ActiveCampaign

Pros

Great customer service and marketing automation capability. Also, it integrates with almost anything.

Cons

I was using an industry-specific version of the platform, which was not a good fit for my needs. Learning how to get the most out of the marketing automation was rather complex.

Alternatives Considered

Reasons for Choosing ActiveCampaign

Switched From

Reasons for Switching to ActiveCampaign

Pros

ActiveCampaign is an incredibly powerful marketing automation platform. It offers a robust and flexible feature set at a competitive price. As an agency and website developer, I like that it's very customizable in terms of integrating with other platforms. ActiveCampaign also continually improves and updates to add new functionality.

Cons

The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot.

Alternatives Considered

Reasons for Switching to ActiveCampaign

Pros

Absolutely nothing and I'm stuck using it because it was purchased before I started.

Cons

Everything takes TEN TIMES LONGER TO COMPLETE ANYTHING with Active Campaign than any other marketing automation/email system I have ever used in my 20 year career.

Non-intuitive, difficulty formatting, you are constantly searching for how to do things, and my favorite - just doesn't save what you are working on, meaning you have to re-do things ALL THE TIME. This is a constant battle.

Alternatives Considered

Reasons for Switching to ActiveCampaign

Pros

Super easy to use. Modern UI and very active support team. Clean documentation. Their development team were also quite supportive in helping us build an integration with them.

Cons

I find their automation and customization functionality is limiting. Because of that, we use another tool like Keap to send most of our emails. I don't think our developers find it as friendly to use as other tools available. Also, although they were supportive in helping us build an integration, once we had a problem - that's where the assistance stopped. If something goes wrong, they don't know or don't have the resources to fix it.

Pros

It is very easy to understand and use; thats great

Cons

The fact that prices have risen so sharply in some cases

Alternatives Considered

Reasons for Switching to ActiveCampaign

Pros

Very easy to handle for sending campaigns to my community.

Cons

Sometimes it is a little bit difficult to unterstand which plan I need.

Pros

The range of features and the coverage of different areas.

Cons

The user-friendliness could be better for areas of daily use like the CRM feature.

Alternatives Considered

Reasons for Switching to ActiveCampaign

Pros

I liked the fact I could download my campaigns as a pdf

Cons

There was limited support on the basic plan

Pros

The automation capabilities were the highlight. ActiveCampaign allows you to build highly customized workflows, automate follow-ups, and segment audiences easily, all with a visual drag-and-drop editor.

Cons

While robust, ActiveCampaign can feel complex, especially for beginners. Some of the advanced features come with a learning curve, and the higher-tier plans can be costly for small businesses.

Pros

ActiveCampaign goes beyond basic email marketing. It's a powerful automation platform that helps us nurture leads, build customer relationships, and drive sales. I love how easy it is to create targeted email sequences, personalize messages, and track engagement. The visual automation builder makes it simple to design complex workflows without any coding.

Cons

The sheer number of features can be a bit overwhelming at first. It takes some time to explore and master all the capabilities of ActiveCampaign.

Pros

powerful automation features, good API for own extensions, many plugins available, good online documentation and training material

Cons

price is a bit high, website is not always updating correctly

Alternatives Considered

Reasons for Switching to ActiveCampaign

Pros

The marketing automations in ActiveCampaign has been the best features so far. They allows us to carry out marketing tasks quickly within a short time period. ActiveCampaign also has versatile marketing analytics and reporting features that are making it easy to track the performances and the returns we get from our marketing campaigns. Engaging with audiences during campaigns has been made easy by the available communication features.

Cons

No issues has been encountered while using ActiveCampaign. It works smoothly and gives nothing to dislike.

Pros

ActiveCampaign makes it easy to customize our marketing campaigns which help have the right content for specific target audience. It allows to give our customers a personalized experience by making it possible to have one on one interactions. ActiveCampaign task automations help us complete the tedious tasks quickly without wasting much of our time.

Cons

ActiveCampaign has really stood up for us in every possible way. There is honestly have nothing that i disliked about it.

Pros

ActiveCampaign streamlines marketing strategies by automating workflow in real-time. Availability of a wide range of free email templates is among the things I 👑 ActiveCampaign for.

Cons

I have nothing which I dislike on ActiveCampaign at the moment.

Pros

ActiveCampaign helps us to facilitate more personalized marketing campaigns that allows us to target our customers more effectively. It helps to keep a smooth communication and interaction experience with our potential leads at the most important stages. With ActiveCampaign automations, we have been able to offer our customers and leads quick responses.

Cons

There is nothing to like least about ActiveCampaign. It has been so excellent and we have never experienced any major issues to complain about.

Pros

Ease if creating, customizing and sending high volume outbound marketing emails is what I like most.

Cons

At the moment I do not experience any drawback on AC.

Pros

ActiveCampaign allows us to achieve more personalized marketing strategies for our campaigns which help us attract more customers to purchase our furniture products. It allows smooth communication experience with customers during marketing phase and this translate to more successful sales deals. It is easy to use and uses automations to help facilitate better campaigns like use of automated replies to provide quick answers to customers about the products we offer and how to purchase them.

