---
description: Review of Hightouch Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Hightouch | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Customer Data Platforms](/directory/4718/customer-data-platform/software) > [Hightouch](/software/430689/hightouch)

# Hightouch

Canonical: https://www.softwareadvice.ie/software/430689/hightouch

> Hightouch is a cloud-based customer data platform that helps mid-market and enterprise marketing, data, and operations teams activate warehouse data across 300+ destinations — without copying data into a separate system. It serves industries including e-commerce, retail, financial services, advertising, and subscription businesses.

Core features include Reverse ETL for syncing warehouse data to downstream tools, a no-code audience builder (Customer Studio) for marketers to create segments using behavioral and purchase data, and Journeys for omnichannel campaign orchestration. AI Decisioning recommends the best message, channel, and timing for each customer. Real-Time Personalization tailors website and in-app experiences based on live behavior. Identity Resolution unifies customer profiles across devices and channels. Built-in Intelligence analytics lets teams measure campaign performance without leaving the platform.

Data teams benefit from role-based access controls, approval flows, audit logs, and Git-based version control, supporting complex multi-team and multi-region structures. Change data capture syncs only updated records, reducing unnecessary API usage.

Hightouch is deployed in the cloud, with multi-region support and an option to compute data processing directly within the customer's own warehouse. Support is available via a knowledge base and direct support channels.
> 
> Verdict: Rated **4.5/5** by 2 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 2 Reviews |
| Ease of Use | 3.5/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 5.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 100% | (10/10 Likelihood to recommend) |

## About the vendor

- **Company**: Hightouch

## Commercial Context

- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop)
- **Supported Languages**: Chinese, English, Italian, Portuguese, Spanish
- **Available Countries**: Belgium, India, Ireland, Saudi Arabia, United States

## Features

- AI/Machine Learning
- API
- API Integrations
- Analytics capabilities
- Audience Targeting
- Behaviour Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Channel Management
- Cloud
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Dashboard
- Data Extraction
- Data Governance
- Data Management
- Data Migration
- Data Quality Control

## Integrations (18 total)

- Adobe Marketo Engage
- Apache Kafka
- BigQuery
- Braze
- Databricks
- Facebook
- Google Ads
- Google Workspace
- HubSpot Marketing Hub
- HubSpot Sales Hub
- HubSpot Service Hub
- Iterable
- Klaviyo
- Meta Audience Network
- Mixpanel

... and 3 more integrations

## Support Options

- Email/Help Desk
- Knowledge Base
- Chat

## Category

- [Customer Data Platforms](https://www.softwareadvice.ie/directory/4718/customer-data-platform/software)

## Related Categories

- [Customer Data Platforms](https://www.softwareadvice.ie/directory/4718/customer-data-platform/software)
- [ETL Tools](https://www.softwareadvice.ie/directory/1252/etl-software/software)
- [AI Marketing Tools](https://www.softwareadvice.ie/directory/4615/ai-marketing-tools/software)
- [iPaaS Software](https://www.softwareadvice.ie/directory/4668/ipaas/software)
- [Data Warehouse Software](https://www.softwareadvice.ie/directory/3789/data-warehouse/software)

## Alternatives

1. [Tableau](https://www.softwareadvice.ie/software/1940/tableau) — 4.6/5 (2362 reviews)
2. [BlueConic](https://www.softwareadvice.ie/software/453098/BlueConic) — 4.2/5 (17 reviews)
3. [Domo](https://www.softwareadvice.ie/software/5822/domo) — 4.3/5 (331 reviews)
4. [Talend Data Fabric](https://www.softwareadvice.ie/software/130807/talend-data-fabric) — 4.3/5 (24 reviews)
5. [Adverity](https://www.softwareadvice.ie/software/60378/datatap) — 4.5/5 (26 reviews)

