Software Advice offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. Learn more
Our commitment
Independent research methodology
Software Advice’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
How Software Advice verifies reviews
Software Advice carefully verified over 2.5 million+ reviews to bring you authentic software and services experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How Software Advice ensures transparency
Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Software Advice is free for users. Software and service providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
4.4
Overall rating
Reviews

4.4
Overall rating
Reviews

About Geotab

Geotab is a web-based fleet management solution that is transforming the transportation and logistics industries. From initial asset procurement to organizing end-of-life, Geotab delivers the management features that fleet operators need to improve safety, reduce costs and achieve corporate sustainability goals. Geotab’s open platform and Marketplace (marketplace.geotab.com), offers hundreds of integrated third-party solution options that allow both small and large businesses to automate fleet operations by integrating vehicle data with their other data assets for enhanced telematics and operational intelligence. As an IoT hub, Geotab's in-vehicle device provides additional functionality through IOX Add-Ons. Processing billions of data points a day, Geotab leverages data analytics and machine learning to help customers improve productivity and sustainability, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. It offers video telematics and asset tracking features, allowing organizations to build an integrated fleet management system. Geotab provides tools and insights to enhance safety, sustainability and profitability across fleets.
Geotab Software - Geotab trends and analytics
Geotab Software - Geotab map view
Geotab Software - Geotab driver safety scorecard
Geotab Software - Geotab track metrics
Geotab video
Geotab Software - Geotab trends and analytics - thumbnail
Geotab Software - Geotab map view - thumbnail
Geotab Software - Geotab driver safety scorecard - thumbnail
Geotab Software - Geotab track metrics - thumbnail

Geotab pricing

Geotab does not have a free version but does offer a free trial.

Starting Price:
Not provided by vendor Show more details
Free Version:
No
Free trial:
Yes

Alternatives to Geotab

Motive

4.5 (1685 Reviews)
Motive builds technology to improve the safety, productivity and profitability of businesses that power the physical...

Samsara

4.5 (879 Reviews)
Samsara is designed to optimize fleet operations and promote business growth by providing real-time visibility and...

Transvirtual

4.8 (68 Reviews)
TransVirtual is a cloud-based transport management system (TMS) designed to boost productivity and operational...

One Step GPS

4.8 (259 Reviews)
One Step GPS specializes in providing a fleet tracking solution that caters to a diverse array of business needs,...

GPS Insight

4.5 (239 Reviews)
GPS Insight is a web-based solution that transforms the way fleet and field service teams achieve operational efficiency...

Verizon Connect

3.2 (936 Reviews)
Verizon Connect is a cloud-based electronic logging device (ELD) and fleet management platform that provides GPS fleet...

Elite EXTRA

4.7 (356 Reviews)
Elite EXTRA: The Complete Last-Mile Logistics Platform Elite EXTRA is designed for businesses that rely on fast,...

TMS.AI

4.4 (35 Reviews)
Why This Is the First TMS You Actually Go-Live With Most TMS platforms take 6+ months to implement (if you actually...

AUTOsist

4.7 (151 Reviews)
AUTOsist is a cloud-based fleet maintenance management solution for businesses of all sizes and types. Key features...

Browse Geotab Reviews

97 of 97 reviews
Sort by:
Scott
Scott Show more details
  • Industry: Transportation/Trucking/Railroad
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source Show more details
Value for Money
5
Features
5
Ease of Use
4
Customer Support
4

5.0
Reviewed on 19/5/2023

A Perspective from 20 Years in Heavy Truck

We approach Geotab from a different perspective than many. We have been doing professional services training, implementing, and supporting Transportation Management Systems for 20 years. We have worked with all the major competitors in that time, including Qualcomm/OmniTracs, PeopleNet/Trimble, KeepTrucking/Motive, Samsara, Platform Science, Orbcomm, and others.Geotab is a unique product. We have found it is able to solve business challenges we never through possible, like fully real-time updates and alerts within seconds of a driver situation in the field or being able to re-analyze and report data in arrears months or years after the fact, like building a zone around a section of a terminal parking lot and seeing which drivers *ever* entered that space.While we still provide integration for all the major players, we have been able to create more custom solutions and solve more business challenges with Geotab than any other Telematics system to date, and we look forward to ever-increasing capabilities and features from their team.

