--- description: Review of Circulio Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Circulio | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Multi-Channel eCommerce Software](/directory/4218/multi-channel-ecommerce/software) > [Circulio](/software/441132/circulio) # Circulio Canonical: https://www.softwareadvice.ie/software/441132/circulio > Most technical equipment hire businesses today have a website that functions as a static catalogue. It shows what is available for hire but it cannot take a booking. A customer who wants to rent something calls the business, or emails, or submits an enquiry form and waits for a response. When stock changes, when prices are updated, when a product is discontinued, someone has to update the website separately from the rental management system. It rarely happens promptly. The two systems drift apart. The website is almost never fully current. This is not a minor inconvenience. It is the structural constraint that limits how a rental business can grow. You cannot scale a business that requires a phone call to complete every transaction. Circulio removes that constraint entirely. The website and the rental management platform are not two systems that talk to each other. They are one system. Product information entered in console appears on the customer facing website immediately. Availability is calculated in real time from actual asset status. A customer visiting the site sees what is genuinely available right now, can select a rental duration, add items to an order, pay online and receive a confirmation, without any manual intervention from the hire business. The platform's multi channel architecture is what separates Circulio from every other rental management system on the market. A single Circulio console can power multiple independently branded rental websites simultaneously. Each channel operates with its own product catalogue, its own pricing structure, its own customer access controls and its own business rules. Assets can be dedicated exclusively to one channel, or made available across two or more channels at different rates for different customer types. A trade channel serving professional customers on account and a consumer channel for the general public can operate simultaneously from one platform, each with its own brand identity. Kit management in Circulio works in a way no competitor replicates. A kit is a virtual combination of constituent products, and Circulio calculates kit availability dynamically by reading through to the availability of each constituent asset in real time. A hire business with five products that can be combined in five different ways can present twenty five kits on their website without holding twenty five separate products. The kits are virtual. The availability is real. Serialised assets are individually tracked items with their own identity, condition record and Bill of Materials. Asset pools are quantity based holdings of undifferentiated items such as cables and connectors, where the customer needs a specific quantity but not specific units. Both are managed natively within Circulio alongside each other. Circulio serves camera and lens hire, AV and computer hire, professional audio rental, lighting and events hire, broadcast and production equipment rental, and laser and measuring equipment hire. Canon, FujiFilm, Panasonic Lumix and Sony run press fleet, try before you buy and trade show fleet programmes on Circulio in the UK. Medtech manufacturers use Circulio for evaluation unit and HCP demonstration loan programmes. Available in English and French across the UK, France, Canada and Australia. Integrates with Stripe, Xero, ShipStation, Klaviyo and others. No per user pricing. > > Verdict: Rated **5.0/5** by 4 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **5.0/5** | 4 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 5.0/5 | Based on overall reviews | | Value for Money | 4.8/5 | Based on overall reviews | | Features | 4.8/5 | Based on overall reviews | | Recommendation percentage | 100% | (10/10 Likelihood to recommend) | ## About the vendor - **Company**: Circulio Solutions ## Commercial Context - **Starting Price**: £250.00 - **Pricing model**: Other - **Pricing Details**: Our pricing is built on shared growth. It is therefore bespoke per customer. We have no published tiers because pricing reflects the size of the business, its group structure, revenue profile, growth ambitions, and the number of channels it operates or is looking to operate. Our pricing always includes curated implementation with Circulio's expert team. Product data migration, channel configuration, payment and accounting setup, live order transfer, website build and go-live support and training are included. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English, French - **Available Countries**: Canada, France, Ireland, Isle of Man, Italy, Jersey, United Kingdom ## Features - API - Access Control - Accounting - Accounting Integration - Activity Dashboard - Alerts/Notifications - Asset Tracking - Availability Management - Barcode/Ticket Scanning - Barcoding/RFID - Billing & Invoicing - CRM - Calendar Management - Calendar/Reminder System - Catalog Management - Channel Management - Client Management - Contract/License Management - Credit Card Processing - Customer Accounts ## Integrations (11 total) - GTM - Klaviyo - Mailchimp - Mailjet - PayPal - ShipStation - Shippo - Stripe - Stripe Identity - Trustpilot - Xero ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support ## Category - [Multi-Channel eCommerce Software](https://www.softwareadvice.ie/directory/4218/multi-channel-ecommerce/software) ## Related Categories - [Multi-Channel eCommerce Software](https://www.softwareadvice.ie/directory/4218/multi-channel-ecommerce/software) - [Rental Software](https://www.softwareadvice.ie/directory/4744/rental/software) - [Event Rental Software](https://www.softwareadvice.ie/directory/4482/event-rental/software) ## Alternatives 1. 