---
description: Review of Boulevard Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
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title: Boulevard | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Massage Therapy Software](/directory/4552/massage-therapy/software) > [Boulevard](/software/449906/Boulevard)

# Boulevard

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> Boulevard provides the only client experience platform purpose-built for appointment-based, self-care businesses. The easy-to-use platform empowers business owners and professionals alike to deliver personable, enjoyable experiences to their clients through online appointment scheduling, messaging, marketing, and payments that are simple, elegant, and reliable. Built to relieve stress, not create it, Boulevard delivers everything you need to optimize your schedule, maximize revenue, and improve client retention. Visit joinblvd.com now to learn more and request a demo.
> 
> Verdict: Rated **4.6/5** by 390 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 390 Reviews |
| Ease of Use | 4.6/5 | Based on overall reviews |
| Customer Support | 4.7/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Boulevard Labs
- **Founded**: 2016

## Commercial Context

- **Starting Price**: US$159.00
- **Pricing model**: Other
- **Pricing Details**: Boulevard offers tailored software solutions for self-care businesses with four different pricing plans designed to meet varying operational needs. The plans—Essentials, Premier, Prestige, and Enterprise—are structured to accommodate &#10;small teams, growing businesses, sophisticated operations, and enterprises with bespoke requirements. Visit joinblvd.com/pricing to find the right plan for your business.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- API
- Access Controls/Permissions
- Activity Dashboard
- Alerts/Notifications
- Appointment Management
- Appointment Scheduling
- Automated Scheduling
- Availability Management
- Barcode/Ticket Scanning
- Before & After Pictures
- Billing & Invoicing
- Booking Management
- Booth Rental Management
- Calendar Management
- Calendar Sync
- Class Scheduling
- Client Database
- Client Management
- Client Portal
- Client Profiles

## Integrations (5 total)

- Google Calendar
- NetSuite
- Okta
- Vish
- Zapier

## Support Options

- Email/Help Desk
- FAQs/Forum
- 24/7 (Live rep)
- Chat

## Category

- [Massage Therapy Software](https://www.softwareadvice.ie/directory/4552/massage-therapy/software)

## Related Categories

- [Massage Therapy Software](https://www.softwareadvice.ie/directory/4552/massage-therapy/software)
- [Scheduling Software](https://www.softwareadvice.ie/directory/4738/scheduling/software)
- [Spa Software](https://www.softwareadvice.ie/directory/2596/spa/software)
- [POS Systems](https://www.softwareadvice.ie/directory/210/web-based-point-of-sale-software/software)
- [Salon Software](https://www.softwareadvice.ie/directory/4710/salon/software)

## Alternatives

1. [Calendly](https://www.softwareadvice.ie/software/73632/calendly) — 4.7/5 (4163 reviews)
2. [Google Calendar](https://www.softwareadvice.ie/software/171751/google-calendar) — 4.8/5 (4321 reviews)
3. [AestheticsPro](https://www.softwareadvice.ie/software/73167/aesthetics-pro) — 4.5/5 (678 reviews)
4. [Vagaro](https://www.softwareadvice.ie/software/88220/vagaro) — 4.7/5 (3669 reviews)
5. [Goldie](https://www.softwareadvice.ie/software/404201/goldie) — 4.8/5 (1173 reviews)

## Reviews

### "A Convenient and Reliable All-in-One Salon Management Tool" — 5.0/5

> **Catherine** | *20 August 2026* | Consumer Services | Recommendation rating: 10.0/10
> 
> **Pros**: Boulevard makes everything easy and convenient, from booking appointments and processing payments to tracking appointment history. It also keeps card information secure through encryption, which gives us peace of mind. Overall, it provides great value for money and helps keep our salon business organized and easy to track. The features allow us to access important client details, such as completed and cancelled appointments, payment history, membership history, and more. It’s a great tool that helps us provide efficient and effective customer support.
> 
> **Cons**: The biggest thing I dislike about Boulevard is that it doesn’t show when pricing changes were applied, who made the changes, or when a service was turned off. I think having this information visible in BLVD would be helpful so we can properly track and trace any changes that have been made.
> 
> Overall, it was a great experience. I’ve been using Boulevard for five years now, and I’ve really enjoyed seeing how much it has improved over time. The updates and new features have been great, and it continues to improve and become better overall.

