About Adobe Campaign

Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. Adobe Campaign’s key features include email management, cross-channel marketing, segmentation and targeting. Its segmentation and targeting feature provide Adobe Analytics integration, audience segmentation, customer profiles, data connectors and federated data access. The platform’s cross-channel marketing comes with campaign management, campaign reporting, direct mail, email reporting, offer management, preference centers, SMS and push notification tools. Adobe Campaign also offers multilingual email support to adjust and translate email content based on preferences. The platform integrates with Adobe Analytics, Adobe Experience Cloud and Creative Cloud. Its Adobe Analytics’ integration allows users to conduct cross-channel reporting and understand post-click attribution.
Adobe Campaign Software - Analytics
Adobe Campaign Software - Dashboard
Adobe Campaign Software - Social
Adobe Campaign Software - Campaign management
Adobe Campaign Software - Compare performance
Adobe Campaign Software - Create content
Adobe Campaign Software - Analytics - thumbnail
Adobe Campaign Software - Dashboard - thumbnail
Adobe Campaign Software - Social - thumbnail
Adobe Campaign Software - Campaign management - thumbnail
Adobe Campaign Software - Compare performance - thumbnail
Adobe Campaign Software - Create content - thumbnail

Adobe Campaign pricing

Adobe Campaign does not have a free version but does offer a free trial.

Starting Price:
Not provided by vendor
Free Version:
No
Free trial:
Yes

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Adobe Campaign Reviews

Feature rating

Value for Money
4.0
Functionality
4.4
Ease of Use
4.0
Customer Support
3.9
5 reviews of 165 View all reviews
Matthew
  • Industry: Broadcast Media
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
4

5
Reviewed on 10/4/2018

A great way to "get the word out"

We are able to create campaigns for our clients that we otherwise would have never been able to create, especially given the multiple platforms that are available to us. Combined with great analytics Campaign makes this a one stop shop for us.

Pros

I like the fact that i can hit multiple channels without using multiple platforms. We are able to create complex campaigns for our clients easily making us heroes in the eyes of our cilents!

Cons

I can't think of much of anything that i don't like about Campaign, the price is a little high but you get what you pay for!

Emmanuel
  • Industry: Entertainment
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

5
Reviewed on 4/4/2021

Adobe campaign is a creative software for your business.

Is good and perfect for my business.

Pros

What I like about the software is it design and tools. It gives my project a beautiful structure for public use.

Cons

Well,I don't like the fact that the software is working low on my computer,maybe is my server. But Need to upgrad please.

Steve
  • Industry: Electrical/Electronic Manufacturing
  • Company size: 501–1,000 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
1

1
Reviewed on 6/2/2018

Run Away -- Fast. Adobe Campaign is one headache after another!

Go with another tool!

Pros

After 8 months with the tool (and 5 years marketing automation experience using other tools like Marketo), I haven't found any pros.

Cons

Too many to count:

1- It was designed for developers, not marketers. To master Adobe Campaign, you must know Java Script, HTML, SQL, and more technical marketing skills. Other tools only require time spent learning the tool, but with Adobe, you can spend hours learning the tool and you still won't be a master without technical scripting experience.
2. Nothing available out of the box -- no Wizzy Wig designer for emails/landing pages, no lead scoring, web tagging is a nightmare, and so is the CRM sync.
3. Support is basically non-existent.

Fraser
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
0

5
Reviewed on 18/7/2018

An incredibly high functioning tool for all your marketing needs

Pros

- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn
- vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options
- integrations with other products is invaluable

Cons

- the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise. Definitely not a solution for small marketing depts
- the sheer amount of functions in this product may be intimidating to some and put them off

Ahsan
  • Industry: Health, Wellness & Fitness
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
4
Customer Support
2

4
Reviewed on 13/6/2022

Perfect all in one marketing platform by Adobe

Pros

It is very easy to use with a great user interface for the platform. Emails and landing pages can be built easily with the drag and drop tool, easy to create workflows for marketing automation, segmenting your audiences is another level of adobe campaign and the reporting feature is simply great. SMS and email marketing are also provided as another level from Adobe campaigns with great personalization features and capabilities.

Cons

The only thing which I dislike the most about any adobe platform is its customer support. They are useless. The only reason that we switched was the lack of support from them. In the beginning, they have been good but soon after that, the customer support is just useless.

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