---
description: Review of Two Owls Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Two Owls | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/4315/marketing-attribution/software) > [Two Owls](/software/446242/two-owls)

# Two Owls

Canonical: https://www.softwareadvice.ie/software/446242/two-owls

> Omega Pixels (formerly known as Two Owls Facebook Pixel) is a powerful conversion tracking and attribution solution designed for eCommerce platforms such as Shopify, Wix, and BigCommerce. The product has evolved from a Facebook-focused pixel tool into a comprehensive multi-channel tracking solution, helping businesses accurately measure conversions, optimize advertising campaigns, and maximize return on investment (ROI).

With Omega Pixels, businesses can automatically track key conversion events across the entire customer journey, including Page View, View Content, Add to Cart, Checkout, Purchase, and custom events. The platform supports both browser-side and server-side tracking through Conversion API (CAPI), ensuring higher data accuracy and reduced signal loss in a privacy-first environment.

Omega Pixels also includes event deduplication, real-time UTM attribution reporting, and an intuitive dashboard that allows marketers to manage multiple pixels and catalogs across advertising platforms such as Facebook, TikTok, and Pinterest from a single interface. No coding is required, enabling fast setup and easy scalability for growing businesses and agencies.

By delivering clean, reliable, and actionable conversion data, Omega Pixels empowers marketers and advertisers to make informed decisions, improve campaign performance, and scale their advertising efforts with confidence.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## About the vendor

- **Company**: Omegatheme

## Commercial Context

- **Starting Price**: US$12.99
- **Pricing model**: Per User (Free Trial)
- **Pricing Details**: Omega Pixels (formerly known as Two Owls) offers flexible, usage-based pricing plans designed to support eCommerce businesses at different growth stages. Pricing is primarily based on monthly tracked events, ensuring customers only pay according to their actual tracking needs.

All plans include automated event tracking, browser and server-side tracking (Conversion API), event deduplication, and access to a centralized dashboard for managing multiple pixels across advertising platforms such as Facebook, TikTok, and Pinterest.

Plans typically range from entry-level options suitable for small stores and early-stage advertisers to higher-tier plans built for scaling businesses and agencies with larger traffic volumes and advanced tracking requirements. Each plan clearly defines monthly event limits and included features to provide transparency and predictable costs.

A free trial or free plan may be available to allow users to test the platform before upgrading. Customers can upgrade, downgrade, or cancel their subscription at any time directly from their account without long-term commitments.

For the most up-to-date pricing details, plan features, and usage limits, please refer to the official pricing page.
- **Target Audience**: 11–50, 51–200
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Norway

## Features

- API
- Audience Targeting
- Campaign Management
- Conversion Tracking
- Cross Channel Attribution
- Multi-Touch Attribution
- Performance Metrics
- ROI Tracking

## Support Options

- Email/Help Desk
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [Marketing Attribution Software](https://www.softwareadvice.ie/directory/4315/marketing-attribution/software)

## Alternatives

1. [AppsFlyer](https://www.softwareadvice.ie/software/196837/appsflyer) — 4.5/5 (138 reviews)
2. [Voluum](https://www.softwareadvice.ie/software/373774/voluum) — 4.5/5 (125 reviews)
3. [CTM](https://www.softwareadvice.ie/software/112191/calltrackingmetrics) — 4.6/5 (150 reviews)
4. [Looker](https://www.softwareadvice.ie/software/140986/looker) — 4.5/5 (282 reviews)
5. [Adobe Analytics](https://www.softwareadvice.ie/software/353651/adobe-analytics) — 4.5/5 (236 reviews)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/446242/two-owls)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/marketing-attribution/two-owls-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/446242/two-owls> |
| en-GB | <https://www.softwareadvice.co.uk/software/446242/two-owls> |
| en-IE | <https://www.softwareadvice.ie/software/446242/two-owls> |
| en-NZ | <https://www.softwareadvice.co.nz/software/446242/two-owls> |

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