About Zoho Campaigns

Zoho Campaigns is a cloud-based email marketing and SMS marketing software from Zoho's suite of applications. This product enables businesses to reach out and engage with their customers by automating the marketing process, from the creation of custom email-based and SMS campaigns to maintaining and segregating lists for sending, automating, and analyzing emails and SMS. Zoho Campaigns lets users create email campaigns using either pre-defined or customized templates. The system features mass mailing to lists, including the tracking and reporting of emails and SMS campaigns to improve audience engagement. Zoho Campaigns provides integration with third-party applications like Sugar CRM, SurveyMonkey, GoToWebinar, etc. It also provides integration with in-house applications like Zoho CRM, Zoho Meeting, Zoho Survey, Bigin by Zoho CRM, etc. Users can share their campaigns on social media platforms. Zoho offers a forever free plan where 6000 emails can be sent to 2000 contacts. Other plans are Professional, Standard, and Pay-as-you-go pricing plans. Moreover, support is offered via phone, email, and live chat. Now mix your marketing efforts with SMS and email marketing since Zoho Campaigns provides its own gateway for sending out SMS. Broaden your reach by sending short messages to your contacts. Zoho Campaigns' own gateway helps you send messages without even having any third-party integrations.
Zoho Campaigns Software - Zoho Campaigns reports and analytics
Zoho Campaigns Software - Zoho Campaigns workflow templates
Zoho Campaigns Software - Zoho Campaigns dashboard
Zoho Campaigns Software - Zoho Campaigns Users and Control
Zoho Campaigns Software - Zoho Campaigns a/b testing
Zoho Campaigns Software - SMS User Agent Statistics
Zoho Campaigns video
Zoho Campaigns Software - Zoho Campaigns reports and analytics - thumbnail
Zoho Campaigns Software - Zoho Campaigns workflow templates - thumbnail
Zoho Campaigns Software - Zoho Campaigns dashboard - thumbnail
Zoho Campaigns Software - Zoho Campaigns Users and Control - thumbnail
Zoho Campaigns Software - Zoho Campaigns a/b testing - thumbnail

Zoho Campaigns pricing

Zoho Campaigns has a free version and offers a free trial. Zoho Campaigns paid version starts at €4.00/month.

Starting Price:
€4.00/month
Free Version:
Yes
Free trial:
Yes

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Zoho Campaigns Reviews

Feature rating

Value for Money
4.4
Functionality
4.1
Ease of Use
4.1
Customer Support
4.2
5 reviews of 261 View all reviews
Susang
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
4

5
Reviewed on 7/7/2022

Simplest way to stay connected with all your customers

Zoho Campaigns can easily integrate with other Zoho apps which allows for centralizing all our work. This improves our overall working efficiency

Pros

It is very easy to design and schedule email campaigns using Zoho campaigns. The reports are very much extensive which enables us to draw very cool and in-depth insights. Also loading contact lists and segmenting them is pretty awesome and easy.

Cons

Honestly, I do not have any dislike for Zoho Campaigns

Alternatives Considered

Mailchimp

Reasons for Choosing Zoho Campaigns

More features were required

Switched From

Moosend
chandan
  • Industry: Market Research
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

4
Reviewed on 10/6/2021

Zoho Campaigns excellent support and attractive pricing

My experience with Zoho Campaigns is excellent. Account Manager is helpful solving all my queries. They helped us to set up our account from scratch.

Pros

Zoho Campaigns provide excellent support. It is a SaaS based email marketing tool with all automation features. We can create responsive email templates, attractive landing pages, list segmentation and many more. it comes with many integration. We can add calendar option in our mail. It is a excellent for promoting webinar through email.

Cons

Analytics is very poor. If they can work on Analytics and bring some advance features, Zoho has the capability to become leader in this segment

Fernando
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
3
Features
1
Ease of Use
2
Customer Support
4

2
Reviewed on 5/4/2023

Sadly I expected more

Pros

Zoho has a lot of tools (CRM, Helpdesk...) so it will be integrated with them, but (sadly) I wouldn't consider any Zoho tools

Cons

Is difficult to explain. I have to recognize that Zoho is trying to do cheap services and give a lot of things, but there are many details that make you reconsider using their tools after some months.

Alternatives Considered

Vtiger CRM

Switched From

GetResponse
Akio
  • Industry: Automotive
  • Company size: 10,000+ Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
4

4
Reviewed on 18/5/2023

A big marketing tool

The configuration of Zoho campaigns has been simple. I liked the simplicity of the client interface and facilitated things. Zoho's campaigns were quite fast and have had no inconvenience with incorporation.

Pros

Zoho Campaigos is a great marketing branch by electronic correspondence that gives a lot of cost for its cost. One of its outstanding properties is its author of electronic correspondence seals to drag and release simple to use, which causes rookie users to produce rapidames

Cons

It is the best marketing program by electronic correspondence in the market. The options of offers to cease a receptive desire, a through Zoho have the possibility of sending personalized messages to attract new consumers and consumers. It has some questionnaire templates to use in different campaigns according to Ladies.

Tarundeep
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source
Value for Money
5
Features
4
Ease of Use
4
Customer Support
4

4
Reviewed on 20/2/2023

Good Entry Level Product

You can find almost all features that other email marketing software offer in Zoho Campaign at a very affordable price. Rather than burning cash on on expensive software, marketing teams can choose this software to get started with their email campaigns. Supports automation workflows, transaction emails and can build complex user journeys.

Pros

The best thing about this product is the native integration with Zoho CRM. We use Zoho CRM and it seamlessly integrates with it allowing us to run workflows and basic email automation campaigns. I would totally recommend it to marketing teams that use Zoho CRM.

Cons

I feel sometimes the email templates aren't mobile-friendly. This could severely impact the performance of the campaigns. I generally prefer HTML templates that work pretty well with this application.

Alternatives Considered

Mailchimp

Reasons for Switching to Zoho Campaigns

Zoho Campaigns was bundled in Zoho One plan which also includes CRM software.

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