About WooCommerce

WooCommerce is an e-commerce management plugin for WordPress. It is designed for small and midsize businesses and offers website management, order management, customer management, sales optimization and cost calculation within a suite. The product allows users to sell both physical as well as digital goods online. WooCommerce features website management, which allows users to create e-commerce websites using customizable themes, product-page layouts and checkout-page designs. The product also features order management, which allows users to manage customer checkouts, refunds and return-orders. WooCommerce features shipping cost and sales tax management, which allows users to calculate taxes based on sales volumes and local tax regulations. The product also allows users to manage different shipping methods, such as pickup, local delivery and shipping services. WooCommerce provides an online forum, FAQs, a knowledge base and video tutorial support options to the customers. The vendor partners with PayPal and Stripe for payment integration functionality.
WooCommerce Software - Checkout page design
WooCommerce Software - Subscription management
WooCommerce Software - Amazon Pay integration
WooCommerce Software - Variable checkout page
WooCommerce Software - Checkout page design - thumbnail
WooCommerce Software - Subscription management - thumbnail
WooCommerce Software - Amazon Pay integration - thumbnail
WooCommerce Software - Variable checkout page - thumbnail

WooCommerce pricing

WooCommerce has a free version.

Starting Price:
Not provided by vendor
Free Version:
Yes
Free trial:
No

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BigCommerce

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PrestaShop

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WooCommerce Reviews

Feature rating

Value for Money
4.6
Functionality
4.5
Ease of Use
4.2
Customer Support
3.9
5 reviews of 530 View all reviews
Daniel
  • Industry: Internet
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
5
Features
5
Ease of Use
4
Customer Support
3

5
Reviewed on 1/9/2022

Excelent ecommerce platform with great SEO built in

I'm in love with WooCommerce as ecommerce platform. My company build a whole business around it. It's reliable, easy to work with and backwards compatible.

Pros

WooCommerce is cost effective and has a great community behind, both volunteers and business oriented

Cons

Being a WordPress plugin, you have to be careful with overdoing by installing other plugins. Performance it's an issue.

Alternatives Considered

Shopify

Reasons for Choosing WooCommerce

WooCommerce has all the advantages of WordPress when publishing content.

Switched From

PrestaShop

Reasons for Switching to WooCommerce

Our team has an extensive experience with WordPress, so WooCommerce was a natural choice
Roldan
  • Industry: Design
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
4
Features
4
Ease of Use
3
Customer Support
4

4
Reviewed on 6/9/2022

Needs more improvements!

You can build your e-commerce with it. But you have to be extra technical to build it.

Needs improvements, definitely.

Pros

First off, WooCommerce is the first choice when it comes to fast e-commerce website. It is CMS-based, offers large library of extension for all and varied e-commerce demands, offers considerable customizability. Knows what the e-commerce industry needs.

The thing that I like most about WooCommerce is it's large libraries of extensions. It's less likely that you'll ran out of options when it comes to customizing the function of your store.

Cons

Branding. When you want to customize your store to strictly follow your branding guidelines, this is where WooCommerce falters. There is not much you can do with the checkout page, cart page, thank you page, my account page and all.

Extensions tend to be expensive. Even those that have simple functions.

Common sense functionalities are not added. It's either you have to install a third-party plugin or buy there own extension, or code it for yourself.

Alternatives Considered

Shopify

Reasons for Switching to WooCommerce

Not yet. Planning to try Shopify. BigCommerce etc...
Cynthia
  • Industry: Retail
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source
Value for Money
3
Features
3
Ease of Use
3
Customer Support
1

3
Reviewed on 4/9/2022

It’s ok

I don’t both anymore with customer service, waste of time in the years I have used it it’s always the same remove plugins, and basically tear your site apart.

Pros

Its cheap, hard to beat free, and you can launch an e-commerce store with little money.

Cons

Steep learning curve, inventory management is non-existent especially considering options like on Shopify, doesn’t include UPC codes as a default, shipping and coupon settings out of the box are nill, you need a plugin for everything. It’s heavy and slow requires a lot of server resources

Alternatives Considered

Shopify
Sergio
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source
Value for Money
5
Features
5
Ease of Use
2
Customer Support
3

4
Reviewed on 17/9/2022

Best Free E-commerce Website Builder

Pros

Their free plan is enough to get a basic e-commerce store up and running. So I would recommend WooCommerce for anyone who wants to build their e-commerce shop with a very tight budget and if they are comfortable with techie stuff.

Cons

It is not newbie friendly, you should be a tech person and the user interface is not that friendly.

Alternatives Considered

AliDropship Plugin

Reasons for Choosing WooCommerce

WooCommerce is free, AliDropship's license is a one time fee of 89$

Switched From

AliDropship Plugin

Reasons for Switching to WooCommerce

I felt that WooCommerce offers the same features and functionalities of AliDropShip but for free
Verified Reviewer
  • Industry: Retail
  • Company size: 2-10 Employees
  • Used Weekly for 2+ years
  • Review Source
Value for Money
0
Features
5
Ease of Use
3
Customer Support
4

4
Reviewed on 6/9/2022

Good eCommerce solution if you have a good developer on your team

I'm fortunate to have a great web developer to handle any customization or trouble-shooting I need for my store. Being a pretty strong Wordpress user, this software was even a bit hard to use for me at first. Once a store is set-up properly, it is reliable for the most part. Just be careful of updates and integrations - make sure you test it regularly so that you don't lose sales. Otherwise, I would recommend this for your online store.

Pros

There are countless integrations that can be bought or used for free which give a lot of additional capabilities. With a good developer to help you, you can do pretty much anything you want on your store. Getting started for free is a pro, but if you really want customization, you need the pro version and paid plugins.

Cons

It can be cumbersome for non-technical users. It requires a technical expert to set-up or customize and is not easy for a basic user. Edits and updates can be a pain and if one integration breaks, it can impact a sale.

Alternatives Considered

Duda and Shopify

Reasons for Switching to WooCommerce

It doesn't require a monthly subscription like Shopify and has a better user and shopper interface than Duda.

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