify

Much simplier in the ease of the use with some categories, also site security and security for both the shop owner and consumer seems to be more of a priority.
David
  • Industry: Health, Wellness & Fitness
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
5

4
Reviewed on 2/10/2024

Why use Shopify

We have been using Shopify for a number of years, the platform has been stable with no downtime that i can remember. There are lots of plugins which can be used to add extra features and tools.

Pros

Its easy enough to use, had lots of features and functions that we want

Cons

Pricing for seats is based on plan level and if you need more you have to move to the next plan which can be quite a jump in expense.

Whitney
  • Industry: Consumer Goods
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
4
Customer Support
2

4
Reviewed on 19/9/2024

Worth the hype!

Overall Shopify has been a very useful tool for my company. It was easy to grasp as a newbie, even for someone who is not super techy.

Pros

Shopify makes creating an online store incredibly easy and within reach to almost everyone.

Cons

Shopify customer support often leaves something to be desired. Sometimes you’ll get a stellar support agent who goes the extra mile to get your issue solved, but it’s unfortunately rare. I often end up feeling like I’m talking to an AI bot or explaining the issue over and over and over with no resolution.

Alternatives Considered

Squarespace

Reasons for Switching to Shopify

Better rates and more features at the time.
Raith
  • Industry: Automotive
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
1
Functionality
1
Ease of Use
1
Customer Support
1

1
Reviewed on 20/8/2024

DO NOT trust this evil company

After spending 8 months building and refining my store on Shopify, with absolutely no warning and no consultation with myself they took down my store and locked me out of my account permanently. They stated that my store was too 'high risk' for Shopify to support. We are a fully incorporated and licensed online retailer for garage equipment... would hardly say that is high risk.

Over the 8 months we were building the store my experience with Shopify's systems and their customer service was absolutely horrible. I have never encountered a business with so little care for their customers. AVOID SHOPIFY AT ALL COSTS. would give 0 stars if I could.

Pros

Absolutely nothing good to say about this company. Their user experience is terrible and their customer service is absolutely atrocious

Cons

Shopify has no interest in supporting small business. All they want to do is take your money and they do not care at all what happens to your business. I have never encountered another business with so little care for there clients. They are crooks and bullies. their user experience is FULL of bugs, you will constantly be reaching out to customer service. Their customer service is AWFUL its only an online chat (there's no way to talk to them on the phone) with a bunch of agents who have no idea what they are talking about, I was constantly receiving contradictory answers from different agents. The only reason they have customers is because of their massive marketing budget pushing lies onto the public. If people knew how this business operated no one would be using it. I can honestly say I have never had a worse experience with any business in any sector than I have had with Shopify. 8 months of hard work and money down the drain after they deleted my store and locked me out with no warning, no explanation and no consultation. To quote part of their brief and rude email; "for security and privacy reasons we are unable to divulge the results of our reviews and investigations" which makes no sense considering everything in the investigation would just be my details and info.

Alternatives Considered

Wix and Squarespace

Reasons for Switching to Shopify

Because of their ecommerce focused website builder.
Anwar
  • Industry: Building Materials
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 20/11/2024

Shopify Review

Great overall experience, no need for a web developer, its easy to create a website, and use an existing theme available, can set up tracking and add the built in Cookie banner etc. Easy to add products and check orders also

Pros

Its easy to navigate around this CMS and its got all the features you would need when creating a website, lots of theme options and setting up tracking and adding products is very easy.

Cons

Iv had a good experience so no cons from me

Erin
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
4

5
Reviewed on 23/10/2024

Is Shopify the BEST for Ecommerce?

Overall it has been positive, and I do believe one of the best options out there for ecommerce businesses.

Pros

After trying a couple of different platforms, I have found Shopify to be the most robust and customizable and very accessible for small businesses.

Cons

Unfortunately, there are a lot of moving pieces, and it can be overwhelming for an entrepreneur to try and navigate their platform for the first time. Although the building of the website is direct, a lot of common-sense items seem to be missing and that means needing to either pay for an app to add on the needed features or needing to pay to have someone code it into the backend.

Jonah
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
4
Customer Support
4

5
Reviewed on 14/10/2024

A scalable jumping point for small biz and beyond!

Easy to use, advanced features are reachable and learnable. Was able to accomplish complex back-end configs and enable better user journeys thanks to apps!

Pros

It makes small to medium business possible and there are options to scale via apps.

Cons

The jump to premium is large for even a medium sized business, so as we scale to the point that a connection of multiple Shopify apps becomes shaky you can kind of get stuck in this limbo of no mid-ground pricing. Would be great if there were a program to consult on features/complex needs for the storefront and get a curated Shopify app/API-friendly solution!