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Their team and developers didn’t just configure a system and walk away; they rolled up their sleeves, worked directly alongside us, and really got into the detail of how we operate. That hands‑on approach made a huge difference in managing the complexity and change management that comes with leaving spreadsheets behind and consolidating everything into one platform. > > **Cons**: What we’ve liked least about Circulio is actually hard to pin down, because our experience has felt more like a work‑in‑progress partnership than a finished, “take it or leave it” product. It isn’t that there are specific aspects we don’t like; it’s more a natural frustration that the platform can’t immediately do absolutely everything we want straight out of the box, which is a big ask for any system. That said, the team has been excellent at listening, collaborating and developing solutions with us so the platform can evolve to fit our business, which has turned those frustrations into a shared roadmap rather than a deal‑breaker. > > Our overall experience with Circulio has been very positive and genuinely collaborative. From the outset we were moving from a spreadsheet‑driven way of working to a single SaaS platform covering everything from inventory and availability through to invoicing, and that is a big cultural and operational shift for any business. Circulio has given us that end‑to‑end capability in one place, so we can manage stock, bookings and billing on a unified system rather than across multiple files and tools. What has stood out most is the partnership with their team and developers: they have worked directly alongside us, rolled up their sleeves, and really engaged with how our business operates, rather than just configuring a standard setup and leaving us to it. Where we’ve needed the platform to stretch beyond its out‑of‑the‑box configuration, they’ve listened, iterated and actively looked for ways to shape the product around our processes. Of course there have been moments of frustration, but they’ve mostly come from our desire to have a complex, business‑wide solution “fully there” on day one, rather than from any lack of willingness or support from Circulio. In practice it’s felt like an ongoing journey of continuous improvement, with a clear direction toward having one robust, scalable platform underpinning our whole operation. ----- ### "A gold-star team with a gold-star platform\!" — 5.0/5 > **Will** | *18 July 2025* | Broadcast Media | Recommendation rating: 10.0/10 > > **Pros**: Circulio has been a game-changer for our rental business. The platform is incredibly intuitive, making it easy to manage bookings, inventory, and payments all in one place. One of the standout features is how seamlessly the front-end website integrates with the backend system — customers can browse, book, and pay online without needing us to intervene. It's professional, well-designed, and mobile-friendly out of the box. The support team has also been highly responsive and genuinely interested in helping us tailor the platform to our needs. > > **Cons**: The entire experience has been very good, with a very supportive team. If there was one thing I would say was not the easiest integration, it is that the system is geared towards working in the United Kingdom and other European countries, making it a little more difficult for companies not in those regions. In North America, there are unique shipping issues with locations that are exceptionally rural or far away, taking more than one day for delivery. This means that there are some situations we have to override things when the software expects an item to return next day. However, the team at Circulio have been fantastic at addressing our needs - even if we are the only customer facing it - and have adapted the program to allow us to work with their system. They are consistently releasing updates to ease any pains with shipping and are very responsive to help. > > The team at Circulio have been incredibly patient and supportive, and have worked closely with my company to ensure a smooth process onboarding onto their system. They also take a real interest in our performance, regularly checking in each month to ensure we are moving in the right direction and helping to support any issues that we may be facing. ----- ### "Haus Productions Ltd" — 5.0/5 > **Dave** | *15 July 2025* | Performing Arts | Recommendation rating: 8.0/10 > > **Pros**: Great support, people who really care about our business and coming up with solutions that will help us to grow and scale. Integration with multiple platforms so that everything is in one place - invoicing, shipping, stock availability etc. It really is a one-stop shop for running a hire business > > **Cons**: No a con specifically to this software but as a small and busy company having the bandwidth and diary time to get everything set up correctly and working for us has been a challenge but once done it works great. More of a challenge for us as a company operationally than a con of the software itself\! > > The support has been first class and any small question I have had has been answered straight away and clarity provided. It was always going to be a steep learning curve moving over to a piece of software which automates so much of our operations, but the guys at Circulio have been there every step of the way to guide us through the process. ----- ### "WE LOVE CIRCULIO" — 5.0/5 > **ERIC** | *25 March 2024* | Media Production | Recommendation rating: 10.0/10 > > **Pros**: I loved how they manage everything from the back end to the front end. This is a fully integrated solution with an amazing team. > > **Cons**: Circulio could appear as expensive at first glance, but it is totally worth the price. > > We are working together for almost 3 years now, and this is clearly one the best decisions I took with my company. I see them more as a partner than a provider. We work together aiming the same goal: Growth. ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/441132/circulio) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data