## Reviews

### "Excellent tool to synchronize the audiences of the data warehouse" — 4.0/5

> **Juan** | *28 April 2023* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: I like this tool because it allows to sync data from any data warehouse with the best tools the company runs on considering the power of audience builder, sync live data with the different tools for sales marketing and best customer success only in minutes without the need to do any engineering effort, data activation is very important that is why this tool is very valuable
> 
> **Cons**: This tool is really very useful and everything I like there is nothing I don't dislike about this tool, you can explore, manage and activate customer data directly and without any problem from your data store. successful way
> 
> This tool stores your existing data to have the best power of a traditional CDP without the slow implementation time, such as duplicate data storage and exorbitant costs, allows you to explore, manage and thus activate the data of each of your customers directly and without any hassle from the data warehouse with an excellent full set of functions especially for marketing professionals

-----

### "Outstanding Data Management and Synching Tool" — 5.0/5

> **Alicia** | *28 January 2023* | Luxury Goods & Jewelry | Recommendation rating: 10.0/10
> 
> **Pros**: I appreciate that they have a no-code audience builder so that it is easy to set up marketing campaigns. It also integrates with over 125 different tools so it is extremely functional for your needs.
> 
> **Cons**: I did not have enough back-end knowledge to do all of the mappings myself with the number of integrations I required. It is also a very costly tool if you are not on the free plan, for the price, I would probably use a different application if I was not able to meet my needs on the free plan.
> 
> The free version was enough for my needs and helped me to target more qualified leads for my products and personalize my marketing. It increased my return on ad spend and my overall email engagement. I recommend

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/430689/hightouch)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/personalization/hightouch-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/430689/hightouch> |
| en-GB | <https://www.softwareadvice.co.uk/software/430689/hightouch> |
| en-IE | <https://www.softwareadvice.ie/software/430689/hightouch> |
| en-NZ | <https://www.softwareadvice.co.nz/software/430689/hightouch> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SoftwareAdvice Ireland","address":{"@type":"PostalAddress","addressLocality":"Dublin","addressRegion":"D","postalCode":"D02 NP94","streetAddress":"2 Park Place, 3rd Floor, Hatch St Dublin, D02 NP94 Ireland"},"description":"We've helped more than 500000 buyers to find the right software.","email":"info@softwareadvice.ie","url":"https://www.softwareadvice.ie/","logo":"https://dm-localsites-assets-prod.imgix.net/images/software_advice/logo-white-d2cfd05bdd863947d19a4d1b9567dde8.svg","@id":"https://www.softwareadvice.ie/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":[]},{"name":"Hightouch","description":"Hightouch is a cloud-based customer data platform that helps mid-market and enterprise marketing, data, and operations teams activate warehouse data across 300+ destinations — without copying data into a separate system. It serves industries including e-commerce, retail, financial services, advertising, and subscription businesses.\n\nCore features include Reverse ETL for syncing warehouse data to downstream tools, a no-code audience builder (Customer Studio) for marketers to create segments using behavioral and purchase data, and Journeys for omnichannel campaign orchestration. AI Decisioning recommends the best message, channel, and timing for each customer. Real-Time Personalization tailors website and in-app experiences based on live behavior. Identity Resolution unifies customer profiles across devices and channels. Built-in Intelligence analytics lets teams measure campaign performance without leaving the platform.\n\nData teams benefit from role-based access controls, approval flows, audit logs, and Git-based version control, supporting complex multi-team and multi-region structures. Change data capture syncs only updated records, reducing unnecessary API usage.\n\nHightouch is deployed in the cloud, with multi-region support and an option to compute data processing directly within the customer's own warehouse. Support is available via a knowledge base and direct support channels.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/04fce149-0a5d-4be0-8c8c-3b32d1f4257f.png","url":"https://www.softwareadvice.ie/software/430689/hightouch","@id":"https://www.softwareadvice.ie/software/430689/hightouch#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":2,"ratingValue":4.5},"operatingSystem":"Cloud, Apple, Windows, Chrome"},{"@id":"https://www.softwareadvice.ie/software/430689/hightouch#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Data Platforms","position":2,"item":"/directory/4718/customer-data-platform/software","@type":"ListItem"},{"name":"Hightouch","position":3,"item":"/software/430689/hightouch","@type":"ListItem"}]}]}
</script>