---
description: Review of OptiKPI Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: OptiKPI | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/1686/automation/software) > [OptiKPI](/software/493326/OptiKPI)

# OptiKPI

Canonical: https://www.softwareadvice.ie/software/493326/OptiKPI

> OptiKPI is a customer data platform and customer relationship management (CRM) toolkit that helps businesses in the iGaming, social gaming, fintech, and trading industries improve customer retention and drive growth. The platform combines data analytics, marketing automation, and multi-channel engagement tools. This allows organizations to execute goal-driven campaigns that resonate with the target audiences.

OptiKPI's platform includes a CRM system, audience segmentation capabilities, workflow automation, and a content library. These features support diverse campaign creation. The solution provides a 360-degree view of customers, real-time data updates, and advanced reporting. This delivers actionable intelligence for users at all levels, from executives to analysts. Businesses can integrate OptiKPI with existing tools and data sources to enhance the marketing technology stack and optimize performance.

The platform helps users make retention strategies accessible to organizations of all sizes. Businesses can create campaigns ranging from emails to complex multi-stage workflows, while adhering to compliance and responsible gaming rules. OptiKPI also offers personalized demos to help users transform customer interactions into growth opportunities.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## About the vendor

- **Company**: OptiKPI

## Commercial Context

- **Starting Price**: €999.00
- **Pricing model**: Usage Based
- **Pricing Details**: Scalable pricing starting from €999/month. Tailored solutions that grow with your business. Contact us for a personalized quote.
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop)
- **Supported Languages**: Chinese, English, Spanish, Thai, Vietnamese
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 209 more

## Features

- A/B Testing
- API
- Activity Dashboard
- CRM
- Campaign Analytics
- Campaign Management
- Conversion Tracking
- Customisable Branding
- Customisable CTAs
- Customisable Forms
- Data Import/Export
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Marketing
- Email Tracking
- Engagement Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation

## Integrations (7 total)

- Acumbamail
- Elastic Email
- Firebase
- OneSignal
- SendGrid
- Textlocal
- Twilio

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software)

## Alternatives

1. [Systeme.io](https://www.softwareadvice.ie/software/334889/systemeio) — 4.8/5 (2127 reviews)
2. [Brevo](https://www.softwareadvice.ie/software/18887/brevo) — 4.6/5 (3445 reviews)
3. [ActiveCampaign](https://www.softwareadvice.ie/software/5398/activecampaign) — 4.6/5 (2561 reviews)
4. [MailerLite](https://www.softwareadvice.ie/software/100595/mailerlite) — 4.7/5 (2259 reviews)
5. [ContactPigeon](https://www.softwareadvice.ie/software/449834/ContactPigeon) — 5.0/5 (285 reviews)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/493326/OptiKPI)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/493326-OptiKPI/> |
| en-AU | <https://www.softwareadvice.com.au/software/493326/OptiKPI> |
| en-GB | <https://www.softwareadvice.co.uk/software/493326/OptiKPI> |
| en-IE | <https://www.softwareadvice.ie/software/493326/OptiKPI> |
| en-NZ | <https://www.softwareadvice.co.nz/software/493326/OptiKPI> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SoftwareAdvice Ireland","address":{"@type":"PostalAddress","addressLocality":"Dublin","addressRegion":"D","postalCode":"D02 NP94","streetAddress":"2 Park Place, 3rd Floor, Hatch St Dublin, D02 NP94 Ireland"},"description":"We've helped more than 500000 buyers to find the right software.","email":"info@softwareadvice.ie","url":"https://www.softwareadvice.ie/","logo":"https://dm-localsites-assets-prod.imgix.net/images/software_advice/logo-white-d2cfd05bdd863947d19a4d1b9567dde8.svg","@type":"Organization","@id":"https://www.softwareadvice.ie/#organization","parentOrganization":"G2.com, Inc.","sameAs":[]},{"name":"OptiKPI","description":"OptiKPI is a customer data platform and customer relationship management (CRM) toolkit that helps businesses in the iGaming, social gaming, fintech, and trading industries improve customer retention and drive growth. The platform combines data analytics, marketing automation, and multi-channel engagement tools. This allows organizations to execute goal-driven campaigns that resonate with the target audiences.\n\nOptiKPI's platform includes a CRM system, audience segmentation capabilities, workflow automation, and a content library. These features support diverse campaign creation. The solution provides a 360-degree view of customers, real-time data updates, and advanced reporting. This delivers actionable intelligence for users at all levels, from executives to analysts. Businesses can integrate OptiKPI with existing tools and data sources to enhance the marketing technology stack and optimize performance.\n\nThe platform helps users make retention strategies accessible to organizations of all sizes. Businesses can create campaigns ranging from emails to complex multi-stage workflows, while adhering to compliance and responsible gaming rules. OptiKPI also offers personalized demos to help users transform customer interactions into growth opportunities.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d340e124-1b66-49d3-bab8-f084f8276760.webp","url":"https://www.softwareadvice.ie/software/493326/OptiKPI","@type":"SoftwareApplication","@id":"https://www.softwareadvice.ie/software/493326/OptiKPI#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"offers":{"price":"999","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud, Apple, Windows, Linux, Windows on premise, Linux on premise, Chrome"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/1686/automation/software","@type":"ListItem"},{"name":"OptiKPI","position":3,"item":"/software/493326/OptiKPI","@type":"ListItem"}],"@id":"https://www.softwareadvice.ie/software/493326/OptiKPI#breadcrumblist"}]}
</script>