About Funnel

Funnel Dashboards & Reports is a cloud-based marketing analytics and reporting software for online advertisers and e-commerce companies. The software automatically collects data from all advertising platforms and allows marketers to send and visualize this data. Funnel provides integrations multiple different advertising platforms, and users can also request custom integrations as needed. Users can send data directly to Google Sheets, Data Studio, Google Analytics, BigQuery, Amazon Redshift, business intelligence systems or data warehouses via Funnel's API. Funnel allows advertisers to track, analyze and run reports on various performance metrics. The Report Center module offers custom reports for various business activities. Features like multi-market monitoring and a currency converter enable advertisers to run campaigns in various countries simultaneously while tracking spend in local currency. Pricing is per month.
Funnel Software - Marketing report
Funnel Software - Top performing channels
Funnel Software - Connect accounts
Funnel Software - Cost analysis
Funnel Software - Ecommerce metrics
Funnel Software - Marketing report - thumbnail
Funnel Software - Top performing channels - thumbnail
Funnel Software - Connect accounts - thumbnail
Funnel Software - Cost analysis - thumbnail
Funnel Software - Ecommerce metrics - thumbnail

Funnel pricing

Funnel does not have a free version but does offer a free trial. Funnel paid version starts at US$499.00/month.

Starting Price:
US$499.00/month
Free Version:
No
Free trial:
Yes

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Funnel Reviews

Feature rating

Value for Money
4.5
Functionality
4.5
Ease of Use
4.5
Customer Support
5
5 reviews of 13 View all reviews
Amaury G.
  • Industry: Computer Software
  • Company size: 201-500 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
4
Ease of Use
5
Customer Support
5

5
Reviewed on 22/3/2018

Easy to use. Huge time saver for uploading cost data into Google Analytics.

Cost data upload into Google Analytics is now much easier

Pros

We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.

Cons

I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.

Response from Funnel

Thank you for your kind words Amaury! I'm happy to hear that our Cost Uploader makes your reporting in Google Analytics easier and saves you time.

Replied 13/4/2018
Mark B.
  • Industry: Telecommunications
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 17/6/2020

Funnel is one main success factor for our BI stack

We don't waste our time for coding and maintaining python scripts for data integration. Dealing with API advertising data can be tricky and time consuming. Thanks to funnel our "time to report" is very fast, so our departments are always happy about or agility.

Pros

Simplicity for data integration, up to 2 hours data freshness, awesome support, reliability of software

Cons

No standard connections to have sql databases (mysql, postgres, ms sql,...) as a data source, so focus on marketing data only.

Response from Funnel

Thanks so much for your feedback, Mark! We really appreciate it and are happy to hear you're happy with Funnel.

Replied 18/6/2020
Verified Reviewer
  • Industry: Airlines/Aviation
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
3
Customer Support
5

4
Reviewed on 25/2/2020

Solid Application To Get Your Data In The Right Places

Pros

The ability to aggregate our data from multiple sources like Google Analytics, Facebook, Google Ads, Pinterest, and more. The ability to make custom metrics from multiple data sources saves us a lot of time and makes reporting less prone to human error.

Cons

Sometimes it's impossible to get metrics that you get in the original channel you got the data from due to API issues or how they calculate their views and levels. It's a little confusing to set up and I'm still trying to understand it but their customer support is very good and helps you along the way.

Ashish D.
  • Industry: Information Technology & Services
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
0
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 8/4/2021

Nice tool with immense contribution to day to day work

Overall it has been fantastic to use Funnel and leave the load of the data collection to it and have ample analysis time for data. Highly recommended.

Pros

Besides what this tool does which is a great value addition, I like the way the tool has been designed with each component fitting logically and complementary to each other.
The tool has been regularly updated to make it more user friendly and adding more connectors and features depending on the current trend.
Tableau connector is really the top pick for me among the new features added.
Knowledge base is good and the support team has been excellent in their quick response time and resolution time.

Cons

Though Knowledge Base is good and covers the tool nicely but can be extended further.
More commonly use data destinations can be added but with ease of use.

Response from Funnel

Thank you Ashish, we're very glad to hear that you find Funnel useful in your daily work!

Replied 26/4/2021
Miguel ángel B.
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

4
Reviewed on 19/1/2021

Great tool, great team!

Great experience and saving hundreds of hours/month.
Great team!

Pros

Great integration tool. Number of data sources and ease of use

Cons

Dashboarding features are limited and could be improved

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