Bridgette
  • Industry: Museums & Institutions
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 22/6/2024

Exceptional E-commerce Platform

Based on my experience with Shopify, I've found it to be a highly effective platform for managing an e-commerce business. Its intuitive interface and extensive range of features have streamlined our operations and enhanced our ability to scale efficiently.

Pros

This platform has significantly enhanced our online business operations. Its user-friendly interface makes it easy to set up and customize our store without needing technical expertise. I particularly appreciate Shopify's robust features, such as the Shopping Cart for seamless transactions and the Inventory Tracking system for real-time stock management.

Cons

One aspect of Shopify that I find less favorable is the cost associated with using certain advanced features and apps. While the basic platform is reasonably priced and offers essential functionalities, additional expenses can accrue when integrating specialized apps or scaling up to higher-tier plans for access to more advanced tools.

Maddie
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

4
Reviewed on 3/10/2024

The most user friendly platform

Overall, Shopify is the easiest, most user friendly platform to use. It's clean, simple layout make usuing the platform very time efficient

Pros

Shopify is one of the easiest platforms to use. When it comes to checking orders, updating products, setting up promotions, it is the most user friendly platform I have worked with

Cons

One thing I like least about Shopify is ability to track the origin of a sale. I work alot with Google Analytics and Ads and with tracking becoming more dificult, Shopify do not track origins of sales as accurately as i'd like

Paul
  • Industry: Apparel & Fashion
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 4/12/2024

Essential for Entrepreneurs

Very good platform for e-commerce stores, allows you to focus on selling.

Pros

Very easy to setup an eCommerce store with zero coding experience.

Cons

No real issues. There are some things that are apps that could have been internal features.

Ali
  • Industry: Business Supplies & Equipment
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
5
Customer Support
4

4
Reviewed on 8/4/2024

Review of Shopify

My experience with Shopify has been overwhelmingly positive. The platform offers a comprehensive set of tools and features that make it easy to start, grow, and manage an online business efficiently.

Pros

Shopify’s user-friendly interface and simple setup process make it ideal for beginners and professionals alike ,Shopify offers unmatched sales features, including unlimited products and powerful tools like abandoned cart recovery and discount codes even from its cheapest plan.

Cons

Limited customization options for advanced users.

Alternatives Considered

Amazon RDS
Crystal
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
3
Functionality
3
Ease of Use
5
Customer Support
2

4
Reviewed on 27/9/2024

Open Your Own Store With Shopify

I had a great time, opening the store with Shopify and keeping it open for about a year. Unfortunately, the price of the monthly fees were a little to high. I only made a few sales, but it was a great experience to be honest.

Pros

At first glance I was impressed by the fact I could create my own little store on the website I own. I like the fact that you could choose your own products to sell based on your own personal taste. I enjoyed creating my store because it was so easy to make from scratch. I was thrilled that I got the new store up and running within days of starting the process with Shopify. I even made a few sales, once I linked it to my personal website. I was totally impressed on how easy it was to navigate the store’s back office or owner area. The company did exactly what it says and I like having completely satisfied customers and good reviews on my store.

Cons

I did not like the monthly pricing, but if you want to keep your store open. I found it was hard to learn all of the policies and laws that pertain to your store, but the program lists them all. Additionally, I did not like the customer service that I was given by Shopify.

Verified Reviewer
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
3
Ease of Use
5
Customer Support
4

4
Reviewed on 15/4/2024

I really liked my Shopify experience

A very good experience for me and I would recommend it to anyone because of its many advantages compared to its disadvantages

Pros

One of its advantages is that it is easy to use on a mobile phone and that it is very suitable for owners of small business projects. The prices of its plans are considered good compared to its competitors in the field. The most important advantage from my point of view is the number of visits per month due to its great popularity, which of course is reflected in sales.

Cons

One of its drawbacks for me is the lack of diversity in methods of payment and receiving money. The second drawback is that it does not provide a free trial for the first month for any new user without a final payment, and this is a type of motivation and support.

Arlene
Arlene
  • Industry: Apparel & Fashion
  • Company size: Self Employed
  • Used Monthly for 6-12 months
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 4/10/2024

Shopify At A Glance

Overall its a very significant and user friendly e-commerce platform, in spite of its cost and other limitations.