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### "Over a year on Boulevard and stilll happy" — 5.0/5

> **Emily** | *26 August 2026* | Medical Practice | Recommendation rating: 9.0/10
> 
> **Pros**: Boulevard has all the capabilities we need as a med spa including ability for patients to self-schedule online, automatic email marketing sequences to help fill empty appointment spots, customizable charts and forms, mobile sign-off for our medical director, and time clock for employee worked hours. I know there's more features of Boulevard that I could be using and haven't yet\!
> 
> **Cons**: Boulevard was the most expensive of the platforms I reviewed when looking to make the switch over a year ago. We felt comfortable with the platform's capabilities and not having to go elsewhere for email marketing, etc.
> 
> It has been easy to customize and use. I also frequently use the chat feature to get assistance with questions from the AI chat bot as well as the user guides.

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### "Underwhelmed - avoid if you can" — 1.0/5

> **Jill** | *12 March 2026* | Alternative Medicine | Recommendation rating: 0.0/10
> 
> **Pros**: The ability to text in same system as scheduling appts and being able to make recurring blocks. Had to add to meet minimum requirements for this field.
> 
> **Cons**: The cost; lack of functionality in the mobile app vs online; reporting functionality and lack of auditing; inability to have client photos added to account profile, like Mind Body; inability to perform marketing actions and use AI within the service; etc
> 
> Very underwhelmed by Blvd. We were overpromised, under delivered by this company. The cost is far too expensive for the value received. Much better services available on the market. We’re mandated to use this system with our franchise or we’d have left years ago.

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### "Blvd: customizable software, which also protects the interest of the owner, at a very reasonable price: Boulevard is the best one out there." — 5.0/5

> **Emile Brian** | *29 August 2026* | Cosmetics | Recommendation rating: 10.0/10
> 
> **Pros**: I love the most about Blvd is that it is integrated into the owner's website, and that Blvd does not market other competitors to customers. The software is very customizable to the owner's business system. The software doesn't seem to crash too often, and the payment system is very robust (no troubleshooting too often). The service descriptions are clearly laid out to customers to see, as well as the add-ons, which increases sales. Customer support is excellent with the A.I as it is more accurate than human, but human support are also excellent. Excellent features for appointments and reminder without over doing it. I love that the credit card information is securely stored in file and can't be removed by customers in case of a no-show.
> 
> **Cons**: The AI receptionist is a little pricey. However the software itself is a very at a reasonable price.
> 
> The experience with humans was very nice. They were helpful and knew their materials. They gave time for me to learn and get familiar with the software before launching. The videos were very helpful and the articles were up-to-date with new features and well written concisely and precisely. The processing system set-up was seamless and robust. The reader doesn't need updating too often and does not crash so far (none). I love the iPad for the self check-in which capture all customers information without errors if it was the staff entering the information, which would waste time.

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### "Boulevard is the BEST" — 5.0/5

> **Brittany** | *20 August 2026* | Alternative Medicine | Recommendation rating: 10.0/10
> 
> **Pros**: The customer support is top notch\! I am a solo run practice so I sometimes need immediate help. Boulevard is always very quick with their responses, which is great\!
> 
> **Cons**: I wish the feature that allows providers to order prescription medications was included in the cost. It would greatly benefit my company for that to be included.
> 
> I used another company before switching to Boulevard and my experience has been night and day. I really can’t say enough good things about the customer service with Boulevard.

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/449906/Boulevard)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/retail/boulevard-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/449906/Boulevard> |
| en-GB | <https://www.softwareadvice.co.uk/software/449906/Boulevard> |
| en-IE | <https://www.softwareadvice.ie/software/449906/Boulevard> |
| en-NZ | <https://www.softwareadvice.co.nz/software/449906/Boulevard> |
| fr | <https://www.softwareadvice.fr/software/449906/Boulevard> |

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