---
description: Review of Odins Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: Odins | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/1702/analytics-tools/software) > [Odins](/software/535842/Odins)

# Odins

Canonical: https://www.softwareadvice.ie/software/535842/Odins

> Odins is a marketing mix modeling platform designed to connect marketing data across channels, analyze factors driving revenue, and provide insights for budget allocation. It is used by marketing leaders, CFOs, CEOs, and marketing managers in industries such as e-commerce, finance, insurance, consumer brands, retail, and subscription-based businesses. The platform supports organizations with both digital and offline marketing channels, offering an independent view of marketing performance.

The platform integrates data from digital channels such as Google Ads, Meta, and TikTok, as well as offline channels such as TV, radio, and influencer marketing. It uses Bayesian marketing mix models to analyze the relationship between spending and results through tools such as saturation curves, adstock modeling, and seasonality analysis. A scenario planning tool allows users to compare budget allocation options with confidence intervals and sales forecasts. Cross-channel reporting provides metrics such as marginal return on ad spend, incremental contribution, and revenue impact tracking.

The platform operates continuously, with ongoing model updates instead of one-time reports. Budget optimization features identify the ideal total marketing budget and reallocate spending to channels with growth potential. The model adapts over time based on outcomes and includes structured testing plans for channels with uncertain performance. Outputs include confidence ranges, and marketing performance data can be accessed directly within the platform or exported to a data warehouse.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

-----

## About the vendor

- **Company**: Odins.ai

## Commercial Context

- **Starting Price**: US$3,000.00
- **Pricing model**: Flat Rate
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Angola, Argentina, Aruba, Australia, Austria, Bahamas, Bahrain, Belgium, Bermuda, Bosnia & Herzegovina, Botswana, Brazil, Bulgaria, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Croatia and 68 more

## Features

- Ad hoc Reporting
- Campaign Tracking
- Conversion Tracking
- Cross Channel Attribution
- Customisable Reports
- Dashboard
- Data Import/Export
- Data Source Connectors
- Data Visualisation
- Drag & Drop
- KPI Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Touch Attribution
- Performance Metrics
- Predictive Analytics
- ROI Tracking
- Reporting & Statistics
- Social Media Integration

## Support Options

- Email/Help Desk
- Knowledge Base
- Phone Support

## Category

- [Marketing Analytics Software](https://www.softwareadvice.ie/directory/1702/analytics-tools/software)

## Related Categories

- [Marketing Analytics Software](https://www.softwareadvice.ie/directory/1702/analytics-tools/software)
- [Marketing Attribution Software](https://www.softwareadvice.ie/directory/4315/marketing-attribution/software)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/535842/Odins)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.softwareadvice.com/product/535842-Odins/> |
| en-AU | <https://www.softwareadvice.com.au/software/535842/Odins> |
| en-GB | <https://www.softwareadvice.co.uk/software/535842/Odins> |
| en-IE | <https://www.softwareadvice.ie/software/535842/Odins> |
| en-NZ | <https://www.softwareadvice.co.nz/software/535842/Odins> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SoftwareAdvice Ireland","address":{"@type":"PostalAddress","addressLocality":"Dublin","addressRegion":"D","postalCode":"D02 NP94","streetAddress":"2 Park Place, 3rd Floor, Hatch St Dublin, D02 NP94 Ireland"},"description":"We've helped more than 500000 buyers to find the right software.","email":"info@softwareadvice.ie","url":"https://www.softwareadvice.ie/","logo":"https://dm-localsites-assets-prod.imgix.net/images/software_advice/logo-white-d2cfd05bdd863947d19a4d1b9567dde8.svg","@type":"Organization","@id":"https://www.softwareadvice.ie/#organization","parentOrganization":"G2.com, Inc.","sameAs":[]},{"name":"Odins","description":"Odins is a marketing mix modeling platform designed to connect marketing data across channels, analyze factors driving revenue, and provide insights for budget allocation. It is used by marketing leaders, CFOs, CEOs, and marketing managers in industries such as e-commerce, finance, insurance, consumer brands, retail, and subscription-based businesses. The platform supports organizations with both digital and offline marketing channels, offering an independent view of marketing performance.\n\nThe platform integrates data from digital channels such as Google Ads, Meta, and TikTok, as well as offline channels such as TV, radio, and influencer marketing. It uses Bayesian marketing mix models to analyze the relationship between spending and results through tools such as saturation curves, adstock modeling, and seasonality analysis. A scenario planning tool allows users to compare budget allocation options with confidence intervals and sales forecasts. Cross-channel reporting provides metrics such as marginal return on ad spend, incremental contribution, and revenue impact tracking.\n\nThe platform operates continuously, with ongoing model updates instead of one-time reports. Budget optimization features identify the ideal total marketing budget and reallocate spending to channels with growth potential. The model adapts over time based on outcomes and includes structured testing plans for channels with uncertain performance. Outputs include confidence ranges, and marketing performance data can be accessed directly within the platform or exported to a data warehouse.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ea3a2847-9067-4e43-bb9b-8ec11e87c287.png","url":"https://www.softwareadvice.ie/software/535842/Odins","@type":"SoftwareApplication","@id":"https://www.softwareadvice.ie/software/535842/Odins#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"offers":{"price":"3000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Analytics Software","position":2,"item":"/directory/1702/analytics-tools/software","@type":"ListItem"},{"name":"Odins","position":3,"item":"/software/535842/Odins","@type":"ListItem"}],"@id":"https://www.softwareadvice.ie/software/535842/Odins#breadcrumblist"}]}
</script>