---
description: Review of ActiveCampaign Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png
title: ActiveCampaign | Reviews, Pricing & Demos - SoftwareAdvice IE
---

Breadcrumb: [Home](/) > [Account Management Software](/directory/3606/account-management/software) > [ActiveCampaign](/software/5398/activecampaign)

# ActiveCampaign

Canonical: https://www.softwareadvice.ie/software/5398/activecampaign

Page: 1 / 104\
Next: [Next page](https://www.softwareadvice.ie/software/5398/activecampaign?page=2)

> ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day.&#10;&#10;- Autonomous marketing&#10;Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.&#10;&#10;- AI agents&#10;Run entire marketing campaigns through simple prompts, backed by Active Intelligence.&#10;&#10;- Cross-channel marketing&#10;Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. &#10;&#10;- On-brand, personalized content&#10;Creative tools that deliver professional, conversion-ready designs for email and landing pages.&#10;&#10;- CRM &#10;Track, manage, and automate your sales process.&#10;&#10;- 1000+ apps \&amp; integrations&#10;Connect ActiveCampaign to your favorite tools.
> 
> Verdict: Rated **4.6/5** by 2568 users. Top-rated for **Likelihood to recommend**.

-----

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.6/5** | 2568 Reviews |
| Ease of Use | 4.2/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.5/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: ActiveCampaign
- **Founded**: 2003

## Commercial Context

- **Starting Price**: US$15.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: ActiveCampaign is offered across four pricing plans, outlined below. A 14-day free trial is also available.&#10;&#10;Starter: $15/month, paid yearly&#10;Plus: $49/month, paid yearly&#10;Pro: $79/month, paid yearly&#10;Enterprise: $145/month, paid yearly&#10;&#10;Grow with confidence. Guaranteed results in 30 days or your money back.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish
- **Available Countries**: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, Spain, United Kingdom, United States

## Features

- A/B Testing
- AI Copilot
- AI Sorting
- AI Text Generation
- AI Text Summarization
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Activity/News Feed
- Adaptive Learning
- Alerts/Notifications
- Appointment Scheduling
- Archiving & Retention
- Assignment Management
- Attachment Search
- Automated Alerts and Tasks
- Automated Email Responses
- Automated Scheduling
- Autonomous Task Execution

## Integrations (203 total)

- 123FormBuilder
- 46elks
- AEvent
- APIANT
- Act\!
- Acuity Scheduling
- AdPage
- AdaptiveU
- AddEvent
- Adobe Commerce
- AgencyAnalytics
- Agile CRM
- Aimtell
- Aircall
- Airtable

... and 188 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Account Management Software](https://www.softwareadvice.ie/directory/3606/account-management/software)

## Related Categories

- [Account Management Software](https://www.softwareadvice.ie/directory/3606/account-management/software)
- [CRM Software for Startups ](https://www.softwareadvice.ie/directory/3235/startup/software)
- [CRM Systems](https://www.softwareadvice.ie/directory/4153/crm/software)
- [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software)
- [Mortgage CRM Software](https://www.softwareadvice.ie/directory/345/mortgage-crm/software)

## Alternatives

1. [Brevo](https://www.softwareadvice.ie/software/18887/brevo) — 4.6/5 (3512 reviews)
2. [Mailchimp](https://www.softwareadvice.ie/software/111921/mailchimp) — 4.5/5 (17676 reviews)
3. [MailerLite](https://www.softwareadvice.ie/software/100595/mailerlite) — 4.7/5 (2322 reviews)
4. [EmailOctopus](https://www.softwareadvice.ie/software/132424/emailoctopus) — 4.8/5 (655 reviews)
5. [Constant Contact](https://www.softwareadvice.ie/software/397812/constant-contact) — 4.3/5 (2943 reviews)

## Reviews

### "Best solution for mid-size companies" — 5.0/5

> **Riccardo** | *3 July 2026* | Mechanical or Industrial Engineering | Recommendation rating: 10.0/10
> 
> **Pros**: It is a complete solution for marketing, and can be integrated with a wide rang of third-parties services and apps.
> 
> **Cons**: Since it's very powerful and complete, you need an expert to help you set-up and integrate it with your favourite tools. They have a wide range of experts in all countries that can help you in doing this.

-----

### "ActiveCampaign pros and cons" — 4.0/5

> **Maurizia** | *21 July 2025* | Individual & Family Services | Recommendation rating: 7.0/10
> 
> **Pros**: It's reliable in its stats and the way it avoids spam. I really like the way they set the automations.
> 
> **Cons**: Their price policy. It's very expensive and when you upgrade to something you basically will never be allowed to downgrade, or you will pay MORE. So you are basically stuck in giving them a lot of money, and if your list fo contacts grows, this lot will become A LOT.
> 
> This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses. Meanwhile though, the quality of the service is great.

