WATI

Pros

1.The platform makes it incredibly easy to use and campaigns quickly.

2. offers a wide range of features, including automation bots.

3. The messaging limit automatically increased without us having to inform the team.

We primarily use Wati for broadcast messages and appreciate the detailed analytics it provides, which help us gauge the effectiveness of our campaigns.

User management is straightforward, and the platform is entirely self-serve, eliminating any dependency on the Wati team.

Overall, Wati has been a reliable solution for our WhatsApp marketing needs

Cons

1. Price is quite high.

2. Campaign filters have some limitations.

Pros

The most easiest tool for WA marketing solution i found was WATi. I work as Marketing Automation Head for Digital marketing company and I have hands on experience with many solution providers, but WATI is WHAT I prefer.

Cons

Nothing as such, I am very comfortable with WATI.

Pros

Nothing. They claim to to have integrity over their data but they do not!

Cons

Data integrity is shocking. Read my full description

Alternatives Considered

Reasons for Switching to WATI

Pros

Its Simple and solid as a tech.
Support has some gaps which I had addressed and they improved on it, so it really feels they are listening to us.
They are focusing on giving more knowledge of their new values they provide such as knowbot and some new technicalities of Chatbots. Broadcasts are very reliable. Chat Support is Good.
Almost perfect starter for a small scale company to keep track of customer on whatsapp.

Cons

If there is downtime there can be a Warning added.
Few some additions are required, Which are hopefully in pipeline.

Alternatives Considered

Reasons for Choosing WATI

Switched From

Reasons for Switching to WATI

Pros

Wati is simple to use and easy to understand.

Cons

Automations are only available in Pro plans. Limited automations can be added in growth plan too.

Pros

WATI offers wide array features like automated response, tags/lables, CRM integration etc that make it powerful communication tool.

Cons

By default, the chat closes after 24 hours and only opens when a guest sends a text

Pros

WATI simplifies customer communication by consolidating messages in one platform. The automation for responses and efficient team collaboration stand out, and the analytics tools provide actionable insights to enhance performance.

Cons

The platform could benefit from broader integration options and more advanced customization for workflows, which would make it even more adaptable to complex business needs.

Pros

I like their platform branding and they have multiple integrations.

Cons

Wati's customer care service is not good.

Pros

Dashboard is very good, UI is user friendly.

Cons

Customer Support and Pricing is high as compare to other.

Pros

Shopify Integration l like the most, They also have Catelog feature.

Cons

Customer Support and pricing are too high.

Pros

Very easy to broadcast messages to our customers and their app is good. Messages are delivered and received without any delay.

Chatbot and website flow features are also good. We were able to segregate customers and identify our potential customers.

Cons

They can assign a Account Manager to our accounts.

Pros

I like the Broadcast features it is easy to use and send later option and one more is the catalogue features that is amazing we can connect the Facebook business account and send the catalogue.

Cons

The customer support its very hard here to connect with agent please improve that and pricing

Pros

What I liked the most about WATI is its seamless WhatsApp API integration. It’s perfect for managing customer interactions, especially with its chatbots and automated messaging features. The Flow Builder made it easy for my team to set up communication workflows without any coding skills, which saved us time and effort. The pricing is also a plus—it’s more affordable than other tools we’ve used, making it a great value for money.

Cons

One of the biggest drawbacks of WATI is its customer support, which can be slow and sometimes unhelpful. When encountering issues such as account verification problems or message delivery errors, it can take a long time to get a resolution. Another issue is the 24-hour message limitation—if you don’t respond to a customer within that window, you’re blocked from sending follow-up messages unless you use specific templates, which is frustrating for ongoing conversations. Additionally, there are some technical glitches, like messages not sending or errors during login, which can interrupt daily operations .

Pros

I like the REST API, ease of use , and the reliability of the service.

Cons

Occasionally a WhatsApp number wont be reachable by WATI, there seems to be no explanation when this happens, but I suspect its the WhatsApp network rather than WATI themselves. Thankfully its quite rare. And WATI reports correctly that it wasn't delivered.

