---
description: Review of Activator Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Activator | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Customer Data Platforms](/directory/4718/customer-data-platform/software) > [Activator](/software/429476/activator)

# Activator

Canonical: https://www.softwareadvice.ie/software/429476/activator

> Activator is a hybrid customer data platform (CDP) and an automated marketing Journey Builder designed for car dealers. The product is built on Salesforce, providing a complete view of customers using an advanced CDP that unifies the dealership's DMS data with third-party and Activator's enriched data to influence their Multichannel Marketing Journeys.

Activator tracks customer behavior and preferences to optimize automated Multichannel Marketing Journeys using email, SMS/text, and direct mail. Guided by marketing experts with years of automotive experience, dealers can monitor engagement and ROI trends with reporting and easily adjust to dealership and industry changes. With Activator's advanced CDP, dealers get a complete picture of their customers from multiple sources, such as their DMS data, third-party data, and Activator's enriched data.
> 
> Verdict: Rated **5.0/5** by 3 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 3 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Dominion Enterprises

## Commercial Context

- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- API
- Activity Dashboard
- Activity Tracking
- Campaign Analytics
- Campaign Management
- Communication Management
- Contact Database
- Customer Activity Tracking
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customisable Reports
- Data Integration
- Email Management
- Engagement Tracking
- Event Triggered Actions
- For Automotive Dealerships
- Lead Capture
- Lead Management

## Support Options

- Email/Help Desk
- Phone Support
- Chat

## Category

- [Customer Data Platforms](https://www.softwareadvice.ie/directory/4718/customer-data-platform/software)

## Related Categories

- [Customer Data Platforms](https://www.softwareadvice.ie/directory/4718/customer-data-platform/software)
- [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software)
- [Auto Dealer Software](https://www.softwareadvice.ie/directory/4154/auto-dealer/software)

## Alternatives

1. [ContactPigeon](https://www.softwareadvice.ie/software/449834/ContactPigeon) — 5.0/5 (283 reviews)
2. [DESelect](https://www.softwareadvice.ie/software/420041/deselect) — 4.6/5 (37 reviews)
3. [Klaviyo](https://www.softwareadvice.ie/software/63589/klaviyo) — 4.6/5 (524 reviews)
4. [Meiro](https://www.softwareadvice.ie/software/305764/meiro) — 4.9/5 (22 reviews)
5. [SALESmanago Marketing Automation](https://www.softwareadvice.ie/software/22054/salesmanago) — 4.5/5 (246 reviews)

## Reviews

### "Great value" — 5.0/5

> **Megan** | *16 November 2023* | Automotive | Recommendation rating: 9.0/10
> 
> **Pros**: Activator keeps our marketing in front of our customers at the right time. There is no wasting marketing messaging or efforts on customers who are not ready to buy.
> 
> **Cons**: It could be a little more user friendly for those at our dealership who are not super tech-savvy.

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### "Activating sells with Activator." — 5.0/5

> **Branden** | *17 November 2023* | Automotive | Recommendation rating: 10.0/10
> 
> **Pros**: The ability to find and gather the exact information that I am looking for on a consistent basis along with working alongside our performance team is the highlight for sure.
> 
> **Cons**: Shaping some of the task into automated task would be swell while maintaining the personalization. Also, there is one specific filter I would love to be able to add that we have not be able to get up.
> 
> It's a great partnership, which could sound silly as it seems like it's just a tool that can be used. The team that I have with Activator is what makes it the partnership that it is though and that is what I enjoy the most (along with the business it generates).

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### "Activator review" — 5.0/5

> **john** | *16 November 2023* | Automotive | Recommendation rating: 10.0/10
> 
> **Pros**: The people.
> 
> **Cons**: The reporting and monthly reviews.
> 
> Excellent and Great all the time every time.

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/429476/activator)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/auto-dealer/activator-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/429476/activator> |
| en-GB | <https://www.softwareadvice.co.uk/software/429476/activator> |
| en-IE | <https://www.softwareadvice.ie/software/429476/activator> |
| en-NZ | <https://www.softwareadvice.co.nz/software/429476/activator> |

-----

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