---
description: Review of Postalytics Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
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title: Postalytics | Reviews, Pricing & Demos - SoftwareAdvice IE
---

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# Postalytics

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> Postalytics is a direct mail automation tool that uses automation to turn direct mail into a digital marketing channel. With our all-in-one, self-service tool, creating, sending, and tracking the results of direct mail campaigns has never been easier.&#10;&#10;The platform is designed to make direct mail campaigns fast, easy, and simple. Our intuitive interface allows you to create custom campaigns in just a few clicks, and our automation tools take care of the rest. From printing to postage, everything is bundled together at one all-inclusive price.&#10;&#10;With Postalytics, you can track the delivery and response status of each piece of mail in real time. Our campaign dashboards provide critical ROI metrics that help you make informed decisions and optimize your campaigns for maximum impact.&#10;&#10;The platform is perfect for businesses of all sizes, from small startups to large enterprises. Whether you're looking to generate leads, drive sales, or build brand awareness, Postalytics has the tools and expertise to help you achieve your marketing goals.
> 
> Verdict: Rated **4.3/5** by 33 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 33 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support | 4.6/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Postalytics
- **Founded**: 2008

## Commercial Context

- **Pricing model**: Flat Rate (Free version available)
- **Pricing Details**: Postalytics charges Per Piece fees for postcards and letters based on plan
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop)
- **Supported Languages**: English
- **Available Countries**: Canada, United States

## Features

- A/B Testing
- API
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Scheduling
- Channel Management
- Contact Database
- Conversion Tracking
- Data Import/Export
- Delivery Tracking
- Design Management
- Drag & Drop
- Email Marketing
- Event Triggered Actions
- Lead Generation
- Lead Management
- Mailer Templates
- Mailing List Purchasing
- Mailing List Scrubbing

## Integrations (10 total)

- ActiveCampaign
- HighLevel
- HubSpot CRM
- HubSpot Marketing Hub
- Keap
- Klaviyo
- Marketo Engage
- Salesforce Sales Cloud
- Zapier
- Zoho CRM

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Address Verification Software](https://www.softwareadvice.ie/directory/4463/address-verification/software)

## Related Categories

- [Address Verification Software](https://www.softwareadvice.ie/directory/4463/address-verification/software)
- [Direct Mail Automation Software](https://www.softwareadvice.ie/directory/4762/direct-mail-automation-software/software)
- [Campaign Management Software](https://www.softwareadvice.ie/directory/2878/campaign-management/software)

## Alternatives

1. [SendJim](https://www.softwareadvice.ie/software/443789/sendjim) — 4.4/5 (81 reviews)
2. [Sendoso](https://www.softwareadvice.ie/software/238333/sendoso) — 4.5/5 (33 reviews)
3. [Xoxoday](https://www.softwareadvice.ie/software/93469/xoxoday-plum) — 4.4/5 (260 reviews)
4. [Selzy](https://www.softwareadvice.ie/software/360569/selzy) — 4.8/5 (116 reviews)
5. [Escala](https://www.softwareadvice.ie/software/372425/escala) — 4.7/5 (69 reviews)

## Reviews

### "Awesome Hubspot Integration" — 5.0/5

> **Daniel** | *21 January 2019* | Hospital & Health Care | Recommendation rating: 8.0/10
> 
> **Pros**: Software integrations, particularly the Hubspot integration
> 
> **Cons**: The price point is a little high for small businesses
> 
> Please with the Hubspot integration

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### "Postalytics Review" — 5.0/5

> **Sydney** | *19 July 2023* | Real Estate | Recommendation rating: 8.0/10
> 
> **Pros**: Postalytics is a great way for us to send direct mailers and not have to worry about the distribution. It's fairly easy to set up different lists, and I like that they send a detailed proof-- so you know your work will look exactly as expected.
> 
> **Cons**: I find that the internal design editor is difficult to work with. I think it's ok for someone who just needs a simple design/template-- but we do all of our design work outside of Postalytics.
> 
> Overall our experience has been great. Outside of the internal design editor- everything is easy to set up. Prices are good.

-----

### "Good and easy, but needs to improve quality" — 3.0/5

> **Rob** | *6 July 2023* | Food Production | Recommendation rating: 7.0/10
> 
> **Pros**: The simplicity and cost were what attracted us to postalytics and the reliability is what keeps us coming back.  Again, would like to see quality of letters improve.  Thanks\!
> 
> **Cons**: The quality of the letters that go out.  Postcards are better, but need to improve the print quality.
> 
> Overall good\!

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### "Impressive Direct Mail  Tracking" — 5.0/5

> **Jackson** | *11 July 2023* | Real Estate | Recommendation rating: 10.0/10
> 
> **Pros**: I like that we can be pro action on the mailing campaigns. Rather than waiting for a phone call to come in, we can track who is interested and actually turn our attention to reaching out to those scanning the QR code.
> 
> **Cons**: I have had some trouble with some of the clients integrating the tracking code into their website or needing a website to use that function which sometimes is an extra step.

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### "Perfect for A/B Testing" — 4.0/5

> **Verified Reviewer** | *11 January 2019* | Marketing & Advertising | Recommendation rating: 5.0/10
> 
> **Pros**: A/B testing is extremely important for marketing professionals. Their software for sending out two different postcards for the same campaign was easy to use.
> 
> **Cons**: My manager got angry with them because they sent out the postcards first class without our permission. They apologized though and gave us free credit for future use.
> 
> It gets the job done.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/422829/postalytics)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing/postalytics-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/422829/postalytics> |
| en-GB | <https://www.softwareadvice.co.uk/software/422829/postalytics> |
| en-IE | <https://www.softwareadvice.ie/software/422829/postalytics> |
| en-NZ | <https://www.softwareadvice.co.nz/software/422829/postalytics> |

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