Pros

It was very easy to set up, and as a small start-up at the time they really did dedicate attention to helping us connect our number, get a green tick etc. Chats are easy to manage, even though not as smooth of a UI as you're used to with WhatsApp.

Cons

Support has gone towards WORSE in the last 2 years since we're using it. We're on a Pro plan, promised with a 24/7 Live support, but they have been using their own automation tools against us basically. You can't reach any live person at all lately, you're just sent in circles using chats. Then chats ask you to email them, which is not what you're paying for when you read 24/7 Live support.

Pros

We started with wati as our first bsp, whatsapp business definitely helps you grow your business and wati helps you achieve that

Cons

nothing much initially the delivery was little slow but then they fixed it

Pros

I liked the easy-to-understand interface and features and the best part is scheduling the 1-1 reminders for webinars and other online events for our clients.

Cons

It's confusing sometimes in which category you should get the template approved, whether it should be in Marketing or utility and sometimes gets approved in utility and sometimes it does not get approved.

Pros

It is very easy to use and the best for client management.
Gets the best results and quality result
Will keep using it going forward.

Cons

Annual fee could have been a bit less. Otherwise there is no other issues.

Pros

WATI’s seamless WhatsApp integration and automation features streamline customer support, enhance response times, and provide valuable analytics.

Cons

WATI's interface can be a bit complex for new users, and some advanced features have a steep learning curve.

Pros

Wati is perfect as it creates a secure & safe channel for us to interact with our customers

Cons

Need more variations in chat bots & in flows.

Pros

The interface is user-friendly, allowing my team to quickly get onboarded and use it effectively for broadcasting messages, customer support, and lead management.

Cons

While WATI offers great functionality, the pricing structure could be more competitive, especially for smaller businesses looking to scale their messaging capabilities.

Pros

Chatbots anda sandbox are really friendly and usefully, specially the automation configuration.

Cons

Wish there would be more sophisticated time of day decision based automation.

Pros

Its very easy set up method. User friendly interface that make anyone can easily operate. as I set up for my clients and training them how to use. Its easy and make my time manageable.

Cons

Price range difficulties for SMBs. I could suggest sometimes the settings changes of the WATI.

Pros

It is easy to use and helps us keep customers informed of their requests and answer their questions quickly. I highly recommend it to my friends as there is no competitor this wonderful.

Cons

The only negative is the prices are a little high

Pros

Customer support by WhatsApp and the customer experience.

Cons

Some features require using 3rd party developers - it has more costs.

Pros

We are using Wati from the time our product (Quizly.App) was launched into the market. We mainly use it to broadcast our updates to our customers. Wati also helps us to manage our customer queries as well. Recently we have added work flow automation as well onto our website.
Wati has also been integrated to our Facebook market place account from which we generate our leads.

Cons

Since Wati has upgraded, some of their automation features are under very high premium. So we have currently stuck to the base version of wati.

Alternatives Considered

Reasons for Switching to WATI

Pros

Easy to use, Plenty of features like automation, knowbot, integrations that are highly used by us and There is detailed documentation and detailed FAQ's which help us self resolve queries. They do someting innovative every month with new version.

Cons

Customer support needs to be improved,Sometime if there is error while broadcasting platform doesn't show exect error or what we need to do.

Pros

Product is robust and Solid which makes it more trustworthy.

It is simple with little to no fluff which makes it easier to get working with.

It is now bread and butter of my work, use it daily with its integration with sheets and zapier.

Cons

Every tiny bit is priced and chargeable.

only basic stuff is available with starter plan

Alternatives Considered

Reasons for Choosing WATI

Switched From

Reasons for Switching to WATI

Pros

1. Very flexible, and cover lot of use cases for a consumer commerce business.
2. Self serve: very easy to use and get started.
3. Comprehensive, reliable APIs.
4. Good FAQ/ use cases and resources.

Cons

1. The WATi support can be slightly more proactive.
2. The plans/ pricing can be better structured and made more use/ engagement basis.

