--- description: Review of ActiveCampaign Software: system overview, features, price and cost information. Get free demos and compare to similar programs on Software Advice Ireland. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: ActiveCampaign | Reviews, Pricing & Demos - SoftwareAdvice IE --- Breadcrumb: [Home](/) > [CRM Systems](/directory/4153/crm/software) > [ActiveCampaign](/software/5398/activecampaign) # ActiveCampaign Canonical: https://www.softwareadvice.ie/software/5398/activecampaign Page: 1 / 104\ Next: [Next page](https://www.softwareadvice.ie/software/5398/activecampaign?page=2) > ActiveCampaign is a cloud-based marketing and sales automation platform serving small to mid-sized businesses through enterprise organizations across ecommerce, retail, education, fitness, food and beverage, SaaS, agencies, non-profits, and franchise operations. It is accessible via web browser and mobile app on iOS and Android. Core features include email marketing with a drag-and-drop designer, 900-plus pre-built automation workflows, multi-channel messaging via SMS and WhatsApp, a built-in CRM with pipeline management, landing page builder, contact segmentation, A/B testing, site tracking, custom reporting, and over 1,000 third-party integrations including Salesforce, Shopify, and Stripe. AI tools generate complete email campaigns from brand guidelines, build automations from plain-language descriptions, predict optimal send times per contact, surface high-value audience segments, and forecast deal close likelihood within the CRM. Customer data is not used to train AI models. Franchise and multi-location businesses are supported through ActiveCampaign HQ. HIPAA support is available on Enterprise plans. Pricing is contact-based with no setup fees, starting at $15 per month. A free 14-day trial and free migration assistance are included. Support is available through email, live chat, and a knowledge base. > > Verdict: Rated **4.6/5** by 2570 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 2570 Reviews | | Ease of Use | 4.2/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.5/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: ActiveCampaign - **Founded**: 2003 ## Commercial Context - **Starting Price**: US$15.00 - **Pricing model**: Flat Rate (Free Trial) - **Pricing Details**: ActiveCampaign is offered across four pricing plans, outlined below. A 14-day free trial is also available. Starter: $15/month, paid yearly Plus: $49/month, paid yearly Pro: $79/month, paid yearly Enterprise: $145/month, paid yearly Grow with confidence. Guaranteed results in 30 days or your money back. - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Italian, Polish, Portuguese, Russian, Slovenian, Spanish, Turkish, Vietnamese - **Available Countries**: Australia, Belgium, Brazil, Canada, China, Denmark, France, Germany, India, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, Spain, United Kingdom, United States ## Features - A/B Testing - AI Copilot - AI Sorting - AI Text Generation - AI Text Summarization - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Activity/News Feed - Adaptive Learning - Alerts/Notifications - Appointment Scheduling - Archiving & Retention - Assignment Management - Attachment Search - Automated Alerts and Tasks - Automated Email Responses - Automated Scheduling - Autonomous Task Execution ## Integrations (116 total) - 123FormBuilder - Acuity Scheduling - Adobe Acrobat - Adobe Illustrator - Adobe Photoshop - Agentforce - Airtable - Amazon EC2 - Apollo.io - Astra Pro - BigCommerce - Book Like A Boss - Booker - BookingKoala - Braze ... and 101 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [CRM Systems](https://www.softwareadvice.ie/directory/4153/crm/software) ## Related Categories - [CRM Systems](https://www.softwareadvice.ie/directory/4153/crm/software) - [Marketing Automation Software](https://www.softwareadvice.ie/directory/1686/automation/software) - [Email Marketing Software](https://www.softwareadvice.ie/directory/4697/email-marketing/software) - [AI Marketing Tools](https://www.softwareadvice.ie/directory/4615/ai-marketing-tools/software) - [Form Builder Software](https://www.softwareadvice.ie/directory/4464/form-builder/software) ## Alternatives 1. [Brevo](https://www.softwareadvice.ie/software/18887/brevo) — 4.6/5 (3523 reviews) 2. [MailerLite](https://www.softwareadvice.ie/software/100595/mailerlite) — 4.7/5 (2324 reviews) 3. [EmailOctopus](https://www.softwareadvice.ie/software/132424/emailoctopus) — 4.8/5 (657 reviews) 4. [Constant Contact](https://www.softwareadvice.ie/software/397812/constant-contact) — 4.3/5 (2953 reviews) 5. [Systeme.io](https://www.softwareadvice.ie/software/334889/systemeio) — 4.8/5 (2130 reviews) ## Reviews ### "Best solution for mid-size companies" — 5.0/5 > **Riccardo** | *3 July 2026* | Mechanical or Industrial Engineering | Recommendation rating: 10.0/10 > > **Pros**: It is a complete solution for marketing, and can be integrated with a wide rang of third-parties services and apps. > > **Cons**: Since it's very powerful and complete, you need an expert to help you set-up and integrate it with your favourite tools. They have a wide range of experts in all countries that can help you in doing this. ----- ### "We are acing our marketing campaigns with ActiveCampaign" — 5.0/5 > **Mamute Nicholas** | *6 July 2026* | Plastics | Recommendation rating: 10.0/10 > > **Pros**: The best thing about ActiveCampaign has been its ability to bring our marketing and sales teams together on one platform. Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time. The AI-powered Active Intelligence features have been invaluable by recommending the best times to send campaigns, optimizing content and helping us prioritize high-value prospects with greater accuracy. We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns. Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform while monitoring engagement across every channel. These capabilities have helped us strengthen customer relationships, improve campaign performance and deliver more meaningful marketing experiences. > > **Cons**: ActiveCampaign has delivered exactly what we expected from a marketing automation platform. Its features works well, the interface is intuitive and we haven't experienced any issues that have affected our marketing operations. We genuinely have nothing to dislike about it. > > Our marketing efforts have reached a new level of efficiency and effectiveness with ActiveCampaign. It provides us with a unified platform for marketing automation, customer relationship management and personalized customer engagement, allowing us to execute targeted campaigns with confidence. The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results. ----- ### "Email marketing with Ai improvement" — 5.0/5 > **Filip** | *1 July 2026* | Higher Education | Recommendation rating: 9.0/10 > > **Pros**: New Ai integration that knows how to optimize your email campaigns and evaluate efficiency of segmentation's > > **Cons**: Limited contacts number and very expensive contacts number upgrade. There is still lack of clarity in dashboard and what tools are available for what type of subscription. > > Great tool for email marketing, contact segmentation and great overall review of contacts health and engagement ----- ### "When it comes to winning more deals, Active Campaign wears the badge of the smartest sales and marketing partner" — 5.0/5 > **Mark** | *13 July 2026* | Machinery | Recommendation rating: 10.0/10 > > **Pros**: I love the way ActiveCampaign brings our sales and marketing activities together on one intelligent platform while remaining incredibly easy to use. It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning. The lead nurturing capabilities have been exceptional, allowing us to build automated customer journeys that educate prospects about machinery specs, financing options, maintenance services and customer success stories while keeping them engaged throughout our long B2B sales cycles. I also appreciate the integrated CRM and pipeline management which gives us complete visibility into every deal from enquiry to quotation, demonstrations, negotiation and final hire.Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales representatives to prioritize the opportunities most likely to convert, while advanced segmentation allows us to personalize campaigns for different industries, customer profiles and buying behaviors. The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from one platform, we can engage customers through the channels that work best for them. Altogether, these capabilities have helped us generate better-quality leads, shorten sales cycles and consistently close more business. > > **Cons**: ActiveCampaign has proven itself to be the ultimate sales and marketing platform for our business. The acquisition and implementation costs were very reasonable considering the capabilities it delivers and every feature has provided excellent value for money. It has consistently performed as expected, helping us generate more leads, close more deals and strengthen customer relationships without any challenges. I therefore have nothing negative to complain about ActiveCampaign. > > Our experience with ActiveCampaign has been nothing short of magical. It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved. We are now able to engage customers more effectively, build long-term relationship and make better business decisions backed by reliable insights. The results have been incredible. We've seen our sales grow by 33% And the improvement across our team even helped me earn employee of the year 2025. Active Campaign has become our biggest contributor to our continuous sales growth and overall business success ----- ### "A dependable e-mail and CRM remedy." — 5.0/5 > **Eric** | *20 June 2026* | Leisure, Travel & Tourism | Recommendation rating: 9.0/10 > > **Pros**: We use activeCampaign to handle all the communication with our clients as well as our internal process and it's been a good addition to our tools. The email automation capabilities can save hours of time, particularly when dealing with bookings, and following up on customer queries from across the globe. The contact segmentation is very accurate, and I appreciate how easy and simple it is to integrate it with our existing CRM system, it makes going through client data much easier and more organized. > > **Cons**: There are opportunities for the development of the reporting tools. The analytics are available, but some more detailed metrics can still be a bit cumbersome and may need to be exported to other tools. Also, I have experienced small delays in relation to changes in workflows that have multiple conditions. The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season. > > In a small scale tourism business, we have found ActiveCampaign to be a great tool for managing customer interactions as well as backend tasks. It has been fairly good for the price, and the customer service has been quick and helpful when we have gotten stuck. Though there may be some improvements to be made in reporting and performance for more involved workflows, its worth for email and contact mgmt is worth it. ----- Page: 1 / 104\ Next: [Next page](https://www.softwareadvice.ie/software/5398/activecampaign?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.ie/software/5398/activecampaign) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data