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ActiveCampaign
4.6
Overall rating
Reviews
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About ActiveCampaign
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
ActiveCampaign pricing
ActiveCampaign does not have a free version but does offer a free trial. ActiveCampaign paid version starts at US$15.00/month.
Starting Price:
US$15.00/month
Free Version:
No
Free trial:
Yes
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ActiveCampaign Reviews
Feature rating
5 reviews of 2,457
View all reviews
Saskia
- Industry: Restaurants
- Company size: 10,000+ Employees
- Used Daily for 1+ year
-
Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5
5
Reviewed on 15/8/2023
Highly recommended, user-friendly, and helpful
We can identify which contacts are most interested in our content and website thanks to Active Campaign, we can sell more conference tickets, and we can learn more about our audience by analyzing their open and click rates. With the help of these resources, we can divide our target audience into the subsets we need to accomplish our aims.
Pros
We've seen significant efficiency gains thanks to Active Campaign. They have made it simple to set up automated email sequences, or "drip campaigns," that will keep our subscribers and viewers interested. To generate sales, set up reminders, and get rid of inactive contacts has all been aided by this. Easy contact tagging, list segmentation, and A/B testing are other highlights. Active Campaign is simple to use, and there are many tutorials and guides available online.
Cons
We were initially put off by the software's seeming complexity and difficulty. However, there is a learning curve associated with it, and it does take some time to properly comprehend and apply all of its capabilities. After putting in the work, though, we found that it was well worth it. ActiveCampaign is great, and we highly recommend it.
Millie
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 2+ years
-
Review Source
Value for Money
4
Features
4
Ease of Use
4
Customer Support
5
4
Reviewed on 13/10/2020
A good all-rounder
Active Campaign is our one stop hub for our sales and marketing activity so we have an almost global view of how our customers and and prospects are interacting with us - the exception is our help desk but I'm sure we could integrate that too if we really wanted to.
We use Active Campaign to track our:
- Sales team interactions - emails, including emails we send from our own inboxes, tasks and follow up tasks, and call records - as long as we enter them!
- We use it to send and tracks all the newsletter/marketing interactions and all our automated emails for customers on free trials.
- We also track key interactions with our own product (though an integration we built ourselves) so the sales team have a quick reference to important behaviours.
Pros
Moved to Active Campaign from Infusionsoft (2 years ago now, before they changed their name) and we were very satisfied at that particular time that Active Campaign was the superior product.
Good marketing and automation tools - which have also had a lot of investment and attention in the two years we've been using Active Campaign - as well as a solid CRM and lead/opportunity management dashboard.
We have the Enterprise Grade subscription which gives us access to a dedicated account manager. This was really useful in the first year and we had an excellent account manager at that time.
Cons
Active Campaign have really focused in recent years on the live / real time behaviour tools and giving users the ability to build extremely complex automations. For us though, we would prefer a bit more focus on improving the CRM and things that make contact and lead management easier - such as the ability to add follow up tasks from the (otherwise excellent) Gmail widget.
Maximo
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 1+ year
-
Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5
5
Reviewed on 17/7/2024
Good tool for Marketing Automation
Pros
Easy to use; lots of functionalities; good pricing
Cons
Currently there is nothing what i dont like
Divan
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1-5 months
-
Review Source
Value for Money
1
Features
1
Ease of Use
1
Customer Support
1
1
Reviewed on 14/8/2024
Not happy!
Not good at all. We've already set reminders to cancel the software after the year subscription
Pros
The trial was good, other than that not much
Cons
What we wanted vs what we got is not the same, that is on a pro license. Now we are told to buy add ons.
Also the agent "sent" a payment link for a monthly subscription, but when you follow prompts on the actual site to buy a license, that is not an option so you are basically forced into a year contract.
Verified Reviewer
- Industry: E-Learning
- Company size: 2–10 Employees
- Used Weekly for 2+ years
-
Review Source
Value for Money
3
Features
4
Ease of Use
4
Customer Support
0
4
Reviewed on 23/6/2024
Does the job
ActiveCampaign works well but can be expensive. I am now using mailerlite which is comparable less expensivr.
Pros
I like the interface and functionality compared to some other email marketing software.
Cons
What I liked least is that as the subscriber list gets bigger it can become expensive to use.
