---
description: Review of VerticalResponse Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
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title: VerticalResponse | Reviews, Pricing & Demos - SoftwareAdvice IE
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# VerticalResponse

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> VerticalResponse is a cloud-based email marketing platform that lets users create, track and send emails in a professional format, instantly and with minimum expenditure. It also helps in directing users to the customized landing page of an organization, monitoring campaigns, designing surveys and automating the email dispatching process.&#10;&#10;&#10;VerticalResponse takes out the effort from email creation by providing a step-by-step tutorial on utilizing professional email templates that have been pre-designed for all sizes and types of businesses. It also lets users create professional surveys to find out how they can build stronger customer relationships. The auto-response and automated email features on this application help users save time when reaching out to prospects and clients.&#10;&#10;&#10;The application identifies the most important requirements of customers and conducts surveys on the services and products customers want. These online surveys are integrated with the email marketing tool on VerticalResponse.
> 
> Verdict: Rated **3.8/5** by 61 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **3.8/5** | 61 Reviews |
| Ease of Use | 3.9/5 | Based on overall reviews |
| Customer Support | 4.0/5 | Based on overall reviews |
| Value for Money | 4.1/5 | Based on overall reviews |
| Features | 3.6/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: VerticalResponse
- **Founded**: 2001

## Commercial Context

- **Starting Price**: US$0.00
- **Pricing model**:  (Free version available) (Free Trial)
- **Pricing Details**: Free: Up to 300 contacts, send up to 4000 emails per month&#10;Basic: starting at $11/month&#10;Pro: starting at $16/month&#10;Pro+: starting at $196/month&#10;&#10;Discounts for Non-Profits
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Australia, Canada, China, India, United Kingdom, United States

## Features

- A/B Testing
- API
- Archiving & Retention
- Autoresponders
- CAN-SPAM Compliance
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Click Tracking
- Contact Management
- Customer Surveys
- Customisable Forms
- Data Recovery
- Email Campaign Management
- Email Marketing
- Email Monitoring
- Email Sequences
- Email Templates
- Event Triggered Actions

## Integrations (15 total)

- Dasheroo
- Ecwid
- Google Workspace
- Jotform
- Justuno
- LeadSync
- MailOptin
- Picreel
- Pipeliner CRM
- QuickBooks Online
- Salesforce Sales Cloud
- Sumo
- Wishpond
- WordPress
- Zapier

## Support Options

- Email/Help Desk
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Campaign Management Software](https://www.softwareadvice.ie/directory/2878/campaign-management/software)

## Related Categories

- [Campaign Management Software](https://www.softwareadvice.ie/directory/2878/campaign-management/software)
- [Marketing Systems](https://www.softwareadvice.ie/directory/4630/marketing/software)
- [Email Management Software](https://www.softwareadvice.ie/directory/3433/email-tracking/software)
- [Email Marketing Software](https://www.softwareadvice.ie/directory/4697/email-marketing/software)

## Alternatives

1. [Gmail](https://www.softwareadvice.ie/software/171529/gmail) — 4.8/5 (13404 reviews)
2. [Brevo](https://www.softwareadvice.ie/software/18887/brevo) — 4.6/5 (3445 reviews)
3. [Mailchimp](https://www.softwareadvice.ie/software/111921/mailchimp) — 4.5/5 (17603 reviews)
4. [MailerLite](https://www.softwareadvice.ie/software/100595/mailerlite) — 4.7/5 (2259 reviews)
5. [ActiveCampaign](https://www.softwareadvice.ie/software/5398/activecampaign) — 4.6/5 (2561 reviews)

## Reviews

### "Very helpful for a small non profit\!" — 5.0/5

> **April** | *23 July 2018* | Financial Services
> 
> **Pros**: I love their new update\! Being able to send the follow up email at a later date is so awesome. I can set it for 30 days and then not worry about forgetting.
> 
> **Cons**: The reporting options on the survey results needs some work. I would like to see percentages for each answer.