Alternatives Considered

Reasons for Switching to WATI

Pros

Best thing about Wati is the creation of work flows and easy to use interface in terms of template and integrations, have been using it for over an year now for multiple clients.

Pros -

1. Ease of setup, Wati is quite easy to setup and did not require any code even in it's initial phase.

2. Creation of Template and chatbots - One of the KPI's of Wati is it's user friendly interface. Creation of Template and it's preview meanwhile on the backend creating a chatbot is very convenient and it does offer a lot of options to customise the flow of chatbots.

Cons

In terms of lead generation it is tough to get the analytics data on the dashboard. While exporting the users who have replied we can get their name and phone numbers but the replies are missing.

Pros

ATI.io is a platform designed to enhance business communication through WhatsApp, providing various features that streamline customer interactions. It has seamless User-Friendly Interface, Automation Capabilities, Integration with Popular Tools like Google Sheets, WooCommerce, and Zapier. Multi-User Access. It stands out for its ease of use, robust automation features, and the ability to integrate seamlessly with other tools, making it a preferred choice for businesses looking to enhance their customer engagement through WhatsApp.

Cons

Customer Support, Reporting Limitations, Pricing Concerns

Pros

The UI of WATI is so easy and convenient to use that it does not require any separate training. Submission of templates for approval on the WATI platform is also a seamless issue. Live data shows delivery, read and replied metrics. Dedicated live agents can handle user queries on the same platform and chats can be marked as resolved. The Chatbot Builder is also fairly easy to use.

Cons

Applying delay of more than 30 seconds is not supported on the Chatbot platform and it becomes increasingly difficult to incorporate delays of several hours in specific business cases (for example when we want to send an automated feedback message to the customer after 8 hours of the user requesting a Service Request).
The clicks data is also not very reliable and the callback report does not get fed to MoEngage properly on integration.

Pros

- Wide range of integrations & API, especially liked integration with Hubspot and Google Sheets.
- Good Chatbot creation UI
- Launching newer features faster.

Cons

- Deliverability sometimes gets throttled, but it's mostly on meta's problem.
- UI of their mobile app, but they have redesigned it now.

Alternatives Considered

Reasons for Switching to WATI

Pros

I like the ease of using the platform of WATI. from implementation, integration and creating various chat flow or automation, WATI is easy to use.

Cons

The cost of WATI is little bit on higher side.

Pros

Wati helps us reach our audience very easily, and we also use it for customer support. The mobile app makes it easy to chat with our users, and the detailed analytics provided by Wati are very useful. The chatbot feature is also excellent. Overall, it has been a good experience.

Cons

I feel that customer support could be faster, but it is helpful. The mobile app can sometimes be glitchy, and the Wati dashboard often becomes laggy, especially when exploring analytics and broadcast history. The pricing is high compared to other alternatives. In short, Wati should work on these areas.

Pros

There are many pros of WATI such as easy to navigate UI, Effective Audience Segmentation, seamless whatsApp integration, cool automation features and many more.

Cons

limitations in customizing message templates and layouts, which may restrict creativity in designing unique broadcasts.

Pros

WATI's seamless integration with WhatsApp has been a game-changer for us. The platform makes it incredibly easy to manage customer interactions, automate responses, and maintain a personal touch. The user-friendly interface, combined with powerful features like broadcast messaging and chat automation, really helps streamline our communication efforts and improve overall efficiency.

Cons

While WATI has been incredibly helpful in streamlining our communication, it would be great to see more customization options for automation flows and reporting. Adding a few more advanced features could make it even more powerful. Overall, though, it's a fantastic tool that has greatly improved our customer engagement

Pros

We have been using Wati for our customer care and marketing messages on WhatsApp, and it has significantly transformed the way we interact with our clients. The platform is incredibly user-friendly and offers a wide range of features that make managing customer interactions seamless and efficient.

