About Constant Contact

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact aims to help users build strong connections and generate results. Constant Contact aims to help users: - Grow their audiences Build a list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Create professional emails, segment the list and automate messages to drive more engagement and sales for a business. - Simplify social media Create and manage social posts and ads to generate awareness, drive leads and promote growth. - Sync with the apps already in use Connect with digital tools already in use to grow and sell more online.
Constant Contact Software - Use the power of the AI Content Generator to create content for emails, social posts, or SMS.
Constant Contact Software - Curate Advanced Automation workflows to make sure your marketing is always on - even when you're not.
Constant Contact Software - Edit one of our hundreds of pre-built email templates or start from scratch with our simple to use drag-and-drop email editor.
Constant Contact Software - Reach your customers wherever they are with SMS Marketing.
Constant Contact Software - Plan and post your social media messaging across platforms with our Social Posting tool.
Constant Contact Software - Integrate with powerful e-commerce tools to sell more using Constant Contact.
Constant Contact video
Constant Contact Software - Use the power of the AI Content Generator to create content for emails, social posts, or SMS. - thumbnail
Constant Contact Software - Curate Advanced Automation workflows to make sure your marketing is always on - even when you're not. - thumbnail
Constant Contact Software - Edit one of our hundreds of pre-built email templates or start from scratch with our simple to use drag-and-drop email editor. - thumbnail
Constant Contact Software - Reach your customers wherever they are with SMS Marketing. - thumbnail
Constant Contact Software - Plan and post your social media messaging across platforms with our Social Posting tool. - thumbnail

Constant Contact pricing

Constant Contact does not have a free version but does offer a free trial. Constant Contact paid version starts at US$12.00/month.

Starting Price:
US$12.00/month
Free Version:
No
Free trial:
Yes

Alternatives to Constant Contact

Keap (formerly Infusionsoft) is a cloud-based sales and marketing solution that offers customer relationship management...
AWeber provides online marketing services for small businesses. They provide marketing solutions to help you - Grow...

WordPress

WordPress is an open-source, cloud-based content management system based on PHP and MySQL that helps small to large...

ConvertKit

ConvertKit is a tool that makes email marketing easier for creators. You can use it to create customizable forms,...

MailTrack

MailTrack is a compliant email tracking tool designed for Gmail inboxes. With MailTrack, users can track and manage...

Mad Mimi

Mad Mimi is a cloud-based email marketing solution designed for small, midsize and large enterprises. It offers email...

Constant Contact Reviews

Feature rating

Value for Money
4.1
Functionality
4.2
Ease of Use
4.3
Customer Support
4.2
5 reviews of 2,557 View all reviews
Michael
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 29/10/2022

Constant Contact is really fabulous for email marketing--we use it for all our opted in...

We set up a landing page with a form fill, ad traffic to the landing page. Constant contact handled email and responses for all of the opted in addresses, and kept the leads warm while we developed them. Excellent deliverability, easy to use, just a first class software.

Pros

I'm pretty familiar with email software, having used four different options extensively. Constant contact was the slickest interface, the most intuitive programming, and all of the features I wanted, without being too expensive or difficult to use.

Cons

I have nothing but good things to say about constant contact. If I had to find a thing I like least, it would be the confusion between campaigns and programming.

Roldan
  • Industry: Design
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
3
Ease of Use
4
Customer Support
3

4
Reviewed on 30/9/2022

Constant improvements for Constant Contact!

Pricing might be competitive, but as a developer, it's not quite a nice experience integrating the email client. Specially when you are a developer trying to integrate it to your website. More in particular Elementor Pro integration. Hoping they already have reconciled this issue.

Pros

Just like any other email marketing tool, they can do the job. No complaints. Email creation for fast email campaign is a breeze. Templates are as well handfuls to choose from. Drag and drop features as well. And it seems that they have much more responsive email system compared to other clients.

Besides, you can use there service for user registration, A/B Testing and surveys.

Cons

First off, Constant Contact can do the job. No Problem. The problem comes when you deep dive into there system - technically taxing, not so user friendly interface, hard to implement branding etc...

Bugs, of course. When you drag a widget, it won't appear on the canvass. Exporting HTML version of the email is also a pain.

Alternatives Considered

Mailchimp

Reasons for Choosing Constant Contact

Well, to try the difference. Found out, they do have there own thurns and thissles with them. Pros and cons.

