---
description: Review of Onclusive Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Onclusive | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Marketing Systems](/directory/4630/marketing/software) > [Onclusive](/software/435642/airpr)

# Onclusive

Canonical: https://www.softwareadvice.ie/software/435642/airpr

> AirPR is a cloud-based solution for content marketing and public relations management. Primarily catering to small to large enterprises, the software facilitates brand awareness and business impact, across digital channels, with the help of continuous storytelling.&#10;&#10;&#10;Key features of AirPR include public relations measurement, attribution, content analytics, media monitoring, thought leadership, brand insights and brand reputation. It further provides additional services such as a customizable dashboard, email alerts, benchmarking and comparisons with competitors, which enables users to channelize marketing in a streamlined manner.&#10;&#10;&#10;Additionally, AirPR enables businesses to identify and align messaging with targeted journalists, prospects and customers. With customized solutions for crisis management, the software platform helps maintain brand reputation and quickly refine approaches to match the market demand.&#10;&#10;&#10;Pricing is available upon request, and customer service is provided online, as well as via email and phone.
> 
> Verdict: Rated **4.0/5** by 3 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.0/5** | 3 Reviews |
| Ease of Use | 4.3/5 | Based on overall reviews |
| Customer Support | 4.5/5 | Based on overall reviews |
| Value for Money | 3.0/5 | Based on overall reviews |
| Features | 4.0/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Onclusive
- **Founded**: 2012

## Commercial Context

- **Starting Price**: US$5,000.00
- **Pricing model**: Per Feature (Free Trial)
- **Pricing Details**: Contact vendor for pricing details.
- **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Article Author Database
- Audience Targeting
- Campaign Management
- Contact Management
- Conversion Tracking
- Dashboard
- Media Monitoring
- Monitoring
- Press Monitoring

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software)

## Related Categories

- [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software)
- [Public Relations Software](https://www.softwareadvice.ie/directory/4186/public-relations/software)
- [Marketing Analytics Software](https://www.softwareadvice.ie/directory/1702/analytics-tools/software)
- [Marketing Attribution Software](https://www.softwareadvice.ie/directory/4315/marketing-attribution/software)

## Alternatives

1. [Outbrain](https://www.softwareadvice.ie/software/73725/outbrain-amplify) — 3.9/5 (32 reviews)
2. [Brand24](https://www.softwareadvice.ie/software/24347/brand24) — 4.7/5 (254 reviews)
3. [Critical Mention](https://www.softwareadvice.ie/software/82224/critical-mention) — 4.3/5 (13 reviews)
4. [Quid](https://www.softwareadvice.ie/software/22662/netbase) — 4.6/5 (43 reviews)
5. [Wix](https://www.softwareadvice.ie/software/159592/wix) — 4.4/5 (10606 reviews)

## Reviews

### "Onclusive / AirPR Review" — 5.0/5

> **Shantel** | *6 May 2021* | Public Relations & Communications | Recommendation rating: 10.0/10
> 
> **Pros**: Onclusive makes it easy to monitor media, create target lists, add missing articles, remove irrelevant articles, and adding keywords to our client's dashboards.
> 
> **Cons**: The media monitoring aspects do pick up everything with each keyword added to the dashboard and this can create more irrelevant coverage which can take a lot of time in the background to remove.
> 
> AirPR really is effective with picking up media coverage.

-----

### "Great service - Still missing key value items" — 4.0/5

> **nicole** | *12 May 2021* | Wireless | Recommendation rating: 7.0/10
> 
> **Pros**: The UI is very friendly and easy to navigate. Lots of features to use.
> 
> **Cons**: Too much junk being caught and not a great way to add new press hits that actually play into the data weighing system. We should be able to look at deeper analytics from more sources, without being charged a premium.
> 
> It's been OK. Customer service is helpful. More hands on help getting things fine tuned would be great.

-----

### "Powerful idea but ultra-premium pricing" — 3.0/5

> **Verified Reviewer** | *9 April 2018* | Internet | Recommendation rating: 3.0/10
> 
> **Pros**: It purports to solve for a long-standing pain-point for marketing and comms teams. Specifically, a way to more accurately attribute how PR contributes to the types of metrics most marketing teams of business spend money to achieve. For instance, if I secure a write-up in the NYT for my product, how could I show my boss that 20 additional people visited our e-commerce site for purchase as a result? For certain types of communication or PR professionals, that's an irresistible idea. Many others aren't being asked to contribute in this way but those who are could consider this software.
> 
> **Cons**: Two main points. 1) They ask for really high fees (many thousands / month)  2) Even so, their bread as butter is narrow in scope so you have to be operating at significant scale in order to be able to generate ROI after considering the cost of the optimization / measurement software itself.  I've also heard murmurs suggesting that while a reasonable estimate how many "x" you drove from a PR campaign is better than nothing, never forget that it is still an estimate. AirPR is not magic, it's math. Always make sure you understand the methods behind the wizardry.
> 
> The ability to attempt highly sophisticated PR measurement analysis

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/435642/airpr)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing/airpr-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/435642/airpr> |
| en-GB | <https://www.softwareadvice.co.uk/software/435642/airpr> |
| en-IE | <https://www.softwareadvice.ie/software/435642/airpr> |
| en-NZ | <https://www.softwareadvice.co.nz/software/435642/airpr> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SoftwareAdvice Ireland","address":{"@type":"PostalAddress","addressLocality":"Dublin","addressRegion":"D","postalCode":"D02 NP94","streetAddress":"2 Park Place, 3rd Floor, Hatch St Dublin, D02 NP94 Ireland"},"description":"We've helped more than 500000 buyers to find the right software.","email":"info@softwareadvice.ie","url":"https://www.softwareadvice.ie/","logo":"https://dm-localsites-assets-prod.imgix.net/images/software_advice/logo-white-d2cfd05bdd863947d19a4d1b9567dde8.svg","@id":"https://www.softwareadvice.ie/#organization","@type":"Organization","parentOrganization":"Gartner, Inc.","sameAs":[]},{"name":"Onclusive","description":"AirPR is a cloud-based solution for content marketing and public relations management. Primarily catering to small to large enterprises, the software facilitates brand awareness and business impact, across digital channels, with the help of continuous storytelling.\n\n\nKey features of AirPR include public relations measurement, attribution, content analytics, media monitoring, thought leadership, brand insights and brand reputation. It further provides additional services such as a customizable dashboard, email alerts, benchmarking and comparisons with competitors, which enables users to channelize marketing in a streamlined manner.\n\n\nAdditionally, AirPR enables businesses to identify and align messaging with targeted journalists, prospects and customers. With customized solutions for crisis management, the software platform helps maintain brand reputation and quickly refine approaches to match the market demand.\n\n\nPricing is available upon request, and customer service is provided online, as well as via email and phone.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0fff3ef4-c3b4-48cc-9ece-aef8dac96a2f.png","url":"https://www.softwareadvice.ie/software/435642/airpr","@id":"https://www.softwareadvice.ie/software/435642/airpr#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.0,"bestRating":5,"ratingCount":3},"offers":{"price":"5000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.softwareadvice.ie/software/435642/airpr#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Systems","position":2,"item":"/directory/4630/marketing/software","@type":"ListItem"},{"name":"Onclusive","position":3,"item":"/software/435642/airpr","@type":"ListItem"}]}]}
</script>
