---
description: Review of Drift Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
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title: Drift | Reviews, Pricing & Demos - SoftwareAdvice IE
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# Drift

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> Drift is a cloud-based solution designed to help businesses automate sales processes by adding live chat windows to websites for increased customer experience and loyalty. Key features include chatbots, geo-targeting, offline access, proactive chating and transfers/routing.&#10;&#10;&#10;Drift facilitates communication with website visitors in real-time to help generate leads and improve sales opportunities. The AI-enabled solution comes with a chatbot to automate marketing pipelines and increase customer engagement. Additionally, it allows marketers to generate reports to facilitate decision making and improve business performance.&#10;&#10;&#10;Drift allows integration with various third-party platforms including Salesforce, Marketo, HubSpot, Pardot, Outreach, Google Analytics and more. Mobile applications for Android and iOS devices are also offered, allowing users to remotely manage business activities.&#10;&#10;&#10;Drift is available on monthly subscriptions, starting from free pricing with basic chat capabilities. Support is extended via documentation and online helpdesk.
> 
> Verdict: Rated **4.5/5** by 200 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.5/5** | 200 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Drift
- **Location**: Boston, US
- **Founded**: 2015

## Commercial Context

- **Pricing model**: Per User (Free version available) (Free Trial)
- **Pricing Details**: Visit drift.com/pricing for more detail and to chat with us.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile)
- **Supported Languages**: Chinese, Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish
- **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- A/B Testing
- AI Copilot
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Appointment Management
- Appointment Scheduling
- Audience Targeting
- Augmented Analytics
- Automated Responses
- Automated Routing
- Automated Scheduling
- Autoresponders
- Availability Management
- CRM
- Calendar Management
- Calendar Sync

## Integrations (26 total)

- Demandbase One
- Drip
- Front
- Google Analytics 360
- Google Calendar
- Help Scout
- Helpjuice
- HubSpot CRM
- Marketo Engage
- Microsoft 365
- Microsoft Outlook
- Poptin
- Privy
- Productboard
- SMS Reviews

... and 11 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- 24/7 (Live rep)
- Chat

## Category

- [Lead Generation Software](https://www.softwareadvice.ie/directory/1674/lead-generation/software)

## Related Categories

- [Lead Generation Software](https://www.softwareadvice.ie/directory/1674/lead-generation/software)
- [Lead Management Software](https://www.softwareadvice.ie/directory/1682/lead-management/software)
- [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software)
- [Predictive Lead Scoring Software](https://www.softwareadvice.ie/directory/3393/lead-scoring/software)
- [Lead Capture Software](https://www.softwareadvice.ie/directory/3533/lead-capture/software)

## Alternatives

1. [LiveChat](https://www.softwareadvice.ie/software/27068/livechat) — 4.6/5 (1728 reviews)
2. [LiveAgent](https://www.softwareadvice.ie/software/109980/liveagent) — 4.7/5 (1789 reviews)
3. [Tidio](https://www.softwareadvice.ie/software/157633/tidio-chat) — 4.7/5 (590 reviews)
4. [Zendesk Suite](https://www.softwareadvice.ie/software/26892/zendesk-talk) — 4.4/5 (4094 reviews)
5. [Freshdesk](https://www.softwareadvice.ie/software/110247/freshdesk) — 4.5/5 (3486 reviews)

## Reviews

### "Drift is a high quality chat platform with a significant load time" — 4.0/5

> **Darien** | *2 March 2021* | Religious Institutions | Recommendation rating: 7.0/10
> 
> **Pros**: I inherited drift from my predecessor, and immediately found it to be a very powerful and useful platform. It offered simple chat solutions, sent follow-up emails to people who didn't see your chat automatically, and provided numerous other useful features. It had a simple chat window that caught people's attention and generated chats, all of which we found very useful for our needs
> 
> **Cons**: Drift has a couple key problems - one being the overly simplistic and confusing backend UI. For users, there were just so many options on the admin side of things, and using it, I immediately felt lost and confused. This likely would have been different if I'd been part of the team that set it up, but starting to use the platform required quite a learning curve to customize it to our needs.&#10;&#10;Perhaps more significantly, I used Drift for a period of time while updating my companies website - and upon switching to Wordpress and using Drift, I started to notice a significant increase in load time - with lighthouse \&amp; gtmetrix revealing a significant load time (I believe it was over 1.3 seconds of load time) caused by Drift's code. Needless to say, load time is key in website conversions, so I switched away from the platform pretty quick after that.
> 
> Drift has a lot of great features, and although it can be confusing at first, it is well worth the effort. My only complaint (and the only reason I wouldn't use it at this time) would be the significant increase in load time on my websites, which caused me to look elsewhere for a better solution.

