--- description: Review of Objective Platform Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Objective Platform | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/1702/analytics-tools/software) > [Objective Platform](/software/510002/Objective-Platform) # Objective Platform Canonical: https://www.softwareadvice.ie/software/510002/Objective-Platform Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.ie/software/510002/Objective-Platform?page=2) > Objective Platform is a marketing measurement tool designed to help organizations evaluate the effectiveness of their omnichannel strategies. It is used by marketing teams in industries such as automotive, food and beverage, health and beauty, consumer goods, telecommunications, insurance, and energy utilities. The platform provides data-driven insights to support marketing decisions in a complex media environment. It includes marketing mix modeling to help businesses analyze media investments across offline and online channels. The platform enables teams to connect brand metrics with business outcomes, offering a unified framework that assesses both brand-building and performance impact. Customizable reporting options allows teams to simplify complex data into clear insights. Objective Platform is a SaaS solution designed to be accessible for teams with varying levels of expertise. It helps organizations evaluate marketing budgets by demonstrating the return on investment across channels. The platform allows teams to scale successful strategies across products and markets. It provides an alternative to traditional static reporting methods or resource-intensive in-house modeling systems. > > Verdict: Rated **4.3/5** by 6 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.3/5** | 6 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.0/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Objective Platform ## Commercial Context - **Pricing model**: Other - **Target Audience**: 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) - **Supported Languages**: English - **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more ## Features - A/B Testing - Ad hoc Reporting - Campaign Analytics - Campaign Tracking - Customer Journey Mapping - Customer Segmentation - Customisable Reports - Customizable Fields - Dashboard - Data Import/Export - Data Source Connectors - Data Visualisation - KPI Monitoring - Multi-Campaign - Multi-Channel Attribution - Multi-Channel Data Collection - Performance Metrics - Predictive Analytics - ROI Tracking - Reporting & Statistics ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support ## Category - [Marketing Analytics Software](https://www.softwareadvice.ie/directory/1702/analytics-tools/software) ## Alternatives 1. [Google Analytics 360](https://www.softwareadvice.ie/software/137155/google-analytics) — 4.7/5 (8091 reviews) 2. [HubSpot Marketing Hub](https://www.softwareadvice.ie/software/119437/hubspot-marketing-hub) — 4.5/5 (6230 reviews) 3. [Jungle Scout](https://www.softwareadvice.ie/software/113367/jungle-scout) — 4.7/5 (284 reviews) 4. [Reportei](https://www.softwareadvice.ie/software/381303/reportei) — 4.7/5 (241 reviews) 5. [Zoho Social](https://www.softwareadvice.ie/software/392457/zoho-social) — 4.7/5 (3420 reviews) ## Reviews ### "Data driven marketing skills" — 5.0/5 > **Violet** | *18 December 2025* | Logistics & Supply Chain | Recommendation rating: 9.0/10 > > **Pros**: Objective Platform is an excellent tool to improve data driven marketing and get an hollistic view on the effectivity of media channels and media spend, the marketing ROI and strategic planning with the forecast tooling. It also made our marketeers more data driven and provided the development of new skills. Wich is in my opinion maybe the most valuable part. > > **Cons**: The data management and uploading depending can be a bit time consuming. However that's more connected to our structure. > > It’s a privilege to work with objective platform. Objective helped us gain direct insight into ROI and channel performance enabling us to make data-driven decisions to optimize our marketing strategy and media spend. So we now where to invest our next marketing euro for the best possible results. ----- ### "Intuitive Visualisations and Worldclass team" — 5.0/5 > **Verified Reviewer** | *26 November 2025* | Telecommunications | Recommendation rating: 8.0/10 > > **Pros**: OP gives clear insights and the team behind the tech is amazing \! We have been accompanied by the team as of the start, building knowledge and insights step-by-step > > **Cons**: Like all things that you want to succeed, this requires attention and time. Not to an excessive level, but you need to be aware about this before starting. The concepts of MMM are not always easy to fully understand when you are a beginner. > > We are very to have started this journey with OP. The team is very knowledgeable and helpful, they provide - in combination with the platform - insights that can make the difference ----- ### "Well-designed platform with a wealth of knowledge and expertise" — 4.0/5 > **Frank** | *1 November 2023* | Food & Beverages | Recommendation rating: 8.0/10 > > **Pros**: Ease of use, collaborative environment, knowledge and expertise of employees and open for discussion and new ideas. > > **Cons**: No big cons right now, only can name few additional features I would love to see, so MAT contribution for each variable, prediction \& confidence intervals, in-channel optimization page and attention adjusted reach curves. > > Very happy about the collaboration, I think there is a wealth of knowledge within the platform and really happy the expertise and inspiration you all are bringing to the table. Let's keep exploring new paths together\! ----- ### "Great product and great service" — 5.0/5 > **Daan** | *30 October 2023* | Gambling & Casinos | Recommendation rating: 10.0/10 > > **Pros**: Ensures our marketing attribution is accurate and we can optimize our spend to the fullest > > **Cons**: The ability to re-run models ourself is not there and would like to have more info on the optimization process. ----- ### "COSMOTE Review" — 4.0/5 > **George** | *25 May 2023* | Telecommunications | Recommendation rating: 8.0/10 > > **Pros**: Although we are still in the modelling phase, i can easily find the data sources, i can easily monitor performance metrics and edit rules in data tab. > > **Cons**: There are no cons for the time being since we are still in the implementation process of the platform. > > An easy to use platform. Hopefully i will be able to make a forecast analysis, get insights etc. in the future. ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.ie/software/510002/Objective-Platform?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/510002/Objective-Platform) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data