---
description: Review of Directful Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Directful | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Conversational Marketing Platforms](/directory/4671/conversational-marketing/software) > [Directful](/software/417990/directful)

# Directful

Canonical: https://www.softwareadvice.ie/software/417990/directful

> Directful is an AI-powered marketing and communication platform for hotels. Leveraging cutting-edge AI technology, it redefines guest engagement for hotels by effectively consolidating data from multiple sources, including OTA booking confirmations. 

With a comprehensive 360-degree view of each individual guest, previously unusable OTA profiles become invaluable assets, enabling highly personalized campaigns that drive engagement, direct bookings, and elevate guest satisfaction. 

By accurately predicting when guests are likely to book a new stay, Directful prompts guests with relevant SMS messages, effortlessly engaging with past and present guests and maximizing return stays. 

The AI technology empowers hoteliers to automate their marketing efforts, addressing talent and skill shortages by planning hyper-personalized SMS campaigns without any human management needed. Still, hotels can customize pre-built templates to match their unique brand voice.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: SwayPay

## Commercial Context

- **Starting Price**: US$349.00
- **Pricing model**: Flat Rate
- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile)
- **Supported Languages**: English
- **Available Countries**: Canada, United States

## Features

- Activity Dashboard
- Activity Tracking
- Audience Targeting
- Automated Responses
- Autoresponders
- CRM
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Chat/Messaging
- Chatbot
- Communication Management
- Compliance Management
- Customer Database
- Customer Segmentation
- Customisable Branding
- Customisable Templates
- Engagement Tracking
- Group Messaging
- Mass Texting

## Support Options

- Email/Help Desk
- Chat

## Category

- [Conversational Marketing Platforms](https://www.softwareadvice.ie/directory/4671/conversational-marketing/software)

## Related Categories

- [Conversational Marketing Platforms](https://www.softwareadvice.ie/directory/4671/conversational-marketing/software)
- [SMS Marketing Software](https://www.softwareadvice.ie/directory/4532/sms-marketing/software)

## Alternatives

1. [Clepher](https://www.softwareadvice.ie/software/379760/clever-messenger) — 4.8/5 (88 reviews)
2. [Wati](https://www.softwareadvice.ie/software/430256/wati) — 4.6/5 (202 reviews)
3. [TextP2P](https://www.softwareadvice.ie/software/90076/textp2p) — 5.0/5 (124 reviews)
4. [Sinch MessageMedia](https://www.softwareadvice.ie/software/141259/messagemedia) — 4.6/5 (51 reviews)
5. [Kimoby](https://www.softwareadvice.ie/software/345473/kimoby) — 5.0/5 (22 reviews)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/417990/directful)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/sms-marketing/directful-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/417990/directful> |
| en-GB | <https://www.softwareadvice.co.uk/software/417990/directful> |
| en-IE | <https://www.softwareadvice.ie/software/417990/directful> |
| en-NZ | <https://www.softwareadvice.co.nz/software/417990/directful> |

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