Pros

Geotab captures and aggregates real-world data like no other system we've ever seen. You can watch a truck pulling out of the parking lot in real-time or look back a year ago at exactly how a driver backed into a dock over multiple attempts. You can reconstruct what happened in an accident second-by-second, or re-evaluate all the times your drivers entered or exited a specific location over the entire history of your database on the fly.They also believe the data is *yours*, to keep and use as you see fit, and give full access to their system through a completely open API. The user interface is full-featured and simple, but beyond that, it can be modified, added to, and changed endlessly, allowing you to improve the visibility and access to information you find valuable. It is a system that is uniquely unlike any other we've used in Trucking, a true paradigm shift in the technology of Trucking, and transformative for every customer we've worked with.

Cons

Their greatest strength is also their kryptonite. The features are so forward looking and Geotab is continually releasing new ones... it can be difficult to keep legacy systems up to speed with them. "Traditional" players (Qualcomm/OmniTracs, PeopleNet/Trimble) defined how data would be fed to back-end systems over 20 years ago, and most Transportation Management Systems still use those patterns today.The quality and volume of Geotab data is in a whole new league. Finding a middle ground to emulate the "Traditional" data feeds while also updating those TMS platforms to use the data available through Geotab is an ongoing challenge, but well worth the effort.

Zulma
  • Industry: Financial Services
  • Company size: 5,001–10,000 Employees
  • Used Weekly for 1+ year
  • Review Source Show more details
Value for Money
4
Features
4
Ease of Use
4
Customer Support
4

4.0
Reviewed on 14/11/2024

Automating Fleet Cost Management Infrastructure

The cooperation with Geotab has greatly changed the whole idea of fleet management at the company. By means of an easily navigable dashboard, the platform encompasses all the necessary information about vehicle activity, drivers, and fuel rates.

Pros

Meanwhile, engine data and environmental monitoring enable you to find out what might be wrong with the vehicle before it requires a major repair. Sophisticated data analysis of fuel consumption integrated with driving behavior, route planning, and control of idle time to give tangible recommendations on minimizing fuel use on the vehicles in the fleet.

Cons

If there are many vehicles in the area, for example, in the center of large cities, the map interface may sometimes freeze. Small growth in content customization for automated report frames. Some of the features that are included in the desktop version are, however, missing in the mobile app.

Bob
  • Industry: Transportation/Trucking/Railroad
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source Show more details
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5.0
Reviewed on 10/1/2026

Best Safety Complaint Transportation Software

Geotab is FMCSA compliant and user friendly. Customer service is always ready to help (even for customization stuff). They have a crazy amount of awesome apps to add into your software for fuel stops, mapping/ trip planning, etc.... trust me, you'll have a blast piecing stuff together. You have full control to either turn on/ off, add or deactivate many extra items.

Pros

This is the best safety complaint Transportation software you will ever use for ELD's, live tracking and so much more... You will Love it!!! ELD Logs are in color and highlighted to display violations for easy viewing. Makes managing your drivers and fleet so easy at a cost that's beats the competitors.

Cons

No Cons to mention. I love everything about Geotab!

Jason
  • Industry: Transportation/Trucking/Railroad
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source Show more details
Value for Money
1
Features
1
Ease of Use
1
Customer Support
1

2.0
Reviewed on 4/4/2025

Poor Beta version

Poor, bad data conversion to Beta, poor help desk. Lots of "no we cannot change that" or sorry the program is in complete.

Pros

Nothing comes to mind, stuck how much the Beta version had increased my work load

Cons

Very difficult to use the Maintenance section, too many steps, not enough editing features.

Alternatives Considered

Whip Around

Reasons for Choosing Geotab

Geo Tab was simpler till the Beta version

Switched From

Whip Around

Reasons for Switching to Geotab

Geo tab was a mistake, we are looking at replacing it.
Jennifer
  • Industry: Transportation/Trucking/Railroad
  • Company size: 501–1,000 Employees
  • Used Daily for 1-5 months
  • Review Source Show more details
Value for Money
5
Features
4
Ease of Use
4
Customer Support
5

4.0
Reviewed on 8/4/2025

Geotab - a fantastic GPS & fleet mgmt program

Geotab is user-friendly interface and straightforward design. Geotab has live videos so you can see and track your asset in real time. It has helped improved our fleet management.

Pros

prebuilt features, live videos, easy dispatching, customizable to meet your business needs

Cons

feels out of date, other products has newer features

Related categories

powered by