---
description: Review of YouGov BrandIndex Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: YouGov BrandIndex | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Competitive Intelligence Software](/directory/4206/competitive-intelligence/software) > [YouGov BrandIndex](/software/524690/YouGov-BrandIndex)

# YouGov BrandIndex

Canonical: https://www.softwareadvice.ie/software/524690/YouGov-BrandIndex

> YouGov BrandIndex is a brand and competitor tracking platform that helps marketing agencies, advertising firms, brand managers, media companies, and market researchers gain insights to optimize brand growth. This solution allows users to monitor key brand health metrics across multiple markets worldwide. It provides access to data from various panel members on brands.

The platform offers features to help users stay informed. It provides real-time impact analysis of news stories on brand health metrics. Users can access historical data for trend analysis and competitive benchmarking. The platform tracks metrics such as advertising awareness, aided brand awareness, attention, buzz, word of mouth exposure, purchase intent, consideration, current customer, and former customer. It also measures brand perception through metrics like general impression, customer satisfaction, quality, value, corporate reputation, and recommendation.

As part of YouGov's connected intelligence platform, BrandIndex integrates with the company's other solutions. This gives users a full view of the audience. The platform provides daily data updates for spotting changes.
> 
> Verdict: Rated **5.0/5** by 1 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **5.0/5** | 1 Reviews |
| Ease of Use | 5.0/5 | Based on overall reviews |
| Customer Support | 5.0/5 | Based on overall reviews |
| Value for Money | 4.0/5 | Based on overall reviews |
| Features | 5.0/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: YouGov
- **Location**: London, UK
- **Founded**: 2000

## Commercial Context

- **Target Audience**: 2–10, 11–50, 51–200, 201–500
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United Kingdom

## Features

- Benchmarking
- Brand Tracking
- Competitive Analysis
- Monitoring
- Performance Metrics
- Reporting/Analytics
- Self Service Data Preparation
- Trend Analysis
- Visual Analytics
- Web Tracking

## Category

- [Competitive Intelligence Software](https://www.softwareadvice.ie/directory/4206/competitive-intelligence/software)

## Related Categories

- [Competitive Intelligence Software](https://www.softwareadvice.ie/directory/4206/competitive-intelligence/software)
- [Business Intelligence Platform](https://www.softwareadvice.ie/directory/4336/bi/software)
- [Brand Management Software](https://www.softwareadvice.ie/directory/1871/brand-management/software)
- [Social Media Analytics Tools](https://www.softwareadvice.ie/directory/3525/social-media-analytics-tools/software)
- [Market Research Software](https://www.softwareadvice.ie/directory/4222/market-research/software)

## Alternatives

1. [Zoho Social](https://www.softwareadvice.ie/software/392457/zoho-social) — 4.7/5 (3420 reviews)
2. [Asana](https://www.softwareadvice.ie/software/5576/asana) — 4.5/5 (13571 reviews)
3. [Hootsuite](https://www.softwareadvice.ie/software/137620/hootsuite) — 4.4/5 (3796 reviews)
4. [Wrike](https://www.softwareadvice.ie/software/3777/wrike-pm) — 4.4/5 (2988 reviews)
5. [Brand24](https://www.softwareadvice.ie/software/24347/brand24) — 4.7/5 (254 reviews)

## Reviews

### "Best tool to get customer perception insights about your brand" — 5.0/5

> **Thibault** | *21 October 2025* | Automotive | Recommendation rating: 9.0/10
> 
> **Pros**: This survey tool is very intuitive, and best tool to quickly get customer insights (just few days are needed to collect the first data)
> 
> **Cons**: The access of this platform remains a bit expensive, especially for smaller companies like startups. Yet, they remain the best tool to use
> 
> Yougov BrandIndex is the best platform to collect brand awareness (aided \& unaided) and customer perceptions data for your brand(s), competitors and market

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/524690/YouGov-BrandIndex)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/524690-YouGov-BrandIndex/> |
| en-AU | <https://www.softwareadvice.com.au/software/524690/YouGov-BrandIndex> |
| en-GB | <https://www.softwareadvice.co.uk/software/524690/YouGov-BrandIndex> |
| en-IE | <https://www.softwareadvice.ie/software/524690/YouGov-BrandIndex> |
| en-NZ | <https://www.softwareadvice.co.nz/software/524690/YouGov-BrandIndex> |

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