-----

### "Email marketing with Ai improvement" — 5.0/5

> **Filip** | *1 July 2026* | Higher Education | Recommendation rating: 9.0/10
> 
> **Pros**: New Ai integration that knows how to optimize your email campaigns and evaluate efficiency of segmentation's
> 
> **Cons**: Limited contacts number and very expensive contacts number upgrade. There is still lack of clarity in dashboard and what tools are available for what type of subscription.
> 
> Great tool for email marketing, contact segmentation and great overall review of contacts health and engagement

-----

### "Best for small businesses\!" — 5.0/5

> **Allison** | *20 February 2025* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: The most robust ESP for small businesses. Love the advanced workflows like engagement tagging, custom fields, CRM-like features, and ease of use relative to how robust it is. If I still needed some advanced features, I'd definitely be using AC still.
> 
> **Cons**: Higher learning curve because of how stacked the features are. My workflows neeeded a lot of trial and error and sometimes just flat out didn't work like it should've. Was truly frustrating\!

-----

### "Simple, Reliable, Efficient- One of the best CRMs" — 5.0/5

> **Niraj** | *27 February 2025* | Information Technology & Services | Recommendation rating: 9.0/10
> 
> **Pros**: Automation is top-notch: Once set up, it runs seamlessly&#10;CRM and Email marketing in one: No need for multiple tools&#10;Good segmentation \&amp; tagging – Helps in targeting right set of customers
> 
> **Cons**: UI feels outdated: Not as smooth as competitiors&#10;Pricing is a bit high: Not the most affordable option&#10;Lags at times
> 
> ActiveCampaign is a great tool for email automation and customer engagement. It is very easy to setup and has some powerful features, but can be bit tricky for beginners. The UI could be smoother, but overall, it helps in streamlining workflows and marketing efforts.

-----

Page: 1 / 104\
Next: [Next page](https://www.softwareadvice.ie/software/5398/activecampaign?page=2)

## Links

- [View on SoftwareAdvice](https://www.softwareadvice.ie/software/5398/activecampaign)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/5398/activecampaign> |
| en | <https://www.softwareadvice.com/crm/activecampaign-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/5398/activecampaign> |
| en-GB | <https://www.softwareadvice.co.uk/software/5398/activecampaign> |
| en-IE | <https://www.softwareadvice.ie/software/5398/activecampaign> |
| en-NZ | <https://www.softwareadvice.co.nz/software/5398/activecampaign> |
| fr | <https://www.softwareadvice.fr/software/5398/activecampaign> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"SoftwareAdvice Ireland","address":{"@type":"PostalAddress","addressLocality":"Dublin","addressRegion":"D","postalCode":"D02 NP94","streetAddress":"2 Park Place, 3rd Floor, Hatch St Dublin, D02 NP94 Ireland"},"description":"We've helped more than 500000 buyers to find the right software.","email":"info@softwareadvice.ie","url":"https://www.softwareadvice.ie/","logo":"https://dm-localsites-assets-prod.imgix.net/images/software_advice/logo-white-d2cfd05bdd863947d19a4d1b9567dde8.svg","@id":"https://www.softwareadvice.ie/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":[]},{"name":"ActiveCampaign","description":"ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day.\n\n- Autonomous marketing\nBuilt on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.\n\n- AI agents\nRun entire marketing campaigns through simple prompts, backed by Active Intelligence.\n\n- Cross-channel marketing\nReach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. \n\n- On-brand, personalized content\nCreative tools that deliver professional, conversion-ready designs for email and landing pages.\n\n- CRM \nTrack, manage, and automate your sales process.\n\n- 1000+ apps &amp; integrations\nConnect ActiveCampaign to your favorite tools.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8261fbea-3ef2-458d-8c5b-6345bc0c92af.jpeg","url":"https://www.softwareadvice.ie/software/5398/activecampaign","@id":"https://www.softwareadvice.ie/software/5398/activecampaign#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.softwareadvice.ie/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":2568},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@id":"https://www.softwareadvice.ie/software/5398/activecampaign#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Account Management Software","position":2,"item":"/directory/3606/account-management/software","@type":"ListItem"},{"name":"ActiveCampaign","position":3,"item":"/software/5398/activecampaign","@type":"ListItem"}]}]}
</script>
