---
description: Review of Feathr Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Feathr | Reviews, Pricing & Demos - SoftwareAdvice IE
---
Breadcrumb: [Home](/) > [Ad Server Software](/directory/4716/ad-server/software) > [Feathr](/software/397440/feathr)
# Feathr
Canonical: https://www.softwareadvice.ie/software/397440/feathr
> Feathr is purpose-built to help you reach your target audience where they are and personalize your communications. Unlock new connections with Feathr's powerful suite of marketing tools, including audience retargeting, behavior-based email marketing, mobile geofencing, affinity targeting, conversion tracking, peer-to-peer marketing, and more.
Feathr first provides greater clarity and understanding of your audience. With web activity analytics, cookie-to-contact record enrichment, and CRM integration, Feathr enables teams to segment their audiences in more nuanced ways. Real-time reporting feature enable managers to turn insights into action quickly, while Feathr's easy-to-use interface streamlines marketing campaigns.
>
> Verdict: Rated **3.3/5** by 3 users. Top-rated for **Likelihood to recommend**.
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## Quick Stats & Ratings
| Metric | Rating | Detail |
| **Overall** | **3.3/5** | 3 Reviews |
| Ease of Use | 3.3/5 | Based on overall reviews |
| Customer Support | 3.0/5 | Based on overall reviews |
| Value for Money | 3.0/5 | Based on overall reviews |
| Features | 3.0/5 | Based on overall reviews |
| Recommendation percentage | 60% | (6/10 Likelihood to recommend) |
## About the vendor
- **Company**: Feathr
- **Location**: Gainesville, US
- **Founded**: 2012
## Commercial Context
- **Pricing model**: Flat Rate
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more
## Features
- A/B Testing
- Activity Dashboard
- Activity Tracking
- Ad Optimisation
- Advertising Management
- Alerts/Notifications
- Audience Targeting
- Automated Scheduling
- Banner Management
- Behavior Analytics
- Behaviour Tracking
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Campaign Segmentation
- Channel Management
- Click Tracking
- Collaboration Tools
## Integrations (10 total)
- Bizzabo
- Blackbaud Raiser's Edge NXT
- Bloomerang
- Cvent Event Management
- Eventbrite
- HubSpot CRM
- Mailchimp
- WordPress
- Zapier
- iMIS
## Support Options
- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat
## Category
- [Ad Server Software](https://www.softwareadvice.ie/directory/4716/ad-server/software)
## Related Categories
- [Ad Server Software](https://www.softwareadvice.ie/directory/4716/ad-server/software)
- [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software)
- [Social Media Marketing Tools](https://www.softwareadvice.ie/directory/3905/social-media-marketing/software)
- [Mobile Marketing Software](https://www.softwareadvice.ie/directory/4398/mobile-marketing/software)
- [Charity Software](https://www.softwareadvice.ie/directory/4280/nonprofit/software)
## Alternatives
1. [SAS Customer Intelligence 360](https://www.softwareadvice.ie/software/358275/sas-customer-intelligence) — 4.9/5 (8 reviews)
2. [Outbrain](https://www.softwareadvice.ie/software/73725/outbrain-amplify) — 3.9/5 (32 reviews)
3. [Marketing 360](https://www.softwareadvice.ie/software/141364/marketing-360) — 4.5/5 (1132 reviews)
4. [Wrike](https://www.softwareadvice.ie/software/3777/wrike-pm) — 4.4/5 (2887 reviews)
5. [Madgicx](https://www.softwareadvice.ie/software/78174/madgicx) — 4.3/5 (58 reviews)
## Reviews
### "Overall, a good product" — 5.0/5
> **Amanda** | *19 November 2019* | Marketing & Advertising | Recommendation rating: 10.0/10
>
> **Pros**: Feathr has allowed us to expand our audiences through the ability to create and track many segments at once. The marketing page features we can give to clients has also been a helpful tool for increasing audience size. There is not another platform that offers everything Feathr can offer in one place, and that alone makes it 100% worth purchasing.
>
> **Cons**: Not recommended for novice web users. It needs to be closely monitored as things tends to break, or new bugs arise. I think a lot of this can be attributed to how new the company is, though. They are constantly working to make improvements.
>
> Once everything is set up (segments, etc) the ad targeting options are incredibly easy to use.
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### "Logiciel de marketing par SMS" — 4.0/5
> **Senami** | *16 November 2023* | Design | Recommendation rating: 9.0/10
>
> **Pros**: Ce logiciel est recommandé car elle permet de faire un meilleur marketing par SMS. C'est un bon logiciel.
>
> **Cons**: Ce logiciel est facile d'accès et n'est pas très coûteuse aussi.
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### "Ineffective for us" — 1.0/5
> **Peter** | *25 October 2018* | Publishing | Recommendation rating: 0.0/10
>
> **Pros**: The fact they offered a concierge service as we are inexperienced in these matters
>
> **Cons**: Would have liked to see more information on where the ads were being displayed. The channels our ads were being displayed on were very US based.
>
> Poor customer service, ineffective campaign.
## Links
- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/397440/feathr)
## This page is available in the following languages
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