Switched From

Mailchimp

Reasons for Switching to Constant Contact

We are MailChimp user. We have been disgruntled with MailChimp for some reasons. Until, we try Constant Contact for a change. Only to know both of them has discripancies with them. Can't choose one from the other.
Jaclyn
  • Industry: Civic & Social Organization
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 12/9/2023

Constant Contact- an excellent program for email marketing campaigns and general digital...

Overall, my experience with Constant Contact over the years has been great. I have used it with nonprofits/not-for-profits, small businesses, and larger companies, and it has been helpful for all three. Most of my experience with Constant Contact has been with email marketing rather than with social media marketing, but from what I have seen, it is a fantastic program to use to implement a digital marketing strategy and the campaigns that go with it. The interface is easy to use, and the program itself is easy to learn and understand. Being able to upload contact lists from Excel and Outlook and integrate Constant Contact with programs such as Zoho allows for seamless transitions. Monitoring the perfor viewed at all; if that percentage is rather low, that tells us that we need to make a change, such as altering our subject lines to make them more engaging and the contacts more likely to view the emailmance of each email and campaign is one of, if not the absolute best, way to observe how successful our email marketing strategies and campaigns are. Over time, continuously seeing that various metrics/KPIs are not performing as we would like is a clear indicator that our strategy needs to be altered in some way. As someone who has the unique experience of using Constant Contact with different company types, this program has taught me a lot about how to implement and observe the performance of an email marketing strategy.

Pros

As a digital marketer, I have used Constant Contact with multiple clients and companies over the past 2+ years, and have always found it to be extremely helpful. The majority of my program usage has been for email marketing, although I have heard from team members that it is excellent for social media marketing and other areas of digital marketing as well. For email marketing, I have done it all from creating a company's very first email blast to creating contact lists to monitoring the performance of email campaigns. I recall the first time I used Constant Contact to write an email newsletter for a small business, and was immediately impressed at how simple the interface was for a then-beginner like myself. I was able to change up the imagery (including font and color scheme) and add my photos and infographics. To this day, I love how Constant Contact allows users to create different contact lists for other purposes and campaigns, and the program makes it very clear when sending out emails who exactly that email will be going out to. Though I don't have as much experience with campaign analytics using Constant Contact as I do with some of the other features, I do know that it's reporting of metrics/KPIs is extremely helpful when observing the performance of a particular email and of a campaign as a whole. I look forward to using additional features offered by Constant Contact in the future, including its tools for social media marketing.

Cons

Thus far, the only issue I have with Constant Contact is related to the different features available with the three pricing plans. Although Constant Contact's pricing is good when compared to its competitors, the selection of features available with the cheapest pricing plan, Lite, is rather limited. With this plan, only one user is allowed, and not much storage is given. With email marketing, there is neither A/B testing nor segmentation, which I find to be quite frustrating. Features related to ads, SEO, and scheduling social media posts in advance are not available either. With the Standard pricing plan, there are some more ads, segmentation, and email marketing features available, but users cannot see the full scope of all that Constant Contact has to offer unless they pay for the most expensive plan. Free trials are available, which is helpful, but there is also no free plan. Some of your competitors offer free plans (albeit with limited features) in which at least the basics of the program can be used.

Aislinn
  • Industry: Nonprofit Organisation Management
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
0
Features
3
Ease of Use
4
Customer Support
3

3
Reviewed on 8/8/2023

Good with room for improvement

Pros

Constant Contact maintains our lists and is pretty user friendly.

Cons

It could be a lot more user friendly. For example, sometimes you can drop a photo into an email you're working on, other times they want you to upload and put it in which is a much longer process, and time prohibitive if you have a lot of photos to include. They also don't have many email templates which would be helpful.

Laurie
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
5

4
Reviewed on 19/6/2023

Improvements Made in Constant Contact

I am very pleased that the optimizations and new features that Constant Contact is releasing are general to the overall email marketing space. I haven't used Surveys yet, but am pleased that the option is there.

Pros

I do like that Constant Contact seems to be doing a good number of upgrades that are in other larger platforms.

Cons

To me, it seems like Constant Contact was created for small product-based B-C businesses - that's why the general fields include birthday and anniversary. The first client that I used it with, I didn't decide to use it so I didn't realize this at first.

Alternatives Considered

Salesforce Marketing Cloud

Reasons for Choosing Constant Contact

Someone recommended Constant Contact

Reasons for Switching to Constant Contact

The company wasn't ready to move to a CRM yet and wanted to try a cheaper product just for email marketing.

Related categories