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About Zoho Campaigns
Zoho Campaigns is a cloud-based email marketing and SMS marketing software from Zoho's suite of applications.
This product enables businesses to reach out and engage with their customers by automating the marketing process, from the creation of custom email-based and SMS campaigns to maintaining and segregating lists for sending, automating, and analyzing emails and SMS.
Zoho Campaigns lets users create email campaigns using either pre-defined or customized templates. The system features mass mailing to lists, including the tracking and reporting of emails and SMS campaigns to improve audience engagement.
Zoho Campaigns provides integration with third-party applications like Sugar CRM, SurveyMonkey, GoToWebinar, etc. It also provides integration with in-house applications like Zoho CRM, Zoho Meeting, Zoho Survey, Bigin by Zoho CRM, etc.
Users can share their campaigns on social media platforms. Zoho offers a forever free plan where 6000 emails can be sent to 2000 contacts. Other plans are Professional, Standard, and Pay-as-you-go pricing plans. Moreover, support is offered via phone, email, and live chat.
Now mix your marketing efforts with SMS and email marketing since Zoho Campaigns provides its own gateway for sending out SMS. Broaden your reach by sending short messages to your contacts. Zoho Campaigns' own gateway helps you send messages without even having any third-party integrations.
Zoho Campaigns pricing
Zoho Campaigns has a free version and offers a free trial. Zoho Campaigns paid version starts at €4.00/month.
Starting Price:
€4.00/month
Free Version:
Yes
Free trial:
Yes
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Zoho Campaigns Reviews
Feature rating
5 reviews of 300
View all reviews
Marianela
- Industry: Chemicals
- Company size: 51–200 Employees
- Used Weekly for 1+ year
-
Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5
5
Reviewed on 19/11/2022
Advantages of using Zoho to create and document a successful digital marketing campaign.
It is an excellent tool, the campaign management is very complete, as well as the role administration for the assignment of tasks within Zoho. It guarantees the number of email outputs for each period of time that we want to establish, design default templates, have generalized views of our campaign, and much more. It also allows us to inform senior management of the results achieved and how leads become customers.
Pros
Zoho Campaigns makes it possible for us to launch entire marketing campaigns with a couple of clicks and without having to hire an advertising agency, which has really allowed us to reduce costs and increase leads in the organization. It is one of the most powerful and easy-to-use tools currently on the market, and it guarantees us to manage the monitoring of our campaigns to get our products and services to the correct audience.
Cons
Every good campaign requires good research, which is why we must fully consider, carry out a preliminary investigation of other digital marketing campaigns that have been carried out related to our product, plan in advance the objectives to be achieved in the short, medium and In the long term, research our competition well, find out what they are doing now, and after that, through Zoho campaigns, design in the tool the way we can communicate our added value.
Siraj
- Industry: Hospital & Health Care
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
-
Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5
5
Reviewed on 26/10/2023
Best Email CRM
My overall experience with Zoho Campaigns has been positive. The platform's intuitive interface, comprehensive features, and reliable customer support have greatly facilitated efficient email marketing campaigns and enhanced audience engagement, contributing to successful marketing endeavors
Pros
What I like most about Zoho Campaigns is its comprehensive and user-friendly platform, enabling seamless management of email campaigns, streamlined contact organization, and detailed performance tracking, all contributing to enhanced marketing strategies and improved customer engagement.
Cons
Zoho Campaigns could benefit from more advanced reporting features and improved integration capabilities with certain platforms, ensuring a more holistic and streamlined marketing experience for users.
Alternatives Considered
Constant ContactReasons for Choosing Zoho Campaigns
Mailchimp's pricing can be comparatively higher than Zoho Campaigns, making it less cost-effective for businesses with budget constraints. Zoho offers competitive pricing plans, delivering similar functionalities at a more affordable rate, making it a more budget-friendly option for many businesses.Switched From
MailchimpReasons for Switching to Zoho Campaigns
Zoho Campaigns was chosen over alternative products due to its seamless integration with existing Zoho suite, cost-effectiveness, user-friendly interface, comprehensive features, and reliable customer support, ensuring a holistic and efficient email marketing experience for the business.
Verified Reviewer
- Industry: E-Learning
- Company size: 11–50 Employees
- Used Daily for 1+ year
-
Review Source
Value for Money
4
Features
4
Ease of Use
3
Customer Support
4
4
Reviewed on 26/9/2024
Tight integration in the Zoho world is a true benefit - Usability can improve
Overall, good experience. Especially as it is so tightly integrated with other Zoho apps. We will continue using it for newsletter campaigns and some nurturing automations.
Pros
The direct integration with Zoho CRM, TrainerCentral and other tools of the Zoho cosmos is great. Email design, contact list management and automation and workflow logic are in place and ready to use.
Cons
Onboarding to the tool and general usability can be improved. I have to say that it takes quite some time to understand the functionality and navigation in the tool. Loading speed of the platform (as a secondary factor of usability) can be better.
Alternatives Considered
ActiveCampaignReasons for Switching to Zoho Campaigns
because of existing usage of other Zoho apps, like CRM, Trainercentral etc.
JJ
- Industry: Media Production
- Company size: 2–10 Employees
- Used Daily for 6-12 months
-
Review Source
Value for Money
4
Features
3
Ease of Use
2
Customer Support
3
1
Reviewed on 24/7/2020
I feel like I'm a beta tester.
Clunky, slow and an overall terrible user experience.
From a distance, it looks shiny with a ton of functionality. But when you actually start using it, you'll see a myiad of small aesthetics that don't look right (loading bar doesn't extend full width, loading dots are blurred) and the loading times are among the slowest for any software I've ever used.
Now all of those things are OK, because functionality is what matters the most, right?
This would be true if the functionality of the platform actually worked as intended. We've run into issues like:
-Duplicating a workflow gets stuck and never duplicates. The bug required Zoho team to fix it on their side which took 3-5 business days.
-Changing a font color for an HTML email doesn't work. You'll see the updated font color in the HTML code, and in the email preview you will see the font color you want. But when you send the email, the font color is almost always wrong.
-Their simple condition filter in their workflow component didn't work originally. I had to speak to their engineering team twice to show them the problem, and then they fixed it 5 days later.
The list goes on and on. I wish this program just worked and I didn't have to write this review.
The one good thing about this software is that their customer service team is very responsive, and they normally fix the problems. But again, I feel like I'm a beta tester working with them through all of these bugs.
I don't recommend this software to anyone.
Pros
Campains has a lot of features out of the box and is a very affordable option for startups looking for an email solution.
Cons
This entire platform is riddled with bugs, quirks, and errors that make your job so much harder. When things don't work, you normally assume you're doing it wrong with most software. Not with Zoho Campaigns.
When things don't work, it's most likely broken on their side. 3 months into using this software every day, and we've already reported 3 different instances where their software was not working as intended.
If I was getting this software for free, that would be OK. But since we're paying hundreds of dollars each month to use it, this is not acceptable.
Alternatives Considered
Campaign Monitor by MarigoldReasons for Switching to Zoho Campaigns
Because campaigns was cheaper and had similar functionality. Plus, we are using Zoho CRM so we wanted the two programs to have a seamless sync.
Steve
- Industry: Information Technology & Services
- Company size: Self Employed
- Used Monthly for 6-12 months
-
Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
0
5
Reviewed on 3/6/2024
Zoho Campaigns is a better alterenative to Mailchimp
Pros
It follows a similar process to Mailchimp so when converting over it is quick to learn. After mailchimp was taken over by Intuit it became to expensive for small campaigns and this is a viable alternative.
Cons
Not much just the initial setup is lengthy but no worse than others.
