--- description: Review of Xnurta Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Xnurta | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/1702/analytics-tools/software) > [Xnurta](/software/519133/Xmars) # Xnurta Canonical: https://www.softwareadvice.ie/software/519133/Xmars Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.ie/software/519133/Xmars?page=2) > Xnurta is an award-winning, agentic AI-powered retail media management and advertising platform built to maximize return on ad spend (ROAS) for brands, enterprise sellers, and eCommerce agencies. While traditional advertising tools simply provide recommendations and leave the manual execution to your team, Xnurta serves as a continuous execution engine, handling day-to-day buying, programmatic optimizations, and budget management within the precise guardrails and preferences you define. By unifying your multi-channel retail data, Xnurta breaks down performance silos across major retail media networks (RMNs) including Amazon Advertising, Walmart Connect, and Criteo. The platform bridges the gap between high-level human strategy and high-frequency machine precision, processing over 2 million automated bidding decisions and 50,000 targeting shifts daily. This operational depth allows e-commerce teams to drastically scale campaign performance without adding specialized headcount. For Amazon advertisers, Xnurta delivers unparalleled full-funnel clarity. The platform natively integrates Amazon Sponsored Ads, Amazon DSP (Demand-Side Platform), and the Amazon Marketing Cloud (AMC) into a single, intuitive interface. Through the built-in AMC Hub, users can easily access advanced, ready-to-use analytics reports and create high-intent custom audience segments using no-code templates, completely bypassing the need for complex SQL query knowledge. Whether you are a boutique agency looking to manage more client accounts without overhead friction, or an ambitious global brand trying to reclaim market share, Xnurta removes the daily guesswork from retail media. The software offers complete algorithmic transparency with explicit decision logs, so you always retain ultimate control over your brand’s automated ad spending. Transform your retail media operations from a series of exhausting manual tasks into a synchronized growth engine with Xnurta. > > Verdict: Rated **4.4/5** by 19 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.4/5** | 19 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.6/5 | Based on overall reviews | | Value for Money | 4.2/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Xnurta ## Commercial Context - **Starting Price**: US$499.00 - **Pricing model**: Usage Based (Free Trial) - **Pricing Details**: Xnurta utilizes a transparent, scale-based pricing structure offering two primary plans tailored to a brand or agency's monthly advertising spend. There are no upfront setup fees or hidden costs. Lead Plan: Starts at $750/month or 3% of managed ad spend (whichever is higher, billed on annual terms). This plan is designed for brands and teams managing up to $80,000/month in ad spend who want to automate the core elements of their retail media. Enterprise \& Agency Plan: Features Custom Scaling Pricing scoped directly to the size and specific needs of your program. This tier is built for brands and agencies managing over $80,000/month in ad spend. Plan Breakdowns \& Feature Inclusions Lead Plan Includes: Amazon Sponsored Ads: Full AI-powered optimization for keyword bids, budget pacing, dayparting, campaign creation, and automated ad positioning (Lock Ad Placement). Walmart Advertising: Sponsored product ad management and automated rules. Criteo Advertising: Sponsored ads management across 235+ retailers with rules-based bid/budget automation. Reporting: Advanced performance dashboards, anomaly diagnosis, and market/competitive insights. Support: 1:1 onboarding support and monthly check-in calls. Enterprise \& Agency Plan Includes: Everything in the Lead Plan. Amazon DSP: Smart campaign creation, programmatic audience targeting, and bulk-editing capabilities. Advanced Analytics: Fully customizable reporting dashboards, ad benchmarking, and early access to beta features. Agency Infrastructure: Multi-account delivery at scale and complete platform white-labeling. Premium Support: A dedicated Customer Success team for launch strategy and ongoing requests. Add-Ons Amazon Marketing Cloud (AMC) Hub: Available as a flat-fee add-on across plans, unlocking no-code custom audience creation, advanced attribution modeling, and granular ASIN-level reporting trends. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: Chinese, English - **Available Countries**: Australia, Canada, China, France, Germany, Japan, Mexico, New Zealand, Spain, United Kingdom, United States, Vietnam ## Features - A/B Testing - AI Copilot - AI/Machine Learning - Ad Optimisation - Advertising Management - Audience Targeting - Bid Management - Budget Management - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Campaign Tracking - Channel Management - Competitor Monitoring - Conversion Rate Optimisation - Conversion Tracking - Customer Segmentation - Customisable Reports ## Support Options - Email/Help Desk - FAQs/Forum - Phone Support ## Category - [Marketing Analytics Software](https://www.softwareadvice.ie/directory/1702/analytics-tools/software) ## Related Categories - [Marketing Analytics Software](https://www.softwareadvice.ie/directory/1702/analytics-tools/software) - [Campaign Management Software](https://www.softwareadvice.ie/directory/2878/campaign-management/software) - [PPC Software](https://www.softwareadvice.ie/directory/3908/ppc/software) - [Marketplace Software](https://www.softwareadvice.ie/directory/4686/marketplace/software) - [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software) ## Alternatives 1. 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They have done a lot of work on it recently, so it's improving. It would be great if you could also customize the executive dashboard. > > Extremely positive - Our account rep, \[sensitive content hidden\], has been great, and the tool has some amazing features that would be impossible to cover in this review. ----- ### "A Powerful, Flexible Tool That Grows With Us" — 5.0/5 > **Brian** | *2 July 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: We love the level of customization available. Xnurta combines both AI automation and rule-based bidding, which gives us the flexibility to tailor ad strategies to each client’s needs. The platform is constantly being updated to stay aligned with Amazon’s newest features and trends, which makes it an invaluable tool for our agency. It’s perfect for managing multiple client accounts in one place. > > **Cons**: Because the platform has so many features, there was a bit of a learning curve for our team during onboarding. It took us about two weeks to get fully comfortable. But once we did, we were able to use it effectively without issue. > > Our experience has been excellent. The support team is responsive and quick to resolve any questions or issues. Communication has been smooth, and we’ve appreciated the ability to scale our usage based on our needs. Xnurta has even been flexible with pricing based on our specific account usage, which shows they really understand how to support agencies like ours. ----- ### "Got to grab that last $500\!" — 1.0/5 > **Farid** | *30 September 2025* | Alternative Medicine | Recommendation rating: 1.0/10 > > **Pros**: The appeal of automating our PPC campaigns. They have won several awards from Amazon for their platform. > > **Cons**: Inflexible customer service. When it became apparent that this is not a good fit they would not let us out of trial period one month early. > > Xnurta turned out to be a poor fit for our business. We had hoped the platform would replace an agency and automate our PPC campaigns with minimal input, but instead our ACOS worsened and we were told after the fact that manual campaign management would still be required. As a small seller, this was neither cost-effective nor practical. After removing our stores and revoking access, Xnurta still insisted on charging another $500 for a month of service we could not use, pointing to contract terms rather than showing flexibility or customer focus. While I can see how larger brands might benefit from their Amazon Marketing Cloud tools, in our case the experience was disappointing and not supportive of smaller advertisers. ----- ### "Impressive Software and Team to Help Reach Goals on Amazon and Walmart" — 5.0/5 > **Brady** | *7 July 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: xNurta is an easy to use, all in one platform for managing advertising on Walmart and Amazon Seller Central. > > **Cons**: There are so many levers and reports within xNurta, that it can be a lot to learn and navigate. Thankfully, the xNurta team has been a tremendous resource for our team. > > xNurta is a fantastic platform with immense support and firepower to help you achieve your Walmart and Amazon goals. xNurta takes guesswork out of advertising management, and allows you to focus on the higher level decisions and strategies to meet and exceed your goals. ----- ### "Excellent software" — 5.0/5 > **Clara** | *3 July 2025* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: Its always getting updated. You have a rep that helps you at all times. Everything in one place, you can do all changes and monitoring in one single place > > **Cons**: Some video content needs to be updated from Amazon directly. new features take time to be available (but short) > > Great experience. Tools work great and its constantly improving. We have an excellent rep that keeps us updated and help in real time with any questions ----- Page: 1 / 2\ Next: [Next page](https://www.softwareadvice.ie/software/519133/Xmars?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/519133/Xmars) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data