Cons

Occasionally the speed of auto replies and chatbot replies is slower than expected and the customer support is not useful as the replies given are always links to articles/documentation already available which is mostly read first and since we were not able to find a solution that is when we contact customer support but it creates a useless loop.

Pros

Convenient, with a clean web interface, really helpful for customer care team with a centralised whatsapp account, possibility to assign agents, great integration of a click-to-whatsapp on our website that clients love, a mobile app to handle request on the go, quick response, template management. And ZAPIER integration to automate all this!

Cons

Mobile app can still improve to have a perfect UI, would also be nice to be able to edit a template directly into wati when it's rejected by facebook

Alternatives Considered

Reasons for Switching to WATI

Pros

Pretty easy to use admin interface. Bot functionality and integrations are upto the mark.

Cons

Not having an account manager. Though wati has created excellent video content for self learning, an account manager facility would go a long way towards building complex products.

Pros

I have been using Wati for 2 years now. We have built and extensively integrated system with our LMS. We used to send reminder, track attendance, send wallet information, leave information, class joining links, and notes. The consumer reached out to us through Wati for any queries, and we automated 90% of the queries through their inbuilt workflows, and that helped us optmised out cost. With just 1 Customer Suppoer agent, we were able to server almost 1000 students, handling 100 of classes everyday, across 3 different time zone.

Wati is an amazingly powerful tool for any business.

Cons

The payment transaction failed many times, but I think it might be my card issue.

Pros

Over the past year, using Wati has been a transformative experience for our marketing automation needs, especially with its seamless integration with Zapier. The ability to broadcast through Zapier has significantly streamlined our processes, making cross-platform operations smooth and efficient. The webhooks further enhance ease of use, providing a robust solution for our marketing automation tasks

Cons

There are areas where Wati could improve. The user interface can sometimes be quite clunky, particularly when using the bot builder. It sometimes requires extra effort to navigate, and I've had to assist my PPC teammate more often than I'd like. While the interface has improved over time, some features could benefit from better handling and refinement.

Pros

WATI is a powerful WhatsApp automation tool with key benefits like efficient message automation, an easy-to-use interface, and personalized customer engagement, making it ideal for handling high volumes of customer inquiries. It integrates well with CRM systems and provides valuable analytics for optimizing communication.

Cons

it may be pricey for smaller businesses, lacks some advanced customization options, and can have a learning curve for full utilization. As a WhatsApp-specific tool, it’s also dependent on WhatsApp’s policies which might limit flexibility for some businesses.

Pros

It’s intuitive and user-friendly for building chatbots, though broadcast and trigger settings can be tricky. The webhook integration with our CRM ensures seamless customer interactions.
Overall, Wati has significantly improved our customer support and saved time for our sales team.

We haven't had the need to interact with Wati's customer support team yet.

Cons

While the software works well most of the time, occasional glitches can occur, so it’s important to stay vigilant and be ready to step in if a bot fails.

Pros

Everything offered by Wati

1. Easy to use platform.

2. Best in class customer support.

3. High-end features, enables you to manage everything regards to WA under one platform.

Cons

Nothing as such I came across. We've been using Wati almost for year now.

Pros

We've particularly appreciated the ability to quickly respond to customer inquiries and follow up with those who have abandoned their carts.

Cons

I'd say the app does have some room for improvement, but I mainly find myself using WATI on my computer device so no complaints.

Pros

Easy Template approval process and 24x7 chatbot support

Cons

i doubt there are some hidden charges and they also charge for failed broadcast as well, its very hard to calculate the amount but yes there is no clarity on this from their end.

Pros

WATI's integration with WhatsApp is smooth and user-friendly, making it easy to manage communications.

Pros

Price, Features, Integrations, Lack of need for support, very well informed dashboard. Easy & Quick to pick up.

Cons

Maybe a small guide to showcase all the available features, because once I spent more and more time on the dashboard I realized there was more features I could use,

Pros

Its very simple to use and very affordable

Cons

The UI sometimes doesnt work smoothly when we search customers. And you can´t set as unread a conversation

Alternatives Considered

Reasons for Switching to WATI