Cons

ActiveCampaign performance has been incredibly great and there is no bit that does not give us the best experience that we need.

Pros

It's ability to streamline lead management automate process and provide personlized communication makes it powerful tool for business looking to enhance their marketing efforts and drive sales growth

Cons

It's powerful but may be not fit for everyone. It's limited landing page builder is the feature I liked least

Pros

Ease of customization, reporting, access to data and automation

Cons

nothing specific I dislike about ActiveCampaign

Pros

I love the consistency and reliability of ActiveCampaign.
ActiveCampaign is fast, dependable and accurate to use.

Cons

ActiveCampaign is so impressive.
No dislikes about ActiveCampaign.

Pros

ActiveCampaign opens the door for rendering more dynamic and resilient marketing campaigns that are strategized to attract a d bring onboard more customers. It ease the communications during the marketing stage which is a crucial aspect for building trust with new customers. ActiveCampaign simplifies the time consuming marketing activities by offering automations to take care of the repetitive tasks which takes up a lot of time and energy.

Cons

Am yet to come across any aspect about ActiveCampaign that i can say does not please me or meet my expectations.

Pros

ActiveCampaign unifies marketing activities for us such that we are able to have a single centralized marketing platform and this allows us to have better control over our marketing. It opens the door to better and more enhanced marketing strategies like personalization and use of automations which see us have more successful marketing campaigns.

Cons

Based on how i have seen ActiveCampaign deliver when it comes to marketing, am confident that there is nothing that i can hate about it.

Pros

I like the flexibility that comes with the tool allowing us to scale operations of email and automation of marketing.

Cons

The onboarding process is a bit difficult especially to users new to marketing.

Pros

The email builder is incredibly easy to use and offers lots of decent templates. It’s possible to create complex campaigns with lots of automated paths, workflows and split-tests for large data sets. The analytics and alerts are great too.

Cons

It’s a little overkill for small businesses or marketing teams that just require a basic automated email tool.

Alternatives Considered

Pros

It is a great tool, it helps to automate emails and marketing campaigns.

Cons

It is expensive and slightly complex to set up initially.

Pros

After the first implemention, our transition to ActiveCampaign was made smooth by the short learning curve. There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups. We are pleased by the quality of the support services we get from ActiveCampaign support team. ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary changes to make the campaigns even more productive.

Cons

Everything about ActiveCampaign has been in check. There is nothing unpleasant about any of its features.

Pros

ActiveCampaign AI automations makes our digital marketing so efficient and less demanding. It was easy to automate some of the tasks during campaigns which saves us time. ActiveCampaign reports also keeps us on check by giving us access to pin-point insights about our marketing campaigns performance. The collaboration environment allows us to work together on our campaigns when engaging our leads.

Cons

ActiveCampaign has showed us it's class in all areas and we haven't had anything unpleasant to deal with.

Pros

ActiveCampaign has alway won the day for us by making it so easy to perform the tedious tasks that has to be done now and then. It also has very productive prospecting tools that help us personalize our campaigns to target specific audience. ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns.

Cons

It has been all smooth with ActiveCampaign and we have not had any issues to complain about.

Pros

ActiveCampaign offers capabilities which allows me to automate marketing in real-time.

Cons

Kudos to the in-house technical team for ensuring zero issues on ActiveCampaign

Pros

It makes it easy to create and personalize marketing campaigns to grab audience attention. Reliable work automations to perform the repetitive tasks. Offer efficient way like chats to interact with audiences. Powerful marketing analytical tools that gives accurate reports about campaigns performance.

Cons

To be purely honest, no cons for ActiveCampaign. It works greatly and has nothing to dislike.

Pros

What I like about active campaign is that it's very fast I've never had any issues with it great security and I'm able to do everything from one dashboard setup was also very easy as well.

Cons

The only thing I could say that I like lease is I wish it could be a little bit cheaper as active campaign is more on the high end side so a lot of people still can't afford it.

Alternatives Considered

Reasons for Switching to ActiveCampaign

Pros

Very easy to use: can quickly set up many automations, easy to create contact sub-groups, and send out email campaigns. If you have any issues, their customer support is outstanding!

Cons

While pretty good, the email marketing module is inferior to MailChimp.

Alternatives Considered

Reasons for Choosing ActiveCampaign

Switched From

Reasons for Switching to ActiveCampaign

Pros

I love that Active Campaign has almost endless possibilities. My whole business is built on e-mail marketing and AC takes the work out of my strategy.

Cons

It looks pretty dated and it's laggy at times. Also, sometimes a scheduled campaign doesn't work or gets stuck and you don't get an error or message about it.

Alternatives Considered

Reasons for Choosing ActiveCampaign

Switched From

Reasons for Switching to ActiveCampaign

Pros

ActiveCampaign eradicated traditional marketing strategies such as billboards via email marketing optimization.

Cons

Unlike most of it’s alternatives, ActiveCampaign lack website builder tools.

Pros

I have a lot of software functions bundled in one place in ACC.