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### "Drift is the best 'customer chat' system on the market" — 5.0/5

> **John** | *27 January 2021* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Love Drift. It is very easy to use but more importantly, it is very easy to love using. This is important in software adoption and Drift is one of the best examples I have seen of this in recent years. They've built an awesome product, which does everything you need it to - but the fact that it is fun to use DRIFT makes it an even more compelling product.
> 
> **Cons**: Hard to say. Probably the fact that although the core product is free (and you get lots of awesome features), you have to upgrade to the 'fullest licence' in order to get the 'uber cool' tools such as allowing the 'chat users' to book an appointment directly into the Calendar of the chosen agent.
> 
> Once again Drift have helped to define what companies should be using chat software for. Yes, it is for 'live chat', that much is obvious. But DRIFT define their tool as helping to deliver 'conversation marketing', and that for me really helps to define how companies should be using Chat software - to start and nurture a conversation that could lead to an ongoing relationship.

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### "Good for chat but saw diminishing returns" — 3.0/5

> **Joseph** | *26 April 2023* | Computer Software | Recommendation rating: 5.0/10
> 
> **Pros**: Drift initially provided our team a great way to generate leads via our website chat. The volume was high and we saw that offering to book a demo via chat captured some leads that otherwise might not have asked for a demo. This worked very well for our team and provided great results.
> 
> **Cons**: After a while, our visitors stopped interacting with the Drift chat. We weren't able to prioritize the hottest prospects or really have enough data to know what our visitors were doing or who to chat with. We started to book fewer demos via Drift. Drift didn't offer the deep data analytics or ABM data that other vendors offered. So there wasn't enough functionality to keep us on board.
> 
> Our overall experience with Drift was fine. The technology, implementation, and support worked ok. We just couldn't justify renewing with them after the results began to diminish.

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### "Simple setup, solid results" — 4.0/5

> **Dalton** | *18 June 2020* | Computer Software | Recommendation rating: 7.0/10
> 
> **Pros**: It was easy to setup, and easy to understand with limited knowledge of this type of product. The product will scale with you, meaning, if you are knowledgable about all features, then they are there for you. If you're just looking for a site lead service, it does that really well also, without being overwhelming.
> 
> **Cons**: The other features aren't explained well, and not sure where to look if I wanted them explained. The image that can be placed with the pop-up message is very limited in customization. For example, it cuts the top of the picture off and there's very limited functionality associated with editing it further.
> 
> Very satisfied with the manner in which we use it. I haven't spent much time exploring additional capabilities and advanced features, but I am eager to do so in the near future.

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### "Best Realtime communication chat tool" — 5.0/5

> **Guru** | *11 November 2019* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: We love the way how Drift chat helps our customers to get in touch instantly within our product. When customers get into issue or questions to be answered, they don't have to wait for email support, all the questions can be answered instantly within the chat. Additionally, it's easy for our teams to use mobile app to instantly attend customer chat from anywhere. We usually get lot of questions and leads from landing page and drift helped us to automate leads and push into our CRM systems. Integrating the chat widget within the application is also easy and simple.
> 
> **Cons**: The web app ( dashboard ) is too slow to load initially but the chat is super fast and reliable. I wish they had android sdk to initiate conversation within the application.
> 
> We really had good opinion on drift and we're happy to serve our customers realtime with the help of drift chat widget and qualify the leads instantly.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/44897/drift)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/44897/drift> |
| en | <https://www.softwareadvice.com/live-chat/drift-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/44897/drift> |
| en-GB | <https://www.softwareadvice.co.uk/software/44897/drift> |
| en-IE | <https://www.softwareadvice.ie/software/44897/drift> |
| en-NZ | <https://www.softwareadvice.co.nz/software/44897/drift> |
| fr | <https://www.softwareadvice.fr/software/44897/drift> |

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