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### "Vertical Response Review" — 5.0/5

> **Antonio** | *8 June 2021* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: I found it extraordinary for keeping a DB of clients and to have the option to refresh rapidly. &#10;&#10;The devices that they furnish you with for working out messages are especially simple to utilize. I love the simplified capacity that offers anybody the chance to construct elegant-looking messages with no broad experience. &#10;&#10;Likewise, web tools accessible that permit you to make online information exchanges are useful. &#10;&#10;Essential is the capacity to make numerous projects without significant delay.
> 
> **Cons**: The system doesn't permit you to connect to all online media, your only choices are Facebook and Twitter. They ought to incorporate Instagram, Linkedin, and so forth &#10;&#10;Perhaps be considerably greater with more templates by and large. &#10;&#10;At times you can discover it takes various links to result in a single change. I wish there was a search field at the highest point of the screen that permitted me to hop straight to a customer's entrance to update it on the spot.
> 
> This is an extraordinary system that can expand with your organization. So while you are early in development you can save money and when you develop it can develop with you as far as the number of clients you can track and mail delivery. I go as far as saying that everybody should utilize Vertical Response.

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### "Frequent Formatting Issues" — 3.0/5

> **Jennifer** | *19 January 2021* | Education Management | Recommendation rating: 5.0/10
> 
> **Pros**: Overall, it was easy to build a professional-looking email.  There are a lot of features to make it look cohesive and on-brand with the font and color customizations.  You can send to a segmented list or to a larger audience.  You don't need coding experience and it's intuitive enough for an everyday user to figure out.  It is responsive for viewing on laptop or mobile.  Emails can be posted on social.
> 
> **Cons**: We ran into a lot of formatting issues that couldn't be explained or corrected.  For example, in the final email, text was showing up purple, even though it was formatted as black.  We would double-check everything, but in the final email, one paragraph would be purple.  This happened multiple times and we finally had to switch.  It was also sometimes adjust the font size to a different size than we originally had.
> 
> Overall, with the formatting issues, it became too frustrating to use and work with.  I spent more time trying to fix errors.  We found a free option that worked far better for our needs.

-----

### "Easy to use, great intro price and hard to integrate in a fast manner to lead pages." — 4.0/5

> **David** | *16 July 2017* | Civic & Social Organization | Recommendation rating: 4.0/10
> 
> **Pros**: They offer a great free option and their layouts are attractive and really easy to use. I had used them in the past and a decade later I return to using the product however although I enjoyed the templates the relationship was short-lived.
> 
> **Cons**: With one click integrations and the open API there are solutions out there that are much more effective at an integrated approach.  I mainly use word press and I have found some great integrations out there but VerticalResponse is not one of them.  Further they do not give you a lot of functionality and placement of the web form that collects data and then automates the email chain.  Maybe I was missing work to do so, but it was frustrating that the web form only was in one vertical type of a set up and aesthetically it did fit the area on the website that it was dedicated to be placed.  So for that reason alone I just continued use and return to a more familiar email client.
> 
> Personally I did not receive any benefit  but that's not to say that there's not a place for it in the marketplace. For a small business or maybe a small church or small nonprofit doesn't need integrative approaches which I think everybody should but if they don't use them then this would be a wonderful email client for that sort of consumer.

-----

### "Great way to communicate with a large amount of people" — 5.0/5

> **Verified Reviewer** | *23 April 2019* | Health, Wellness & Fitness | Recommendation rating: 10.0/10
> 
> **Pros**: Vertical Response has great customization features to be able to group users to send various types of communication. It is an inexpensive (free for most) way to communicate with a large amount of people.
> 
> **Cons**: I have not had any issues with it so far.
> 
> I am able to communicate different types of information to many people in a minute or less\!

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/521607/VerticalResponse)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/521607-VerticalResponse/> |
| en-AU | <https://www.softwareadvice.com.au/software/521607/VerticalResponse> |
| en-GB | <https://www.softwareadvice.co.uk/software/521607/VerticalResponse> |
| en-IE | <https://www.softwareadvice.ie/software/521607/VerticalResponse> |
| en-NZ | <https://www.softwareadvice.co.nz/software/521607/VerticalResponse> |

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