Pros

I like Shopify as it allows easy setting up of an online store . There is great customer support through out the entire experience. It is very user friendly and straight forward there is however some technicalities when stocking or finding products for the shop .That's my personal view anyway . once the step by step procedure is correctly followed ,the store can be launched in no time. The features available with Shopify are inclusive of payment processing ,inventory management , how you ship , as well as tools for marketing. They also provide on going customer support.

Cons

I find Shopify to be very costly especially as a beginner , as there is a monthly subscription fee even before you sell an item . This in particular as led me to temporarily close my Shopify store ,as it has proven to be quite difficult to sell my first item.

Pete
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 21/10/2024

Not all e-commerce solutions are created equal

We work alongside numerous brands, all of whom rely upon e-commerce solutions. It's easy to imagine that all options are more or less the same, as, on the surface, they essentially provide the same service. In my experience this absolutely isn't the case and the easy of working with Shopify versus some of the other options is immediately apparent

Pros

The ease of connectivity between other products - particularly ad platforms such as Google ads, and marketing applications like Mailchimp

Cons

I've yet to find anything I particularly dislike about Shopify

Finn
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
4

5
Reviewed on 22/1/2024

The Scalable E0co

Shopify is robust, reliable and a true game changer in the world of ecommerce. By removing the complexities of traditional e-commerce operations like hosting, bandwidth, security and other backend processes, it democratises commerce and enable users to focus on growing the business rather than spending resources on day-to-day management.

Pros

Shopify makes starting and growing an ecommerce venture simple and cost-effective while providing scalability and flexibility to grow.

Cons

Some of the more useful reports and the option to build your own reports are limited to higher plans which can constrain data exploration.

Rebecca
  • Industry: Photography
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 25/9/2024

Effortless Digital Sales with Shopify - I Made Over $20K Last Year!

I sell digital products online, and Shopify has been the best solution I’ve found. Once everything is set up, it’s like making money in your sleep—it’s amazing! Last year, I made over $20K in sales, so it’s definitely been worth it!

Pros

I started by using Shopify's Buy Button, which was perfect when I had just a few products to sell. It was easy to install and got me up and running quickly. But as my store grew, I decided to upgrade to a full Shopify website. I love it! The website is user-friendly, making it simple for people to navigate, and I found a theme that was easy to set up and customize. Plus, their customer support has been super helpful whenever I need assistance.

Cons

Sometimes, because Shopify is such a feature-rich platform, I can get a bit confused about how certain things work. But whenever that happens, a quick Google search always leads me to a helpful tutorial that clears things up.

Verified Reviewer
  • Industry: Apparel & Fashion
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Functionality
4
Ease of Use
5
Customer Support
5

4
Reviewed on 30/12/2024

Reporting and insights are customizable and endless!

Great! From a financial standpoint, we were able to easily connect it to our financial reporting system using a third party connector. The team is responsive.

Pros

Reports are easily customized and export to CSV.
Dashboards show all the information I need at a glance.
Payouts are clearly organized.

Cons

Some persisting small issues that don't seem to get resolved.

Valerie
  • Industry: Apparel & Fashion
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
4
Ease of Use
4
Customer Support
4

5
Reviewed on 15/8/2024

Perfect for my Small Business

I’ve been using Shopify for several years and I have found it to be a very reliable easy to navigate system. It is perfect for my small business

Pros

The ease of use and the customer service

Cons

Keeping up with the constant updates.. They’re always great, but it takes a few minutes for me to navigate it again!

Alternatives Considered

Square Point of Sale

Reasons for Switching to Shopify

More options, ease of set up & use.. website options
Ben
Ben
  • Industry: Consumer Goods
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 20/1/2025

Shopify Great solution for every tech level

Overall I am happy with the service. It works well for what it does and covers 99% of all the eCommerce needs I have.

Pros

Shopify is SEO optimized. Easy to use and works well for pretty much everyone no matter there skill.

Cons

Shopify is kinda Expensive. Also some small very random little things are not easy to do because of how streamlined and specific their system is.

Reasons for Switching to Shopify

We had team members that were use to it. and its famous for its ease of use.
Kathryn
  • Industry: Consumer Goods
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Functionality
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/1/2025

Shopify has been

I've had my ecommerce website through Shopify for many years and have been very satisfied with its reliability and simple navigation.

Pros

Shopify has had very reliable service and pretty easy to navigate. I researched many competitors and Shopify best fit my ecommerce needs.

Cons

Sometimes I need to ship from a different address and wish there was an option for this.

Alternatives Considered

BigCommerce

Reasons for Choosing Shopify

Not easy to use or they did not have templates I liked.

Switched From

Joomla

Reasons for Switching to Shopify

Better features for what I was looking for.
6,511 reviews

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