Cons

Working online on ACC is sometimes difficult because the site is not accessible. It is constantly loading...

Pros

Save time with email automation and others

Cons

Not much else except for the price, which may still decrease to the delight of many

Pros

The automation management system is really one of the best on the market.
As mentioned, you might have to struggle for deep, manual integration if you have specific ecommerce needs (i.e. subscription products whose membership status needs to trigger actions in the automations) but a part from that their approach is still the best on the market for that, you even have an automation map to keep track of how automations connect to each other.

Cons

Right now definitely a) the cost: there is a lot of fresher solutions that come for a fraction of AC's licence cost and perform as much as good, if you are willing to close an eye on usability and some specific features. b) data export: AC tries to discourage your migration to other platforms. I.e.: if you want to export all your contacts with the information of the lists they are in, you will have to export each list separately. Also, you can't export ecommerce data together with the contacts, you will need to resync your new platform with your ecommere

Alternatives Considered

Reasons for Choosing ActiveCampaign

Switched From

Pros

ActiveCampaign is successful in supporting digital marketing. The integration withe mail communication makes the app resourceful.

Cons

ActiveCampaign is more helpful and no feature dislike.

Pros

I liked having the CRM and email marketing automations all within one solution. This made it easier to track leads as well as provide multiple follow-up emails with interested contacts.

Cons

The fragility of the online forms led to a broken automation that was hidden from us for 6 months and cost us $10,000's in lost revenue. We utilized AC's online web form to collect contact information (highest quality leads), but when we made a small wording change to one of the form options, this broke the automation entired and we ceased getting any leads from this channel. When we contacted Customer Support, they told us it was working as expected, yet there was no warning from the system indicating that we were at risk of breaking an automation, nor did their user guide provide any such information either.

Pros

I love being able to create automations to manage my leads, sales and save time with many tasks I used to do manually.

Cons

It's a bit slow and clunky with the automation builder and its massive so there is a learning curve, but it has been steadily improving.

Pros

What makes our marketing campaigns with ActiveCampaign more successful is that it has very easy to use communication tools that allows us to communicate effectively at a more personal level with potential leads and customers. It has automations which allows us deploy automated responses to offer quick answers to questions from the audience. ActiveCampaign allows us to adopt better marketing strategies which helps us supercharge our marketing activities to see better results in terms of attracting new customers.

Cons

There has been nothing off with ActiveCampaign. We get the exact thing and services we require and there has been no setbacks at all.

Pros

Not much at all. The ability to COLLECT & STORE our contacts was the only benefit to our company

Cons

Inability to contact ActiveCampaign via phone except for Sales purposes. Company had only ONE phone number, and one had to DIG to find it (Sales phone number.)

Also, automatic charges by ActiveCampaign when we were not wanting to renew were not appreciated.

Alternatives Considered

Reasons for Switching to ActiveCampaign

Pros

It's a complete CRM Software at an affordable price point that easily competes with Hubspot.

Cons

The lists feature could use some tweaks to be more versatile and edit criteria on the fly.

Alternatives Considered

Reasons for Switching to ActiveCampaign

Pros

It has been less expensive to carry out marketing strategies with ActiveCampaign since it requires zero manual processes.

Cons

Unavailability of offline access on mobile app is the biggest issue so far.

Pros

Having recently incorporated ActiveCampaign into my email marketing strategy, I've been truly impressed with the results. This software offers a comprehensive suite of features, from crafting personalized campaigns to advanced list management, providing a robust tool to maximize the impact of your email communications.

Cons

A potential drawback is that the learning curve is a bit steep for beginners like me due to its extensive feature set. The prices are also somewhat high, especially as the number of contacts increases.

Pros

ActiveCampaign enables me to create, customize and send high volume outbound marketing emails.
It has a robust backend integration capability compared to alternatives.

Cons

ActiveCampaign suits all my needs and I do not find any hectic feature to use.

Pros

easy to use and very efficient, I use it every day

Cons

too expensive, would be great to have smaller amount of contacts to buying

Alternatives Considered

Reasons for Switching to ActiveCampaign

Pros

ActiveCampaign has enhanced communication within the organization. This is the key pillar to our success story. Giving our clients the best experience with our services by creating personalized messages and delivering to them securely via emails. The best thing is that our clients can reach us from anywhere at anytime. We have received a great response and the results are visible from our end. Keep up ActiveCampaign.

Cons

Ideal tool. ActiveCampaign has no negativity. It has delivered the best in the most cost effective way.

Pros

ActiveCampaign has amazing automations which speeds up and improve the efficiency of our marketing tasks. It allows us to come up with personalized campaigns to capture a targeted audience. It makes it easy to engage and share information with leads during campaigns. It very simple to customize and working with it has been easy.

Cons

ActiveCampaign has been very responsive to all our needs. We have not found anything to not like about it.

Pros

It WAS easy to use. No longer the case.

Cons

Getting harder to use. Complicated. MOST CRITICAL: They are getting rid of features which are critical and sensible to maintain e.g. image resize, e.g. details on recent activities. The changes have eroded and downgraded the usability and attractiveness of their original program.